12 eCommerce Brands Acing Cause Marketing in 2025

It is noble to create a business that gives back to the community–but it is imperative to put the cause right in front of your shoppers in the right way for your business to thrive.

If your cause marketing is too subtle, it might go unnoticed but if it comes on too strong, it might appear as if you are blowing your own horn.

You need just the right balance to appeal to the emotional side of your customers and make them a part of your journey.

Hence, we have broken down 12 eCommerce brands that hit the right notes with their cause marketing.

12 inspirational eCommerce cause marketing examples

1. Patagonia: On the mission to save the planet

Starting with a brand that puts its heart and soul into cause marketing–Patagonia.

May it be their website, Instagram or the labels on their products–all of it screams a higher consciousness–making them popular amongst ethical consumers.

As for the business, it is a leading outdoor clothing and gear brand known for its high-quality products designed for activities such as climbing, surfing, and skiing.

Coming to Patagonia’s cause

Patagonia’s cause marketing centers around environmental activism–promoting the protection and preservation of natural resources. Their key message is: "We’re in business to save our home planet."

Let’s discuss their most popular cause marketing campaigns

1% for the Planet: It commits 1% of its sales to support environmental nonprofits.

Worn Wear: An excellent program that promotes repairing, reusing, and recycling Patagonia gear to reduce environmental impact. The Worn Wear campaign encourages customers to buy used products or trade in their old gear.

How do they market their initiatives?

While the core messaging is spread across the homepage in subtle ways–they also have a different section dedicated to the cause they are working for.

They have deployed pop ups to educate their shoppers.

And, of course, they talk about it exactly where shoppers pay attention—product descriptions. Patagonia highlights the cause and their initiatives by putting it in a box.

Patagonia actively shares its cause marketing messages across their social media platforms such as–Instagram, Facebook, Twitter, and YouTube. These posts are super personal and talk about even the smallest impacts and how the customers are contributing to the betterment of the planet by choosing Patagonia.

Patagonia brands themselves more of an environmentally responsible brand rather than a clothing brand–and this is reflected in their ads as well.

They use recycled material for their packaging and they make sure to mention it on their boxes and labels.

Lastly, they never forget to reinforce their mission in their emails.

They also run community engagement programs!

Finally, Patagonia makes sure that their community is just as invested in their mission as they are.

They run multiple programs to engage their audience–like treks for a cause or just conversations for awareness.

Also read: 30 Best Examples of Nudge Marketing in eCommerce

2. State Bags: Empowering underprivileged kids

Right off the bat, we love the little stamp that says–The giving company.

What a great way to make that lovely first impression!

State Bags–known for its stylish and functional bags and backpacks–was established with a mission to make a positive social impact, aiming to address critical needs in local communities and support children and families in need through its give-back initiatives.

What are its social initiatives all about?

State Bags’ core message focuses on giving back and making a difference in the community. Their motto, “Get One, Give One,” points to their commitment to providing necessary educational supplies to children in underfunded neighbourhoods every time a bag is purchased.

Let’s learn more about their campaigns

Get One, Give One Program: For every bag purchased, State Bags donates a fully-stocked backpack to a child in need. This program aims to provide essential supplies to students in underserved communities.

Special Initiatives and Partnerships: State Bags collaborates with various organizations and nonprofits to support different causes, such as providing meals, books, and other essential items to families and children.

Community events: The company organizes and participates in community events, such as bag drop-offs and volunteer activities, to directly engage with and support children with special needs.

Let’s jump to their cause marketing strategy

To begin with, there is a well-branded section on the homepage–bright, vibrant and cheery–focusing on how State Bags is giving back to society.

Hard to miss, isn’t it?

Also, note how the little stamp remains constant throughout–fun and effective way of branding.

Another element that stood out to us–a product just for donation. Shoppers can add it to their purchase and they will take care of the rest. Not only does this help with the cause but it also gives a huge feel-good factor to their shoppers to be able to contribute meaningfully at an individual level.

State Bags utilizes stories to spread their message on social media. They have added these stories to their highlights–the collection is heartwarming.

And even when they are not directly promoting their cause, they make sure to incorporate it in their copies subtly to keep their audience connected.

They also work on their PR to spread the word about their initiatives. We came across a couple of articles from some big media houses–promoting their brand and causes.

3. Ivory Ella: The elephant saviors

A brand super sensitive towards wildlife–especially elephants, Ivory Ella, has been inspiring eCommerce brands since 2015.

