Conversion Optimization

41 Best Practices to Optimize WooCommerce Conversion Rates

Optimizing your WooCommerce store requires a great deal of research and planning. Check out 41 ideas to customize your online store and increase conversion rates.

41 Best Practices to Optimize WooCommerce Conversion Rates

Optimize WooCommerce Speed

1. Avoid Plugin Abuse

2. Improve the Quality of Hosting

3. Be Cautious About Multi-Purpose Themes

4. Disable Unnecessary Pingbacks

5. Use Custom URLs

6. Use an Effective Caching Plug

7. Make Use of a Content Delivery Network

8. Get Rid of Unused Stylesheets and Scripts

Optimize WooCommerce Category Pages

9. Display Product Variations

10. Activate Product Buttons or Swatches

11. Enable Easy Image Swipe

12. Enable Quick View

13. Make Filtering Easy

14. Enable Buy Now Option

15. Assess if Grid Format or Table Format Works Better

16. Consider Creating Custom Category Pages

Optimize WooCommerce Product Pages

17. Choose the Most Necessary Elements to Place Above-the-fold

18. Place Your Primary and Secondary CTAs with Care

19. Focus On the Search Function and its Placement

20. Showcase Payment Options (including partial payments)

21. Optimize Product Images and Videos

22. Display Customer Reviews

23. Enable In-stock and Out-of-stock Labels

24. Disable Out-of-stock Variations

25. Display Product Recommendations

26. Enable the Wishlist Option

Optimize WooCommerce Checkout

27. Introduce Varied Payment Options

28. Enable Quick Checkout

29. Show the Price in the Local Currency

30. Consider Before and After Checkout Customization

31. Add Certification Icons and Trust Badges

32. Use Contextually Relevant Exit-intent Popups

33. Make Use of Conditional Fields

34. Consider Using Plugins Where Necessary

Optimize WooCommerce Customer Experience

35. Reduce Page Loading Time

36. Establish a Resourceful FAQ Page

37. Make Live Chat a Feature Across Your Store

38. Enable Feedback Giving Option

39. Use a Responsive Design

40. Test the Site Navigation

41. Reward Customer Loyalty

While creating the roadmap for your WooCommerce store, you should always use a sales-driven approach.

One of the primary ways to increase the revenue of your store is to enhance the browsing and shopping experience. This way, customers will want to return for another purchase based on their memorable experience with your store.

So, here are a few practices to help you increase conversions and sales across your store.

The Ultimate Guide: 41 Best Practices to Optimize WooCommerce Conversion Rates

Optimize WooCommerce Speed

Your load time and page speed is the first point in the user experience. 70% of customers say that your site speed significantly impacts their purchasing decisions. And so, here’s how to optimize your page speed for better conversions;

1. Avoid Plugin Abuse

How everyone does it

Some sites tend to use plugins for almost every need on WooCommerce. Mixing and matching these plugins can have adverse effects on your site. For one, they could make too many HTTPS requests which can slow down your store. Also, there’s the question of reliability and security, especially with poorly coded plugins that hackers can exploit.

How you can do it differently

Across your website, ensure that

  • Your plugins are cross-functional so you won’t need so many across your store
  • You install plugins that are only verified on the WooCommerce product page to avoid security threats
  • Uninstall current plugins that are not in use to free up some storage.

2. Improve the Quality of Hosting

How everyone does it 

While starting their store, most owners forget to factor in scalability. This is why a lot of websites are on a shared hosting plan. When you don’t update it at this point, the shared resources become limited which makes site speed slower and less effective

How you can do it differently

You can improve the quality of your site speed through hosting optimization by;

  • Ensuring that your hosting plan uses page caching. That way you spend less time reloading images 
  • Opting for a cloud-based hosting service as they offer a scalable cloud hosting whenever you need it
  • Switching to VPS hosting if you’re currently on a shared hosting plan. It makes load time faster and more efficient

3. Be Cautious About Multi-Purpose Themes

How everyone does it

Multi-purpose themes are the one-stop for getting an adaptable WooCommerce site. And while they are responsive and best suited for all types of use cases, they do have their drawbacks. For one, they aren’t lightweight. So stores that just download them without caution based on how attractive it is, tend to have a slow site speed. 

