Glossary

A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

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Conversion Funnel

Conversion Funnel

Conversion funnel refers to the entire channel which a customer takes from landing on the product page to hitting the checkout button. A conversion funnel places emphasis on customer behavior, retention, and nurturing at each step of the customer journey.

Tested takeaways to help you deal with conversion funnels

  1. Customer awareness- This is the first stage of the conversion funnel where to make customers aware of your business, you turn users into leads or visitors. Pay-per-click marketing, SEO, and email marketing are some of the strategies that can be used to generate traffic.
  1. Interest- Once the users become aware of your business, you need to make them interested in the product or service that you are offering. Figure out what users want to know about your business and then use your website and craft content around those issues. Publish guides and blog posts for better understanding and keep the visitors engaged. At this stage, you also need to illustrate your value proposition and what makes you better than the rest.
  1. Desire - As the visitors become interested, you need to make them desire your product or service by highlighting why they need what your company is offering. You can do this by giving them a solution to their problem and showing them why your solution is the best fit for them. Some of the strategies that you can use to increase the desire include quality product videos, images, exclusive deals, offers, and catchy descriptions.
  1. Action - This is the most important and the most crucial stage of the conversion funnel where you want the visitors to take the desired action which is to place an order. For this purpose, you need to optimize your site to ensure that the page loads fast and the checkout process is smooth and convenient.
  2. Re-engage - You want your customers to return back to your website in the future to make a purchase and for that purpose, it is important to focus on customer retention. Instead of spending your time to land new customers, you should spend your effort re-engaging the current customers. For this purpose, you can use loyalty programs, customer support, feedback and reviews, newsletter, and so on.
free conversion rate optimization audit

Conversion funnel refers to the entire channel which a customer takes from landing on the product page to hitting the checkout button. A conversion funnel places emphasis on customer behavior, retention, and nurturing at each step of the customer journey.

Tested takeaways to help you deal with conversion funnels

  1. Customer awareness- This is the first stage of the conversion funnel where to make customers aware of your business, you turn users into leads or visitors. Pay-per-click marketing, SEO, and email marketing are some of the strategies that can be used to generate traffic.
  1. Interest- Once the users become aware of your business, you need to make them interested in the product or service that you are offering. Figure out what users want to know about your business and then use your website and craft content around those issues. Publish guides and blog posts for better understanding and keep the visitors engaged. At this stage, you also need to illustrate your value proposition and what makes you better than the rest.
  1. Desire - As the visitors become interested, you need to make them desire your product or service by highlighting why they need what your company is offering. You can do this by giving them a solution to their problem and showing them why your solution is the best fit for them. Some of the strategies that you can use to increase the desire include quality product videos, images, exclusive deals, offers, and catchy descriptions.
  1. Action - This is the most important and the most crucial stage of the conversion funnel where you want the visitors to take the desired action which is to place an order. For this purpose, you need to optimize your site to ensure that the page loads fast and the checkout process is smooth and convenient.
  2. Re-engage - You want your customers to return back to your website in the future to make a purchase and for that purpose, it is important to focus on customer retention. Instead of spending your time to land new customers, you should spend your effort re-engaging the current customers. For this purpose, you can use loyalty programs, customer support, feedback and reviews, newsletter, and so on.
free conversion rate optimization audit