Known for its distinctive elephant-themed apparel and accessories, Ivory Ella combines fashion with philanthropy, donating a significant portion of their profits to wildlife conservation and other charitable initiatives.

The core message of Ivory Ella

Ivory Ella’s core message revolves around wildlife conservation–particularly focusing on protecting elephants. The brand’s slogan, "Good Clothes for a Good Cause," –encapsulates its commitment to making a positive impact through stylish and comfortable clothing. Ivory Ella emphasizes that every purchase helps save elephants and supports various environmental and social causes.

Let’s discuss some of their cause marketing campaigns

Save the Elephants Partnership: Ivory Ella donates up to 50% of their net profits to Save the Elephants–supporting anti-poaching initiatives, habitat preservation, and research on elephant behavior.

Fundraising Campaigns: The brand frequently runs special collections and limited-edition products, with proceeds going to specific charitable projects. For instance, they launched collections to support disaster relief efforts and health-related causes.

Awareness Campaigns: Ivory Ella leverages social media to raise awareness about elephant conservation and other environmental issues. Campaigns often include educational content, fundraising drives, and calls to action for their audience to get involved.

How are they marketing their cause?

The third section of the website introduces shoppers to their cause–protecting elephants.

Its navigation bar links to its mission page–which is beyond impressive. Ivory Ella here talks about what they do, where they donate and what impact they have created over time. The numbers are highlighted beautifully and the copy appeals to the emotional dimension of consumers.

Social media is another channel that they use to their advantage–along with promoting their products, they actively talk about the cause they are working towards and the impact their actions are creating.

Do check out: Hiring a CRO agency: 12 *Key* Considerations (and Expert Advice)

Ivory Ella’s email campaigns regularly inform subscribers about new products, special promotions, and updates on their charitable contributions.

Their blog includes posts about elephant conservation, environmental issues, and stories from the field, providing a deeper understanding of the causes they support.

Engaging their community

The strategy may be the same for a number of eCommerce brands but how you execute it–and make it appealing to your shoppers is what makes all the difference.

And this is what we see in the case of Ivory Ella. There are a bunch of brands that feature their shoppers on social media, but how many actually get successful in instilling a feeling of community in their customers?

But if you look at how seamlessly Ivory Ella has connected this marketing tactic to their cause, it is sure to strike a chord. It establishes an immediate connection.

Bottom line: Get personal in your cause marketing copy.

Do check out: Fashion Email Marketing: 32 Workflow Ideas (With Real Examples)

4. Tentree: Undertaking reforestation

The name of the brand lets the cat out of the bag.

Tentree is an environmentally conscious apparel brand based in Canada, known for its commitment to sustainability and social responsibility. For every item purchased, Tentree plants ten trees, with a goal to plant one billion trees by 2030. Their products are made using eco-friendly materials, and they aim to reduce their environmental footprint in every aspect of their business.

Moving to their core message

"Buy one, plant ten." Tentree's core message is centered around reforestation and environmental stewardship. They emphasize the tangible impact customers can make by purchasing their products, as each sale directly contributes to planting ten trees.

Cause marketing campaigns of Tentree

Climate+ plans: Tentree offers “Climate+” plans that allow families and individuals to offset their carbon footprint by subscribing to monthly tree planting services.There are different kinds of packs available for shoppers to choose from–a great way to get your audience to commit to your brand.

Sustainable Products: They produce clothing and packaging from sustainable materials such as organic cotton, recycled polyester, and hemp, minimizing their ecological footprint.

Tentree’s cause marketing channels

The first thing we noticed is the meta description of the website–immediately reminds the audience of the cause–and covers all the aspects of it.

The next impression comes from the homepage–the third fold to be exact. They don’t just talk about the cause but also mention the impact–making it more real.

Notice how they mention the impact as the result of a shared effort.

The next fold is also dedicated to their cause marketing messaging but for a different one. The use of images, icons, different fonts and unique designs makes it super easy to consume and connect to them.

Even beyond this, they have a couple of sections that highlight their initiatives.

The navigation bar is so simple that the users will want to use it–and on this uncomplicated bar, they have placed links to their initiatives.

And the footer is another area that Tentree has utilized to place all of its cause marketing links for ethical consumers to check out.

Not just their website and products, Tentree’s packaging also reinforces their cause–reassuring the consumers that they made the right choice.

