Online product detail pages are as important as real-world trial rooms.
In fact, 87% of customers feel product content is the most important factor when deciding to purchase an item online.
Now, creating a good product page doesn’t mean loading your page with unnecessary information and flashy product pictures.
So, what makes for great product detail page design?
To help you answer this question and effectively optimize your product detail page, we’ll be exploring 26 product page examples that make for great inspiration.
This post also covers:
26 Best Product Page Design Examples in the US (+ Expert Advice)
1. Glossier: Leave nothing to chance
The value proposition is what draws shoppers in—and the product description must back it up.
Highlight benefits and explain how the product can help make life easier.
Glossier puts this into action across their eCommerce product page design.
Important trust signals such as ‘Vegan’, ‘Cruelty-Free’, and ‘Dermatologist Tested’ reduce the perceived risk and nudge customers to buy.
This is followed by a single review highlighted to show social proof.
The ‘How to Use’ section breaks down the process and helps customers visualize the product in action.
And finally, the ‘Get The Look’ section features influencers showcasing the lifestyle appeal of the product.
2. Bang & Olufsen: Use specifications to your advantage
High converting product pages have one thing in common: strong perceived value.
You can build perceived value like Bang & Olufsen does on their product list page design.
The use of adjectives like ‘simple’, ‘seamless’, ‘stunning’ persuade customers.
They also emphasize on how easy it is to use the speakers and integrate them into one’s current lifestyle.
See how they’re putting the emphasis back on the customers’ current (and perhaps future) needs?
They also assure customers that their products are built to last (justifying the higher pricing).
They also feature an Augmented Reality app that encourages customers to virtually try the product to enable the purchase decision.
3. Astley Clarke: Use storytelling to sell the product
We’ve noticed how the best product page examples use storytelling with flair.
Astley Clarke, for example, brings it in like this:
They also supplement this with sensory information in their product detail page design.
This is further accentuated with recommendations that pair well with the main product.
Nudges such as free shipping worldwide, free returns, and a 2-year warranty reduce loss aversion.
4. Farfetch: Build product pages optimized for UX
To make your pages super reader-friendly (which helps mobile users too): apply heuristics.
Farfetch uses the inverted pyramid style of info building in their product page in the form of heuristics.
The first thing they show is the product: images, size guide, and size finder, which customers NEED to be able to access.
The next sections are ‘Complete The Look’ and ‘Recommendations’, adding supportive material to inform the customer’s purchase decision.
The B&W color scheme makes the typography, images, and other visual elements stand out reducing cognitive load.
We also love that they’ve included a ‘Why FARFETCH?’ section at the bottom to increase conviction.
5. Buffy: Leverage the Endowment Effect
When you’re designing your eCommerce product pages, use the “endowment effect”—it’s the bias that makes people value a product they own and love more than its market value.
With the “At Home Trial”, this is what Buffy aims to achieve.
With this, they underplay the need to make returns—after all, 58% of customers want a hassle-free returns policy.
They also offer a ‘Buy Now Pay Later’ policy for it.
Notice the price anchoring Buffy uses? It is an excellent technique when you’re presenting a supplementary offer, such as the one above.
As a final nudge, they include real customer reviews on their product details page design.
They include the most valuable reviews first with an option to view more through the carousel.
For their ecologically sensitive customers, they include a trust seal AND an explanation on the package.
Short on time? Here's a quick video with all the brilliant examples:
6. BOSE: Use captivating images to sell
Compelling visuals merge the gap between the physical product and its digital representation on an eCommerce product page.
Enable Interactive View AND follow it up with a list of specs to make the deal even sweeter.
Especially when you’re trying to build exclusivity as Bose is doing here, focus on smart product descriptions.
Or verifiable product specs.
Or customer reviews.
Or an attractive virtual trial experience.
7. ASOS: Make product discovery easy
For brands that are search heavy (fashion, electronics, etc.):
Product discovery by including long tail keywords is crucial.
See how ASOS does it?
Long tail keywords have high search intent with low search volume, low competition, and high conversion rates.
Their ‘You Might Also Like’ section has auto-enabled favorites where customers can simply click on a product to save it for later.
8. Missguided: Taking advantage of the first fold
According to Amy Schade, Director of User Experience, Nielsen Norman Group:
“Users scroll when there is reason to. When users fail to see information of value, they stop scrolling.”
Take this into account when devising above-the-fold content for the product detail page design.
Take a look at how Missguided does it.
The first fold uses strikethrough pricing, strong & bold delivery callout, and an alternative pricing strategy.
This follows into the Features and Delivery & Returns.
They also have FAQs for customers that may need additional info.
