Conversion Optimization

Boost Magento Product Page Sales: 35 Fresh Ideas

Are you running your eCommerce store on Magento? Here are 35 tips to make your Magento product pages convert consistently.

Boost Magento Product Page Sales: 35 Fresh Ideas

1. Align your page layout design with your brand

2. Align your design with the relevant scanning pattern

3. Apply breadcrumb navigation to reduce bounce rate

4. Follow the 2 second page load rule

5. Introduce a sticky menu if it’s a long page

6. Make site exploration easy through efficient search

7. Use images that convey a lived experience

8. Optimize images to reduce loading time

9. Highlight products through the zoom feature

10. Display color swatches for better discovery

11. Offer a size guide for seamless product selection

12. Choose a descriptive YET simple product name

13. Bullet product features for greater readability

14. Create a convincing product narrative 

15. Make the CTA drive actual action

16. Make the video content creative AND constructive

17. Ensure the price has high visibility 

18. Mention additional costs to prevent nasty surprises

19. discounted pricing for immediate conversions

20. Introduce multiple payment options for a wider audience

21. Mention stock count to indicate scarcity

22. Offer product quantity adjustments upfront to save time

23. Display a “x people are viewing this product right now” label

24. Show transparency around the product delivery time

25. Make trust badges create extra assurance

26. Introduce gifting options to drive more convenience

27. Offer hyper personalized recommendations for quick buys

28. Offer the wishlist action to draw users back in

29. Introduce a “recently viewed” section for easy recall

30. Enable “write a review” for increased engagement

31. Bring in customer reviews to promote trust

32. Offer a mix of reviews to create believability

33. Introduce the ease of organic sharing

34. Display comparisons to deepen product understanding

35. Offer a ready reckoner for prompt customer service

As an open-source platform, Magento has been helping thousands of eCommerce business owners create and promote their virtual stores effectively. Considered to be one of the most configurable and customizable platforms, Magento offers multiple tools and plugins for a wholesome eCommerce shopping experience. So we thought why not put together a cohesive optimization guide to take you a little further on your Magento journey?  Here are 35 tips to make your Magento product pages more conversion-worthy. 

Boost Magento Product Page Sales: 35 Fresh Ideas

1. Align your page layout design with your brand

Think colors that are associated with your brand. Think elements. Think logo and think overall look and feel. For your product pages to be recognizable and trusted, your brand elements need to appear the way they do across other channels and touchpoints. 

In the Magento context, you’ll have to align your brand elements with the layout, the containers and the blocks. While the layout represents the overall structure of your product page, the containers are essentially the placeholders for the elements. The blocks represent the UI controls that are contained within the containers. 

The other factors that will definitely help you achieve a balanced page layout are:

- Choosing a focal point for your page. A visual as a focal point is most easily recognized by audiences and offers a sturdy structure around which other elements can be placed. 

- Using the rule of thirds to arrive at a visual balance. Basically, if you were to divide your Magento product page into thirds both vertically and horizontally, you’d be able to arrive at the focal points by looking at where the grid lines intersect. Arranging your product page layout, keeping these points as centrality would be a good idea. 

rule of thirds UX visual example

- Creating recognizable repetition through design elements. Repetition of design and brand-led elements create a sense of cohesion between disparate sections of the page. 

- Maintaining visual hierarchy. Fall back on the simple principles of size, scale, contrast and harmony to create a vertical order of information, to optimize your Magento product pages. For example, by effectively playing on scale, you could draw focus on an element of your choice. Or, by manipulating contrast, you could make an element stand out from the surrounding elements. 

2. Align your design with the relevant scanning pattern

To improve the chances of visitors being able to quickly view what they want to, you’ll have to pay attention to viewer scanning patterns.

While incorporating the top to down approach is obvious, it’s not enough. It’s been found that the Z-pattern works best for non-text heavy pages.

Take landing pages for instance. 

However, while designing your Magento product detail pages, you’ll have to resort to the F-pattern.

Discovered to be the predominant pattern during a study conducted by the Nielsen Norman Group in 2006, the F-pattern seems to be the most consistent unconscious choice for viewers. 

The reason why the F pattern is the most common is because users naturally tend to view from top to down and left to right.

Planning your visual hierarchy in alignment with this pattern would then naturally be a good idea. 

Take a look at the following Asos product page. 

f shaped browsing pattern
asos f shaped pattern example

3. Apply breadcrumb navigation to reduce bounce rate

While your navigation menu promotes primary navigation, it needs support for users to make their way through your eCommerce website more easily.

