A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
Keywords are specific words or phrases that people use to find what they are looking for when browsing on the internet. For example, someone looking to buy a jacket online might search “buy jacket online” or “jacket prices” on their browsers. The search engine will then pull up the most relevant results for the inputted keyword, in order to satisfy the search intent of the user.
Keywords are extremely relevant to digital marketing as they are used to create SEO content. Since Google and all other search engines prioritize satisfying search intent by providing relevant results, they rank the pages that have high quality, relevant content that contains the keywords and phrases high on the search results, giving them higher visibility.
Hence, in order to optimize their webpage for rankings, digital marketers create content around the keywords related to their business that will satisfy the search intent of their target audience and increase their search ranking. And a higher ranking means more visibility and more traffic being driven to the page.
Some of the different places keywords can be incorporated are
While there are many different types of keywords that have been identified, the two most common types are -