15 Stunning Email Examples for International Women's Day (eCommerce)

International Women's Day has gone from being a mere greeting to a lucrative sales opportunity. Whether your goal is to promote gender equality or support women-founded brands, emails can help you quickly attain your goals. 

Check out these 15 International Women's Day Email examples and subject lines from eCommerce brands that do it well. Plus, there are tips to help you better these emails. 

15 Inspiring Women's Day Email Examples

1. Give back to womanhood 

Subject line: Celebrating International Women’s Day

ALC decides to give back 20% of their proceeds in this Women's Day email newsletter. 

This paints favorable brand perception—64% of customers find brands that communicate their purpose to be highly attractive. 

Takeaway

CTA: Using uppercase letters in your CTA grabs the attention of users immediately.

2. Promote women entrepreneurs

Subject line: EXTRA 25% off 640+ picks ends tonight 🙌

Thrive Market promotes brands founded by women entrepreneurs in its Women's Day email. This works well since women founded brands get less visibility. Interestingly, 42% of all businesses in the US are owned by women and generate $1.9 trillion dollars annually. 

Takeaway

Visual cues: Visual cues such as product badges can help convey critical information to users.

3. Showcase your brand ethos 

Subject line: Celebrate International Women's Day with us

The Body Shop promotes its community fair trade program in their Women's Day email. The brand helps farmers and artisans in underdeveloped countries sell their products at a fair price without any discriminatory practices. 

73% of customers believe that companies can take actions that can improve profits and bring a change in social conditions as well.

Takeaway

Attention to detail: When talking about community initiatives, always show the before and after situation for persuasion.

4. Give expert recommendations

Subject line: Celebrating International Women’s Day✨

Raela features product recommendations from its founder in this Women's Day email example. The founder is an authority and users are more likely to listen to people with expertise.

Takeaway

Copy: Writing your email copy using problem-agitation-solution approach can improve your conversion rate.

5. Increase engagement with a contest 

Subject line: Happy International Women’s Day!

Magic Hour holds a contest in this International Women's Day email marketing example. The contest requires participants to nominate an important woman in their life. 

The messaging evokes the right emotions and helps increase user engagement. 

Takeaway

Incentive: Award an incentive that encourages product adoption in the longer run such as a subscription or bundles.

6. Launch a sitewide sale

Subject line: Women's Dayspecials ✦25% off sitewide✦

Michal Negrin offers a sitewide sale in this Women's Day email marketing example. Sitewide discounts prompt users to buy, reducing risk apprehensions. Not to forget, it helps in acquiring new customers. 

Takeaway

Text-to-image ratio: Ensure 60% of your emails are dominated by text and 40% by images to promote readability. 

7. Make yourself heard with limited-time offers

Subject line: In Honor Of International Women's Day

Nesting Days rolls out a limited-time offer on two of their best selling carriers in this Women's Day email. What stands out is it targets new mothers who form the core demographic of their audience. 

Takeaway

Contextual images: Including product images in context brings forth the tangible value of the product. 

8. Run flash sales 

Subject line: Happy International Women's Day

Sipnutri runs a flash sale as part of the Women's Day email campaign. Flash emails can generate a 35% uptick in transaction rates; while 56% of brands reported to have higher click-to-open rates in emails compared to their annual average. 

Takeaway 

Price Anchoring: Price anchoring is more persuasive when the new price is marked in red. 

9. Offer something to everyone 

Subject line: Happy International Women's Day! Celebrate With Pampering Gifts

‍

Clarins addresses three important personas in its Women's Day email template. Segmentation based on personas helps brands understand their audience 90% better to create tailored offerings. 

Takeaway

Copy: Keep the customer as the protagonist in your email copy to drive conversions.

10. Encourage In-store visits 

Subject line: Happy International Women’s Day!

Sephora offers reward points on online and in-store shopping in this Women's Day email marketing template. FYI, an in-store nudge can help generate footfall plus increasing 80% of in-store visits by customers.  

Takeaway

Promo code: Including a coupon in your emails influences users to spend 24% more. Emails with promo codes see 14% higher open rates, 34% higher click rates, and 48% increased revenue than emails without them.

Read more: eCommerce Email Marketing—The Complete Guide

11. Offer free goodies on purchase 

Subject line: International Women's Day!

Ulta Beauty offers a 11 piece gift on $60 purchase in this International Women's Day email newsletter. Offering a free gift on minimum purchase boosts AOV while helping you sell slow-moving inventory. 

Upsell emails such as the one above have a 61.7% open rate, a 9.7% click-through rate, and a 9.16% conversion rate.

Takeaway

Font: Using sans serif fonts like Arial and Helvetica can improve your email conversion rates.

12. Let your employees make a statement 

Subject line: It’s International Women’s Day

Everlane features its employees in this Women's Day email example. It leverages employee branding to drive a positive brand image. 

Takeaway

Authenticity: Instead of using models, featuring real people indicates brand authenticity which 88% of customers value.