How you can do it differently

Before opting for a multi-purpose theme;

  • List out all the features you’d want in your eCommerce store
  • Search for a theme that only satisfies the maximum requirements you’ve listed out
  • Test it to ensure that it’s ultra-fast and lightweight

4. Disable Unnecessary Pingbacks

How everyone does it

You might be interested in knowing every single external hyperlink your website gets, the truth is that many websites are suffering from unnecessary pingbacks. You’d get a ton of spam pingbacks to sieve through that’ll cost you unnecessary resources. 

How you can do it differently

  • Disable all current pingbacks especially if you run an online store
  • You can review the content of the first pingbacks you get if you want to track genuine links
  • Turning off pingbacks only applies to newer posts. So it’s advisable to turn it off as soon as you can

5. Use Custom URLs

How everyone does it

Stores tend to use the default URLs on WooCommerce. While this can work for category pages, individual product pages tend to have unnecessarily long URLs that are not user-friendly or informative. 

How you can do it differently

When using custom URLs;

  • Manage the product permalink for each product separately
  • Replace the /product-category/ with a category slug
  • Enable 301 redirects so you don’t miss any website visitor

6. Use an Effective Caching Plug

How everyone does it

While many site owners understand the importance of caching, they tend to depend on caching plugins. Unfortunately, many of these plugins are not effective and so it leaves the load on the server just as it is

How you can do it differently

To ensure that your caching plugin is effective;

  • Use well-known caching plugins like Breeze, Wp rocket, and W3 total cache
  • Check the performance of your plugin from the debug section under settings. You’ll see how the caches are configured
  • You can also clear the browser cache on your site as each browser has their independent cache

7. Make Use of a Content Delivery Network

How others do it

Many online stores focus on only optimizing the primary site speed limitations. They forget that sometimes, your site speed can be limited because of its geographical location. 

How you can do it differently

You need to find a way to cache and deliver content to your nearby users immediately. So we recommend;

  • Use a content delivery network like cloud flare to reduce the distance between the server and your users
  • Each type of CDN has its configuration process. So study yours thoroughly before implementing
  • Using more than one CDN provider (Multi-CDN) because each CDN performs differently in different regions. So you need to know which is more reliable.

8. Get Rid of Unused Stylesheets and Scripts

How others do it

Most sites allow themes and plugins to load all scripts across their page even when unnecessary. For example, you have sites loading payment stylesheets right from the homepage. This tends to build up load time and cause your site to get slow.

How you can do it differently

  • Since Javascript code can be very critical to your website, create a staging environment where you can see the results in real-time before moving to production
  • Audit your entire plugins to see which one loads in the background even when not in use
  • For a larger site, you’d want to automate the removal process. Ironically, there are plugins like Perfmatter script managers that can help you disable plugins, queries, and other unused code.

Optimize WooCommerce Category Pages

Your category pages have recently been identified as the top spot for boosting organic traffic and search results. It’s also the area of your website where customers look to find their way around your store and product pages. This is why we’ve curated some tips for optimizing your category pages for not just traffic but conversions as well.

9. Display Product Variations

How others do it

WooCommerce store owners tend to think that they sell straightforward products despite the choices a customer has to make. And so, they only show these variations on the product page itself. Not all customers will wait to view your variations on the product page itself because it becomes a core to sieve through several product pages before finding the right fit.

How you can do it differently

Start by showing the variations you have on the category pages. This makes it easier to view, choose and purchase on this page. It also makes your catalog look bigger.  

