Conversion Optimization

19 Unique Ideas to Improve WooCommerce Product Page Conversion Rates

Explore some unusual ways to optimize the WooCommerce product page, and compel shoppers to add more products to carts and checkout faster.

19 Unique Ideas to Improve WooCommerce Product Page Conversion Rates

If you search on the net, you’ll find a lot of advice on how to improve WooCommerce product pages to drive more sales. 

While all the advice might sound generic, it’s important to cover the basics. However, if you’ve already laid down the foundation and still struggle to see significant results, then it’s time to take it up a notch.  

In this article, let’s explore some unusual ways to optimize WooCommerce product page, and compel shoppers to add more products to carts and checkout. 

19 unique ideas to improve WooCommerce product page conversion rates

1. Optimize page copy for translation 

How everyone does it

Most brands stop at optimizing their website copy for local search queries. While this helps you get customers nearby, you’d continue to be limited as a small business. This means you’ll always run your store on a local level leaving very little room for expansion. 

For example, if you’re ready to process global orders, and your store is only optimized for one language, it already limits the number of people who can purchase that item. 

How you can do it differently

So to ensure that your copy is optimized for language translations across your product page; 

  • Avoid using location-based innuendos or sayings that a foreigner wouldn’t typically understand.
  • Don’t just focus on word-for-word translation as that has certain inaccuracies. Instead, use a multilingual plug-in that allows for original translations with context. 
  • You also want to add relevant global keywords for faster discovery.

See how thomp2 an American store ensures that each word in their product page copy is optimized for language translation. So the context remains the same. Here’s what the product page looks like in French

19 unique ideas to improve WooCommerce product page conversion rates

Plug-in to use

To achieve this, we recommend using the Webis Multi-lingual for Woo Commerce to help with product translation across multiple languages. 

2. Use the inverted pyramid structure to show product information 

How everyone does it

Online stores tend to prioritize the product description and other product information. So they squeeze in every product detail above the fold. While this might help new customers, returning customers usually prefer to scan for the important content they need and purchase an item immediately. 

How you can do it differently 

For example, if you’ve been to Walmart once, when shopping there for the second time you’d want to find the fastest way to get to an aisle that has what you need. 

Hierarchy is important when listing out your product information. To convert both old and returning customers with your product information structure; 

  • Keep the important stuff above the folder. You can then ease into the less important stuff
  • You can make it easier to navigate through detailed product pages by including dropdowns for each additional information. 
  • Offer a quick view option so that users can easily add items to cart without viewing the entire product page

Golden Era uses the header to answer the most important question - do they deliver to my location? The product page shows the most important information above the fold and as you scroll, it shows other features including a product video. 

19 unique ideas to improve WooCommerce product page conversion rates

You’d also see how the image, size, color, and CTA are located at the top of this page. Below is the product information and after that is any additional information you’d want to know. 

Plug-in to use 

You can use this product media plug-in to add featured videos and images to the product page. 

3. Establish consistency through UX 

How everyone does it

To stay on top of the competition, many brands copy different design strategies that don’t align with their brand. These inconsistencies end up creating a bad user experience and allow the business to lose its unique appeal.

How you can do it differently

Your product page should offer a consistent user experience that is in sync with your brand style.  So when designing your product pages;

  • Ensure the user experience reflects your brand style
  • For dynamic product variations, make the image intuitive based on the user-selection
  • Use your out-of-stock label as an opportunity to nudge users into another purchase

For example, NWeyedesign sells eye accessories. In the eye patch section, they don’t use the convention size and color bar. Instead, they opt for clear round buttons that depict each available option. The color drops also show what the colors look like. This product page is clear, simple, and intuitive, providing the perfect user experience for anyone who’d want to shop for this item.

19 unique ideas to improve WooCommerce product page conversion rates

Did you also notice the error message? Rather than using the generic out-of-stock label, they crafted the UI to immediately nudge the user into making another selection. This is perfect for immediate conversions as they don’t have to leave this page to carry out another action. 

