A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
Hyperlocals are businesses that focus on catering to a smaller community or geographical area. They operate on the hyperlocal delivery model which is a model that focuses on offering fast delivery and complying with the time constraints of customers.
These businesses help local offline businesses to better cater to the needs of their customers by delivering goods from their store to the customer extremely quickly. They service customers that are within a couple of kilometers from the store to achieve this. This model is applied for goods and services such as groceries, food, household items and services, personal care services, etc.
Here is a rough outline of how a hyperlocal marketplace operates -
Uber - Uber is a great example of an on-demand hyperlocal marketplace for booking. Customers log in to the app and give information about where they need to be picked up from and where they want to go. Drivers are usually assigned trips to customers that are nearby or in the area the customer needs to be picked up.
DoorDash - DoorDash is an online food order and delivery service. Customers can use it to find restaurants nearby and place orders.
Postmates - It is an online platform that offers on-demand hyperlocal delivery services. Customers can order a variety of food and household items, supplies and more