A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
Buy to detail rate is a metric that shows how successful a product page is in converting prospects into actual buyers. It is the percentage of people who buy a product or service on a website, after viewing that product’s page. By looking at the BDTR of multiple pages, you can easily recognize which pages are more effective at generating sales. This can help to optimize the website and improve its conversion rate.
You can calculate how frequently a purchase was made after viewing a particular product page by using the BTDR Formula.
Buy-to-Detail rate (BTDR) = (Total purchases/Total views on the product page)X100
Pro Tip: Before reworking your product page, calculate the BTDR using the formula. Then calculate it again after a few weeks or months to check if the improvements made by you are fruitful or not.