Plug-in to use 

Use this product variation plug-in to improve shopping experience. 

Explore more: Product page UX: 15 data-backed secrets for high conversions

4. Show product description - but differently 

How everyone does it

Asides from obvious mistakes like grammatical errors and using the manufacturer’s description, brands tend to use one template for all products. And so while it might seem like a solid description, a customer might not find it useful.

How you can do it differently

Your product descriptions should be helpful and have some sort of structure. So when crafting your product description;

  • Focus on the benefits of your product as opposed to generic copy
  • Tell the story of your brand with your copy
  • Split your description into separate sections - one for your story, specs and another for FAQs

Eat Grub structures their product description by offering value to their prospective clients. We love how they have positioned the nutritional info right at the start. Next, the clickable and horizontal sections reflect their brand identity. 

19 unique ideas to improve WooCommerce product page conversion rates

Plug-in to use

Offer clear structure to your descriptions by offering easy-to-read key features that convert better. Use the product key features plugin to get started.

5. Don’t prioritize images over shopping experience

How everyone does it

In a bid to show off the quality of products through high-resolution images, brands tend to focus on loading those images immediately - thereby causing a lag in the page speed and overall website experience. It’ll also eat into your user’s data because if all images load up at once, there will be multiple images located elsewhere that they might never even see. 

How you can do it differently

Consider lazy loading images instead. Because while picture quality is important, good web performance is of higher priority. So here’s what we recommend for higher conversions;

  • Lazy load your high-resolution images
  • Do not lazy load images located above the header as they are critical assets 
  • Use good image placeholders like dominant colors from the image
19 unique ideas to improve WooCommerce product page conversion rates

Nuria Beauty loads the main image and then gradually lazy loads the rest of the gallery image. You’d also see that they used a white background which is the dominant color of this image as the image placeholder.

Plug-in to use

You can add multiple image variations of a product with this WooCommerce Additional Variation plugin. This extension will ensure only the main image loads first and all other gallery images will be hidden once a variation is selected. 

6. Switch to enhanced customer reviews

How everyone does it

While some brands don’t bother with using reviews on their product pages, others simply leave a generic text field to collect reviews about a product after it’s been delivered. This leaves your review page bland and doesn’t establish trust - especially if there’s no way to prove that it was from a verified shopper. 

How you can do it differently

When implementing reviews across your product pages, here are a few things you can do to improve your conversions;

  • Add an option for user-generated feedback like pictures and videos of the product
  • Ensure users can search or filter through reviews whenever they need to
  • Integrate reviews from other sites like Google, Facebook, and third-party listings

Ubuntu Baba spends time importing reviews across all marketing channels for more diverse feedback. There’s also an option to read more for lengthy reviews and the layout is very structured. 

19 unique ideas to improve WooCommerce product page conversion rates

Plug-in to use

To receive detailed product reviews like texts, photos, videos and so much more, we recommend using the WooCommerce product review pro plugin. With this, you can also create searchable filters for customers, set product qualifiers so you get detailed feedback, and avoid review duplicates. 

7. Eliminate hesitation through product comparison charts 

How everyone does it

There’s usually the default for certain products which offers very limited options to customers. And if they need something slightly different, they have to either wait for product recommendations or exit that specific product page - thereby causing a break in the customer journey. 

How you can do it differently

Try to offer your customers several choice options directly on the product page. That way they have an interest in either purchasing several variations or increasing their order value. So;

  • Offer multiple sizes or colors of a product
  • Experiment with nudge labels for promoting specific functionality users would resonate with. For example, if customers would love a waterproof watch, add labels stating ‘waterproof’.
  • Nudge them to compare the products - for example when it comes to pictures, switch the product image so they can see the difference in real-time

See how Jococups subtly nudges their leads into converting by showing first-hand what each size variation will look like. Once you hover on size, it highlights what size of the cup it is and the specifications in coffee. 

