Glossary

A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

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Crowdsourcing

Crowdsourcing

Crowdsourcing is the practice of engaging a group of people (crowd) for a common purpose which is often related to problem-solving, efficiency, or innovation. Individuals can collectively contribute their ideas, funds, time, or expertise to a cause or a project. These individuals are linked together with a common interest to bring better results through their combined efforts.

Crowdsourcing is applied on many different levels across various industries to -

  • Share ideas
  • Co-create
  • Accelerate innovation
  • Reinvent business, work, and financial models
  • Engage customers
  • Increase efficiency
  • Save cost

Few areas where crowdsourcing has a huge impact and potential -

  • IT
  • Education
  • Finance
  • Government
  • Marketing
  • Enterprise
  • Science and Health
  • Entrepreneurship
  • Nonprofit and social enterprises

Benefits of crowdsourcing for enterprises

  • Governance - In this enterprise, the need is for the value. So, crowdsourcing, in this case, leads to equity-effective funding by the investors and executive, improves ROI, and enhances Cx and valuations.
  • Innovation - Here the product management and R&D team can fulfill their need for progress by using Crowdsourcing to get creative ideas, user-driven design, and collaborative partnering.
  • Finance - The need for Finance is optimization and crowdsourcing can help to achieve that with risk mitigation, cost reduction, and outsourcing opportunities.
  • Commercial - The need for the commercial enterprise is growth and crowdsourcing can help to achieve that by making it easier to get new leads and improve the overall customer experience.
  • Operations - The need of the Operations enterprise is to have improved service. So implementing crowdsourcing can help to take care of the supply chain efficiencies and quality.
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