Conversion Optimization

33 High-Converting Product Landing Page Examples

Looking for inspiration? Here are 33 high-converting landing page examples you'll want to copy and increase conversion rates in 2024

33 High-Converting Product Landing Page Examples

Building a high-converting product landing page is not easy.

There are some brands that do an amazing job.

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Before we dive in, let's understand the components of landing pages that converts and what is the average eCommerce landing page conversion rate in 2024.

What are the Common Ingredients of a Profitable Landing Page?

Best converting landing pages grabs people's attention, explains why a product is great, nudges shoppers to complete the purchase—is the recipe for building a high-converting product landing page.

Landing pages that converts includes a few essential components that motivate visitors to take action, like:

  • compelling copy (featuring an irresistible value proposition), 
  • captivating design and layout (highlighting carefully selected images), and 
  • a substantial dose of social proof.

What’s the Average Conversion Rate for eCommerce Landing Pages?

According to a study by Unbounce, the average conversion rate for eCommerce landing pages is around 12.9%.

Imagine it as a scoreboard for online shops. It means that, on average, out of every 100 visitors who land on an eCommerce page, about 13 of them end up making a purchase.

It's like turning curious shoppers into happy customers!

33 Great eCommerce Landing Page Examples That Convert

Store owners are always looking to design high converting landing pages. Here are 33 best eCommerce landing page examples for inspiration to increase your landing page conversion rate.

1. Meow Meow Tweet

eCommerce Landing Page Examples

Meow Meow Tweet prides itself on being different than other products for being all-natural, vegan, and cruelty-free.

They have a unique brand story and focus on creating an impression with scientific-based and low waste formulas. 

Learnings from this high converting landing page example:

a) Engaging layout: The entire landing page uses a wonderful layout as it displays information without overwhelming a potential customer. Also, the contrasting color scheme and line illustrations reflect the brand’s cheerful personality. Moreover, it lists the products that can be bought to refill a customer’s supply.       

b) FAQ Section: Since the landing page offers potential customers info about ‘bulk buying’ or ‘refilling’, it’s logical that they might have doubts before making a purchase. Meow Meow Tweet keeps it short, simple, and sweet.  

c) Psychological Nudges: 

  • Right on top of the landing page, there’s a ‘free shipping’ nudge that’s very relevant to ‘bulk buying’. 
  • Meow Meow Tweet values low waste and cruelty-free products, which means so do their customers. With that in mind, the ‘Send Back Empties Here’ CTA gives customers a solid assurance that they can easily recycle.             

2. Fresh Heritage

eCommerce Landing Page Examples

Fresh Heritage is a personal care company that solves modern-day grooming problems for men of color. Inspired by African grooming traditions, they create high-quality, chemical-free grooming products that men of color can use to look and feel like their best selves. 

Learnings from this high converting landing page example:

a) Interesting Storytelling: The landing page utilizes enticing copy to keep customers engaged. Right at the start, the page touches upon Black History Month, offers a coupon code to prompt customers to buy and be charitable at the same time. The prompt is repeated in the middle of the page with a clever headline and CTA copy. The prompt is also supported by statistics that show the brand fulfills all its promises.   

b) Strong Visuals: A short video and photos maximize impact and reinforce branding.     

3. Hey Kangaroo

eCommerce Landing Page Examples

Hey Kangaroo values creating security products that are simple and affordable. Security products are often difficult to navigate and customers expect customer support 24/7 even for the smallest questions.    

Learnings from this high converting landing page example:

a) Clever copy: One of the things I like a lot about Hey Kangaroo is their clever brand language. From the title, step-by-step instructions, and subheadlines, the landing page relies on ‘value’ rather than cute copies.    

b) Stressing on ‘Tech details’: The high converting landing page template is extremely straightforward and provides precise details about different protection plans and what it covers in a clear, concise way. 

4. GetFPV

eCommerce Landing Page Examples

GetFPV is the largest online store for drones, drone parts, and accessories in the US. They value a customer-first approach in everything from offering same-day shipping, robust customer service, and learning solutions.   

Learnings from this high converting landing page example:

a) Benefit-based: GetFPV offers a brief introduction to the start of the landing page and then lists different articles that offer reviews on different products. 

b) Easy Navigation: The page has different navigational prompts for easy access. Every article has a tag that acts like categories. Furthermore, there is a side panel that lets customers browse with a sticky CTA button on the right side.      

