11 Tested Ways to Speed Up your WooCommerce Store
How to Speed Up Your Shopify Store - 17 Practical Ideas
17 Proven Ways to Speed Up your BigCommerce Store
32 Holiday Marketing Ideas for eCommerce Stores (2023 Update)
The Best Quiz Funnel Examples for your eCommerce Store
Top 20 eCommerce Thank You Email Examples That Convert
How To Get More Sales on Shopify: 31 Proven Hacks
11 Proven Ways To Reduce Shopify Bounce Rate
Add to Cart Button: 14 Ways To Get People To Click Them
How to Increase Add-to-Cart Conversion Rate: 22 Brilliant Ideas
Build a High-Converting Squeeze Page: 13 Conversion Tips (+ Great Examples)
eCommerce Referral Email: 10 Examples That Really Work
Re-engagement Email Examples That (Actually) Win Back Subscribers
13 Proven Ways to Reduce Email Unsubscribe Rate (eCommerce)
How to Use Targeted Email Marketing to Drive More Sales (eCommerce)
25 Ways to Grow Your Email Click Through Rate Quickly (eCommerce)
How often should eCommerce stores send marketing emails?
How To Improve Email Marketing "Click-to-Open" Rate in eCommerce
28 No-BS Ways To Get More Email Subscribers in eCommerce
What is a Good Open Rate for eCommerce Emails?
eCommerce Email Design: 25 Beautiful Examples (& Why They Drive Sales)
Getting Traffic But No Sales? 21 Reasons Why (+ How To Solve)
11 High-Converting Win Back Email Examples (+ Templates)
23 Thanksgiving Email Examples For 2023 (eCommerce)
The Right Way to Calculate Email Marketing ROI in eCommerce
13 Solid Ways To Improve Marketing Email Delivery Rate (eCommerce)
4 eCommerce Brands Nailing Augmented Reality (And How You Can Do It Too)
Deliver An Amazing Post Purchase Experience: 17 Ideas (& Examples)
50+ eCommerce Email Marketing Statistics (2023 Data)
eCommerce Newsletter: 20 Ways To Stand Out And Actually Drive Sales
52 Ways eCommerce Businesses Can Use ChatGPT
eCommerce Inbound Marketing: 17 Ideas That Still Work
Shopify Upselling Ideas for Product page, Cart, Checkout
How to Market to Gen Alpha
5 Powerful Ways to Drive Conversions via Microsites (eCommerce)
Why Are Shoppers Dropping Off My Checkout Flow?
eCommerce Gift Card Marketing: 8 Creative Ways to Drive Max ROI
153 A/B Testing Ideas for eCommerce (Homepage, PDP, Cart, Checkout)
Optimize your Shopify Store for Mobile: Proven ideas + Examples
[2023] Cart Abandonment Rate Statistics
Product Page Statistics Every eCommerce Pro Should Know (2023 Update)
eCommerce Splash Page: 17 Attention-Grabbing Examples
Top Book Recommendations for eCommerce Business Owners
How to Increase Average Session Time on Your Shopify Store
The Right Way to Calculate eCommerce Conversion Rate (& How to Improve it)
11 Ways to Create a Killer "Coming Soon" Page (With Brilliant Examples)
6 Ways to Make Your Products Look Exclusive (& Real-world Examples)
Mobile Commerce: Examples, Trends, Best Practices (For 2023)
eCommerce Tiered Discount: 10 Awesome Examples You'd Want To Copy
eCommerce Affiliate Marketing: 7 Common Mistakes to Avoid (+ Things that Actually Work)
Boost Conversions this Father's Day: 15 Brilliant Tips (2023 update)
21 High-Converting Mobile Landing Page Examples to Inspire Yours
Flash Sales Guide: 10 Proven Ideas & Amazing Examples
Labor Day Marketing: 15 Amazing Ideas and Examples (2023)
Juneteenth—Marketing Handbook for eCommerce
Memorial Day Marketing: 10 Fresh Ideas and Examples (2023)
Next-Level 4th of July Marketing Ideas (+ Examples)
How to avoid "No results page" on your eCommerce store
14 Common CRO Mistakes eCommerce Brands Make
eCommerce BNPL: Who should DO it—Who should AVOID
16 Timeless Lead Generation Strategies for eCommerce (2023 Update)
eCommerce Subscriptions: 15 Amazing Examples (+ Ways to Increase Subscription Sales)
Cart Abandonment Pop-Up: 14 Amazing Examples (That Actually Work)
10 eCommerce brands winning at Social Commerce (+ Lessons we can learn from them)
13 eCommerce Brands that use AI like Champs
11 Next-Level Reciprocity Marketing Examples (eCommerce)
14 Ways Online Jewelry Stores Can Boost Conversions
Selling Luxury Products Online: 7 Unique Strategies to Boost Conversions
eCommerce conversion rate by industry (2023 update)
Prime Day Sale Marketing Ideas (Even if you are NOT Selling on Amazon)
Mother's Day Emails: 20 Amazing Examples (eCommerce)
18 brilliant ways to use microcopy to boost eCommerce conversions
Does infinite scrolling kill conversions? Here's what we found
BigCommerce Product Page: 46 Ways to Prevent Drop-offs
30 Amazing eCommerce Email Templates (from 6 industries)
Our Favorite Hero Image Examples in eCommerce (2023)
Improve BigCommerce conversion rate: 20 proven ideas
Promote your online store in the USA - 15 unique ideas
17 Underrated Easter and Spring Marketing Ideas (eCommerce)
International Women’s Day - 22 Marketing Ideas for your eCommerce store
100 Conversion Rate Hacks for eCommerce Stores
Top eCommerce Events in India (2023)
32 Amazing Valentine’s Day Email Examples (eCommerce)
eCommerce migration: 9 challenges for online stores
10 Boxing Day Marketing Ideas (+ Examples) for eCommerce
2023 eCommerce Calendar (& Expert Marketing Advice for Businesses)
35 Amazing Countdown Timer Examples (eCommerce)
23 Christmas Email Examples & Templates for eCommerce (2023)
11 Guaranteed Ways To Boost Revenue per Visitor (eCommerce)
3 eCommerce SEO mistakes to avoid and get more conversions
Prevent Shopify Cart and Checkout Abandonment: 24 Tested Ideas
Top 20 Product Page examples from the UK (eCommerce)
11 Ways to Improve Inventory Turnover Ratio in eCommerce
Top 20 Product Page examples from Australia (eCommerce)
How to go Omnichannel on a Budget (Strategies + Case Studies)
eCommerce copywriting: 23 inspiring examples from the US
6 eCommerce Conversion Rate Case Studies from the US
Surviving a Downturn: 26 Ideas for eCommerce Stores (Inspired from 3 Global Brands)
Product Detail Page: High-converting Templates (eCommerce)
22 Ways to Use Visual Cues to Drive More Conversions in eCommerce
No result fofund
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Conversion Optimization

