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A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
Have you ever scrolled through your Instagram feed and came across some sponsored profiles or content? Well, these are the native ads that you see. They do not stick out like a sore thumb in your feed, as they are designed in such a way as to match the overall flow of your feed. So, to put it out simply, Native ads are paid ads that match the function, feel and look of the media format in which they appear.
Types of Native Advertising
In-feed Ads- Ads that appear in your news feed on social media such as sponsored ads on Instagram and Facebook.
Search and promoted listings- Ad listings that appear on the top of your Google search results or on the sidebar. For example, if you search for summer dresses on google you will see a list of ads related to ‘shop summer dresses’ on the sidebar.
Content recommendations- Recommendations that appear below the content you just read. For example, if you read an article on ‘ways to increase your conversion rates’, then at the bottom you’ll find some related/recommended articles.