5. SquattyPotty

eCommerce Landing Page Examples

SquattyPotty’s mission is to improve bathroom health around the world and manufacture products with recyclable or renewable materials. 

Learnings from this high converting landing page example:

a) Honest Copy: SquattyPotty addresses a very intimate concern, something most customers won’t chat about without intense embarrassment. So kudos to SquattyPotty for making the most of it with a clever copy (‘The #1 way to #2’) to engage customers. 

b) Engaging Visuals: The promo video begins right away and this catches a customer’s eye as it creates some ‘action’ on the page. The photos on the landing page reflect the brand’s persona of keeping it light and breezy. Furthermore, the brand offers AR that lets customers view how the product looks in their environment.      

6. Partake Foods

eCommerce Landing Page Examples

Partake Foods provides food products that cater to customers so they can eat delicious treats without worrying about allergies.  

Learnings from this high converting landing page example:

a) Compelling Brand Story: Since ingredients are the major point of Partake Foods products, the landing page starts with a short introduction and a friendly photo of the founder with her daughter. Potential customers might ask what does that have to with the products and click on the ‘learn more’.    

b) Interactive Content: Instead of filling the page with chunks of information, the landing page has a banner, where customers can click on the ingredient and get the required details.  

7. Tribe

eCommerce Landing Page Examples

Tribe offers subscription-based vegan and gluten-free snacks for athletes that are delivered to a customer’s door.  

Learnings from this high converting landing page example:

a) Clear Value Proposition: Tribe creates an attractive offer campaign both for first-time visitors as well as existing customers. The landing page establishes irresistible value propositions through free shipping, reviews, and accreditation. 

b) Social Impact:  They exhibit a wide range of products that help both in brand and product recall. They also create a product desire with social proof elements with copy such as ‘£800,000 raised to fight modern slavery’.

8. Refinery 29

eCommerce Landing Page Examples

Refinery29 is an American multinational digital media and entertainment website. They offer unique content to their target audience with first-hand reviews and personalized recommendations. Recently, they have started their own product page to let customers purchase without leaving the website.   

Learnings from this high converting landing page example:

a) Personalized Categories: Refinery 29 is very on-trend. Their readers will most probably end up on this landing page through an article. Therefore, the products are categorized thematically with a few name-checks like ‘Back to School’, ‘Presented by Target’, and ‘Amazon’s Most Wanted’.   

b) Bold Visuals: Since Refinery 29 is primarily a content website, they have already established their brand language. This translates to their products landing page as well.  

9. Infinite Moon

eCommerce Landing Page Examples

Infinite Moon has a simple philosophy - offer customers the perfect night’s rest. Their star product is the ‘everpillow’ which can be customized according to size and materials.    

Learnings from this high converting landing page example:

a) Copy with a human tone: The landing page copy speaks directly to their target audience, addresses their pain points, and solves specific customer problems. 

b) Information hierarchy: The landing page design has zero clutter - makes good use of the space above the fold, communicating their value prop through a punchy headline and emotive hero shot

10. The Saville Row Company

eCommerce Landing Page Examples

The Saville Row Company is a long-established and reputed store for tailor-made menswear. 

Learnings from landing pages that convert:

a) Personalized Messaging: The landing page is designed keeping in mind customer segmentation and offers plenty of personalized options for their target audience right down to the make and color of the shirts. It also adds a compelling offer in the first fold to keep the customers engaged.  

b) Strong Social Proof: The landing page ends with a dose of healthy social proof to close the deal

11. Trouva

eCommerce Landing Page Examples

Trouva offers unique homewares from curated boutiques for Insta-worthy and cozy homes.  

Learnings from landing pages that convert:

a) Gamification, with a twist: Trouva helps people discover products from small to medium boutiques and helps their businesses thrive. With that in mind, Trouva has collaborated with Glen Dye (boutique cabins and cottages) for a lucky draw. The winner gets a free stay plus a hefty gift card to spend at Trouva and buy their favorite pieces.         

b) Personalized Recommendations: The landing page seamlessly blends into product offerings right after a short recipe from Glen Dye’s chef. This way, it incorporates products without making them too in your face.  