With delivery rates shown upfront, there’s transparency when it comes to shipping costs: the main reason 48% of US customers abandon their carts.
What also works is the urgency they create around the obvious benefit of expedited shipping:
9. Manitobah: Community-driven with authenticity at its core
86% of customers buy from purpose driven companies.
They’re even more interested if the brands publicly share the same values as them.
This is a great approach for your product details page design, just like Manitobah elaborates:
Manitobah takes a storytelling approach married with community building efforts to convey authenticity.
Manitobah also offers a gentle savings nudge offering Free Shipping and alternative financing options with cross-recommendations for other products.
10. Tangle Teezer: Driving sales through customer guides
Tangle Teezer uses appealing visuals & explainer content.
73% of shoppers buy a product after watching video content—and like Tangle Teezer you could include it in your product details page design too.
They ensure visual hierarchy—arranging elements in a way that color, font size and typography together bring out the distinction.
Fun fact: Numbers draw customers in so using them in this manner often helps build attention.
11. Bloomingdale's: Focusing on the power of choice
While customers always appreciate having choices, you don’t want to cause any sort of overload.
See how Bloomingdale’s does that?
They focus on the power of choice with 'Similar Items' subtly placed on the side.
They also have a ‘Which Size Fits You?’ section to help customers find the right product.
12. Nudie Jeans: An immersive VR product experience
Take product details page design inspiration from Nudie Jeans on how to use VR simply & effectively:
The ‘Click to Know’ option helps know minute details of the product.
The rotate and click to compare options help in decision-making.
This eCommerce product page design inspiration also has a virtual size guide to compare the pants they own with the new product.
13. Birkenstock: Using strategic visuals to amplify value
As a popular footwear brand, Birkenstock takes an extra step to help prospective customers choose the right product variation through the #MyBirkenstock section.
The brand also breaks down what makes the product special—a USP that other brands don’t share with Birkenstock.
14. Everlane: Intelligently build customer trust
Everlane uses different elements that convey trust to customers on their product details page design.
Their product page design template has a uniform 365-day return guarantee that reduces the perceived risk and encourages new product trials.
The detailed product description lowers the reasons for buyer’s remorse.
There is also a ‘Transparent Pricing’ section that breaks down the costs of the product.
15. Réard: Converting with minimal design
The brand Réard takes a minimalist yet compelling approach to its product list page design.
The use of a monochromatic design, bulleted points, and white space optimizes the product page design for UX.
The horizontal navigation makes it easy to access information.
The product description helps in replicating the in-store experience by offering adequate detail.
16. Cult Beauty: Pricing &product bundling done right
When it comes to pricing on the best product page examples, two things work extremely well:
- Price transparency
- Anchoring & bundling
Cult Beauty uses both as persuasion aids.
They’re also super transparent about taxes and keep customers in the know.
In fact, currently that this product is not in stock, they have updated the section to remind customers of two things:
17. MAC Cosmetics: Driving conversions through gifting
Add a new tool to your eCommerce product page arsenal: gift sets.
Gift sets help 33% of last-minute buyers shop based on how soon they can get them.
MAC Cosmetics uses a gifting approach to initiate urgency and increase AOV.
The bold product copy emphasizes the value of buying the products for gifting, drawing attention to packaging and brand appeal.
What’s even better is that the brand makes it clear to the customer how gift-giving works—a short blurb opens out every time someone clicks on “gift perfectly.”
MAC also wins over customers by bringing flexibility into gifting options.
18. Cariuma: Demonstrate cause marketing
87% of customers favor brands that actively support environmental and social initiatives.
And 46% of customers look closely at how a brand’s actions align with their promises.
Here’s product detail page inspiration from Cariuma.
The low stock alert in red font initiates urgency to make customers act without delay.
This eCommerce product page UI also offers cues to help shoppers understand the impact of a purchase:
They iterate their “cause” through a visual block of information that helps shoppers understand brand values without having to go over to their “our story” section.
19. The Ordinary: Where social proof does the selling
The Ordinary optimizes its eCommerce product page design for social proof so that potential shoppers can lean on the experiences of others to make a purchase decision.
The star rating average is based on a higher number of ratings which makes it highly credible.
The best reviews, both positive and negative are flagged to enable customers to make purchase decisions.
The brand makes it a point to highlight the “most helpful favorable review” and the “most helpful critical review” right at the top.
The self disclaimer by the brand on how they believe in featuring mixed reviews also helps establish deeper trust.
20. Hermes: Converting through exclusivity
When you’re pitching a luxury product, you’d like to emphasize exclusivity.
Being a luxury brand, Hermes takes the product story-telling approach to demonstrate this product.