Why it is ridiculously hard for eCommerce businesses to work on conversion rate optimization

Conversion rate optimization takes time, money, knowledge, and patience, and it can still be a challenge for businesses.

Why it is ridiculously hard for eCommerce businesses to work on conversion rate optimization

While every e-commerce business owner knows just how important conversions are when it comes to building their bottom line, many have difficulty figuring out how to raise their conversion rates efficiently. Conversion rate optimization takes time, money, knowledge, and patience, and it can still be a challenge for businesses, especially those without the resources of enterprise businesses.

Here are some reasons why small and medium-sized businesses struggle to improve their conversion rate optimization:

Cost

As much as we hate to admit it, the old adage, “it costs money to make money” is absolutely true. In order for e-commerce retailers to improve their conversion rates, they often need to spend a lot of money upfront for the different tools and resources necessary for optimizing their conversion rates.

Here is just a glimpse of what it can potentially cost an e-commerce business to step up its conversion rates:

Web optimization specialist salaries

A web optimization specialist is someone who is able to pinpoint issues and inefficiencies in a client’s website and make any changes necessary in order to improve search engine optimization, conversion rate optimization, and profitability. These professionals are important because they have the knowledge and expertise necessary to determine what aspects of an e-commerce website are helping to increase the number of conversions and which ones are hindering website visitors from converting.

However, this expertise comes at a cost. According to Indeed, the average annual salary for a web optimization specialist in 2020 is $66,233. While this is fair, especially considering the benefits that hiring a web optimization specialist will bring to an e-commerce business, it is still a significant amount of money for small and medium-sized businesses.

A/B testing

One of the most important tools that e-commerce retailers can use in order to improve their conversion rates is A/B testing. A/B testing allows e-commerce businesses to create multiple versions of a website and test each version with live traffic. This is a critical part of the conversion optimization process because it allows business owners to gauge which parts of their website are leading to conversions and which parts need to be improved upon in order to increase conversions.

While there are countless different A/B testing tools available for e-commerce businesses to use, they all come at a price. Depending on the number of unique visitors that browse an e-commerce website, the cost for A/B testing tools can range from $50 to over $1,000 per month.

