26 Amazing Product Page Design Examples in eCommerce (+ Expert Advice)

Online product detail pages are as important as real-world trial rooms.

In fact, 87% of customers feel product content is the most important factor when deciding to purchase an item online.

Now, creating a good product page doesn’t mean loading your page with unnecessary information and flashy product pictures.

So, what makes for a great product detail page design?

To help you answer this question and effectively optimize your product detail page, we’ll be exploring the 26 best product page examples for eCommerce that make for great inspiration.

26 Best Product Page Examples in the US (+ Expert Advice)

1. Glossier: Make what’s complex, engaging!

Skin and makeup brand Glossier stands out as one of the best eCommerce product page designs because they pay attention to several crucial elements:

Key Takeaway: The way they highlight benefits and make copy nudges explain how the product can make life easier—leading to better conversions.  

2. Bang & Olufsen: Use copywriting to convince

The best converting product pages have one thing in common: strong perceived value.

In their product page content, Bang & Olufsen uses tactical copywriting to persuade customers—here’s what they get right:

Key Takeaway: A product comparison chart at the end of the product page UI design creates more reason for shoppers to stay back on the page. 

3. Astley Clarke: Take the “story” approach

We’ve noticed how the best product page examples use storytelling with flair. 

Astley Clarke, for example, brings it in like this:

Key Takeaway: The “Inspiration Guide” offers on-the-spot value-added content that help product discovery and conversions.

💡 Pro Tip: To get more clicks on educational resources, it's best to follow progressive disclosure. A link too early will likely not meet a shopper's curiosity. But if you break it down through instant reassurance, then expandable proof and finally a deep-dive as a video or eBook, more shoppers will engage.

4. Farfetch: Make it easy to consume information 

Farfetch, which considers itself as a luxury fashion platform, ensures to follow some of the most critical eCommerce product page best practices:

Key Takeaway: For SEO purposes as well as conversions, the “why” behind your brand’s philosophy has to feature in your product detail page content.

5. Buffy: Set up an experience that reduces returns

Sleep product brand Buffy clearly knows how to design product pages in ways that shoppers stop to read and consider:

Key Takeaway: Always create a link to a key brand differentiator in your product page design—Buffy, for example, talks about how the free trial works on the homepage and features the same info on the product page.

💡 Pro Tip: Delay your store's popup display by just 8 seconds – it can boost conversions by 34.6%, making it a valuable tactic to complement Buffy’s trust-driven approach. According to Claspo’s internal research, sites using popups see an average conversion rate of 10%, compared to just 3.7% for sites without them.

6. BOSE: Combine the “right” imagery & words to sell

Sound tech and product company Bose has earned their place in offline & online shopping for a good reason—they set a standard of what a good product page example looks like – and it’s all by prioritizing imagery:

Key Takeaway: If you’re suggesting an upgrade, it’s a good idea to draw out a visually enriched comparison chart between the new and old editions—this works well to convince shoppers about the price difference.

7. ASOS: Meet those SEO goals in your product page design

Fashion eCommerce brand ASOS packs a punch with its product detail page design—especially in terms of using keywords:

Key Takeaway: Always use related keywords in the product description or detail section to further enrich your product page content—ASOS, in fact, uses these as linked microcopy that take shoppers to other pages.

8. Missguided: Make the first fold count

According to Amy Schade, Director of User Experience, Nielsen Norman Group:

“Users scroll when there is reason to. When users fail to see information of value, they stop scrolling.”

Clearly fashion eCommerce brand Missguided optimizes their product detail pages based on a strong first fold:

Key Takeaway: Offer as much info as you can to resolve customer objections—since space will be a constraint, use microcopy that can further expand into text boxes to show such info. 

9. Manitobah: Drive conversions through connection

86% of customers buy from purpose driven companies. Footwear brand Manitobah ensures their eCommerce product page design covers this aspect effectively: 

Key Takeaway: Want to create the best product detail pages? Establish a consistent brand narrative across product descriptions, images, and even benefit call-outs across the product page.

10. Tangle Teezer: Become a customer guide

Detangling product brand Tangle Teezer uses appealing visuals & explainer content in their product page content.

Key Takeaway: While trying to guide customers through your product page UI design, ensure your content does the following: eases anxiety, clarifies doubt, and hands over the power to make precise purchase decisions.

11. Bloomingdale's: Help shoppers choose

Designer label Bloomingdale’s makes browsing and discovery on their product pages an undaunting process: 

Key Takeaway: Product pages that convert (like Bloomingdale’s) remind us that it’s a good thing to be less pushy to make shoppers convert—just offer them all the info that will help them choose, and step back. 

12. Nudie Jeans: Go for an immersive VR experience

When you’re looking for product page design inspiration, look no further than Nudie Jeans: 

Key Takeaway: Focus on the way you create your VR layout—if it’s integrated and compact, like what Nudie Jeans does, the experience will cause a lesser cognitive load. 

13. Birkenstock: Establish authority in your product detail page design

eCommerce footwear brand Birkenstock knows how to keep things grand—and all for the good reason of justifying their exclusive styles and prices. Here are some tactics + product detail page examples from Birkenstock:

Key Takeaway: Use textured images along with value-driven text to drive home how dependable you are as a brand.

