A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
If you are the owner of an eCommerce website and you want to have a deep understanding of how the visitors on your website respond to your advertisements and email campaigns i.e. if you want to gain an insight into how your customers interact with your website as a whole then tracking pixel is the tool that you should use. In technical terms, a tracking pixel is a 1 x 1-pixel graphic that is used to track traffic and judge user behavior on your website.
A tracking pixel is usually hidden by developers with CSS and is very small but it has large importance in marketing. There are a lot of ways to add a tracking pixel to your website, however before adding the pixel you have to create one.
For example, if you are using Facebook as the advertising platform for your eCommerce website, you can generate the Facebook Pixel using Facebook Ads Manager. There is a pixels tab under the Facebook Ads Manager, and you can create a pixel by clicking on it. This pixel that you create is distinctive to your brand which means that if you are the owner of more than one brand then you will have to generate different pixels for your different brands. After you have created the pixel, you can add it to your website.
Almost all the popular advertising platforms, be it Twitter, Linked In or Facebook make use of tracking pixels, however, the Facebook tracking pixel is the most popular among all of them.
Purpose Of A Tracking Pixel
A Tracking Pixel has four main purposes and they are as follows :
Uses of a Tracking Pixel