We know that social media is instrumental in spreading awareness–and Tentree uses it very well to talk about their products and initiatives.

The message on the posts is so crystal clear that even if someone casually lands on their account–they will know exactly what Tentree does and what it stands for.

They are active on Instagram, Facebook and YouTube.

Tentree’s YouTube is also filled with aesthetically pleasing, heavily impressionable and feel-good content. (You might want to take a look!)

And finally! Emails.

We were super impressed with their welcome email–it was warm, personal, talked to the audience and covered all the essential details of the business and incorporated their “10 trees” message.

Also read: 15 Incredible Examples of Welcome Emails (eCommerce)

5. Pura Vida: Encouraging thoughtful accessories

Pura Vida is a lifestyle brand known for their handcrafted bracelets and accessories, promoting a philosophy of enjoying life’s simple pleasures. The company is dedicated to giving back to various charitable causes and supporting artisan communities around the world.

Pura Vida’s message

Pura Vida’s core message revolves around living a “Pure Life” by embracing simplicity and joy while making a positive impact.

Let’s talk about their campaigns

Charity Collections: Pura Vida partners with various charities to create exclusive bracelet collections. A portion of the proceeds from these collections goes directly to the respective charitable organizations, supporting causes such as mental health, environmental conservation, and animal welfare.

Fair Trade Practices: Pura Vida ensures fair wages and working conditions for their artisans in Costa Rica and other countries, promoting economic sustainability and improving the quality of life for these communities.

Supporting Artisans: By partnering with artisans in developing countries, Pura Vida provides them with a stable source of income and helps preserve traditional crafting techniques. This initiative empowers artisans and promotes economic growth in their communities.

Environmental Initiatives: They contribute to environmental causes by supporting organizations focused on ocean conservation and reforestation. Pura Vida has partnered with the Surfrider Foundation to help protect and preserve beaches and oceans.

Coming to how and where do they market their cause

Starting from their website–they have created a dedicated section for it on the homepage.

They have created a page that only talks about their mission.

The page is content-light and visuals-heavy– and summarizes their initiatives and partnerships.

What we loved about the Instagram account is their bio.

Notice how they talk about their impact in a super crisp way.

They never fail to impress their audience with their emails–they promote their products, add offers and talk about their cause in the most classy way possible.

6. Thrive Causemetics: Helping communities thrive

The wordplay with “cosmetics” was the first thing that caught our attention.

Thrive Causemetics is a beauty brand that creates high-performance cosmetics and skincare products. The company is built on the philosophy of giving back and empowering women. For every product purchased, Thrive Causemetics donates to help women thrive, supporting a range of causes including cancer survivors, domestic abuse survivors, and women in need.

Thrive Causemetics’ message

Thrive Causemetics' message centers around beauty with a purpose. They emphasize that their products are not just about enhancing appearance but also about making a difference in the lives of women facing significant challenges. The company highlights the impact of each purchase, fostering a sense of community and shared purpose among its customers.

Cause marketing campaigns

Environmental Initiatives: Thrive Causemetics is committed to sustainability, using vegan and cruelty-free ingredients, and eco-friendly packaging. They also support environmental causes through donations and partnerships.

Cancer Support: Thrive Causemetics partners with organizations to provide beauty products and financial support to women undergoing cancer treatment. Their products are designed to address the specific needs of cancer patients, such as sensitive skin and hair loss.

Domestic Violence Survivors: The company supports shelters and programs for women escaping domestic violence, providing them with essential products and financial aid.

Homeless Women: Thrive Causemetics donates products and funds to organizations helping homeless women regain stability and confidence through beauty and self-care.

Cause marketing channels of Thrive Causemetics

Along with its major categories, Thrive Causemetics has added its mission link on the homepage.

The end of the homepage also talks about the charitable nature of the brand–an introduction of it in a different section and the details on a ticker tape.

They have created a page that gives an overview of the many causes they are working for. The link to this page has found a spot in the navigation bar.

They even place their cause marketing message on their product pages. Each product page includes information about the causes supported by purchases, reinforcing the brand's commitment to giving back.

Blogs are another channel that they use to promote their cause marketing activities.

Thrive Causemetics uses Instagram, Facebook, and Twitter to share stories of the women they support, updates on charitable initiatives, and user-generated content. Their social media strategy focuses on building a community of empowered and compassionate women.

