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Easter and Spring emails are major revenue opportunities for eCommerce brands. However, mistakes like late scheduling, incorrect messaging, and flawed design mean low ROI.
The solution—Learn from others.
This is where these Easter and Spring email examples from real eCommerce brands can help you.
23 Easter and Spring Email Examples
1. Breakthrough with sitewide emails
Subject line: 📣 50% OFF ENDS TONIGHT! 📣
Lane Bryant gets our attention with a sitewide sale in this Easter email.
Why we love
50% off + limited-time offer prompts first-time shoppers to buy.
Takeaway
Follow 80:20 text-to-image ratio—draws attention to the key message and avoids the spam folder.
Including persuasion triggers—free consultation, first-timer discounts, and other discounts inspire confidence.
2. Build buzz via flash sales
Subject line: 🐣 Happy Easter + Passover 🫓 Select Sales Ending Today!
Albeebaby runs a flash sale in this Easter email example.
Why we love
Flash sale reinforces the power of savings—a compelling nudge for last-minute shoppers.
Takeaway
Use your brand color to highlight important elements—CTA, messaging, and background color make it easier to read.
Include industry relevant trust signals—conveys customers that your product is safe to use when coming from a strict regulatory body such as the FDA.
3. Try a giveaway
Subject line: Fresh for Spring Giveaway !🌷
Coral & Tusk sends a giveaway as part of its Spring email marketing campaign. Contest emails such as these boast an average open rate of 8.8%.
Why we love
The email copy paints the ideal spring picture—and nudges them to click.
Takeaway
The theme-based product recommendations provide a reference point—it gives them more reasons to explore the site.
Use uppercase letters in the CTA text—grabs the attention in the first 5 seconds of users scanning the email increasing your CTR.
4. Flaunt your spring arrivals
Subject line: Just arrived 🌷 We're talking spring...
Lights4Fun includes its new arrivals in this Spring email example.
Why we love
The email copy addresses the users as the protagonists—and makes them the priority.
Takeaway
Always have three trust signals that complement each other—with a 2-year guarantee, 30-day returns, and 100k reviews, customers don’t have to reach out to customer support to resolve trust issues.
5. Try the good old psychological pricing
Subject line: Top Picks at $29.99 – Your Wardrobe, Your Way! 🌟
Dressbarn uses the classic charm pricing.
Why we love
The dress and the text background create a visual symphony—pleasing enough to click.
Takeaway
Use abstract nouns to sell your idea—words like elegance help shoppers imagine the product better.
Always state 3 benefits— the 3 benefits of joining the loyalty program make it memorable thanks to brevity and pattern.
6. Waltz in with tiered discounts
Subject line: 🐇 Open for Easter Bunny Treats
Zales takes the tiered discount route in this Easter email template.
Why we love
The dollar-off discount elicits savings—works well for high-consideration products.
Takeaway
Create seasonal CTAs—CTAs that complement the occasion can create faster impressions while giving shoppers a better reason to engage.
7. Rely on classic gifting
Subject line: Did you say FREE? Easter Event happening now!
Psycho Bunny tries the free gift tactic to increase their AOV in this Easter email marketing example.
Why we love
The image is a visual cue for ‘try your luck’—prompts users to hit the CTA.
Takeaway
Use words with fewer syllables—Buy 3 Get 1 free is easier to read and for the brain to quickly register.
8. Leverage express shipping
Subject line: Last Chance for Easter Delivery!
Sugarfina capitalizes express 2-day shipping in this Easter email marketing example. FYI, 44% of US customers are willing to opt for 2-day shipping.
Why we love
The small print advertising trick—gets our attention in a jiffy.
Takeaway
Get creative with your seasonal products—unique and catchy names always help promote word of mouth.
Allow personalization—offering personalized gifting options helps last-minute shoppers buy unique gifts, and helps in wooing different demographics. 58% of 13-39 year olds insist on their gifts to loved ones to be personal.
9. Create aspirational appeal
Subject line: Your One-Stop Destination: Spring Trends 📍
VICI employs aspirational appeal in its Spring promo email.
Why we love
The consistency in messaging—the use of daily in the copy and CTAs creates a rational trigger in users’ minds.
Takeaway
Place your images in a vertical column—reduces the need for scrolling while triggering a subconscious urge to click, making product comparison easier.
10. Bring in authority
Subject line: 3 things you need for spring
FORWARD does something offbeat—features a customer as a stylist.
Why we love
The description is on point—stresses on benefit.
Takeaway
Stick four product recommendations in a category—too many or too little makes it difficult for customers to buy creating cognitive load.
Feature your best sellers in the beginning or at the end—humans tend to remember the first and last elements in a series and forget the middle items.
11. Roll out limited edition stuff
Subject line: SHOP NOW! The GLOSSYBOX Limited Edition Easter Egg is here.
Glossybox offers a limited edition product as part of its Easter email promotions. These create a sense of urgency as they are limited in supply.
Why we love
The price badges offer a personal touch in their copy—second person pronouns such as yours and you help in visualizing the feeling of owning a product and reaping the benefits.
Takeaways
Use the classic AIDA for copywriting—the email first grabs our attention with a hook On sale now! sparks interest with a reward, conveys the benefit, and asks readers to commit.
12. Be a troubleshooter
Subject line: Traveling for Easter?
Hook & Albert offers a solution to a glaring problem—wrinkled clothes after packing. That's a value proposition done right.
Why we love
The hero image and the copy are given equal importance—both complement each other conveying the comfort of traveling with their bag. It gives context and explains why one should consider buying this bag.
Takeaways
Use a mix of high and low-priced products—When listing product recommendations, a mix of high and low-priced products offer the convenience of choice.