  • Display product variations on the category page to look like different products
  • Use clear and easy to understand labels for attributes e.g instead of just saying Blue, be clearer with Navy Blue, Sky Blue, etc
  • Always follow the in-depth documentation guide when using a plugin to avoid scenarios where it doesn’t work

10. Activate Product Buttons or Swatches

How others do it

Many think listing out the available items or variations on the product category page is enough to help their customers arrive at a decision. However, seeing a long list will only give them choice paralysis. And let’s be honest, not a lot of people will spend time clicking each variable. 

How you can do it differently

You should make it easier for your prospective customers to arrive at a decision. We recommend

  • Swapping variation drop-downs for thumbnails to avoid unnecessary clicking
  • Offer color swatches so they can see in real-time what that option looks like
  • Also, offer size buttons so users can easily create the variation of the product they want to purchase at that moment

Examples for inspiration

See how protest subtly adds color variations on their category page. When you click on each color, it automatically changes the color of the product image

11. Enable Easy Image Swipe

How others do it

Product images are essential when displaying a product on your category page. However, most store owners focus on getting high-quality images and forget about the user’s experience when viewing those images. If the images take up too much effort to review, then the images will not be as effective in converting them as they might think. 

How you can do it differently

In addition to high-quality photos, spend time curating easier ways to show off your product images on the category page by;

  • Offering easy image swipe so users can go through the pictures you have
  • Use directional arrows to immediately show that you have more images on the left or right
  • Keeping the product images between 3-5 to avoid continuous swiping

Example for Inspiration

The smokehause gives you a real-life view by offering an image swipe on its product category page. Asides from it being highly engaging, users can go through this meat store with a single swipe. 

12. Enable Quick View

How others do it

While offering a faster way to checkout directly from the category page, stores barely provide an option for users who want to see only the product details. Many make the mistake of sending them straight to the product page which holds all information about the product - some of which might be distracting. 

How you should do it instead

Offer an option where customers can quickly review the product information without having to load up an entirely new URL. It’ll also help reduce the number of back and forth clicks associated with loading individual product pages

  • Use the WooCommerce quick view to enable a modal that shows all product information at a glance
  • Show variations, a short product description, and don’t forget to add an ‘Add to Cart' button for a faster checkout
  • Offer a ‘Full details’ button or link for users who’d want to see even more information. This should link to the specific product page

Example for Inspiration

Enable Quick View - 41 Best Practices to Optimize WooCommerce Conversion Rates

In the example above, see how Little giants offer a quick view option directly on the category page

13. Make Filtering Easy

How others do it

Typically, all stores offer a filter option on the category page that allows you to find product types. However, many times, the filters are preset and not very helpful in finding specific product categories.

How you can do it differently

Make filtering easy by;

  • Studying search queries for keywords your users typically use to find product types
  • Offering a more advanced filtering option like categories, attributes, price, stock, tags and so much more
  • Ensuring the results paginate and sort without having to reload the entire page

Example for Inspiration

Make Filtering Easy - 41 Best Practices to Optimize WooCommerce Conversion Rates

In the example, Roberto Coin shows advanced filtering by type, collection, metal, stone, and even price.

14. Enable Buy Now Option

How others do it

Stores usually tend to show off product items on the category page without offering an option to purchase that item right from that page. This usually increases the average time to convert a user as they have to load another page before purchasing. 

How you can do it better

Offer them a way to checkout directly from the category page. Do this by;

  • Having an ‘Add to Cart or buy now button attached to each product
  • Having a prompt below the screen or a pulsating cart icon to nudge them into checking out 
  • Ensuring that adding an item to the cart doesn’t automatically redirect them to the cart itself. The page should remain on the category page to increase order value.

Example for inspiration

41 Best Practices to Optimize WooCommerce Conversion Rates

See how REDD offers a direct button on the category page encouraging customers to buy directly without going to the product page. There are also reviews and prices to nudge customers into purchasing immediately.

