A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

Headless eCommerce

Headless eCommerce

Headless eCommerce is when the front end and the back end are separated in an eCommerce application. The front end consists of elements such as a search field, visual aspects, a cart, forms, and other elements of company branding and designs.

It is an eCommerce platform that stores, manages, and delivers content without a front-end delivery layer. What this does is allow companies to use backend developers to freely develop their store in any way they want to. 

Benefits of Headless eCommerce 

  • Headless eCommerce offers better security as it allows for multiple systems to be used which reduces the possibility of accounts being compromised. 
  • It allows businesses to change and adapt the frontend system as they see fit. Which helps with conversion rate optimization.
  • It allows businesses to easily integrate with other systems such as CMS or CRM.
  • Using a headless eCommerce platform can offer a competitive advantage over other eCommerce businesses as it allows for changes to be made quickly, without any issues. 
  • It allows businesses to enhance the customer experience. 

Differences between Traditional and Headless eCommerce

  • With Headless eCommerce businesses need to build their front end from scratch, whereas with traditional eCommerce they can customize the ready-made templates and themes available on their chosen platform. 
  • Headless eCommerce is much more flexible as it offers complete freedom to customize both the front and back end. 
  • Traditional eCommerce does not require as much technical knowledge as compared to headless eCommerce and it is also less expensive as it doesn’t require any advanced development to be done. 
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