13. Trigger curiosity
Subject line: [SALE] Shop the Easter Sale
Article’s Easter email example uses Curiosity Gap—reveals an intriguing piece of information to trigger a subconscious urge to know more.
Why we love
The email has a simple design—a single-column layout that makes it highly mobile responsive. It uses a single table in the HTML code making it easier to adapt to any device or email client.
Takeaways
Experiment with visual cues—When your email is simple, using visual cues such as a person looking at the CTA or an object pointing towards triggers a subconscious urge to click.
14. Be the stylist
Subject line: Your new spring dress code
COS offers a pro tip on why Maxis are the right dress for Spring in this email example.
Why we love
The copy brings forth authority—the inclination to listen to people with expertise.
Takeaways
Display inclusive marketing—COS features a black model that is in line with their diverse culture. This elevates their brand perception and communicates their purpose. 86% of customers are likely to buy from purpose-driven brands.
15. Bring products to life
Subject line: Spring, is that you?
Dedicated adds life to its product using imagery in this Spring email template.
Why we love
The email copy nails storytelling—it creates a sensory experience for the readers by describing summer using spring as the central character.
Takeaways
Create images that represent your brand—If you’re a brand that’s not afraid to show off your fun side, photos with an unconventional setting like a studio or outdoor backdrop can create a captivating appeal.
16. Start early access
Subject line: Your Early Access Easter Sale!
Revital offers an early access Easter sale in this email marketing campaign. It helps customers lay their hands on products before the general public while allowing brands to gauge demand.
Why we love
The tiered discount triggers a psychological urge to spend more to qualify. This can help you find your high-spenders—a segment that can bring higher LTV.
Takeaways
Craft customer-centric messages—Frame your messages to highlight the customer’s benefit. For instance, Our Spend & Save Recommendations highlight the potential savings.
Reserve large real estate for customer support—While customer support is not uncommon in emails, making it prominent can influence customers to clarify their doubts without hesitation.
17. Offer a checklist
Subject line: Your Spring accessories checklist
Madewell uses a Spring checklist in this email example as an alternative to Complete the Look recommendations. This helps get attention in a crowded inbox.
Why we love
The names in the checklist project the products as the go-to products—increasing the perceived value of the product.
Takeaways
Flex your blogs—Adding blogs to emails can help educate your customers. It helps them learn about problems and their solutions without making you come off as salesy.
Zig Zag layout—Use a zig-zag layout to ensure scanning and readability. A fluid grid adapts to any device, making a zig-zag layout compatible across devices.
18. Sell to the *actual audience*
Subject line: Hop to it: New Easter Pyjamas!
Cotton On Australia leverages emotional marketing in this Easter promo email. It targets the actual audience—parents who want the happiness of their children.
Why we love
The brand expands its product range—snuggets which are oversized hoodies. Expanding your product range can help you earn revenue with a simple product extension.
Takeaways
Offer an incentive to drive store footfall—Along with increasing online traffic, you’d also want to drive in-store traffic. Customers who engage online and offline spend 4% more in-store and 10% more online.
19. Offer an alternative
Subject line: Lightweight Spring Blazers
MJ Bale offers an alternative to traditional spring blazers in this Spring advertising email example.
Why we love
The email is smart with its segmentation—targets golf enthusiasts who don’t want anything to hamper their performance.
Takeaways
Monochrome color—You might not always have time for aesthetic background, in such cases, a black and white background is equally effective.
20. Let your copy do the talking
Subject line: Spring is springing again
Warby Parker hits a homerun with its copy in this Spring email newsletter.
Why we love
The copy grabs our attention quickly without relying on images.
Takeaways
Use gerunds in your CTA—Using gerunds such as Starting conveys twice the compulsion as it implies real urgency.
21. Sell your craftsmanship
Subject line: Make Easter Extra Special 🐰
Vincero Collective flexes its craftsmanship, signifying top-notch quality.
Why we love
A hero copy that leaves us wanting more.
Takeaways
Context: Reviews with a context convey the perceived value of the product. In this case, it makes for a great gift.
22. Take on the status quo
Subject line: EASTER GIFT SETS
Recreation Bondi Beach challenges the status quo with a better alternative.
Why we love
Price anchoring(comparing a higher price against a lower price) paired with real product images that captivate us.
Takeaways
Solution-focused copy: Writing a solution-focused copy such as just in time is a foolproof way to woo last-minute buyers.
23. Create a sensory experience
Subject line: Savor that sweet smell
Each & Every creates a sensory experience(appealing to either one of the five senses) through visuals.
Why we love
The email copy creates a mental image of rejuvenation—the essence of spring.
Takeaways
Adjectives in copy: Using adjectives such as natural can evoke a heightened sense of curiosity in customers.
Read more:
17 Proven Ideas to Improve Email Marketing Conversion Rate (+ Examples)
The Right Way to Calculate Email Marketing ROI in eCommerce
13 Solid Ways To Improve Marketing Email Delivery Rate (eCommerce)
28 No-BS Ways To Get More Email Subscribers in eCommerce
Drive 30% revenue via Easter and Spring Emails
Most eCommerce store owners don’t see seasonal emails as a serious revenue stream.
Ask them about the importance of email marketing, and you'll hear: “We don’t really have a major strategy,” “We mostly use generic templates,” or “We just send emails to people on our list.”
BUT AT THE SAME TIME:
There are stores out there that drive 30%+ of their revenue from email marketing.
Engage can help you do the same - Book a free demo.
We’ll show you:
- workflows we can create for your store,
- proven ways to drive 30% or more $$ from email alone, and
- successful templates and strategies from your industry (and others).
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