A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

Post Purchase Emails

Post Purchase Emails

The emails you send after your purchase are the email campaigns or flows you send. Post purchasing email campaigns may be sent directly after delivery or a couple of days later for review at different times.

The key purpose is to supply information, value, and intention after the buyer has completed the purchase. This is a great way, for example, to keep your clients involved and provide excellent custody service. They are automated emails with various marketing messages as a gold standard.

Examples of post-purchase emails include such items as order confirmations or product reviews requests. You create a post-commercial e-mail flow when you combine these messages with the correct marketing content, send times, and types.

Examples of post-purchase emails are:

  • Order confirmation emails- Emails sent after online purchases are necessary to confirm the order's content and costs and provide useful information, such as shipping times and contact details. It is necessary for eCommerce businesses to keep the customer fully informed.
  • Shipping confirmation emails- These emails enable you to keep the customer up to date with the progress of their order, provide useful tracking data and build on trust. For example, while providing the key information but also highlighting the refer for a friend offer.
  • Ask for reviews- It is a good idea to gather customers' feedback proactively about their purchases. It's a great way to get valuable insights into your product and service and send a message that your brand is indeed interested in its clients. The reviews that you collect can naturally be used on-site to support other clients in making a purchase decision.
  • Replenishment emails- These emails can be used to remind customers when items they previously purchased are finished so that they can purchase again. It covers several products including razors, toothpaste, and pet food. They provide customers with ease when the time is right and can help drive business repeats.
  • Product recommendation/Cross-selling emails- If your customer has once purchased from your site and browses your site regularly, you can convince them to do more shopping by giving relevant suggestions. For example, when a customer purchases a shirt, you can give them suggestions of trousers to pair the shirt with. You can give titles like, “Complete your look…” 
  • Loyalty Programs- If you are loyal to customers, they can be informed by email after buying. You can persuade customers to join and enhance repeated purchases by explaining the rewards offered.
  • Sales and other event notifications- This is a valuable time to return customers to your website when you have a sale or any other event (such as the launching of a new product portfolio).
  • Birthday and Milestone emails- Emailing customers on birthdays and other events is a great way to receive their loyalty. It can serve as a reminder of your brand and reinforce their good feeling. Like a birthday, it is appropriate for a customer to offer a gift such as a discount or free shipping.
  • ‘Win-Back’ emails- These are emails sent to less active customers or inactive customers. Customers can open fewer emails, or users may not have purchased it for some time.

Creating a quality email after-sales campaign is an integral part of your complete toolkit for email marketing. For instance, if you don't thank your customers for buying it, you can argue that the most fundamental marketing story isn't being met.

Post-purchase emails provide a multifunctional alternative to conventional email marketing and can be extremely effective at increasing retention rates, which is also important because it is easier and more profitable to retain your customers than attracting new customers.

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