This latter part is what breadcrumb navigation takes care of.

Named after the breadcrumbs Hansel & Gretel kept dropping to find which way they came in the famous fairytale, breadcrumbs in the website design context do exactly the same. They link your users to related parts of your website. 

The following is an example of how Asos uses breadcrumbs in their product pages.

The short sleeve design romper is a subcategory of playsuits and jumpsuits, which in turn belongs under the “women” section.

All of them are part of the primary navigation under “Home”. 

asos breadcrumb navigation example

Breadcrumb navigation is especially useful when you want your site to feature multiple key pages.

Naturally, the more Magento product pages you need to account for, the greater the application of breadcrumb navigation.

When you choose to make this aspect a part of your UX design, you automatically align with the 10 usability heuristics for user interface design that Jakob Nielsen had first outlined back in 1994. 

  • Principle #3 - User control and freedom

The crux of this principle is that users will tend to make mistakes while trying to perform tasks on your website.

To enhance user control and freedom, it’s essential that for every “emergency”, you have an “exit” that’s displayed.

When a user can easily undo a mistake or a misstep while exploring your site, it makes them want to engage more. 

Breadcrumb navigation makes this possible by laying out the exact track of categories and subcategories one after another. 

  • Principle #4 - Consistency and standards

To make your Magento product pages be understood as part of your larger brand, it’s essential that you follow this principle.

According to Jakob Nielsen, this principle is about creating a heightened form of simplicity for users.

This would enable them to easily understand and act and when necessary, correct mistakes. 

Breadcrumb navigation can help you align with how users expect their secondary navigation experiences to be like.

This can, in turn, make it easy for users to engage with your Magento website. 

  • Principle #6 - Recognition rather than recall

The more visible actions, elements and options are, the more likely the user will be able to find their way around your Magento site.

This principle basically alludes to the fact that if users are not offered recognizable connections to navigate, they will experience cognitive load.

This can potentially be one of the primary reasons for users to bounce off your site. 

With breadcrumb navigation, you’re offering your users a path to move around, find their way back if they are lost and in the bigger picture, easing their journey towards a successful purchase. All of it within a few clicks. 

4. Follow the 2-second page load rule 

It’s not news anymore that your eCommerce site needs to load fast enough to ensure users don’t jump ship.

The eCommerce threshold has come to be established at 2 seconds, which means anything longer can be frustrating for overall user experience. 

Way back in 2011, when Geoff Kenyon, an online marketing specialist conducted a study around page loading speed, especially in comparison to other websites, this is what he found: 

- If your site loads in 5 seconds it is faster than approximately 25% of the web

- If your site loads in 2.9 seconds it is faster than approximately 50% of the web

- If your site loads in 1.7 seconds it is faster than approximately 75% of the web

- If your site loads in 0.8 seconds it is faster than approximately 94% of the web

So how do you follow through with the 2 second threshold rule for your Magento website? Here are a few methods to keep page loading time in check. 

- Limit the number of images you use per product. Drawing a line at 4 high-resolution images is a good idea. If reducing the number of images isn’t an option, see if you can compress them. 

- Keep your code clean and limit HTTP requests. Clunky code with too many Javascript and CSS files often slow down loading. These files in turn create HTTP requests that further eat into loading time. With the right plugins, you should be able to optimize and minify your code. 

- Optimize your product page speed through caching and prefetching. Caching refers to the method of redirecting important aspects of the read load from the backend database to the in-memory layer. This significantly reduces the load on the database and in turn, improves loading speed. Asset prefetching, on the other hand, anticipates next actions of the user based on behavior analysis and segmenting. These assets are made available at high speed even before the user has taken the specific actions aligned with them. 

5. Introduce a sticky menu if it’s a long page

If you’re in eCommerce, you definitely have an “actionable” website and mobile site. “Actionable” = needing to act on critical tasks PLUS being able to get through those tasks easily. 

This means users can gain more out of having your primary navigation at their fingertips while they explore your product pages. Exactly what a sticky menu can help you achieve. 

Sticky navigation ensures:

- Your primary menu is available to users even as they scroll.

- More ready control across the navigation around your product pages as well as movement elsewhere on your site.

- Longer product pages enriched with recommendations, reviews and other aspects become more browsing-friendly.

