A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
Mobile Optimization is the process of adjusting your website content to ensure that visitors who access the site from mobile devices won’t have difficulty navigating around the pages. Owners and developers of websites should ensure that their websites are mobile-friendly and quick responsive too! For example, you can easily access the Amazon site whether you are on your PC or any other mobile device. Amazon has made sure that its site is mobile-optimized and fully functional to ensure an engaging and user-friendly experience for its customers.
When we say mobile-friendly, we’re only talking about websites that display properly on your mobile device but when we say mobile-optimized, it means that we can access the website, buttons, tabs, and pages just as we would on a desktop screen.
- SEO Optimization: When users cruise over your website on their mobile device and don’t bounce off, this boosts your site’s ranking. Google and other search engines take user’s activities on the site into consideration before deciding the SEO ranking.
- Build Reputation: You need to improve your website as it speaks volumes about your site’s reputation. A website that doesn’t work on mobile can be disappointing for your customers, therefore it is important to focus on mobile optimization to build credibility.
- Customer Retention: The main focus of every business should be to keep their customer satisfied when they navigate through your website irrespective of the device that they are using. Satisfied customers tend to trust your brand and eventually buy more.