15. Assess if Grid Format or Table Format Works Better

How others do it

It’s easy to just go with what’s trendy or what you see in other stores. And so when you ask store owners why they chose a particular category page format, they can barely defend the reason why. Some might even say, it looks better without taking into account whether it converts better.

How you can do it better

Your format should be solely based on what your users find easy to navigate through. This way their user experience is top-notch and they’d easily purchase the product they need. So,

  • Give your shoppers a choice to switch between Grid or table format across your store
  • Offer a load more button to track how engaging each format is - how many people get to the bottom of the page
  • Study user sessions and track clicks across these pages to see which option has the highest variation

16. Consider Creating Custom Category Pages

How others do it

By default, the category of your store is dependent on the theme you choose on WooCommerce. However, many store owners just stick to these categories regardless of whether they convert or not. Many times while the theme looks great, it still needs optimization so your store can maximize every action taken on the site.

How you can do it better

Spend time creating custom category pages that mirror your audience and work for your store. Your customers will spend more time looking through your products because it’s been optimized for their user experience. Here’s how to achieve this;

  • Personalize your product pages by modifying what appears on your product table and how they appear
  • Create custom templates to replace the theme you currently have. Page builders like Elementor and Divi can help out with that
  • Add a newer design using a short code snippet you can inject into your WooCommerce current code

Optimize WooCommerce Product Pages

87% of customers rate product page content as a crucial factor that decides whether they should buy a product or not. This is why it’s important to review the structure and content of your product pages for conversions. Here are a few items you can start with;

17. Choose the Most Necessary Elements to Place Above-the-fold

How others do it

Stores tend to prioritize product description along with other elements above-the-fold. And while this might help to a certain degree, it doesn’t immediately push customers to convert without scrolling.

How you can do it differently

Instead of doing what most websites do, spend time placing the most necessary elements above the fold of your product page. Some elements you can include are;

  • The product information like variations, a short description, price, and in case you’re offering a discount, the price anchor 
  • Reviews in the form of stars or trust badges from respected sites
  • The CTA should be clear, bold, and visible at a glance so customers can add items to the cart without scrolling

Example for inspiration

41 Best Practices to Optimize WooCommerce Conversion Rates

In the example above, Yubico clearly shows all the essential items like product options, image, price, CTA, and trust signals above the fold. 

18. Place Your Primary and Secondary CTAs with Care

How others do it

While it’s normal to have two CTAs on the product page, some stores forget to separate the primary CTA from the secondary one. And so you have two CTAs competing for users' attention which will affect the number of conversions you should be getting from your primary CTA.

How you can do it better

Your primary and secondary CTA should complement each other and not compete. So when placing both on your product page

  • Ensure that the primary CTA has bright colors like Green, Blue, or whatever your brand colors are. Then you can grey out the color of your secondary CTA. That way, a user knows what the next step should be
  • Don’t make the buttons identical. For example, if the primary action is adding to the cart and your secondary action is adding to the wishlist, you can use a heart icon to convey the secondary CTA.
  • If possible, don’t put both links side by side. You can have the secondary action as a hyperlink at the top of the page and the primary action as a button just a few blocks below

Example for inspiration

41 Best Practices to Optimize WooCommerce Conversion Rates

In the example below, the underwear expert separates the primary CTA from the secondary one by placing them blocks apart. You’ll also see how they distinguish both CTAs by creating a button for one and a hyperlink for the other.

19. Focus On the Search Function and its Placement

How others do it

Online stores tend to take out the search button on product pages to keep users on that page. However, many times when customers need to search for a similar product, they have to always go back to the homepage. This causes a longer customer journey, inconvenience to the user and 

How you can do it differently

  • Place your search box on every page including your product pages and ensure the placement is consistent across the rest of the other pages
  • Label the search button with action terms like ‘Go’, ‘Find’, or use a search icon
  • Keep the searched term in the box so users can always edit it or revert to it

Example for inspiration

41 Best Practices to Optimize WooCommerce Conversion Rates

In the example below, the Airstream supply company fixes its search icon on the navigation panel. It’s visible and clear to whoever might want to use this feature.