Wondering what can make sticky navigation work well for your Magento product detail pages? Here’s a comprehensive guide we’ve created on sticky navigation. 

6. Make site exploration easy through efficient search

When you’re thinking of Magento product page optimization, you’re essentially thinking about how to amp up usability. One distinct way to do this is to pay extra attention to site search and use of filters. 

Site search is an integrated functionality in your eCommerce site that allows users to discover products based on their search queries. While on the product page, this becomes even more important because users are psychologically already more prepared to discover. 

Here’s a look at how men’s clothing brand Bonobos achieves it, in a visually and textually suggestive way. 

bonobos product page search example

So what do you need to account for while creating site search for your product pages?

- Remember site search isn’t just a box of space. It has also got to do with how well you do your product ranking, narrow down search results through faceted search and automatic synonym detection through backend synonym management. 

- Make your search intuitive enough to accommodate for a wide number of queries. Because you know, some users will know what they want and many won’t. If your search is able to rise to the occasion and help in their discovery, greater are the chances they will want to engage more with your site. 

- Bring more personalization into search suggestions. This can immediately connect with the needs of users and make it easier for them to convert. There are multiple criteria that you can use to create deeper personalization through site search, including location, language, device and search history. 

- Introduce autocomplete to enhance search queries. Predictive search, in other words, is a functionality that can help users get to what they want faster, without additional effort. On your end, you can employ predictive search based on how you want users to act. If you want to boost sales immediately, you may want to pump in options that fall under your current discount program. If you’re looking to create more social proof, focus on popular searches. 

Here’s how Etsy’s predictive search function looks like. 

7. Use images that convey a lived experience

According to Hubspot, imagery and visual-led content are most often used by brands to create engagement with their target audience.

And why not. If we go by what an MIT study revealed, we would know that the human brain is able to identify images with an interaction lasting for only 13 milliseconds. 

When you’re trying to optimize your Magento product pages, images gain all the more importance.

After all, in the absence of a brick and mortar store, your visitors are looking for a visual experience that tells them what they are in for.

Here are a few best practices you may want to consider while planning for a great product visual experience. 

- Have multiple shots from different angles. The more the photography is able to capture what the product looks like from the sides, the top, the bottom, open and closed (like in the case of bags), the better. 

- Shoot against a neutral backdrop so that the product stands out. Showcase the product features unapologetically so that users can decide quickly on a purchase. 

- Pay special attention to lighting. This applies both for when the actual shoot happens as well as when the photo retouching takes place. The idea is to remain as truthful to the actual product visual specifics as possible. 

Here’s a look at how Bellroy aces their product image(s) game by displaying photos that are well-shot, relevant and easy to connect with. 

bellroy product photography example
bellroy product photography example

8. Optimize images to reduce loading time

As much as people and search engines love images, the wrong size can come down heavily on page loading time.

The only way out of this is for you to create an image optimization strategy that’ll help display your product images in all their splendor but also not affect loading speed. Here are a few pointers to watch out for. 

- Establish a display size for end user devices. Deciding on varied optimal height and breadth to display images across various devices will ensure your photos get appropriately sized. Generate all these differently sized images and then store them at the backend for individual use at the right time. 

- Focus specifically on meta data. These include meta tags, meta descriptions, meta keywords. Optimize your meta tags to contain words that will describe what a product page is about. Even when you’re using keywords, make sure they are relevant. Ensure your meta keywords are aligned with those that your overall website has been optimized for. 

- Use a newer image format. While JPEG, GIF and PNG formats have compressed image sizes effectively so far, the more recent WebP format by Google goes a step further. It is able to produce image files that are up to 34% smaller. 

9. Highlight products through the zoom feature

Given how users want a shopping experience as close to a brick-and-mortar one, the zoom feature can be a savior for your Magento product detail page images.

The zoom function is essentially a way to look at any product a little more up close.

Effectively any zoom function, whether it’s in click more or hover mode, takes an image back to its base size, as opposed to actually zooming. Interested to try the zoom feature? Here’s a quick best practice checklist. 

- Ensure your base image is larger than other product image templates. 

- Opt for a zoom extension that works for your business case. Typically, a well-developed extension will offer multiple zoom options, offer you multiple configuration options and have specifically applicable zoom rules for separate categories and products. 

Everlane uses a click-zoom to give its users more control around viewing product images. 

