Hyperlocal

Hyperlocals are businesses that focus on catering to a smaller community or geographical area. They operate on the hyperlocal delivery model which is a model that focuses on offering fast delivery and complying with the time constraints of customers. 

These businesses help local offline businesses to better cater to the needs of their customers by delivering goods from their store to the customer extremely quickly. They service customers that are within a couple of kilometers from the store to achieve this. This model is applied for goods and services such as groceries, food, household items and services, personal care services, etc. 

How It Works 

Here is a rough outline of how a hyperlocal marketplace operates - 

1. Based on the customer’s location they will be able to see which shops are available for them to order from. 
2. Customers can place an order through the app, website, or whatever channel the hyperlocal operates through. 
3. The seller will be notified of the order placed. 
4. A delivery agent will pick up the order from the seller and deliver it to the customer. 
5. If a service has been requested the seller will send an agent to the customer’s address. 
   

Examples of Hyperlocal Companies 

Uber - Uber is a great example of an on-demand hyperlocal marketplace for booking. Customers log in to the app and give information about where they need to be picked up from and where they want to go. Drivers are usually assigned trips to customers that are nearby or in the area the customer needs to be picked up. 

DoorDash - DoorDash is an online food order and delivery service. Customers can use it to find restaurants nearby and place orders. 

Postmates - It is an online platform that offers on-demand hyperlocal delivery services. Customers can order a variety of food and household items, supplies and more