Last-Minute Women’s Day Marketing Ideas

Most eCommerce businesses see an average 26% spike in sales around Women’s Day.

With the right kind of on-site optimization, we’ve seen businesses do even better.

In this newsletter, let’s jump into the best last-minute ideas we’ve tested (and won!).

1. Create a Women’s Day-only landing page

But make sure to not cram it with recommendations, led by images.

Make room for more text-driven descriptions (sharp SEO!) guiding traffic to other parts of your site.

More exploration = more chances of conversions after all!

Pro Tip: If you do have many products that fit the overall Women’s Day theme, call them out as bold, capitalized text & link them to their respective product pages.

2. Pick a theme and “trend” it

There are several ways you could do it:

Color of the Month
<Product category> of the Moment
Over 10, 000 women love this routine

And follow the nudge up with a powerful CTA like:

Get The Look
Grab It Before It’s Gone
Join The Tribe

3. Change the way you “nudge” through recommendations

Shoppers know that you reserve that section for the bestsellers, year round.

But for Women’s Day, they need to see something different to act:

Most Gifted
Flying Fast
Limited & Loved

4. Reserve the header for “Shop the Women’s Day Edit”

More than 47% of women shoppers under 40 claim to love interesting and exclusive buying experiences.

Which is why rounding up some of the slow-moving inventory on your store under a “special edit” might just be a magic wand.

5. Tweak the usual funnel quiz for Women’s Day

From generic questions like “What is your skin type?” and “Do you consider your skin sensitive,” switch to specific questions like, “What skin concern(s) do you want to address this Women’s Day” and “How often do you dedicate time to skincare” for deeper personalization.

6. Highlight social proof by women

And you want to really get into using photographs of women, either UGC or well-shot lifestyle shots.

Pro Tip: Consider highlighting the name, age and profession for each social proof snippet for more relatable impact across segments.

7. Wheel the ladies in with a “challenge”

This can be especially effective if you have a pre-existing Money Back Guarantee or Satisfaction Guarantee.

But it could also work just as well if you can go flexi on your return window and position it as a “Free X-Day Trial” with a “guidance from us” hook!

Niches that this works best for: Fitness, Wellness, F&B

8. Send “Ready to Ship” products higher up

The good news is that apart from the absolute essentials, this hack could work for just about any store.

To get ‘em eyeballs: Make sure some of these products also carry the “Rated #1 Gift” label to appeal to in-the-moment shoppers!

9. Announce a flash sale—but for your “inner circle”

This can be that tactic that lets you make more loyalty program members buy and more non-members become members. Win-win right?

10. Limit the scope of “limited drops”

Make it about a color, a pattern or a design you’ve come up with in collaboration with a well-known influencer.

And don’t forget to feature eye-catching copy like:

Limited. Color. Drop. Our iconic <enter product name> now in an exclusive shade, just for Women’s Day.

11. Run ads on “self-care bundles”

Self-purchases during Women’s Day is a hot & heavy trend that’s going to stick around.

And girls like to gift other girls too—which means “self care” is a great hook for your paid, high-intent traffic.

Don’t forget to: Mention a “Special Women’s Day Offer” for these recommendations where you highlight both the discounted price and the “original value.”

12. Send emails specifically to browse abandoners

And focus on products they’ve browsed at least twice—because this often means a much higher intent.

What also helps is a headline to the tune of “You deserve the best…” and “Who else but you?”

13. Feature “Restocked” nudges on products women love

That filigree patterned shirt. Or that charm bracelet where the most-loved charms had run out.

With this one, the idea is to apply it to a maximum of 2 products, to reduce cognitive load and improve exploration.

14. Increase loyalty points on Women’s Day purchases

To keep this sorted, bring your “women’s day” products under a single category page, if you have limited products.

But if you have a larger catalog, tag them across your site, so that filtering & sorting also show them up to interested buyers.

Don’t forget to: Use a separate homepage section to highlight the loyalty point increase & label the connected products accordingly across product pages.

15. Target last-minute shoppers with express delivery

To make this cost-effective, you can round off geographical areas that buy the most from you.

If express delivery is too much, consider announcing something to the tune of “next day delivery this entire weekend.”

16. Give the entire homepage the hero header feel

Get large image blocks out and introduce simple CTAs in bold colors.

Skip the usual menu bar layout at the top and instead, introduce a hamburger menu to reduce distraction.