A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

Shopping Cart

Shopping Cart

The shopping cart is a virtual cart that carries items you wish to buy until you check out. An unlimited number of items can be added to the cart. The retailer will total all items in the cart and you will pay the amount requested. This is an easy inbuilt process. When a customer can effortlessly pick items to buy, they tend to spend a long time on the website and explore other items too. This may increase sales for the seller, and ultimately increase profits for the business.

The cart also has a save feature. At times users do not buy the items at the time they saw it because of many reasons like working on an official device or not having their debit/credit cards in hand. The cart’s save feature lets the customer keep items in their cart and come back at another time to purchase them. Many carts hold an item for up to a month or more. It is convenient for users as it also gives the sum total of the items purchased including taxes and delivery charges. With the help of this feature, the customer gets to know the total amount he/she has to pay. 

Types of Shopping Carts

  • Hosted shopping carts: Hosted shopping carts mean when a third party takes care of the backups, maintenance, and upgrades of the shopping carts. The benefit of using a hosted shopping cart is that you don’t have to worry about the cart and its processing, instead you can focus on the major goals of the business. 
  • Licensed shopping carts: Licensed shopping carts let the merchants build their own type of cart and customize it to their specific needs. There is greater flexibility in changing features and functionality. Here, you require expertise because you have to do everything yourself, and also costs more as compared to hosted shopping carts.


  • Open for Business 24/7

The users will have access to your online store 24 hours a day, 7 days a week and can place orders at any time from anywhere. 

  • Card Processing

Shopping carts enable the customers to pay through their credit/debit cards when purchasing online from your store. This gives the users multiple options for payment which helps in increasing sales as it becomes user-friendly. 

  • Manage Products

We should customize the carts in a manner that allows the customer to add or remove particular items from their carts without losing the rest of the items. We should also provide individualized discounts and coupons, free delivery, and also create special offers for our regular customers. While calculating the total value of the cart, we should inform the customer of the charges and taxes if any. 

  • Ad Trackers

Keep track of your online marketing results and measure the percentage of products you've sold. View what percentage of subscription sign-ups you have got from the previous month and keep track of unique clicks.

  • Secured Shopping

By having a licensed cart, your customers feel confident while processing transactions that the money is going to a safe place.

  • Feedback

Shopping carts take feedback from the customer after the checkout page. Users rate your service and provide genuine suggestions that can be used by you to improve your business and increase revenue. 

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