12. Verishop

eCommerce Landing Page Examples

Verishop aims to be a premium and go-to lifestyle shopping destination for everyday luxury in fashion, beauty, home, and more. 

Why this landing page example inspires:

a) Unique Offerings: Verishop offers products that are used by influencers in their live streams. The landing page uses the usual eCommerce store prompts but with a twist. The page cross-sells products and lists prices for a transparent shopping experience.           

13. Liv Watches

eCommerce Landing Page Examples

Liv Watches delivers unique, handcrafted Limited Edition Swiss wristwatches that stand the test of time.

Why this landing page example inspires:

a) Engaging Information Hierarchy: The entire landing page is on-brand and dedicates an entire section to communicate the features and benefits and also leverages product videos.

b) First-Hand Reviews: The landing page displays a comment section where potential customers can see what others thought with a rating.  

14. Thistle

eCommerce Landing Page Examples

Thistle offers healthy, organic, plant-based meals and cold-pressed juices delivered across California and Nevada.

Why this landing page example inspires:

a) Eye-catching Design: Thistle’s landing page is clean, well-organized, and clutter-free. It offers a video to watch in the first fold. The page also has photos that are ‘human’ and ‘family-friendly.  

b) Benefit-Oriented Copy: The landing page has one messaging, making sure people know exactly what the page is about and what to do on the page. The page also directs customers to FAQs or a way to communicate with customer service.  

15. Harrods

eCommerce Landing Page Examples

Harrods needs no introduction. It’s a leading luxury department store with a motto to be "all things for all people, everywhere". They create unique experiences for their clientele and go one step ahead after the sale.   

Why this landing page example inspires:

a) People Over Product: The landing page entwines the start of the new year with a ‘renewal’ messaging. After a comforting letter-style copy in the first fold, the page shows different resolutions written by Harrod’s customers instantly giving a human touch.

b) Clear Value Statements: Luxury items need better care to sustain their lifetime value. Continuing the ‘renewal’ messaging, every section of this landing page caters to a specific benefit such as Clothes Care, Watch Aftercare, Furniture Reupholstery, etc.

16. Solo Stove

eCommerce Landing Page Examples

Solo Stove designs simple and ingenious outdoor products to offer customers convenience above everything else. 

Why this landing page example inspires:

a) Psychological Nudges: Solo Stove pulls out all stops with micro nudges - ratings, price slashes, different payment methods, deals, and product bundling. Moreover, the reviews show what customer’s really felt about the product.    

b) Interactive Content: The landing page displays videos, an FAQ section, and a ‘How it works’ section to elevate a customer’s shopping experience. All this helps to eliminate risk and build trust in the brand.  

17. Keto and Co

eCommerce Landing Page Examples

Keto and Co develop award-winning keto products that enjoyable tastes.

Why this landing page example inspires:

a) A Way to Communicate: One of the best elements of this landing page is the live chat feature. While many brands have this feature, Keto and Co use friendly language and a name to add a human element.  

b) Trending Products: While the landing page is focused on recipes, it inserts the most popular products to nudge customers towards an action.  

18. Heyday

eCommerce Landing Page Examples

Heyday is a skincare brand that offers products according to a customer’s requirements.  

Why this landing page example inspires:

a) Customer-centric Copy: The landing page avoids being salesy and also nudges with a free shipping nudge on top. 

b) Action-Oriented Filters: Customers can filter products according to product or skin condition or both. When the cursor hovers over the product, the product image changes to a descriptor so customers know and don’t have to go to a different product page.   

19. Woodworker’s Guild of America

eCommerce Landing Page Examples

Why this landing page example inspires:

a) Informational Design: WWGOA is all about educating their customers to become experts. That’s what they lead with, showing the latest resources in different content formats like videos, articles, and more. 

b) Highlight Promotions: But be subtle about it. If a customer ends up on the landing page through an ad, they’ll see the special offer for membership and the CTA.  