- Stay away from low-res images for your mobile site. Many businesses end up making this mistake with the right intention - they want to speed up loading time. Instead you can look at lazy-loading images, where images don’t actually load until a user has scrolled to see them. 

10. Display color swatches for better discovery

Baymard Institute has already given its verdict as far as color swatches are concerned.

According to Baymard, “The color variations a product is offered in is a key purchasing decision for many users’ when shopping in industries such as apparel, home furnishings, and beauty.”

If we reconsider the 13 millisecond image identification statistic, we’ll realize why it’s more user-friendly to display color swatches than to simply mention “more colors available”. Here’s a checklist you may want to think through. 

- Avoid spacing the different swatches too close together. It could lead to usability issues, including mis-clicks. 

- Assign a batch of images to every color swatch. This is especially true if in your images, the color swatch does not automatically change to reveal all the colors one by one (some sharp eCommerce brands achieve this dynamic swatch switch in their category pages). 

Here’s an example of what we are talking about. The case in point is from Nike.

Though there are two color options in this instance, the brand ensures there are enough images under both. 

nike product photography example
nike product photography example

- Avoid truncating and providing a full list of swatches. This is especially true for product pages because here’s where users hope to find all the options available to them. So truncating and displaying a few colors and following it up with text that says, for example, “plus 6” is a bad idea. 

In the following example from Crocs, truncating occurs on the category page. However, this is still a bad idea because it makes it necessary for users to actually visit the product page, which they may not want to. This is an absolute no-no on any of your Magento product pages.

crocs product options example

11. Offer a size guide for seamless product selection

You’ll have different kinds of users coming to any of your Magento product pages - those who exactly know what they want, those who have an approximate idea of what they might be looking for and those who are hopping from page to page just out of curiosity.

Especially for the second kind, size could become an issue unless you offer some support in this department.

To assume that your users exactly know their sizes is a bad, bad idea. 

Here’s how Hunkemoller serves up its size guide: with a helpful question. 

hunkemoller size guide

12. Choose a descriptive YET simple product name

What’s a person without a name? Similarly, what’s a product without a name?

When it comes to eCommerce, competition by fellow brands and incessant assessments by the search engines make relevant product names a must.

Put simply, any product name should work hard enough to tell the user what the product is possibly about.

Wondering how to put this to practice? Here’s a breezy checklist. 

- Align with user intent. This will reveal to you what they are really looking forward to in a product. A user’s intent invariably throws light on their goals, that is, how they intend to use the product and how it will end up solving at least some of the user’s problems. 

- Attain a balance between descriptiveness and length. Descriptiveness will give your product name a quality that the user can anchor into. But make it too lengthy, and the chances are the name will be forgettable. Hence it’ll need to straddle form and function equally well. 

- Bring out the most important attributes. This would include the brand, the color, the flavor and the material amongst other factors. 

Here’s an example of how OnePlus does it. 

oneplus product name example

- Do a copy spin on benefits. And make it a part of the product name to relay to users how the product will likely help them. Consider the following example. The product name has the brand name, the key material but also the fact that it is “sliced” - an obvious advantage over a whole slab that would then need slicing. 

amazon product name example

13. Bullet product features for greater readability

The idea is to remember what a potential customer will be scanning for when they hit your Magento product page. Ask -

  • Why should they care? 
  • Why must they read on instead of leaving the page? 
  • Why should they want to convert?

All these questions can be answered by what you decide to put in your product features section. Imagine this as the space for putting across all the characteristics that you just won’t be able to put into your product name. This is also where you get to bring in how the user will benefit from using the product. 

Here’s an example of how MVMT works with pointers to clarify the technical features and specifications of one of their watches. 

mvmt product features example

However, along with this, they also ensure to feature a small passage that readers can get a gist of the product from. 

14. Create a convincing product narrative

An important chunk of Magento product page optimization is to attract the viewer’s attention, keep it and then cultivate enough of it for the user to convert.

The product description section can be tapped to make this happen.

Along with factual pointers about your product, if you’re able to build a narrative that incites audience emotion, then nothing like it.

Here’s a quick checklist to refer to whenever you’re creating a product narrative. 

- Make it carry your brand voice. If it adds to the larger story your brand has already been telling, then nothing like it. 

- Have it incite emotion. If you want the audience to experience humor, say it. If you want them to be amazed, have your copy convey a sense of amazement too.

- Work the user’s imagination. Tell them not just about the product but what it would be like to own it and use it. 