20. Showcase Payment Options (including partial payments)

How others do it

Some brands wait until the customer gets to the cart or checkout page before showing that they offer alternative payment options and installment payments. However, not all customers make it to that point and it's a lost opportunity to nudge customers into proceeding to the checkout page.

How you can do it differently

Instead of waiting until the cart page or checkout page, provide alternative options that can convert a user;

  • Offer a guest checkout option and clearly state that on the product page
  • Use popular and secure payment alternatives like Paypal, Google pay, etc
  • Ensure that if you do offer payments in installments, you clearly state it on the product page along with its terms

Example for inspiration

41 Best Practices to Optimize WooCommerce Conversion Rates

See how stroopwafels show off the accepted payment options. You’d see that they are also pretty popular

21. Optimize Product Images and Videos 

How others do it

Websites owners understand the importance of using rich visuals for products on the product page. However, many miss that while optimizing images for SEO, you also have to optimize for conversions on this page. This means showing images your customers would want to see.

How you can do it differently

To optimize your images and videos for better conversions,

  • Show alternate angles of the product. Offer a 360-degree view of it so that whatever questions a customer has about the physical characteristics of the product can be answered by your media
  • Show images of the product in use- showing this can give the customer an idea of how it will feel using this product. So it provides a sense of longing
  • Don’t just show the thumbnail of a different color, show the customers what that color looks like in real-time. So let your variation swatches influence the image displayed

Examples for inspiration

In our example below, disruptive youth not only shows images of the product in use but also alternate angles of the said product.

41 Best Practices to Optimize WooCommerce Conversion Rates

22. Display Customer Reviews

How others do it

Stores often tend to show off current ratings out of 5 stars. This is a way of showing customer reviews but it doesn’t exactly convince a prospective user that someone like them found this product very useful.

How you can do it differently

In addition to showing off your ratings above the fold, you should start displaying customer reviews with a lot more intent to convince and convert a user. Here’s how

  • Curate a section on your product page for showing off customer reviews
  • Integrate customer reviews from third-party site listings, social media and so much more
  • Request and show off user-generated media like real-life images of the  product in use

23. Enable In-stock and Out-of-stock Labels

How others do it

On some sites, you only know when a product is out of stock on the checkout page. This can be very frustrating especially when you’ve invested time in finding this product. So it’s no mystery why users entirely just abandon a website when they find out an item is out of stock.

How you can do it differently

  • Enable an out of stock label to automatically display when a product inventory has run out of stock
  • Drive traffic to newly stocked items by using a label that lets people know a popular item has been restocked.
  • Offer an email notification to immediately notify customers when their favorite item is back in stock.

24. Disable Out-of-stock Variations

How others do it

Sometimes just a particular variation of a product goes out of stock. Sadly, some stores still leave those variations accessible on the product page. This leaves an impression that the item is still available and causes the customer to spend time going back and forth with product variations before they can find one that is available.

How you can do it differently

A customer should be able to easily identify at one glance, what product variations are available and which ones aren’t. So;

  • Grey out or cancel variations that are out of stock right on the product page
  • Design a display notification that tells users its unavailable when they click or hover around it
  • Ensure the out of stock variations are disabled so that a customer cannot add them to the cart

Examples for inspiration

In our example below, Little Giants cancel the variations that are out of stock. They’ve also disabled an add to cart button for these items

41 Best Practices to Optimize WooCommerce Conversion Rates

25. Display Product Recommendations 

How others do it

Most popular websites tend to stick to upselling and cross-selling products they think are worthy recommendations. However, this barely gets any hits as it isn’t tied to customer interests or interaction with your site.