Newsletters feature stories of impact, new product launches, and exclusive offers, keeping customers engaged and informed about how their purchases make a difference–though the impact newsletters are sent only once in a while.

Thrive Causemetics hosts events and pop-up shops to engage directly with customers and communities. These events often include opportunities for customers to learn more about the causes they support and participate in giving activities.

It also uses YouTube and other video platforms to share tutorials, product reviews, and impact stories, visually conveying its mission and the difference they are making.

7. Bombas: Socks for a better life

Bombas is a sock and apparel company founded on the philosophy of helping those in need. For every item purchased, Bombas donates an item to homeless shelters and other community organizations. Since its inception, the company has expanded its product line to include socks, T-shirts, and underwear, always maintaining its core mission of giving back.

Bombas’ message

Bombas' message emphasizes comfort and community, promoting the idea that small acts of kindness, such as purchasing a pair of socks, can make a significant difference in someone's life.

Cause marketing campaigns

One-for-One Giving: For every item purchased, Bombas donates a corresponding item to someone in need. This includes socks, t-shirts, and underwear.

Support for Homeless Shelters: Bombas works with a network of over 3,500 giving partners across the United States to distribute donated items to homeless shelters and other community organizations.

Special Campaigns: Bombas launches campaigns during key times of the year, such as winter or back-to-school season, to increase donations and support specific needs within communities.

Do check out: Back To School Email Marketing: 24 Amazing Examples From eCommerce Brands

Channels Bombas uses for cause marketing

Bombas’ website–including its homepage, mission page, and product pages–features a dedicated section on its mission and impact, showcasing the number of items donated and stories from individuals and organizations benefiting from their donations.

Each product page highlights the one-for-one donation model, emphasizing the impact of every purchase.

Bombas uses platforms like Instagram, Facebook, Twitter, and YouTube to share content about their products, mission, and social impact. They engage followers with stories of those they help, behind-the-scenes looks at their donation process, and customer testimonials.

Bombas sends newsletters with updates on new products, special promotions, and stories of social impact, including calls to action for customers to support specific campaigns.

Bombas participates in media features, interviews, and articles that highlight their philanthropic efforts and high-quality products, enhancing their brand credibility and reach.

Bombas sponsors podcasts to reach a wider audience, integrating their mission and product offerings into podcast content.

8. Nisolo: Intentionally designed, ethically made

Nisolo is a footwear and accessories brand committed to ethical production and sustainability. Founded with the mission to create high-quality, stylish products that are responsibly made, Nisolo ensures fair wages and safe working conditions for its artisans. The brand emphasizes transparency and strives to reduce its environmental impact through sustainable practices.

Cause marketing message

Nisolo’s message centers around ethical fashion and sustainability, promoting the idea that consumers can make a positive impact through their purchasing choices. The brand's slogan, "Intentionally Designed, Ethically Made," highlights its commitment to quality, style, and responsible production.

Nisolo’s cause marketing campaigns

Sustainable Materials: The brand uses eco-friendly materials, such as vegetable-tanned leather and natural rubber, to minimize their environmental impact. They are also committed to reducing waste and increasing the use of recycled materials.

Carbon Neutrality: Nisolo has implemented a carbon-neutral program, offsetting its carbon emissions through various initiatives, including reforestation projects and investments in renewable energy.

Safe Working Conditions: Nisolo prioritizes safe and healthy working conditions for its artisans, adhering to high standards of workplace safety and worker rights.

Cause marketing channels

Starting from their website–icons on the homepage, copy in the titles, dedicated sections and pages that explain their commitment to fair trade, sustainability, and community development.

Nisolo uses platforms like Instagram, Facebook, and Twitter to share stories about their artisans, sustainability efforts, and ethical practices. They also engage with their audience by showcasing their products and the impact of their purchases.

The company sends regular newsletters to their subscribers, highlighting new products, sustainability initiatives, and ways customers can support their mission.

Notice how they have plugged their mission into their welcome email.

Nisolo publishes blog posts, articles, and videos that delve into their sustainability efforts, ethical practices, and the stories of their artisans. This content educates and engages their audience, fostering a deeper connection with the brand.

Nisolo releases annual impact reports detailing its sustainability efforts, ethical practices, and community development initiatives. These reports provide transparency and allow customers to see the tangible impact of their purchases.

