A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
Buy Box refers to the white box where customers can add products to their cart for purchase. It is present on the right side of the product detail page. Amazon uses this Buy box to create a stiff competition where only business with high seller metrics gets to win this. As 82% of its sales go through the buy box, it becomes extremely important for the business to beat its competitors and win a chance at this.
Buy Box is not assigned to a single seller, rather it is shared between multiple sellers. The goal of the Buy Box is to provide the best shopping experience to the customers by ensuring that the sellers meet the performance-based criteria to be eligible for competing for the Buy Box share.
Getting your share of Buy Box ensures increased product sales. The same product may be sold by your competitors in the marketplace. All new products sold by the merchants will show on the product page and compete for the Buy Box.
Sellers with high standards of performance will eventually win and the customers will add the product to their cart using that white box.