A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
A No-follow link refers to backlinks that tell the search engines to not go any further, hence the term “no follow”. By adding the no-follow tag in the backlink, these links don’t transfer the link juice. Remember that link juice is what determines Pagerank, and the more link juice you have, the higher the page rank a page has.
No-follow links are originally made to stop spamming in blog posts because users will be able to spam blogs with links back to their site that would transfer link juice which is undesirable. No-follow links aren’t isolated to just blog posts though; no-follow links can be found in certain article directories, and anywhere the webmaster wants to put them.
All links with No-follow tags are technically no-follow links
Some of the inbound links(link coming from another website to your own website) from these sources tend to be no-follow:
Following popular sites use the no-follow tag on all of their outbound links(a link from your website to a different website:
Blog Comments- This is the most common place to use no-follow links to prevent spammy link comments. For example, website builders like WordPress use the no-follow link plugin on their website.
Forums- Prevents spammy comments and keeps content authentic.
Paid links- If you’re paying for a particular place, it shouldn’t count towards organic link traffic.