Here’s a glimpse of how Bolthouse Farms manages to weave a small story through their product narrative. 

bolthouse farms product narrative
bolthouse farms product narrative example

15. Make the CTA drive actual action

CTAs are to eCommerce what direction markers are to a road trip.

Without a clear, relevant call-to-action at every stage, you’ll fail to make your audience do the one thing you want them to do badly - ACT.

And when it comes to a product page, this “action” directly has to do with adding the product to cart.

In other words, it’s the last step before checkout.

So what do you need to do to ensure your CTA offers instantly actionable direction to your Magento website visitors?

- Make it the largest button on the product page. The reason is simple - if your users don’t sense it’s an important button to click on, they simply won’t. Making the CTA in a size that’s eye-catching is absolutely essential.

- Keep the placement predictable. Remember your users are accustomed to certain UX conventions like the logo being part of the top header and search being embedded in the top nav bar. Similarly, they are used to seeing CTA placements across eCommerce sites in a certain way. If you adhere to predictability, it’ll ensure your users don’t have to go looking for the next step. 

- Distinguish the primary CTA from the secondary ones. Naturally, a product page may have multiple CTAs including “buy now”, “notify me”, “add to wishlist” and “check shipping and returns policy”. Clearly, “buy now” needs to gain prominence and has to be given a visibly different size color (consider using a color block) and ideally appear above-the-fold or thereabouts. 

Allbirds uses two different CTAs for before a user has chosen a size and for after.

This makes it clear that choosing a size is a necessary step before they can add to cart. 

allbirds cta example
allbirds cta example

16. Make the video content creative AND constructive 

As part of making a product more obvious and certainly more attractive, many eCommerce websites use videos on their product pages. So could you.

However, as with anything else remotely associated with products, videos need to do what they are meant to - inform, inspire, influence and in the best case, scenario convert.

What is significant is that research has found that 74% who watch an explainer video have subsequently bought the product.

And this is why we’ll lay out a few quick product page video best practices that you may want to consider while designing your Magento website. 

- Build interest and anticipation through unboxing. If you’re wondering how to inspire users to view your product page video and also eventually make them buy, this could be your anchor. Unboxing satiates the curiosity of users and allows them to take a peek into what it may feel like doing the product reveal for themselves. 

- Focus on bringing out the product highlights. Even if you’ve articulated them through text. Seeing the features of a product in action or having the benefits heard and understood while the product shots play, is a different experience altogether. With a little effort, you can make this experience both educational and interesting. 

- Provide expert advice. This can enhance the value that your product images may already be creating. If you’re a skin care brand, you could have a skin expert speak about applications of the product. Or let’s say you’re a fashion brand, and you could have an influencer guide users through color selection. 

This is how Sony Playstation speaks directly to gaming enthusiasts on their Playstation 5 page. 

17. Ensure the price has high visibility 

Once a user is on your Magento product detail page, a few elements will automatically be of greater interest to them than others.

One of these primary elements is price, and to be able to optimize such a page, you’ll have to follow some common best practices. 

- Highlight the price and place it prominently. This way users are instantly informed about how much they will need to spend if they want a product. 

- Use a price spectrum if there are multiple variations under the same product. A color, size or material variation may need you to hike or lower the price. In this context, using a spectrum is a good idea. What’s better, make it clear through effective UX that a user will know the applicable price by clicking on a specific selection. 

Here’s how Next mentions a price spectrum. 

next product price example

- Mention bundle pricing versus individual pricing.  Make it easily understood if the user is set to save a certain amount through bundle pricing. Here’s how Brit + Co. does it, while highlighting how bundles can be cost-effective. 

brit + co product bundles

18. Mention additional costs to prevent nasty surprises

Once you have taken care of the price prominence in design, it’s time to take any additional costs into consideration.

These need to be within ready view for users, somewhere around the main pricing details. What’s a no-no in this context?

To mention additional costs only at checkout. Instead, use the product page to tell them clearly how much they will be spending on buying a specific product. 

Forever 21 clearly states that users will be able to enjoy free shipping over a certain threshold. 

forever 21 free shipping example

19. Mention discounted pricing for immediate conversions

Just like you need to make space for additional costs, you need to mention applicable discounts on your Magento product detail page.

A slashed price should especially be highlighted if you’re trying to get the product off the shelves.

Here are a few examples of how different brands incorporate discounted pricing into their product page design. 