20. ColdCalm

eCommerce Landing Page Examples

Why this landing page example inspires:

a) Benefit-based Copy: The landing page gives a clear and precise headline, defining the product aptly. Furthermore, it gives an overview of benefits, safety, and product differentiators like quick-dissolving tablets making it easy to understand the medicine well.

b) Strong Social Proof: ColdCalm offers extensive social proof in the form of in-depth customer reviews

21. Taut

eCommerce Landing Page Examples

Taut offers trademarked collagen enriched products. These premium products are targeted towards a particular clientele who often think before buying.   

Why this landing page example inspires:

a) Smart Benefits Hierarchy: The landing page shares information in different ‘clickable’ sections without overwhelming a customer. As you get farther down the page, the page copy includes reviews, real photos, and infographics.  

b) Compelling CTAs: Every section of the page has a CTA that page taps into a customer’s desire. The page also boasts a sticky side CTA that offers a ‘sample gift’ which opens a pop-up to capture email IDs.  

22. FlashRouters

eCommerce Landing Page Examples

FlashRouters creates products and content to help customers embrace the importance of securing and protecting their personal data and home/office privacy.

Why this landing page example inspires:

a) All About the Copy: 

  • The landing page leads with a clear and concise value proposition so customers know exactly what they are getting. 
  • The copy is written in a friendly, human voice with bulleted lists in different sections like ‘How it works’ and ‘What Makes a FlashRouter Different?’ 

b) To-the-point CTAs: The landing page has only 3 CTAs so customers can take their time to read through the information and then make a decision, especially for a confusing topic such as routers.   

23. BootyBands

eCommerce Landing Page Examples

BootyBands offer patented products and specific online workouts to help their customers achieve their health goals.  

Learnings from landing page example:

a) Quick Form: The interesting part of this landing page is the form right at the beginning. It asks only one long-form question which is also easy to fill. 

b) Human and Friendly Content: The form is supported by content and visuals that show the other ambassadors and what they will gain if they join the club.

c) Contrasting Color Scheme: The landing page copy, elements, and graphics stand out against the white background making it eye-catching.     

24. Crazy Cups

eCommerce Landing Page Examples

Crazy Cups is famed as the world's first fan-generated flavored beverage company with its own fandom called the #FlavorNation. They encourage their customers to share their experiences to inspire others.   

Learnings from landing page example:

a) Colorful Content & Design: Crazy Cups makes quite a first impression with its colorful brand language and product images on its landing page. It perfectly captures the value proposition and even a ‘How it works’ section and a CTA for first-time buyers by offering a discount. 

b) Navigation to Prompt Action: 

The landing page incorporates different types of navigational elements to improve a customer’s shopping experience such as:

  • Collapsible FAQs 
  • Back to top nudge
  • Preview pop-up

25. Topsecretrecipes

eCommerce Landing Page Examples

Topsecretrecipes pretty much gives away the brand’s messaging. The brand offers top secret recipes as well as spices and cookbooks.  

Learnings from landing page example:

a) Less than 3 Scrolls: We often tell our clients it’s best to stick to shorter landing pages that convert. However, there’s always an urge to add as much information as possible. But not on this landing page. It lists the two products, gives the required details and a CTA. 

b) Sticky Headers: As a customer scrolls, the top header is sticky so it’s easy to navigate with a clever copy on top that says ‘The #1 CopyCat Recipes Website’.   

26. Floliving

eCommerce Landing Page Examples

Floliving offers solutions that help women to regain their hormonal balance, get pregnant naturally, lose weight, and other health concerns. 

Learnings from landing page example:

a) Establishing Pain Points: The whole point of Floliving’s landing page is to assure their customers they know what they are talking about. The landing page starts off by establishing the problems faced by customers, then leads to the solutions offered by Floliving. The solutions are then supported by customer reviews and then a compelling CTA.       

b) After the 1st scroll: A sticky header pop’s out after the first scroll, linking the tabs to different sections of the page such as the FAQs, Results, and Reviews with the trending hashtags.   

27. Shop at Perrys

eCommerce Landing Page Examples

Learnings from landing page example:

a) Straightforward Hierarchy: The shop page gives a brief introduction that speaks about the crystals and their details. Once established, the page leads to different products to browse and shop.  

28. Staples

eCommerce Landing Page Examples

Staples is a popular office retail brand that focuses on offering convenience to its customers.   