The costs incurred on this tool do not end, even after the experiment has concluded. In order to actually make a difference in the business’ conversion rate, they have to actually implement the hypothesis that led to the highest number of conversions. This often means additional costs.

CC Ebook Banner

Product recommendation engine AI

Product recommendation engines have been shown to improve conversion rates and offer a significant return on investment. Research shows that 73% of consumers prefer personalized shopping experiences, and those who receive relevant product recommendations are far more likely to make a purchase or otherwise convert.

While no successful e-commerce business owner will deny the value of incorporating a product recommendation engine on their website, many e-commerce retailers do not add this feature because it can be costly.

Additional costs

In addition to paying for a web optimization specialist, A/B testing tool, and a product recommendation software, there are a host of other tools and resources that e-commerce businesses need, to make sure their website is optimized for conversions:

  • Social proof
  • Browse and cart recovery
  • Dynamic push notification
  • Recovery emails
  • Landing page design
  • Website copy

Conversion rate optimization is not a one-time activity, it is rather an ongoing process. Because of the costs involved, many small and medium-sized businesses find it very difficult to work on their conversion rate optimization.

Knowledge and implementation

Even if money were no object, many small and medium-sized businesses would still struggle to improve their conversion rate optimization because they would not know where to begin. While e-commerce business owners are experts in their field and knowledgeable about their products, many do not have the expertise of web optimization and conversion optimization professionals.

Business owners might see that their conversion rates are less than desirable, but they often are unable to pinpoint, exactly what they need to change or improve in order to give their conversion rates a boost. Furthermore, without knowledge of best practices for conversion rate optimization, some business owners end up implementing changes that actually harm their conversion rates.

For instance, a business owner may not know exactly how the location, size, color, and copy of their call-to-action can make a significant impact on their conversion rate. While they may think a button saying, “If you want a copy of our e-book, please click here” is an effective call-to-action, they may be completely unaware that changing it to say, “Download our e-book” will yield greater results.

Moreover, even when businesses are aware of different strategies for increasing conversions, they may not know how to actually put these strategies into action. Without the ability to create these solutions and implement these methods in-house, many small and medium-sized businesses have difficulty improving their conversion rate optimization.

Efficiency

As we mentioned earlier, conversion rate optimization is a process. This process involves multiple steps, and each step needs to be performed efficiently in order to garner positive results.

For instance, business owners that want to use A/B testing to improve their conversion rates will not find success if they just choose a random element to test. They have to approach this A/B test methodically and with efficiency.

After deciding to track and increase their conversion rates, e-commerce merchants need to:

  • set up analytics, so they can begin to gather data surrounding this metric
  • analyze this data
  • create a hypothesis
  • form multiple designs to test the hypothesis
  • run A/B testing
  • use the insights from this design to make changes to their website.

Once this is done, they need to start all over again and continue this process in order to continuously improve their conversion rates.

Skipping any of these steps will hinder a business’ progress towards a higher conversion rate, which is where many small and medium-sized businesses struggle the most.

Results

Even when businesses follow every single step in this process, they may not see high levels of success right away. It can take weeks to successfully run an A/B test or properly utilize other conversion rate optimization tools, and then it can take additional time for changes to be implemented and conversion rates to improve.

Because using these tools can be costly for small and medium-sized businesses, many are tempted to give up when they do not see success in the first couple of months. It does not help when some businesses boast about seeing significant boosts in conversions after making one tiny change to their website.

While it might sound discouraging, most of the time, conversion rate changes will be incremental. Businesses have to put in time and money to see small bits of change, only to have to run another test or fix a failed hypothesis. When businesses do not see the incredible results that they thought would occur, they stop working on conversion rate optimization altogether, missing out on the opportunity to boost their conversion rate over time.

How ConvertCart can help

If you relate to any of these issues, or you have the first-hand experience with any of these four key challenges standing in the way of your conversion rate optimization, ConvertCart offers the perfect solution.

ConvertCart helps small and medium-sized business owners boost their conversion rates without breaking the bank, and they provide the tools and resources necessary for these e-commerce retailers to achieve the results they want to see for their business.
Learn more about how ConvertCart can help your business when you visit our website.

Conversion rate optimization
Thank you.
We'll be in your inbox soon 🙂
Oops! Something went wrong while submitting the form.
X
Conversion rate optimization
x
[Free Guide]

100 Conversion Hacks for eCommerce (2023 Edition)

DownloadGET A PRODUCT PAGE AUDIT