How you can do it differently

Instead of only upselling and cross-selling products, use customer data to increase their engagement with your recommendations. 

  • Show off their previous browsing history, especially those items they never bought. It can help customers find items they wanted to purchase before
  • Show items related to what they’ve viewed on the product page and compare for upsells
  • Offer similar product recommendations on out-of-stock product pages to ensure customers stay locked in.

Examples for inspiration

In a bid to upsell a 57cm kettle to a customer viewing a 47cm variation, weber offers a comparison option where you can view both products side by side. That way a customer can see the value in upgrading right there on the product page.

41 Best Practices to Optimize WooCommerce Conversion Rates

26. Enable the Wishlist Option

How others do it

Although this might seem like a popular feature to utilize, many WooCommerce stores don’t provide a wishlist or save for later options. This increases the chance of losing customers who aren’t ready to purchase at that exact moment. It also gives room for competitors to swoop in whenever they are ready.

How you can do it differently

Be prepared for customers who’d prefer to return and purchase an item by offering a wishlist option on the product pages. This way, you can send targeted messaging using the items in their wishlist.

  • Place the wishlist button not too far away from the CTA and make it easy to find
  • Include a share button so that users can share their wishlist with their network
  • Nudge users to use the wishlist feature whenever they make an exit-intent on your product pages

Optimize WooCommerce Checkout

Your Checkout page is the most important page when it comes to customer conversions. This is because when they don’t act on this page, you lose money. eCommerce stores lose $18 billion in sales revenue each year just because of cart abandonment. 

27. Introduce varied payment options

How others do it

Many online stores offer one source of payment option which usually requires card details. Asides from security concerns, many customers usually prefer to have options when checking out. And so this limitation only causes them to abandon their carts.

How you can do this differently

Stand out by offering alternative payment options directly on the checkout page. That way the customer has varied options to choose from. 

  • Study your target market to see what payment options they prefer to use
  • Offer secure popular payment gateways like Paypal
  • Allow people to pay without them having to sign in

Examples for inspiration

In this example below, Striiiipes offers multiple payment options including BTC.

41 Best Practices to Optimize WooCommerce Conversion Rates

28. Enable Quick Checkout

How others do it

Many stores unknowingly place restrictions on customers by forcing them to sign in or create an account before checking out. While having an account increases their chance of retention, you want to get as many first-time conversions first. Unfortunately, that rarely happens because customers will likely drop off when they see this blocker. 

How you can do it differently

Enable a quick checkout option where customers don’t have to always remember their login details. Here’s how to do this

  • Remove barriers on your sign up form by using only really relevant fields like email and password
  • Offer a guest checkout as an option - that way you can convert customers who’d want to register and customers who wouldn’t
  • Instead of using guest checkout,  use a commerce-enabled single sign-on like Google. That way, customers can easily sign in and you still get access to data for personalization

Example for inspiration

In the example, disruptive youth offers a quicker way to checkout with the single PayPal option.

41 Best Practices to Optimize WooCommerce Conversion Rates

29. Show the Price in the Local Currency

How others do it

Online WooCommerce stores often prefer to leave the price default in USD or EUR thereby making customers manually convert pricing into their local currency. This friction can cause customers to be a bit hesitant towards checkout.

How you can do it differently

You can personalize the experience for your customers around the world by letting them see the prices in their local currency. Here are some tips we recommend when using this option

  • Let the local currency be determined by their IP address
  • Allow customers to choose their preferred currency - while some might want to pay in their local currency, others might not. So give them an option to choose
  • Ensure that your currency converter is efficient and very responsive. You don’t want to use a plugin that takes time to load

30. Consider Before and After Checkout Customization

How others do it

Stores tend to always stick to the default checkout page on whatever WooCommerce theme they are using. However, this page doesn’t always convert for all products, especially since it's a template.

How you can do it differently

You can cut customer journeys by customizing your checkout process. Do this with a custom code or plugins.

