Push notifications are not dead.
If you have a smartphone, you are probably familiar with push notifications. Thanks to many false ideas about these dynamic push notifications, many eCommerce retailers are under the impression that push notifications are a thing of the past. Some worry that smartphone users are no longer interested in even enabling these notifications, and they believe that for these reasons, push notifications are a thing of the past.
However, as demonstrated by research conducted in 2019, push notifications are not even close to being obsolete. In 2019, push notification open rates grew to 90%, and are roughly 50% higher than typical email open rates. These notifications also help boost customer retention and both app and website engagement, making them a more than a worthwhile tool for any eCommerce business.
Although eCommerce businesses stand to gain a lot from incorporating dynamic push notifications and notifications geared towards a target audience, there are many people who do not understand that this tool still has value in 2020.
Here are two major myths about push notifications that contribute to this misunderstanding and reasons why these myths are absolutely untrue:
Myth #1: Consumers hate push notifications
You’ve seen those pesky push notifications on your phone. The ones that are practically spam that make you regret downloading the related app in the first place. After engaging with these annoying notifications, it can be easy to believe that your consumers probably hate push notifications altogether; however, this could not be further from the truth.
In fact, 18% of smartphone users say that they always find dynamic push notifications helpful, and an even higher number of individuals use these notifications to gain useful information and interact with different businesses. Push notifications are still helpful tools for consumers, and when used correctly, they have the potential to make a major difference for your business.
Here are a few push notification practices that you can use to help make sure your target audience find your push notifications both helpful and appealing:
Watch your frequency
Consumers only start to find push notifications annoying when they receive them too frequently. Studies show that when businesses send one push notification per week, it can actually lead to 6% of mobile users disabling the entire application.
You can prevent these users from getting rid of the app entirely keeping an eye on how frequently you are sending these push notifications so that they do not seem annoying or overbearing.
You should also consider when you send dynamic push notifications. According to Marketing Land, consumers are more likely to react to a push notification that is sent out on a Tuesday.
Make it personal
Personalizing your push notifications will make them feel less like spam and more relevant, and valuable. Research shows that personalization, even in its most basic sense, can improve open rates by as much as 9%.
Sending emojis can help make businesses seem more personable and relatable. In fact, using emojis in push notifications can boost your open rate by almost 5%.
If you buy the myth that push notifications are dying or that consumers hate push notifications, it might be because you are not seeing worthwhile benefits from your own push notification strategy. Try adjusting the number of notifications you send each week and consider using emojis and personalization to connect with your audience.
Myth #2: No one even enables notifications
Another reason why some people seem to believe that push notifications are dead is that they buy into the false belief that no one actually enables notifications on their mobile devices. This is a huge misconception; in fact, many smartphone users rely on push notifications in order to receive important information or connect with others.
Statistics from VWO Engage show that 57.4% of users like to receive notifications from social media platforms, 45.94% like to receive notifications from news and information apps or websites, and 25.29% like to receive notifications from shopping and retail apps or websites.
Most of the time when people disable dynamic push notifications, it is only because they are receiving too many notifications each week. Otherwise, there are countless users that actually like push notifications and make sure that they enable them for different apps and websites.
ConvertCart can help your eCommerce business combat the myth that push notifications are dead by allowing you to send dynamic messages to your target audience. With an optimization suite of 21 tools geared toward helping your business improve its conversion rate, ConvertCart offers everything your business needs to grow. From tools to send push notifications and A/B testing to make sure these notifications are well received, ConvertCart has your business covered.
Learn more about ConvertCart and how we can help you step up your conversion rates when you visit our website.