Magento is an eCommerce platform built on open-source technology that provides online dealers and merchants with a flexible shopping cart system, as well as control over the functionality, content, and look of their online store.  Magento offers incredible advertising, SEO, and inventory management tools. With drag-and-drop capabilities and a user-friendly interface, you can easily build progressive web applications.

Magento's capacity to scale permits shops with a couple of items and basic requirements to handily extend to a huge number of items and complex custom conduct without changing platforms. It focuses on enhancing the customer’s experience by offering a variety of themes and plug-ins.

Benefits of using Magento

• Magento is easy to install and you can easily add plug-ins and additional layouts.
• Since it is an open-source technology, therefore it offers scalable and flexible eCommerce solutions.
• Powerful and cost-sensitive program.
• The best part of using Magento is that it offers various promotions and discounts during checkout.
• It provides more than 50 payment gateways.
• It allows you to deploy hybrid B2B and B2C models.
• Its personalized user interface allows you to build progressive web applications.
• It comes with seamless releases and security with cloud delivery.
  

Some of the reasons to choose Magento

• Tailor-made for online store: This platform offers all the essential features and functionality that an eCommerce platform needs.
• Attract more customers: Magento’s merchandising tools and design attract customers.
• Third-party integration: It allows for easy integration with payments gateways, shipping services, and sales channels that ensure that the online business grows in all aspects.
• Custom-friendly: It is beneficial for both big and small businesses as thousands of custom modules can be added without interfering with the source code.
• Mobile Commerce: This platform allows for the users to create mobile responsive websites.
• Extensive scalability: Scalability is the need of the hour when your customers are growing. Magneto helps to render this scalability for websites.
• You can customize the applications according to your business needs as there is a variety of in-built eCommerce features available on Magento.