  • Remove the cart page and allow customers to checkout straight from the product page
  • Modify the checkout form by removing redundant fields, moving them, or adding more relevant ones
  • Upsell product add ons like gift wrapping, priority delivery, etc

31. Add Certification Icons and Trust Badges

How others do it

Customers always need reassurance while making purchases. So when some WooCommerce stores don’t bother with convincing users on the checkout page, they are at risk of abandoning the transaction

How you can do it differently 

You should always reassure customers that their checkout process is secure by placing certification icons and trust badges across the checkout page.

  • Use a safe checkout badge to show that the checkout process is completely secure. This includes badges like Verisign and Cloudflare
  • Offer a money-back guarantee badge so customers can be aware of your returns policy
  • Show off third party endorsements like the Google Trusted Store badge

Example for inspiration

In the example below, the department of coffee and social affairs uses an SSL certification badge to prove that they do have a secure checkout service

41 Best Practices to Optimize WooCommerce Conversion Rates

32. Use Contextually Relevant Exit-intent Popups

How others do it

It’s normal for people to back out from a purchase especially when they are on your checkout page. And while exit-intent popups are used by stores to get customers to complete their purchases, sometimes, they aren’t exactly relevant. This makes the pop-up even more annoying and less useful.

How you can do it differently

Offer more contextually relevant exit-intent popups on your checkout page. 

  • Start by showing pop-ups based on the product your customer is viewing, the total cart value, and the number of items in the cart
  • Offer limited deals and create a sense of urgency when a customer is viewing a product for too long
  • Offer discounts based on cart value and give single product shoppers a sample or freebie

33. Make Use of Conditional Fields 

How others do it

The checkout form can seem quite tedious to fill out even for the most excited customers. And sadly, store owners don’t try to personalize the experience by offering conditional fields. This leaves the form looking even longer and sometimes a bit intrusive.

How you can do it differently

Show relevant questions based on options customers pick on the checkout field for a more personalized and engaging checkout experience.

  • Only show delivery address fields when a customer chooses a delivery option
  • Add custom fields for specific products or product category
  • Set prices for custom add-on fields so they can reflect in their bill when they choose an add-on last minute

34. Consider Using Plugins Where Necessary

How others do it

Online stores are scared to use plugins on the checkout page especially since there are certain risks associated with plugin use.

How you can do it differently

Using plugins on the checkout page helps reduce the burden on you and streamlines the checkout experience. However, this is only when it is used where necessary. You can use plugins on the checkout page for;

  • Offering a guest checkout
  • Providing social login like Facebook, Google, etc
  • Fraud protection

Optimize WooCommerce Customer Experience 

Customer-centric businesses are 60% more profitable than companies that aren’t. And so providing a seamless user journey is paramount to getting conversions that’ll boost your revenue. Here are a few ways you can make your customer experience even more enjoyable across your WooCommerce store

35. Reduce Page Loading Time

How others do it

Websites tend to focus on reducing the page load time on just desktop versions. Meanwhile, customers equally shop on their mobile devices. When your mobile version is slow, it leads to frustrations that increase the number of bounce rates and drop-offs you’ll record on your store.

How you can do it differently

Allow your, customers, easily navigate around your store by optimizing your overall load time for speed;

  • Visit Google Page Speed Insights to find optimization areas particular to your WooCommerce store on both mobile and desktop
  • Remove plugins that are currently not in use - better still find multifunctional plugins to reduce the amount you’d need.
  • Ensure you load your images and videos asynchronously to take up lesser time

36. Establish a Resourceful FAQ Page

How others do it

While most stores offer assistance through product descriptions, LiveChat, and reviews, customers struggle with finding a single resource they can turn to for inquiries. The response sometimes can also be delayed especially when they have to create a ticket.