Here’s how Disguise Cosmetics mentions discounts, mobilizing the information to convince people to buy bundles. 

disguise cosmetics discount example

20. Introduce multiple payment options for a wider audience

If you want to position yourself as a forward-thinking brand that puts the customer at the center of all decisions, bring this out on the product page.

One way to do this is to mention all the different payment methods available for anyone wanting to make a purchase.

While some would argue this can wait till the checkout page, we’d say, go right ahead and showcase.

Once you have the customer’s attention and have successfully relayed that they can pay through a mode of their choice, you’re one step closer to a conversion. 

Fashion Bunker, for example, clarifies how users can make use of a few interest-free payments. 

fashion bunker payment options

21. Mention stock count to indicate scarcity

If a user has hit your Magento product page, it means they are already a little more interested than those who are still scanning your category pages.

The reason they have come in is to find the right reasons to buy.

And if you can provide them with more such, then they will see that they are better off converting. 

Mentioning stock count is an excellent strategy in this context.

When you use textual indicators that say “fast selling” or “few pieces left”, a sense of scarcity naturally sets in.

Because here’s the deal - no one wants a product that’s sitting tightly on the shelf. But everyone wants a piece of something that will soon sell out. 

22. Offer product quantity adjustments upfront to save time

User control is one of the key elements that makes for excellent UX.

And when it comes to the product page, user control can be increased by offering more choice.

One area that you need to focus on is product quantity.

Ensuring the user can increase and decrease what they have added to their cart, is one step ahead.

If you allow this feature only on the checkout page, they may need to return to the product page to take another look and finalize their decision.

Our suggestion - cut off the back and forth

Eugenia Kim, like many other brands, places the quantity field right next to the “add to cart” button. 

eugenia kim product quantity example

23. Display a “x people are viewing this product right now” label

If you’ve been running an eCommerce business, you would already know how important social proof is in this part of the world.

While there are many different ways of displaying social proof (some of which are coming up right in this piece, so read on!), one simple way is to show how many people are viewing a product alongside a said user. 

The label could read something like, “x people are also viewing this product right now”.

If you ask us, we’ll say this is a great combination of the scarcity principle and social proof.

Once someone likes a product and also sees many others are viewing it, they would likely want to buy it before it runs out. 

24. Show transparency around the product delivery time

The super-fast evolution of eCommerce has ensured one big thing amongst several others - 

Shoppers’ expectation of faster product delivery time. 

Alongside, shoppers are also more demanding of transparency around delivery time.

If you’re not upfront about how long it will take for you to get a product to the shopper’s doorstep, it might create apprehension.

And the consequence would be them either not adding to the cart or abandoning the cart altogether. 

Casper is totally transparent about their delivery time. Here’s a look.

casper shipping information example

Patagonia, on the other hand, shares their understanding of the Covid-19 context while informing of shipping delays. This example made us think of how important language is when you’re trying to build transparency for your brand. 

patagonia shipping information example

25. Make trust badges create extra assurance

While a significant global population has moved to purchasing online, it’s also true that online fraud is still very real.

Post the Covid-19 pandemic, credit card fraud has risen by 44.7%.

So, it’s not only a good idea to foolproof your eCommerce payment system but also display trust badges once you’ve done so.

While some badges are just images, you could incorporate more authentic badges that actually require you to earn certain certifications (like the SSL certification, the Google Trusted Store badge etc.)

This is how Hu, the vegan brand, declares why it’s trustworthy through some distinct claims (while citing why they’re better than their competition). 

hu trust badges example

26. Introduce gifting options to drive more convenience

Whether it's the holiday season or not, gifting through your Magento eCommerce website should be a cakewalk. When you’re thinking about making your product pages work harder, this is an aspect that you will need to look into. 

Amazon, for example, makes this option available across all their product pages. 

amazon gift options example

27. Offer hyper personalized recommendations for quick buys

If the discerning online and mobile customer looked for multiple options before, now they are on the lookout for hyper personalization.

This factor has come in as a successor to personalization, which looks more generally at a target group to offer buying options.

Hyper personalization, on the other hand, is all about zeroing down to the data of a single user and then interpreting that to offer very specific recommendations, discounts, bundles etc. 

Since your product page is the threshold for conversions, it’s ideal that you bring in the element of hyper personalization here.

The following is an example from Vanity Planet. It’s not exactly a recommendation panel of products but instead, a quiz that sparks curiosity in the user.