Why this landing page example inspires:

a) Above the Fold: The first half of this landing page focuses on benefits and shows the different ‘rewards’ like additional savings and free trials that customers will gain once they sign up for the restock program.    

b) Support for Decision Making: After a quick explanation, the landing page leads to relevant categories and products with filters. However, what I love is the comparison filter, where customers can compare up to 4 bulk purchases to make an effective decision.       

29. Well Earth Goods

eCommerce Landing Page Examples

Well Earth Goods is a homegrown brand that offers natural, sustainable and zero waste products for an eco-friendly lifestyle.

Why this landing page example inspires:

a) Compelling Facts to Establish the Problem: Well Earth Good’s landing page is basically a stand-alone page that speaks about the subject matter. It establishes the pain point with hard-hitting facts, a few solutions, and other ways customers can make a difference. What it doesn’t do is push the products in your face, instead, it only links copy to the product page. While this may not work for many brands, if your brand stands for a cause, such pages can increase organic traffic and bump your eCommerce store in search results.    


eCommerce Landing Page Examples

TPMOCS blends cultural traditions with modern design to offer products that have a great social impact.  

Why this landing page example inspires:

a) Short-form Copy: Above the fold, the landing page gives a quick description of what the potential customer will get and how their purchase will make an impact. 

b) Interactive Form-Filling: The form asks less than 7 questions and line graphics display the different parts of the customized process. Furthermore, if the customer hovers over the variants, it pops up to show        

31. Package Free Shop

eCommerce Landing Page Examples

Package Free believes sustainable living should be easy and offers natural, plastic-free, and affordable products.

Why this landing page example inspires:

a) Compelling Copy Above the Fold: Lauren Singer is the face of Package Free, therefore this landing page fulfills two purposes, branding, and conversions. From the top copy, customers get an understanding of how the products will impact their lifestyle.       

b) Interactive Shopping Experience: When the customer hovers over the product image, it gives a quick view of the product and its uses. Moreover, the images reflect Package Free’s minimalistic brand personality.     

32. Tofino Soap Company

eCommerce Landing Page Examples

Tofino Soap Company sells handcrafted 100% natural products and free from synthetic ingredients  

Why this landing page example inspires:

a) Brand-Reflecting Visuals: The images are the most impressive element of this landing page. They show the product in a dreamy and aesthetic aspect, reflecting the brand’s persona. The accompanying product description paints a beautiful picture as well.    

b) First-Hand Reviews: The landing page displays a comment section where potential customers can see what others thought about a product with a rating.  

33. TerreBleu

eCommerce Landing Page Examples

Terre Bleu is a family-run business that offers products with lavender at its core.  

Why this landing page example inspires:

a) Storytelling Approach: The entire landing page uses storytelling, giving a human feel to the product collection. As you scroll, more of the story reveals itself, offering family-friendly copy blended with social media statistics. 

b) Colorful Design: The purple and yellow elements bring the landing page alive. Through the pictures you can’t help but feel like you are at the lavender farm, standing in front of the yellow door. 

7 Best Practices for eCommerce Landing Page Designs

Your eCommerce landing page design has a laser-focused goal: to improve your conversion rate and achieve your sales targets.

Explore these landing page best practices to improve your conversions and sales.

1. Copy is important—so is typography 

You can have a kickass copy on your website landing page, but the wrong font can severely undermine its influence. The right font influences purchase decisions 75% of the time. 

Good typography creates a great impression, demonstrating your brand tone. 

How do you go about it?

Font psychology can help you choose the right font that influences the mind, stimulates decision making alongside emotional cues. 

Here’s a list that you need to factor in before you decide on your landing page font: 

a) Average age of your target audience 

The age group of your target audience decides how susceptible they are to age-related eyesight problems. For instance, Americans aged between 19-40 have really good eyesight. 

While people between the ages of 41-60 develop presbyopia—an age-related issue that makes reading small fonts difficult. In such cases, 16-18px is the recommended font size for your eCommerce landing page. 

b) Typeface 

Before you decide between Sans Serif and Serif, know the difference. Serif is a typeface that has decorative lines at the side of the head and tail of an alphabet. For example, Times New Roman is an example of a serif. 

Sans serifs are the typeface where fonts don’t have the serifs—the decorative lines. 