How you can do it differently 

Offer an on-demand knowledge base to help out with frequent, repetitive inquiries

  • Collate all your frequently asked questions and answer them as succinctly as possible. 
  • Ensure you write it in an actual question and answer format preferably from the perspective of your customers
  • Place your FAQs in an easily accessible location like the footer, navigation menu, product pages, and checkout pages for reassurance.

Example for Inspiration

In this example, see how Belle and the Brave offers a dedicated section for customer inquiries. Here, they answer all questions about payment, delivery, returns and even purchasing on the website.

41 Best Practices to Optimize WooCommerce Conversion Rates

37. Make Live Chat a Feature Across Your Store

How others do it

While some stores offer customer support via phone, email, or social media DMs, not a lot of them use Live Chat. For those who do, it oftentimes takes a long response period. 

How you can do it differently

  • Create an automated prompt to better understand the customer’s issue before directing them to your store rep
  • Integrate your chatbot with your social media channels for easier access.
  • Since you’ll be using a third-party tool, find one that integrates with your business and other channels seamlessly. You can use Zapier to find those tools and connect them.

38. Enable Feedback Giving Option

How others do it

Relying on customer reviews for their purchase is the primary method of collecting feedback. However, while collecting reviews about a product is helpful, stores fail to enquire about how easy it was to purchase that product from their store. Especially with regards to how the service can be faster or better.

How you can do it differently

Collect feedback from customers about their experience with your store. Start by enabling a feedback giving option on your store

  • Place this review section just after a customer has completed a purchase in your store
  • Use a rating field and a text box that is linked to whatever rating they give. For example, the follow-up question to a 2-star rating could be ‘what could we have done to make your shopping experience more enjoyable?’
  • You could choose to offer an incentive for completing the survey

39. Use a Responsive Design 

How others do it

Again this boils down to prioritizing mobile experience which a lot of store owners fail to do. And so when you open their store on a smaller screen like tablets and mobile, it ends up looking cluttered, buggy, and frustrating to use. 

How you can do it better

Improve your users' experience across your store irrespective of the screen size they use. That way, they’d be able to navigate as they please and easily view your content across pages. Here are a few ways to achieve that

  • Instead of using pixels, focus on using grids for your category and product pages.
  • Use trusted WooCommerce-designed themes. You should also test these themes on different screen resolutions just to be sure they are as responsive as they claim
  • When designing for mobile, leave enough space for touch. Don’t cram in elements wherever there’s a white space left. 

40. Test the Site Navigation 

How others do it

Many stores don’t conduct usability tests to see how well their customers navigate through their site. This makes them lose opportunities to improve customer experience and conversions. 

How you can do it differently

Conduct usability tests with a sub-section of your customers or a look-alike audience.

  • Track how well they understand your icons, test cognitive strain, and the number of steps they have to take before completing a goal. This will help you find areas for optimization
  • Always test your website before embarking on any changes. It’ll help you manage expectations and you’ll have a baseline to measure against.
  • Test site navigation one type at a time - categorization, layout, and functionality or information architecture. 

41. Reward Customer Loyalty 

How others do it

Customer loyalty programs are quite popular across online stores. However, many just stop at giving out free stuff without directly connecting to their members. This makes the loyalty program solely based on freebies and so when that appeal wears off, there’s nothing left to retain them. 

How you can do it differently

  • Socialize your rewards program by introducing apps, communities, and other similar touchpoints
  • In your rewards, offer content and other similar rewards that aren’t exactly tied to money. For example, you could gift a cookbook when a customer buys a stove.
  • Gamify the rewards program by using points and unlocking certain categories like free shipping or discounts

Wrap up 

Optimizing your WooCommerce store requires a great deal of research and planning. There are so many ways you can increase your conversions as we’ve discussed. From creating a better user experience to optimizing specific pages like the product, checkout, and category pages. 

However, to ensure you start optimizing the right area, you need to start with a 360-degree evaluation of your website. Conduct a free audit with ConvertCart to find how you can double your conversion rates. 

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