It’s also something first time users would love.

vanity planet personalization quiz

Wine Post introduces hyper personalization in the way they let users customize an order. 

wine post product customization

28. Offer the wishlist action to draw users back in

It’s great that you’ve decided to ace the design of your product page, but consider it a given that not everyone will buy.

This is something no eCommerce business can fully control.

However, there are measures you can take to give your users more reasons to come back, even if they don’t buy something immediately. 

The “add to wishlist” feature for example. It’s not a primary action item but it sure can wheel back people who have added products earlier and are again willing to do so. 

Here’s an example from Natori, where the “add to wishlist” task is right beneath the “add to cart” button, making it easy to spot. 

natori add wishlist example

29. Introduce a “recently viewed” section for easy recall

Once a user is on your Magento product page, unless they’re sure of buying, they’d want to move on to another.

Let’s say they are taking the time to browse through twenty different product pages across your site, perhaps across visits.

A “recently viewed” section can instantly offer a peek into what they had browsed through, increasing the relevance of their visit and also offering them an extra reason to reconsider buying. 

30. Enable “write a review” for increased engagement

It’s not uncommon knowledge that spectacular UX comes from offering the user convenience, choice and control.

When it comes to control, the user needs to feel they have the agency to act the way they want.

So when you offer them an option to “write a review”, what you’re actually telling them is: “we’d like to hear how your experience was, we’d also like the world to know.” This can instantly increase trust and hence, improve engagement with your brand. 

PerkyJerky offers a “write a review” option right where users can also read reviews. 

perky jerky customer review example

31. Bring in customer reviews to promote trust

According to a Brightlocal report, 81% of consumers used Google to assess local businesses.

Now imagine what it would be like for buyers to buy from businesses online - businesses they may have never heard of, leave alone bought from.

This is where you can make a difference by bringing in authentic customer reviews to your Magento product detail pages.

Customer reviews aren’t just a commentary on a specific product but also a larger view of how a certain brand is performing - by being receptive, adaptive and supportive (or not). 

Fine fashion accessory brand Mejuri ensures their users know how many times a product has been reviewed, while showcasing every review. 

mejuri customer reviews example

32. Offer a mix of reviews to create believability

According to Inc., dissatisfied customers can tell up to 15 people about the negativity of their shopping experience; some even tell 20 or more.

Now think of negative reviews about your product. You can block them out, sure, but how are they going to resurface? 

When new users are considering buying from you, they are depending upon how believable they find your offering and existing reviews to be.

If you showcase only the positive, their doubt may be so huge that they might simply walk away. 

Enter the negative review, which can literally save the day for your business.

Negative reviews are also often written by people who want something about your product or customer experience to change.

Acknowledge that and you (most probably) have a repeat customer in your hands. 

Here’s an example from the very popular ice cream brand Ben & Jerry’s, which ensures throwing light on both the good and the bad. 

ben & jerry mixed reviews

33. Introduce the ease of organic sharing

It’s one thing to explicitly tell your users to spread the word about your products. It’s quite another to leave them with the choice to do so.

If your product is world-class and if they truly love it, they will then have the chance to “share” their buy specifically with their personal network. 

Here’s how Le Sport Sac brings in the “share” button subtly right next to “features” on their product pages. 

le sport sac social sharing

34. Display comparisons to deepen product understanding

If you’re into selling critical parts of a machine or device or products that need more technical knowhow, creating a comparison chart on your product page will instantly elevate UX. Such a ready reference enables users to continue exploring and deepen understanding about the product. Win-win for you and the users. 

Here’s an example of how Kangaroo, the camera equipment brand, does it. 

kangaroo camera product comparison

35. Offer a ready reckoner for prompt customer service

In a real-time marketing report from 2021, Fresh Relevance revealed 59.22% of users will abandon their cart.

On the other hand, according to Little Data, if your add-to-cart rate is more than 8.3%, then you’re up there with the select 20% of eCommerce businesses.

Both markers are impacted by how readily and steadily users experience customer support. The product page is especially make-or-break ground in this context.

If the user is convinced that they can reach out for help or provide feedback at any point during their product page journey, they might just consider converting. 

Here’s how Home Depot uses a sticky sidebar that features two important functions - feedback and live chat. 

home depot product page features

Want an even deeper analysis of your Magento product page?

Our free audit tool is specifically meant to make this easier. Let our conversion rate specialist get back with a report unique to your business, which is based on the methodology that has helped us serve across 8000 businesses around the world. 

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