Web Analytics

As we all know that analytics is all about making data-driven decisions, when we talk about Web Analytics it basically refers to the process of collecting data from all the sections that govern the working of your eCommerce website and then using this data to derive conclusions about the trends in the behavior of your customers and accordingly making data-driven decisions to boost your sales. 

Web Analytics in eCommerce comprises all the metrics about the complete customer journey from a potential customer discovering your website to converting to a customer who makes a purchase from your website. To grow any business, it is very important to develop an understanding of consumer behavior and empower your customers by creating a deep connection with them. And an effective way to understand the behavior of your consumers is to measure and analyze the data from your website. 

Web Analytics not only helps businesses to make better decisions but also helps in building better strategies and improving the relationship with customers as well business partners. However, it is hard to figure out the relevant amount of data required to make the right decision using Web Analytics due to the availability of a lot of eCommerce metrics. 

Metrics that make your Web Analytics Effective

But to make an effective data-driven decision using Web Analytics, you must collect data on the 5 major eCommerce metrics i.e. -

• Discovery - You can use Web Analytics services like Google Analytics where you can find the demographic data of your visitors like their age, gender, geographic location, interests, and behavior. These insights can help you understand the reach and engagement of your eCommerce website.
  

• Acquisition - It is very important to find whether the users reached your website after discovering it or not and Web Analytics can help you know about your channels’ performance.
  

• Conversion - With Web Analytics, you can find out whether the visitors on your website are converting to your customers or not. You can find out how many users who visited your website have actually made a purchase.
  

• Retention - It is very important that while working on marketing strategies to acquire new customers, you also work on strategies that help you retain your loyal customers.
  

• Advocacy - The customers that reach this level are not just your regular customers but they are the ones who love your products and recommend them to others as well and thus it is very important to keep a track of the metrics of this pillar to make your business successful.