A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
Put simply, social signals are the likes, shares, and views on your social media posts. These social likes, shares, and views increase the visibility of your posts and tell people that your content is insightful and helpful. More people visiting the posts, liking and sharing them, more will be the traffic on your website.
Social signals are an important social media marketing metric. Although they are not a direct indicator of the ranking, they reflect and tell search engines how valuable and rich your content is. Higher the ranking a post gets, the more it is visible in the social media feed. Different platforms consider different types of engagement as social signals. For example,
How to increase social signals
Nowadays, most of the sharing takes place on various social media platforms. Therefore, it has become very important to work on increasing your social engagement which in turn increases your ranking(indirectly). Multiple strategies to increase social signals are discussed below-
Cover all the social media bases: You should produce content for all of the top social media sites for maximized involvement.