A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
As we all know that analytics is all about making data-driven decisions, when we talk about Web Analytics it basically refers to the process of collecting data from all the sections that govern the working of your eCommerce website and then using this data to derive conclusions about the trends in the behavior of your customers and accordingly making data-driven decisions to boost your sales.
Web Analytics in eCommerce comprises all the metrics about the complete customer journey from a potential customer discovering your website to converting to a customer who makes a purchase from your website. To grow any business, it is very important to develop an understanding of consumer behavior and empower your customers by creating a deep connection with them. And an effective way to understand the behavior of your consumers is to measure and analyze the data from your website.
Web Analytics not only helps businesses to make better decisions but also helps in building better strategies and improving the relationship with customers as well business partners. However, it is hard to figure out the relevant amount of data required to make the right decision using Web Analytics due to the availability of a lot of eCommerce metrics.
Metrics that make your Web Analytics Effective
But to make an effective data-driven decision using Web Analytics, you must collect data on the 5 major eCommerce metrics i.e. -