A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
People don't straightway visit your website and make a purchase. They follow a series of steps before making the final purchase and that route map that they follow is what a Sales Funnel is all about. A Sales Funnel in eCommerce can be described as a representation of the pathway your customers take from first becoming known to your brand to actually making a purchase from your website.
Efficient analysis of each stage of the sales funnel can help in boosting the sales, advertising, on-site experience, and engagement of your eCommerce website.
Let us try to understand the various stages of a Sales Funnel :
Stage 1: Acquisition
Traffic is very important for your store to become a popular seller and acquisition is the step that deals with acquiring customers based on their habits and preferred channels.
Stage 2: Activation
Your buyers need to know you before they make a purchase from your website and that is only possible if they browse around and engage with your website. To make your visitors spend more time on your website you can make them do engaging activities like reading your blogs or subscribing to your newsletters.
Stage 3: Desire
Building the desire within your website visitors to buy your product can seem intimidating and this is one of the most crucial stages of the Sales Funnel as well. Your Sales Funnel should be designed in a way that the desire to buy your product is instilled within your customers in a natural way and this is where inbound marketing comes into roleplay. Using inbound marketing you can create valuable/ entertaining resources for your target audience to enjoy, which will help them develop feelings for your brand and your products.
Stage 4: Purchase
Purchase is the final goal of the Sales Funnel and all the previous steps and stages were a road to this final goal.
Email marketing is a technique that you can use at this stage.
Another point that one must keep in mind is that every eCommerce website should have different Sales Funnels, meaning keeping just one Sales Funnel won't help you achieve your targets. Now to understand why your website needs various Sales Funnels let us take an example - Each of your customers isn't going to buy the same type of shoes from your website. There are going to be some who would go for sneakers and some who would want to buy formal shoes. You will have to diversify the shopping experiences for your versatile audience accordingly and that's why your online store needs different Sales Funnels.