The product details page features the back story behind the creation of this product.
By stating the “100% silk” composition, Hermes justifies the high pricing of the product.
Even the recommendations section pulls out products that are not to be found anywhere else on the internet—to be paired with the main product featured on that page.
21. Krave Jerky: Make it short and sweet
Krave Jerky is a producer of culinary-style meat and protein snacks that are not processed with chemicals.
The product page layout design is created such that it is over within two scrolls.
The trust signals help convey the benefits of the product.
The best part is that Krave manages to put all the important and interesting information within a single fold!
All extra information is available upon hover—like the following one:
Fun element: Choosing the product variant changes the product page color which is a visual cue holding the customer’s attention.
22. Aesop: Editable product bundles
Product bundles are great.
What’s even better? Editable product bundles.
Tap into the DIY effect with your customers. See how Aesop does it?
Aesop is a 35-year-old brand that creates luxuriant experiences for customers.
The brand features the option to add/remove the items in a bundle where the item removed disappears.
Checkboxes allow customers to select what they want.
They also build persuasion by highlighting the additional benefits shoppers can derive by making the purchase.
23. Amazon: Let customers save for later
A good (and easy) way to get customers to share products they like? Drop a hint.
Amazon is known to encourage shoppers to share their wishlists with family and friends.
The more categories a user is able to add, the better they will be able to sort through their own choices.
24. Amala: Making live chat humane
A good tip is to try and replicate as much of the store experience as you can.
This can be with smart chatbots, easy product copy, clear recommendations, and filterable reviews.
Amala’s product details page design has an AI live chat along with FAQs to enable self-help in shoppers.
What works well is that every topic in the FAQ is labeled with the number of articles a shopper can find & read through.
Their product copy is very simple with a clear hierarchy and numbers that drive attention.
Their Key Ingredients section breaks down what goes into the product, helping customers feel secure with the purchase decision.
This product detail page design features a reviews section with the customer’s age, product preferences, and how they felt about the product.
25. Cole Haan: Back-in-stock notifications
What makes it more attractive for shoppers to leave their email in case a product is out-of-stock, is a cue (“Why You’ll Love It”) on how the product is a real value addition.
26. AWAY: Combining exclusivity & personalization
AWAY offers customers an option to personalize their travel bags on its product page design template.
Customization offers a sense of exclusivity and helps people stand out from the crowd.
The “personalize it” button opens up into a separate page that allows customers to personalize their luggage tag using any three letters of their choice—this is helpful because it allows the shopper to add the product in combination with the tag.
Creating the perfect product page layout
The most converting product page examples are simple, targeted, and tactical.
They also find the balance between being user-friendly while delivering enough information.
So when creating your product page layout design, take into account:
- the nature of your product
- who your target audience is, and
- what the goals of the page are.
Taking all these elements into consideration, along with some ideas from the product pages reviewed above, you’ll have a solid product page that will convert your potential customers.
We should, however, also mention that a great product detail page does more than just conversion optimization.
That’s only a start.
Just like you would observe in our example pages, a great product page also fosters brand trust and loyalty, and seeks to increase customer lifetime value.
Keep these in mind while you create and optimize your product detail page design.
Recommended reading for eCommerce product pages:
6 Reasons Why Most Product Pages Have Low Conversion Rates
Many eCommerce stores ask us, 'why is my product page not converting?'
Designing your eCommerce product page layout design to convert can be a tough task.
Remember, people take just about 50 milliseconds to respond to a good first impression!
To help with that, here’s a quick glimpse at some of the most common reasons why eCommerce product pages fail to convert -
- Lack of trust in the brand or product
- The copy fails to convey a convincing narrative
- The pricing does not seem fair or competitive
- The value proposition does not come out instantly
- The cross-sell and upsell tactics seem far-fetched
- The UX does not cater to the ease of mobile users
6 Quick Ways to Troubleshoot Low Conversions on your Product List Page Design
- Introduce trust symbols (and make sure they’re easily recognisable)
- Write copy that ties the product with the brand and the category/context
- Work to create pricing structures that align you with that of competitors
- Make the value proposition visible as soon as they land on the page
- Find ways to make smarter product recommendations
- Don’t just optimize for mobile—build for mobile
High-Converting Product Page Templates
Here are two templates to inspire your next move on improving your product details page design:
Product Detail Page Template 1:
Full Functionality Product Page Layout Design, Complex UI
Product Listing Page Template 2:
Simple Product Page Layout Design, Consistent UI
Here are a few ways to know if a product page template will help you move a step forward or not:
- Maximize the effectiveness of your photo gallery
- Guide users through compelling CTAs and descriptions
- Recommend products that would seem highly relevant to the shopper
- Use emotion in weaving a story that’ll make your brand more sticky
- Showcase reviews in a way that influences the shopper
- Talk about the features that matter the most
Anatomy of a High-Converting Product Page Design-Best Practices
1. Product descriptions that convince
Here’s what you should keep in mind while writing your product description —
- Your ideal buyer is the protagonist
- Sell the experience at the end of the product
- Cut down blah, blah (filler words)
- Make it easy to scan: Use bullet points, make use of white space, use headlines, and increase the font size for readability.
