A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
When a user is trying to look for the products that he wants to purchase from your eCommerce website, he tries to enter some related keywords in the search box of your website. The search engine on your website is designed to locate the products that a customer is searching for by matching his search keywords with the products in your eCommerce website is referred to as website search.
Website search is not just about the search box on your homepage but it also comprises product ranking and synonym management. Website search shows results based on user inquiries. The keywords that the user enters are matched with the names, colors, or sizes of the respective products. eCommerce website searches work in a similar fashion as Google Search.
Where Google Search tries to do content and text search, an eCommerce website search searches by filtering and prioritizing the key features of the products. To make your website search convenient for your users, it is very important to work on the architecture of your search box, it should be clearly visible and recommend search suggestions with the use of ML algorithms.
However, website search is not just about the search box on your website where users can type what they are looking for, it is also about Autocomplete, Related Searches, the Search Engine, and Analytics. It is very important that the website search on your eCommerce website is user-friendly i.e. it should be capable of leading your potential customers to the exact product they are looking for.
The website search on your website should be working over all the basic and advanced search trends. Being the owner of an eCommerce website you must optimize your search in a way that it works against all types of search queries effectively i.e. whether a customer is trying to find out a product on your website by entering its exact name or he is trying to find the solution to a problem by entering his problem in the search box or he is trying to find out about the delivery options and return options available on your store, your website search should be optimized to answer all kinds of queries.