Glossary

A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

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Shopify

Shopify

Shopify is like the one-stop shop for all the business tools that you need for the development and functioning of your eCommerce website. To be more technical, Shopify is basically a subscription-based software that allows a business owner to create an online store and start selling their products. Imagine you are a business owner and you need a platform where you can effectively showcase your products, engage with your customers, get paid for the products you sold, and manage your day-to-day finances. Now imagine how much time and money you would have to spend to create or find a platform where you can carry out all these operations hassle-free. This is where you will need a commerce platform like Shopify. 

Shopify will be the place where you can bring together all the above technologies. It will also become the base upon which you can develop other applications for your online store. Shopify ensures that all the business tools you need for your eCommerce website are made available to you . It is well equipped in integrating any other business tools that you might want or need for your business. Shopify also offers you a Shopify POS which is basically Shopify’s point-of-sale app. Using Shopify POS you can sell your products on physical sites. 

Gone are the days when you will have to keep a physical record of your inventory and stocks .Today if you are a business owner with a physical and online presence on Shopify, then Shopify automatically syncs your inventory and stocks to your account which allows you to control your stores from anywhere in the world.

Do you remember the last time you bought a smartphone? As soon as the smartphone you bought was out of the box, it was ready to fulfill all your needs, be it capturing pictures and recording the important moments of your life or listening to music, or making an update on your socials. Your smartphone is a well-equipped device that makes your daily life easier. Similar is the case with Shopify’s core product. Shopify’s plan works the same way as your smartphone meaning it is a one-stop shop for running your business. Shopify brings you a storefront, a payment processor, a shipping partner, a back-office, and marketing headquarters with itself. Yes, don’t be amazed because Shopify really brings together all the core functions you need to run your business in one place.

Why should you sign up for Shopify?

You should sign up for Shopify because this is what you get when you sign up for Shopify :

Storefront 

Hosted online store

Shopify allows you to instantly create a hosted online store where you can create web pages, upload blog posts, and of course, sell products. You can also customize the look and feel of your store by changing the website template, or theme.

POS Lite

Shopify POS is basically a point-of-sale app using which you can not only sell your products in-person to your customers, but also in brick-and-mortar stores, markets, and pop-up shops.

Payment Processor

Payment Processing

There are over 100 payment gateways from which you can choose. You can also go for Shopify Payments, which eliminates the trouble of setting up a third-party provider and saves you transaction fees. 

Shopify Checkout

With over 2.5 billion orders processed Shopify gives you the most powerful checkout in the world, by constant optimization of speed, conversion, and customer experience.

Shipping Partner 

Shipping

Imagine you are in Canada, the United States, or Australia, and you want to offer live order tracking to your customers, then Shopify is your go-to commerce platform. Using Shopify Shipping you can offer services like quick shipping and pre-negotiated carrier rates to your customers.

Back Office 

Mobile App

You can download and use the free Shopify app to manage your business from your mobile device anywhere in the world.

Analytics and Reports

You can look at your store activity in real-time, gain insight into your visitors, and analyze your business performance, and using these detailed insights and reports about your business, you can optimize your store’s activities.

Support

Shopify provides 24/7 customer support along with comprehensive documentation, and educational resources to solve all your queries.

Marketing Headquarters 

Marketing Platform

Shopify’s marketing platform helps you reach more customers through the built-in blog and SEO tools. You can also create Facebook and Google Shopping campaigns to expand your reach and also track your campaign performance across all channels in one dashboard.

free conversion rate optimization audit


Shopify is like the one-stop shop for all the business tools that you need for the development and functioning of your eCommerce website. To be more technical, Shopify is basically a subscription-based software that allows a business owner to create an online store and start selling their products. Imagine you are a business owner and you need a platform where you can effectively showcase your products, engage with your customers, get paid for the products you sold, and manage your day-to-day finances. Now imagine how much time and money you would have to spend to create or find a platform where you can carry out all these operations hassle-free. This is where you will need a commerce platform like Shopify. 

Shopify will be the place where you can bring together all the above technologies. It will also become the base upon which you can develop other applications for your online store. Shopify ensures that all the business tools you need for your eCommerce website are made available to you . It is well equipped in integrating any other business tools that you might want or need for your business. Shopify also offers you a Shopify POS which is basically Shopify’s point-of-sale app. Using Shopify POS you can sell your products on physical sites. 

Gone are the days when you will have to keep a physical record of your inventory and stocks .Today if you are a business owner with a physical and online presence on Shopify, then Shopify automatically syncs your inventory and stocks to your account which allows you to control your stores from anywhere in the world.

Do you remember the last time you bought a smartphone? As soon as the smartphone you bought was out of the box, it was ready to fulfill all your needs, be it capturing pictures and recording the important moments of your life or listening to music, or making an update on your socials. Your smartphone is a well-equipped device that makes your daily life easier. Similar is the case with Shopify’s core product. Shopify’s plan works the same way as your smartphone meaning it is a one-stop shop for running your business. Shopify brings you a storefront, a payment processor, a shipping partner, a back-office, and marketing headquarters with itself. Yes, don’t be amazed because Shopify really brings together all the core functions you need to run your business in one place.

Why should you sign up for Shopify?

You should sign up for Shopify because this is what you get when you sign up for Shopify :

Storefront 

Hosted online store

Shopify allows you to instantly create a hosted online store where you can create web pages, upload blog posts, and of course, sell products. You can also customize the look and feel of your store by changing the website template, or theme.

POS Lite

Shopify POS is basically a point-of-sale app using which you can not only sell your products in-person to your customers, but also in brick-and-mortar stores, markets, and pop-up shops.

Payment Processor

Payment Processing

There are over 100 payment gateways from which you can choose. You can also go for Shopify Payments, which eliminates the trouble of setting up a third-party provider and saves you transaction fees. 

Shopify Checkout

With over 2.5 billion orders processed Shopify gives you the most powerful checkout in the world, by constant optimization of speed, conversion, and customer experience.

Shipping Partner 

Shipping

Imagine you are in Canada, the United States, or Australia, and you want to offer live order tracking to your customers, then Shopify is your go-to commerce platform. Using Shopify Shipping you can offer services like quick shipping and pre-negotiated carrier rates to your customers.

Back Office 

Mobile App

You can download and use the free Shopify app to manage your business from your mobile device anywhere in the world.

Analytics and Reports

You can look at your store activity in real-time, gain insight into your visitors, and analyze your business performance, and using these detailed insights and reports about your business, you can optimize your store’s activities.

Support

Shopify provides 24/7 customer support along with comprehensive documentation, and educational resources to solve all your queries.

Marketing Headquarters 

Marketing Platform

Shopify’s marketing platform helps you reach more customers through the built-in blog and SEO tools. You can also create Facebook and Google Shopping campaigns to expand your reach and also track your campaign performance across all channels in one dashboard.

free conversion rate optimization audit