A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.



HTML stands for HyperText Markup language, it is the code that is used to create the structure of a webpage and the content it contains. It is the core markup language of the World Wide Web. Any files with a .html or .htm extension can be viewed using web browsers. 

HTML Elements  

Every piece of content that is on a webpage has an HTML element that was used to create it. Together these elements form the structure of the webpage. For example, if you want to include the sentence “Today I went to the store.” on your website you would have to make an HTML element for it. 

Every element will include the following - 

  1. An opening tag - this includes the name of the tag (which determines how the content appears. It could be as a paragraph or a hyperlink, for example.) within angle brackets. It indicates where the element begins.
  2. Closing tag - this is the same as the opening tag except it has a forward slash before it. This will also be within angle brackets. 
  3. Content - This is what content you want to add to your page. For example a sentence or a picture. 

A complete element will begin with the opening tag, followed by the content, and end with the closing tag. 

Important Uses of HTML 

  • HTML is used to develop and create web pages. 
  • HTML is used to embed hyperlinks into text which enables people to navigate and visit different pages and websites on the internet. 
  • HTML along with APIs are used for data entry support. Developers place additional tags onto the existing tags of the HTML elements. The additional tags specify how the data should be entered. 
  • HTML is used to develop games. 
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