You'll love reading: Hiring a CRO agency: 12 *Key* Considerations (and Expert Advice)

14. Everlane: Make ease of mind a priority

Sustainable brand Everlane is one of those eCommerce product page examples that puts the buyer’s ease at the forefront:

Key Takeaway: Make every bit of your product page copywriting count (yes, we mean, even the microcopy), as this instantly puts shoppers at ease.

15. ULTA Beauty: Show them the results!

eCommerce beauty and makeup brand uses their eCommerce product page design to improve the way shoppers engage with a product and its related content:

Key Takeaway: It’s absolutely essential that your brand call-outs, description, and proof of results consistently convey the same narrative across your product detail page design.

16. Cult Beauty: High pricing transparency

eCommerce makeup brand Cult Beauty uses pricing transparency as a persuasion aid and how:

Key Takeaway: Make it clear what the product is originally valued at and then offer info on the discount—an “originally valued at $” nudge can further make this kind of pricing strategy effective.

17. MAC Cosmetics: Use gifting as a conversion hook

Well-known brand MAC Cosmetics uses some of their product page test ideas to target segmented audiences—for example, this one is all about targeting gifters during the holiday season. 

After all, gift sets help 33% of last-minute buyers shop based on how soon they can get them.

Key Takeaway: Even if you’re using gifting as a special nudge in your product page content, make sure it’s placed strategically—MAC, for example, places it right after the delivery options. 

18. Cariuma: Talk about the cause you support

87% of customers favor brands that actively support environmental and social initiatives, and 46% track if a brand’s actions align with their promises.

eCommerce brand Cariuma builds product pages that convert by focusing on the ONE thing that makes up their ethos: sustainability.

Key Takeaway: The best eCommerce product page design that hinges on cause marketing also ensures necessary trust badges are featured—Cariuma, for example, showcases their “Certified B Corp” emblem.

19. The Ordinary: Make your reviews stand out

eCommerce skincare brand The Ordinary, is all about science, yes, but their product detail page design also prioritizes social proof to get conversions going. 

Key Takeaway: Consider making your reviews cover more areas in your product page test ideas—whether it’s talking about a customer’s age, skin tone, problem that needed solving, and whether the reviewer received a free product!

20. Hermes: If it’s luxury, it must have a story

Now an eCommerce brand too, Hermes has been at the designing end of luxury since 1837. 

Among the eCommerce product page examples we love, Hermes has won us over with their storytelling. 

Key Takeaway: If you’re resorting to product storytelling, ensure it covers what the brand stands for and what customers will truly like or feel grateful for having spent on. 

21. Krave Jerky: Cut out the scrolling fatigue

Krave Jerky is a producer of culinary-style meat and protein snacks that are not processed with chemicals.

This eCommerce product page layout design is created such that it is over within a scroll—here are a few things that work:

Key Takeaway: If you’re selling a unique product (and you hold a patent to the ingredients or the flavor), it may be better if you cut out product page recommendations—in Krave’s case, the varied pack sizes work as recommendations themselves and serve to reduce the number of scrolls.

22. Aesop: Make your product bundles editable

Scientific formulation brand Aesop is known for having one of the best product page designs—mainly because they feature editable product bundles. Here are some inspirational ideas to take from Aesop’s product detail page examples:

Key Takeaway: Strategic use of whitespace in your product page content can create a less cluttered visual experience for shoppers—leading them to want to explore more, and convert as well. 

23. Amazon: Let customers save for later

eCommerce giant Amazon is known to not just push for conversions on their product page UI design.

Instead they help shoppers actively wishlist:

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Key Takeaway: Highlighting wishlists is always a great idea—it’s an easy enabler for micro-conversions to happen before the conversions kick in.

24. Amala: Make live chat humane

Skincare brand Amala knows shoppers will have questions that their human agents won’t always be available to solve—so here’s how they’ve optimized their live chat AI: 

Key Takeaway: One way to humanize your product page live chat is to ask, “What are they likely to want answers to right away?”—and if you want to follow in Amala’s footsteps, you’d even want to feature your working hours. 

25. Cole Haan: Highlight that back-in-stock notification

eCommerce brand Cole Haan lets customers opt for back-in-stock notifications on the product details template page. 

Key Takeaway: Clearly strike out sizes that aren’t available for shoppers to want to hit “notify me”—any confusion about the availability of size or product beats the purpose of this micro-nudge.

26. AWAY: Make personalization desirable

There’s a lot to learn from how eCommerce luggage brand Away creates product pages that convert—it’s the way they help shoppers personalize that takes the cake:

Key Takeaway: Creating a seamless personalization experience that allows shoppers to see a value-add without taking away from their add-to-cart experience is critical to conversion success.

Here's something to think about:

98% of visitors who visit an eCommerce site—drop off without buying anything.

A lot of the time this is true even if they enter a product page with high buying intent.

Why: user experience issues that cause friction for visitors.

And this is the problem Convertcart solves.

We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.

How we can help you:

Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions.