Just like the wholesale markets in the physical world work, similar is the functioning of wholesale in eCommerce. Wholesale in eCommerce is a business-to-business model where you as an eCommerce store do not sell your products to individual customers, instead, you sell your products in bulk i.e. in wholesale to other businesses at discounted prices.
A wholesaler is like a middle man between the manufacturer and the retailer. A wholesaler buys the products in bulk from the manufacturer and sells them to the retailers who further sell them to the customers in the market.
Wholesale is kind of new in the eCommerce world but eventually, this business model will become popular because it is growing very fast.
Benefits of Wholesale eCommerce
If you are a wholesaler, then using eCommerce to wholesale your products can be beneficial for your business because :
- Using eCommerce to wholesale your products will automate your entire selling process. You will not have to indulge in time-consuming tasks like billing and management of inventory cause these tasks shall be managed by your website automatically. When you wholesale using an e-commerce website you can encourage your employees to work on the marketing of your products and improving your customer service.
- Wholesaling on the internet means you can sell your products globally and reach more customers without being bound by the constraint of your physical location. This will also increase awareness about your brand and expand your business to new markets.
- With the help of an eCommerce website, you can collect data about your customers’ preferences and you can use the insights to build better marketing strategies and enhance customer experience. You can find out how many times a page is viewed over your website and the average time a user spends on a particular webpage of your website. This data can help you create your marketing campaigns, product mix, decide pricing and discounts of your products.
- If you take your wholesale business to an eCommerce website you can make it possible for your buyers to make purchases right from their mobile phones which will help you attract more customers and boost your sales.