While these two have been traditionally popular, the Serif font is best suited for print media. On the other hand, sans serif is considered plain and simple to make it easy to read on digital screens. 

Your H1, H2, and microcopy should enable cognitive ease—the ease of fluency of the brain to process information. Montserrat, Lato, and Roboto are some of the other fonts belonging to Sans Serif. 

Beast uses Montserrat in its H1, H2, and microcopy enabling visual hierarchy. 

eCommerce Landing Page best practices

Refrain from using fonts like Comic Sans, Papyrus, Curlz MT, or any other font that affects readability. 

In the end, bigger is not always better. Memorability should always be the top factor. In a neuropsychology study, younger and older adults exhibited higher recall for larger fonts between 18 to 48 px. It’s up to you to find the sweet spot. 

2. Appeal to their emotions with colors

Certain colors trigger certain emotions in your customers. You can use these to elicit particular actions. 

For example, the chart below depicts which colors portray which emotions. 

eCommerce Landing Page best practices


You can choose a combination of colors that symbolize your brand and use them on your landing page.

3. Design for all devices—Focus on mobile responsiveness 

74% of eCommerce traffic came from mobile devices in Q4. Unless you make your landing page mobile responsive, conversions will be highly poor.  

To ensure mobile responsiveness, here’re three eCommerce landing page best practices you can follow: 

a) Split-Screen Layout 

A split-screen layout divides the landing page into two equal vertical sections. While they offer better user experience, mobile responsiveness, and navigation, they are best suited for a minimalist landing page design. 

Before selecting a split screen layout for your landing page, consider: 

  • Will the content break if you implement them?
  • Will it adversely affect the user experience if the attention is divided?
  • Will it affect decision making abilities? 

Moncler uses split-screen layout in its high converting landing page template. 

eCommerce Landing Page best practices

Using split-screen layout works exceptionally well if your goal is direct the user’s attention to specific elements on your eCommerce landing page. 

b) Vertical Navigation 

Vertical Navigation is a navigation menu placed towards the left side of the screen. It has a simple and hierarchical structure. This makes it easier to scan, read, and find content on landing pages. 

This is a highly mobile responsive layout that’s intuitive. Studies have shown that users spend 80% of their screen time viewing the left side of the page. 

Another distinct advantage of vertical navigation—it's easier to add/delete more options in the list, a feature necessary for high-converting product landing pages. 

Patagonia uses a vertical navigation menu in its high-converting eCommerce landing pages. 

eCommerce Landing Page best practices

c) Tabbed Navigation 

All high-converting eCommerce product landing pages get one thing right—information is grouped into categories. 

Tabbed Navigation is a UI and navigation practice grouping a particular content into different tabs. This allows users to sift through important content at a time, without having to come back and forth between the pages. 

It enables heuristics—mental shortcuts that influence purchase decisions while solving problems quickly. 

Here’s one of the high-converting product landing page examples by Rumpl using tabbed navigation. 

eCommerce Landing Page best practices

Before you move to tabbed navigation, consider the following: 

  • Are category names short and easily displayed in one line? If Yes, then go ahead
  • Do you frequently add/remove/change category names? If No, then go for it
  • Do your products require customers to compare information frequently? If Yes, then drop it 
  • Can you summarize vast information? If No, this is isn’t for you 

Take a call after self-introspection. 

4.  Ensure visual hierarchy 

High-converting landing page designs share one thing in common—Visual hierarchy. It refers to the order in which the elements on a landing page are arranged in order of importance, to prompt users in taking action. 

Here’s what can you do, start by: 

a) Implementing the 60:30:10 rule 

According to this rule, 60% of your product landing page must be of the dominant color, and 30% should be of the secondary color. The accent color must account for the remaining 10%. 

The dominant and the secondary color must be neutral colors while the accent must be bright. Either of these must highlight important elements like the CTA. Finn applies this rule on the landing page with brilliance. 

eCommerce Landing Page best practices

In the image above, Green is the dominant color, while blue is the secondary color and white is the accent color that strikes the balance between green and white. 

If you’re unsure, go for monochromatic colors such as black and white. 

b) Make use of White space  

White space enables visual hierarchy. It helps improve the readability and legibility of your eCommerce landing page. It guides the user by using the natural pattern of the eyes. 

