A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

Business to Business (B2B)

Business to Business (B2B)

Business to Business refers to a business that takes place between companies, rather than between a company and an individual consumer. One such example of it would be the automobile industry where various parts like tires, doors, locks, and electronics are manufactured by various companies and sold directly to automobile manufacturers. Many service providers and organizations specializing in housekeeping and property management also engage in the B2B transactions by selling their services exclusively to other businesses instead of individual consumers.

Benefits of having a B2B eCommerce site:

1. Versatility: A powerful B2B online business will empower your association to develop and scale effectively to satisfy the market needs and client needs by opening new deal channels and persistently arriving at new market fragments.Β 

2. More clients: A B2B online business website with public-confronting inventory pages is an amazing method to arrive at new B2B clients. Your future buyers would like to shop online and will demand it. As B2B buyers head online to track down the best costs and find new visitors.

3. Improved brand awareness: Brand awareness can be improved in the marketplace by optimizing your website and pages in such a way that it ranks better on google and improves the likelihood of your target audience reaching out to you more easily.

4. Improved sales engagement: A B2B eCommerce portal or site will improve your sales teams' visibility into client orders, valuing, and history while out and about or working distantly.

Advantages of B2B eCommerce selling

  • More sales are shifting from in-person to online which makes the eCommerce industry twice as big as B2C.
  • B2B has bigger order values and higher conversion rates
  • The wave of covid-19 global pandemic has brought about a shift in the shopping routines as more and more people now prefer to shop online.
  • There are now technologies available that allow the B2B merchants to easily display and handle product information online.
  • Today, cloud-based platforms have in-built order management systems that keep track of your inventory and order processing.
  • B2B merchants can use the eCommerce platform to manage several supplier relationships at once.
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