A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

Private Label

Private Label

A private label product is material designs eCommerce manufactured by a third party but sold under the retailer's own brand name. Everything about the product or items is under the retailer's control. This includes the product's specifications, packaging, and everything else.

The retailer acquires private label products and sells them. They are the company's "own brand" items as per the public. A collaboration software vendor, for example, might develop a private label range of conference call hardware. Those products would be made by a different company. However, they'd be offered under the original company's brand name.

Both branded and private label lines are available in most consumer product categories. Here are some examples of industries where private labeling is most common:

  • Grooming & Personal Care - Private label nail polish, shampoo, and other personal care products may be sold in nail salons, hairdressers, and other facilities.
  • Food & Beverage β€” Store-brand condiments, sauces, and other items.
  • Clothing - Clothing retailers on the high street frequently sell their lines as well as branded alternatives.
  • Pet Food & Accessories - Pet stores that sell their brand of food, toys, and other items.

Advantages of Private Labels

Simply put, it's because the technique offers benefits to shops of all sizes. Four of the most notable are as follows:


For all of their merchandise, some retailers rely on suppliers. As a result, they rely on them to respond to market conditions. It is the providers' responsibility to alter their offerings if customers begin to want new lines or features. This might be a lengthy procedure.

When a retailer has their private label products made, they can be more flexible. If they spot a change in client behavior, they can react faster.

Production management

Retailers wield more authority not just when rapid adaptation is required. Another benefit of private labeling is that it allows for better production control. The retailer provides the producer with detailed instructions on all areas of a private label product. They can define ingredients and components. They have the power to demand exact specifications, even down to the color and shape of a product.

Pricing authority

Retailers control the whole supply chain through private labeling. To assure the most profitable pricing, they determine and control production costs. Products are manufactured in a way that ensures the best possible final margins.

Branding authority

The problem with selling branded things is that customers don't fall in love with your firm. They form attachments to the creators of their favorite products rather than the distributors. You can name and logo appear on private label items and packaging.

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