9. Medley: Making environment-friendly furniture

Medley is a modern furniture brand that prioritizes sustainability and craftsmanship. They create high-quality, customizable furniture using eco-friendly materials and ethical production practices. Medley aims to offer beautiful, durable furniture that minimizes environmental impact and supports local craftsmanship.

Cause marketing message

Medley's message emphasizes sustainability, customization, and quality. The brand promotes the idea that consumers can enjoy stylish, comfortable furniture while making environmentally responsible choices. Their tagline, "Sustainably Made, Uniquely Yours," encapsulates their commitment to eco-friendly practices and personalized design.

Let’s talk about their initiatives

Sustainable Materials: Medley uses eco-friendly materials such as FSC-certified wood, organic cotton, and natural latex. These materials are carefully selected to reduce environmental impact and ensure durability.

Ethical Production: Medley’s furniture is made in the USA, supporting local craftsmen and reducing carbon emissions associated with shipping. The brand ensures fair wages and safe working conditions for all workers involved in the production process.

Carbon Neutrality: Medley is committed to offsetting their carbon footprint by investing in reforestation projects and renewable energy. They track and report their carbon emissions to maintain transparency.

Minimal Waste: The brand focuses on reducing waste by using efficient manufacturing processes and offering customizable furniture that reduces the need for mass production. Any waste generated is recycled or repurposed whenever possible.

Moving to channels

The copy on each and every section of the website hints at their use of eco-friendly materials and sustainable practices.

Just like all other brands who are into cause marketing, Medley too has a dedicated page for their mission.

Medley sends newsletters to their subscribers, highlighting new products, sustainability initiatives, and ways customers can contribute to their mission. Email campaigns often include special offers and information about the impact of sustainable furniture choices.

The company publishes blog posts, articles, and videos about sustainable living, eco-friendly home decor, and their environmental initiatives–helping readers explore their mission and initiatives along with getting educated.

They use social media platforms like Instagram, Facebook, and Pinterest to showcase their eco-friendly furniture, share sustainability tips, and promote their ethical practices. Medley engages with their audience through visually appealing content and stories about their commitment to sustainability.

They release impact reports detailing their sustainability efforts, ethical practices, and community contributions. These reports provide transparency and allow customers to see the real-world impact of their purchases.

10. Toad & Co.: Designing sustainable apparel

Toad&Co is an outdoor and lifestyle clothing brand dedicated to creating high-quality, sustainable apparel. The company is known for its commitment to environmental and social responsibility, aiming to inspire people to live their fullest lives while being mindful of the planet. Toad&Co integrates eco-friendly materials and ethical production practices into their operations, striving to make sustainable living and adventure accessible to all.

Toad&Co’s cause marketing message

Toad&Co’s message focuses on sustainability, adventure, and social good. Their tagline, "Sustainable Apparel for the Journey Ahead," emphasizes the brand's commitment to creating durable, eco-friendly clothing that supports an active and responsible lifestyle. Toad&Co promotes the idea that customers can enjoy the great outdoors and everyday adventures while making positive environmental and social impacts.

Coming to their initiatives

Wear for Good: Toad&Co’s “Wear for Good” program focuses on creating clothing that makes a positive impact on people and the planet. This includes designing for durability, promoting second-hand clothing through their “Warehouse” section, and encouraging customers to recycle or donate old Toad&Co apparel.

Sustainable Materials: Toad&Co uses eco-friendly materials such as organic cotton, recycled polyester, and TENCEL™ lyocell. These materials are chosen for their low environmental impact and high durability.

Resale clothing: Toad&Co promotes sustainability through its resale clothing program, offering pre-owned Toad&Co items at discounted prices. This initiative helps extend the life of garments, reduces waste, and provides customers with affordable, sustainable clothing options.

Cause marketing channels

Toad&Co’s website is a hub for all things sustainable. They’ve got dedicated sections that dive into their eco-friendly materials and ethical production processes. You’ll find detailed product descriptions that highlight the sustainable aspects of each item.

They maintain a blog filled with articles and videos about sustainable living, eco-friendly fashion, and their environmental and social initiatives. It’s a great resource for anyone looking to live more sustainably.

Toad&Co sends out newsletters packed with new products, sustainability initiatives, and ways you can support their mission. They often include special offers and updates on the impact of your purchases.

Notice the icons, images and the copy that really makes you believe that shopping with Toad & Co. will make a difference.

