Glossary

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Bounce Rate

Bounce Rate

Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as making a purchase, clicking on a link, or filling out a form.

Bounce rate is important for 3 main reasons:

  1. You can increase your website’s conversion rate by stopping a visitor from bouncing.
  2. Websites with low bounce rates have better google ranking.
  3. A higher bounce rate indicates underlying issues with your website such as copywriting, page layout, or issues with content.

Why do people Bounce?

  • Your website didn’t meet expectations: People tend to bounce off when they can’t find what they are looking for.
  • Not attractive: Design is the first thing that attracts people, so if your website looks dull and boring then people start to lose interest.
  • Bad UX: Your site should be easy to use so that people can navigate without much hassle.

How to improve your Bounce Rate?

  • Add videos on your page: The average time on the page can be increased by embedding youtube videos.
  • Use catchy phrases: Spot the dead zones on your page that might take away the attention of visitors and replace it with a catchy phrase so that the visitor is intrigued to read more.
  • Loading speed: Make sure that your site loads faster because slow loading speed leads to higher bounce rates.
  • Add internal links: Add links to your site that link back to other pages on your website to increase the page views.
  • Optimize your mobile UX: Your website should work well on mobile and tablets because most of the traffic today comes from mobile devices.
  • Make your content super easy to read and understand: Break your content into short paragraphs, use lots of white space and subheadings.
  • Amazing design: Invest your time in making your site look attractive to make the user feel good about their experience on the page.

Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as making a purchase, clicking on a link, or filling out a form.

Bounce rate is important for 3 main reasons:

  1. You can increase your website’s conversion rate by stopping a visitor from bouncing.
  2. Websites with low bounce rates have better google ranking.
  3. A higher bounce rate indicates underlying issues with your website such as copywriting, page layout, or issues with content.

Why do people Bounce?

  • Your website didn’t meet expectations: People tend to bounce off when they can’t find what they are looking for.
  • Not attractive: Design is the first thing that attracts people, so if your website looks dull and boring then people start to lose interest.
  • Bad UX: Your site should be easy to use so that people can navigate without much hassle.

How to improve your Bounce Rate?

  • Add videos on your page: The average time on the page can be increased by embedding youtube videos.
  • Use catchy phrases: Spot the dead zones on your page that might take away the attention of visitors and replace it with a catchy phrase so that the visitor is intrigued to read more.
  • Loading speed: Make sure that your site loads faster because slow loading speed leads to higher bounce rates.
  • Add internal links: Add links to your site that link back to other pages on your website to increase the page views.
  • Optimize your mobile UX: Your website should work well on mobile and tablets because most of the traffic today comes from mobile devices.
  • Make your content super easy to read and understand: Break your content into short paragraphs, use lots of white space and subheadings.
  • Amazing design: Invest your time in making your site look attractive to make the user feel good about their experience on the page.