BlackMilk fulfills all of these optimal points in its product description.
2. Design your CTAs for conversions
Below are tips to ensure your CTA delivers:
Take the 3-second test: Place your CTA right under the product name and next to the product image. If you don’t see it for 3 seconds, you have work to do.
Pick the right color: Bright is right. Your CTA button should stand out from the rest of the page.
(Button) Size matters: The CTA should be large enough to click without taking a second try. 42-72 pixels is the ideal range when it comes to the CTA button.
Action text: The call to action could be as simple as Add to cart or Buy now. You could innovate but it should do its job of conveying the action you want the user to take.
Builtathletics can give you CTA goals:
They even use a sticky menu to enhance the experience:
3. Prioritize product specifications
Talk about the features of your product and how it can solve their problem. Keep it crisp.
Explain technical jargon with its purpose.
Here’s how Gymshark specifies what their Legacy Lifting Gloves are all about.
3. Highlight the savings
87% of Americans opine that pricing is extremely important.
Setting uber-specific prices work as a persuasion tactic. Let’s say instead of $50, use $49.99.
As per a study, it was found that customers perceive rounded figures to be artificially inflated.
Savings are a psychological trigger and influence decision-making.
Here’s an example from Booty Band on how it effectively combines uber-specific pricing with savings.
It uses the principle of price slashing and uber-specific pricing. It mentions 15% savings which work as a psychological hook.
The money back guarantee works as an assurance eliminating buyer’s remorse.
4. Use guided selling
Guided selling replicates the in-store experience that identifies the needs and wants of the customer.
It enables product discovery, customer experience, and smooth navigation making decision-making easier.
Muroexe has a size guide that specifically helps customers who clearly don’t know their preferences.
Followed by a step-by-step questionnaire.
In short—provide an experience that eliminates the barrier of physical presence.
5. Make it visually appealing
Visual guides don’t have to be product demo videos but high-quality images showing the intricate details of the product.
As per a study, 87.6% of customers stated that clear product images provide a quality online shopping experience.
eCommerce brands that have great quality products have three things in common:
- All product images are taken against a white background
- The product is a closeup and features only the product. There’s no unnecessary white space
- The images are usually 720p or 1080p
Here’s an example of Ikea’s product images.
Notice how the chair is the center of attention. It has a white background and is not pixelated. The below image shows the seat underneath.
Product imagery has a direct connection to its sales. If customers aren’t compelled by your product images, they are going to checkout.
6. Offer Limited Time Offers
Limited time offers create buzz.
Under Armour drives urgency well by including a limited-time offer on its product.
The above example shows a 25% discount. This works effectively since millennials are a sizable chunk of Under Armour's target market.
Close to 70% of millennials look for a deal before making a purchase.
7. Create Product Demo videos
69% of customers believe product demo videos help them in making purchase decisions.
Product demo videos must have these things:
- No reliance on background music
- Runs on autoplay hence the customer is naturally attracted to the video
- Self-explanatory. The model is demonstrating the video without talking
71% of customers prefer videos over other types of content.
8. Offer alternative product recommendations
Here are a few things you can do:
- Highlight a “try something similar” section
- Offer them two to three suggestions to “complete the look” or “complete the experience”
- Feature similar products that are “on sale” at the moment
9. Give the option of co-browsing
A live chat function can solve more problems if you enable it with the co-browsing option.
It’s especially helpful when customers are confused about the process of virtually trying out products, requesting a replacement, or wondering how to return a purchased product.
Co-browsing lets agents take over from time to time to help the customer navigate.
10. Include social proof
92% of customers are more likely to trust non-paid recommendations than other forms of advertising.
Here’s a customer review on Bite where the customer is narrating his experience.
It narrates how doubtful he was about this product being useful to him.
Social proof isn’t limited to customer reviews, testimonials, or ratings.
Case in point, NewAir uses the purchase frequency as a form of social proof nudge.
Here's something to think about:
98% of visitors who visit an eCommerce site—drop off without buying anything.
Why: user experience issues that cause friction for visitors.
And this is the problem ConvertCart solves.
We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.
How we can help you:
Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions.