Email copy or email copywriting is the text that is written in the body and subject lines of an email, that is used to convince or persuade the recipients to open the mail and take the desired action to convert.

Characteristics of good email copy

It is centered around the audience in terms of the language, tone, and writing style.

It feels personal for the people who are reading it. This can be done by writing in the second person and including personal details about the receiver such as their name or location.

The content is relevant to the reasons that people have signed up to be on the mailing list.

It incorporates CTAs. It creates a sense of urgency and desire within the subscriber which drives them to take the desired action.

It has an eye-catching subject line. 

Importance of email copy

• Though email marketing is one of the most effective forms of marketing, if your emails don’t have good copy, you won’t sell.
• Creating good quality copy that adds value to your subscribers will help you develop a better relationship with your customers over time and foster brand loyalty.
• It can be used as a tool to make any product a necessity.
• It can be used to get an edge over competitors.