Toad&Co collaborates with environmental organizations, influencers, and outdoor enthusiasts who share their values. These partnerships help spread the word about their sustainability efforts.

Also read: eCommerce Marketing Strategy: 31 Immediately-Actionable Ideas

11. United by Blue: Making the oceans blue-er

United By Blue is an outdoor apparel and accessories brand dedicated to environmental sustainability. For every product sold, the company removes one pound of trash from oceans and waterways through organized cleanup events. By using eco-friendly materials like organic cotton and recycled polyester, United By Blue aims to reduce its environmental impact and promote a cleaner planet.

What United by Blue stands for?

United By Blue’s core message is “Every product purchased removes one pound of trash from our world's oceans and waterways.” Their mission is to inspire and enable consumers to reduce plastic waste and protect the planet by purchasing sustainable and eco-friendly products.

Let’s discuss some of their cause marketing campaigns

Cleanup Campaigns: United By Blue organizes and participates in regular cleanup events to remove trash from oceans, rivers, and other waterways. These events are often featured on their website and social media platforms.

Sustainable Materials: The brand uses sustainable materials such as organic cotton, recycled polyester, and ethically sourced wool in their products. They provide transparency about their sourcing and manufacturing processes.

Partnerships: United By Blue partners with environmental organizations and local communities to amplify their impact. Collaborations often focus on large-scale cleanups and educational initiatives.

Educational Campaigns: They run educational campaigns to raise awareness about plastic pollution and promote sustainable living. These campaigns include blog posts, social media content, and informational videos.

Where do they talk about it?

The first thing that you see on their homepage is their core cause marketing message!

Their mission and its impact have been added to their navigation bar as well.

United by Blue also routinely publishes their annual impact report to tell their shoppers how the brand is creating a difference with their shoppers’ help

The brand actively shares its environmental mission on Instagram, Facebook, Twitter, and LinkedIn. Their posts include cleanup event highlights, product showcases, educational content, and community engagement initiatives.

United By Blue also uses digital advertising, including social media ads and search engine marketing, to spread awareness of its mission and sustainability initiatives.

Emails are another channel through which they talk about their mission–and boy, those emails are good.

Here’s an example of their email–where they promote their products through killer offers motivated by their mission.

Notice the word ‘we’. It instantly connects the reader to the brand–making the audience feel good about contributing to the cause.

They facilitate various community programs as well

United by Blue invites volunteers to help in their cleanup drive. Together, they pick up trash from rivers, oceans, and other waterways, making these places cleaner and healthier.

When volunteers participate in these cleanups, they directly experience the brand's commitment to sustainability and witness the tangible impact of their efforts.

Customers are more likely to support and remain loyal to a brand that aligns with their values and proves its commitment through action–hence making United by Blue the go-to choice for the community.

12. Eileen Fisher: Combating fast-fashion damages

Eileen Fisher is a renowned American clothing brand known for its simple, timeless designs and commitment to sustainability and social responsibility.

What cause is Eileen Fisher working towards?

Eileen Fisher’s core message revolves around sustainability, ethical fashion, and social responsibility. The brand promotes a vision of “designing for good” by creating clothes that are made to last, using sustainable materials and processes, and supporting fair labor practices.

Eileen Fisher’s cause marketing campaigns

Sustainable Materials: Eileen Fisher uses sustainable materials such as organic cotton, Tencel, and recycled fibers in their products. They are committed to reducing their environmental footprint through responsible sourcing and production.

‍Waste No More Program: This program focuses on recycling and repurposing old or damaged garments. Customers can bring back their used Eileen Fisher clothing to be transformed into new designs, reducing textile waste.

Social Responsibility: The company ensures fair labor practices by working with ethical factories and supporting workers' rights. They have initiatives in place to improve the lives of those who make their clothes.

Circular Design: Eileen Fisher promotes circular fashion by designing clothes that are made to last and can be easily repaired, reused, or recycled. They aim to create a closed-loop system where nothing goes to waste.

Eileen Fisher’s cause marketing channels

The design of the website the the presentation of their cause just wowed us.

To begin with, they have divided their cause into three levels–which can be accessed on their navigation bar.

Of this, what stood out the most was the ‘first life’.

The concept is not explained in heavy text–but in a very crisp presentation format–with very few words and simple animations.

Its cause marketing blogs are a mix of text and videos–really touching for the audience.

The message of sustainable fashion is always reinforced in their emails and social media posts.

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