Oops! Something went wrong while submitting the form.
A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
Gated Content is an inbound marketing strategy that is used as a lead generation tool. It refers to content that requires the user to first give something in exchange such as fill out a form, subscribe or make a purchase. It is essentially content that is restricted until customers provide information or money to view it. It is also referred to as ‘locked content’.
Content that works well to collect leads when gated includes