It connects the individual elements by evoking the Law of Proximity. As per this law, the elements which are closer to each other are perceived to be related to each other. 

c) Optimize your landing page for layering cake pattern 

The layer cake pattern of eye viewing focuses mostly on the heading and subheadings, with little emphasis on the description. This is until users find something really interesting. 

It is shaped in the form of a cake starting with the headings, blank in the middle, and then on a vital piece of information.  

To make your eCommerce landing page in line with the above pattern: 

  • Use bullets to highlight key information 
  • Highlight terms that match the user’s intent 
  • State the benefit and feature to make functional for scanning and skimming 
  • Bold the key elements such as numbers and percentages to evoke preattentive processing 

Hims hands down has one of the best high-converting product landing page designs that is optimized for cake layer patterns. 

eCommerce Landing Page best practices

5. Use sensory marketing 

A multitude of eCommerce websites have landing pages with a brilliant copy but lack relevant quality images. Using stock images makes the problem worse. They come off as artificial and inauthentic.  

93% of customers base their decisions on product visuals. 

Use sensory marketing—marketing efforts directed to influence at least one of the five senses such as sight, sound, smell, taste, and touch. 

On high converting landing pages, sensory images influence the users via aesthetic appeal and its functions. 

Here’s how UnderArmor brings forth sensory marketing by communicating comfort, performance, and breathability. The features customers look for when it comes to sports apparel. 

eCommerce Landing Page best practices

6. Avoid form fatigue at all costs

Place your forms smartly on your lead generation landing page to generate the most conversions. 

Your form design is crucial since it builds the reader’s interest to fill the form. 

When it comes to form fields, less is more: the fewer the form fields, the better the landing page conversion rates.

For example, in this case study, ImageScape was able to record a 120% conversion rate by reducing their form fields from 11 to 4. 

7. Evaluate for heuristics—use the PRICE framework 

If you have a product landing page and want to make it a conversion driver, evaluate your eCommerce website landing page design for heuristics. Use the PRICE framework—Persuasiveness, Relevancy, Interference, Comprehension, and Efficiency. 

Here’s an overview of the same: 

a) Persuasiveness 

The product landing page must contain one copy that nudges customers towards completing a goal. The above-the-fold portion messaging must contain the problem, solution, and benefits, your visitors can utilize. 

b) Relevancy 

The landing page content must be relatable to the site visitor. It must qualify their intent and interest them to go deeper into the funnel. For instance, here’s how RXBar assures customers that have landed at the right place. 

eCommerce Landing Page best practices

It clearly outlines that this place is for people looking to snack healthy and meet their protein requirements. 

c) Interference 

Your landing page must convey a clear goal that the user is supposed to fulfill. Too many CTAs cause friction leading to higher drop-offs. Eight Sleep uses one CTA to guide users to drive awareness about the product. 

eCommerce Landing Page best practices

This is especially important if you are selling a high-consideration product where purchase decisions involve more rational reasoning than usual. 

d) Comprehension 

For a landing page design to be high-converting, it is important that your site visitors must be able to understand what your landing page has to offer in the first five seconds. 

Run a five-second test, and evaluate your landing page based on these parameters: 

  • Are customers able to identify the product you’re selling?
  • What’s the main information they can recall?
  • Are you able to relate to the messaging and content?
  • Did the color and design guide usability?
  • What problems did they encounter? 

These objective questions help you assess where you stand and the areas that need improvement. 

e) Efficiency 

The final step is to find out how your eCommerce product landing page website fares for efficiency. Meaning, how easy or difficult do your customers find it to complete tasks to go from point A to point B? 

This includes problems like non-intuitive navigation, lengthy form fields, lack of product comparison tables, and pricing display. 

Squatty Potty makes navigation intuitive and uses visual cues to guide the user to the messaging. The shopping cart, search and key pages make it optimized for conversions. 

Including a video on landing pages increases the conversion rate by 86% while increasing user engagement. 

Before you go...

98% of visitors who visit an eCommerce site—drop off without buying anything.

Why: user experience issues that cause friction for visitors.

And this is the problem Convertcart solves.

We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.

How we can help you:

Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions.

And we won’t charge for this one.

Conversion rate optimization
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100 Conversion Hacks for eCommerce (2024 Edition)