Glossary

A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

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Business to Consumer (B2C)

Business to Consumer (B2C)

B2C is the process of selling goods and services directly between a business and consumers who are the end-users of its services. Most companies that sell directly to consumers can be referred to as B2C Companies. One such example of this is Shopify that has developed a platform for small retailers to sell their products and reach their target audience online.

5 Benefits of using B2C eCommerce businesses:

  1. Great customer service: The satisfaction rate of customers has increased as they can directly communicate with your website using B2C eCommerce software.‍
  2. Business Growth: The new and improved ways of B2C eCommerce acts as a great opportunity to expand your business with a facility to reach everywhere at any time.‍
  3. The scope of niche marketing: With B2C, you can widen up your ideas and get more opportunities to hit the business market as well as succeed in the online business.‍
  4. Low cost: With B2C business, it is quite easy to set up a business without spending a dime as it saves the inventory cost and helps to get profit from your customers.‍
  5. Easier business administration: Receiving logs, delivery process, track of store record list is made easier with the help of B2C eCommerce, and other business management tasks can also be automatically stored and updated in real-time without any hassle.
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