The phrase is used in the world of SEO (Search engine optimization). To rank your pages, you may take a variety of steps. And these steps, when performed ‘ON' the specific pages (of your website), are referred to as On-Page Optimization.
Note:- On-page Optimization is different from On-Site Optimization, which is done for the entire website to rank on the search engine timeline.
Why Is On-Page Optimization Necessary?
If you look at the majority of people, they do not go beyond page 5 in Google's search results. And the #1 result in Google gets approximately 32% of all clicks.
On-Page optimization helps you to rank in Google! That is why it is essential.
Robust On-Page Optimization = Better Rank = More clicks.
3 Best and Easy On-Page Practices to Rank!
- Keyword optimization: Keywords are the words or phrases that your target audience types in search engines. Every page on your website should be optimized for one primary keyword. Remember having only keywords is not enough. You have to optimize them to get results. Need help in keyword optimization?
Here’s your keyword optimization checklist:
- Have your primary keyword on the title
- Use synonym keywords (i.e., secondary keywords) to maintain variety in content.
- Place your keywords naturally and within the context, which means having an optimum density of the keywords throughout the page.
- Use your keywords on the meta description.
- Image optimization: Visuals are a great way to attract and retain the attention of your audience. So, make sure you have the desired number of optimized images on your page. How to do that?
Here’s your Image optimization checklist:
- Have a minimum of 4-5 images on a page (depends on the type of content on the page).
- Use the best quality images (PNJ format), but compress them to decrease the load time of your page (/site).
- Your image file name should have the primary keyword used sensibly.
- Use alternative text or alt text to describe what's on the image (E.g., An alt text for a dog can be, "a cute german shepherd sitting on the ground"). Be specific and use your primary keyword in the alt text.
- User Friendly: There is a high possibility that you might be reading this on your mobile. And since we have optimized this page for mobile users too, you get a smooth experience. So, make sure your page is mobile-friendly (and user-friendly in general) because that is where you have the most traffic.
Steps to be more user friendly:
- Publish compelling content: Compelling Content is the one that imparts values, knowledge, suggests actionable steps, and is engaging!
- Your page loading time should be below 3 seconds. If it takes longer than that there’s a high chance that people will leave your page before it even opens.
- Content structure: If you have quality content on your page but it is not structured in a scannable, eye-pleasing form, then your audience might leave within seconds.
How to make it scannable? Take care of spacing, readability, sentence length, font size, font type, use pictures, numbers (psst, feels too much? Hire a skilled content writer!).
We are sure that you had a good user experience! (otherwise, you would not have read this far). This page is optimized taking your concerns into account. And that is what you want to do, to create the best user experience, and how do you do that? By using On-page Optimization!