13. Celebrate women of substance 

Subject line: SD Worx Team Kit Available Now

Specialized celebrates women cyclists sponsored by them, creating an aspirational appeal for its female target audience in this Women's Day email example. Aspirational appeal targets the audience by who they want to be and not by who they are. 

Takeaway

Craftsmanship: Focus on the design and quality to justify a premium price for your product. 

14. Encourage gifting 

Subject line: it’s International Women's Day💙

Saucey makes gifting easier in this Women's Day Email example. With different categories, there’s a choice of convenience. 

Takeaway

Referrals: Including referral links in your email can generate 3-5x higher conversion rates than any other channel.

15. Entice them with a giveaway 

Subject line: $5k in Prizes to Celebrate International Women’s Day

Moment conducts a giveaway for their International Women's Day email campaign. Giveaway contests such as these have an 8.8% open rate and a staggering 3.7% conversion rate when used as a contest CTA. 

Takeaway

Videos: Using videos in your emails can increase the clickthrough rate by 200 to 300%.

Women's Day Email Marketing Tips for Higher Conversions

1. Segment your audience based on age and AOV

Before you hit send, you might want to segment your audience on age and AOV. Here’s how you can do it on GA4. 

Go to Reports > Monetization > Ecommerce purchases > Add filter > Dimension > Demographic >> Gender > Match type>> exactly matches > Value > female

Follow the same step for Age groups as well. Next, a segment based on AOV. Here are a few tips to help get started:

• Based on the above data, what are the product categories that women buy?

• Which age group has the highest AOV? 

• What does their purchase journey and checkout journey look like? 

Once you have the answers, send emails to your highly active recipients.

2. Write a women-centric subject line 

Your Women's Day email subject line should immediately make heads turn. The incentive must be visible in the email subject line. 

Try these helpful tips: 

• Get straight to the point—👑Women's Day: Get 25% OFF!

• Take first names—Martina, get 30% off on IWD

• Evoke curiosity—We Celebrate Women: Special Offer Inside

• Bring forth urgency—[Women’s Day] LAST chance to get 30% off!

• Use action words—Upgrade, Unlock, Celebrate, etc.

Limit your subject line to 30-50 characters or 4-6 characters. Use the preview text to complement your email subject lines. 

3. Write an empowering hero(ine) message 

The hero message must convince your customers to take action. Try these these to write an an inspirational message: 

• Thank female customers for their contributions—outline the timeline plus contributions such as profit from women’s products 

• Tell your female audience how awesome they are and offer a token of appreciation 

• Include quotes from female achievers from sports, business, and other fields—you know the drill 

• Reveal your plan of action—Is it a fundraiser or a percentage of proceeds that will be given to charity? 

Keep it real and assure your customers that the money is going to the right place.

4. Outline products for sale 

You know your top-selling products, it’s now up to you what strategy you want to adopt: 

• Do you want to run a site wide sale? 

• Sell product bundles for a lesser price 

• Run a limited-time offer or flash sale 

• Run tiered discounts 

• Offer limited-edition products 

Finally, mention the terms of sale and return policy in your emails so you set the right expectations. 

5. Send your emails on time 

Send your Women's Day email right a week before March 8. Here’s an email workflow we recommend:

a. Give a heads up

Your first email to your female audience must give them an idea of what kind of sale they can expect on Women’s Day. One way to do this—send them personalized deals is to add a product recommendation quiz. From these insights, you'll be able to send products that match their needs. 

b. Quick second 

Send the second email 48 hours after your first. The second email can contain a giveaway contest—ask people to share the important woman in their lives in this email asking them for a short writeup on the same. The reward can be a bundle, a gift card, or a subscription. 

c. Final third 

Shoot the third and final email a day before Women’s Day. Tell people about your limited-time offer or flash sale. Inform that there’s a markdown on a select few items. Bring back the out-of-stock items and how people have them in their carts. 

Wrapping up, announce the results of the giveaway contest.

Drive 30% Revenue from Your Women’s Day Emails

Most eCommerce store owners don’t have a strategy when it comes to Women’s Day email campaigns.

Ask them about the importance of email marketing, and you'll hear: “We don’t really have a major strategy,” “We mostly use generic templates,” or “We just send emails to people on our list.”

BUT AT THE SAME TIME:

There are stores out there that drive 30%+ of their revenue from email marketing.

Engage can help you do the same - Book a free demo.

We’ll show you:

• workflows we can create for your store,
• proven ways to drive 30% or more $$ from email alone, and
• successful templates and strategies from your industry (and others).

More resources on email marketing:

21 Tips to Increase Sales Through Email Marketing (+ Amazing Examples)

40 Abandoned Cart Email Examples That Actually Win Back Lost Customers

How To (Actually) Drive Sales Through Browse Abandonment Emails

52 Cart Abandonment Email Subject Lines That Actually Work

The Right Way to Calculate Email Marketing ROI in eCommerce