19 unique ideas to improve WooCommerce product page conversion rates

Plug-in to use

To help your customers compare products for a more informed decision, we recommend using the WooCommerce product compare plugin. That way, you can show detailed product comparison tables and offer this option directly on your product pages. 

8. Offer interactive help

How others do it

Brands often make the mistake of sharing an email address or leaving a simple ‘message us’ bubble. However, while it’s a good approach, they don’t strive to find out customer pain points and make the user experience more personalized. 

How you can do it differently

Here are a few ways to increase user conversions through your customer support experience on the product page

  • Start with an interactive quiz on your live chat to better understand their customer journey and pain points
  • Offer an FAQ section so they can immediately scan for related queries and solutions. You’d have some questions that are more frequent than others start with them
  • Offer personalized help centers for specific problems instead of crowding up one line for all inquiries

Brown Brothers use sticky navigation that contains their contact page. Next, they offer personalized help contact for specific problems. So there’s a direct channel of communication and less time needed to answer queries.

19 unique ideas to improve WooCommerce product page conversion rates

Plug-in to use

With the WooCommerce Freshdesk plugin, you can connect your WooCommerce with your Freshdesk account. That way you can receive inquiries as quickly as possible, create tickets for each issue raised, assign team members to resolve these issues and create a knowledge base center. 

9. Redirect customers from out of stock product pages

How others do it

What you see in most eCommerce stores is an out-of-stock label on the product page that tells you that an item is out of stock. However, in this case, potential customers end up leaving the store to find other alternatives. 

How you can do it differently

Instead of losing clients because of that page, aim for conversion by;

  • Offering alternative product recommendations on the product page
  • Allow customers to opt-in for notifications when it comes back in stock
  • Use dynamic messaging like banners and pop-ups to let users know when a highly requested product is now available
19 unique ideas to improve WooCommerce product page conversion rates

Blue Star Coffee recommends alternative similar options for customers who’d like to purchase a mug that’s sold out.

Read more: Making “out of stock” products a conversion driver

10. Improve site navigation with breadcrumbs 

How others do it

eCommerce stores rarely prioritize having navigation tools right on the product page. This includes breadcrumbs. Not having road maps to help direct them across your store can lead to users feeling lost and unable to effectively checkout.

How you can do it differently

Use navigational cues that’ll serve as a compass when users are on your product pages. These could include having;

  • Breadcrumbs that are linked to specific areas of your store
  • Have a clear URL that shows all the paths of the user's journey 
  • Keep your horizontal menu decluttered so its easier to see and travel through
19 unique ideas to improve WooCommerce product page conversion rates

Abiie has a horizontal menu to help users find whatever they need across the store. They also use clear breadcrumbs on the product page so you can easily return to a category in one click.

Plug-in to use

Create custom URL paths for your product page URL with this custom permalink plugin. You can now change your URL structure in a way that works for you.

11. Offer extra incentives for faster checkouts

How others do it

Many websites offer first-time discounts and membership discounts. While these work, customers see it across almost every store they land on. So offering a 10% discount doesn’t exactly make your product page any more unique. Some even offer coupons for the next purchase which can come off as presumptuous

How you can do it differently

Instead of offering discounts and coupons immediately after they land in your store, here are a few unique ways to get conversions through incentives;

  • Offer value-added incentives like an extra gift or a free delivery. This encourages them to go ahead with the purchase
  • Offer alternative cheaper options to users who might have issues with the price factor
  • Create milestones to increase order value - offer an incentive when a customer purchases a certain amount. For example, get a gift when you place orders above $50
19 unique ideas to improve WooCommerce product page conversion rates

Our Place offers a mix and match set which is a cheaper alternative to getting the original set. It’s a great conversion magnet for users who are price conscious.

Plug-in to use

With the bulk discounts plugin, you can set conditions for your incentives and discounts across your WooCommerce store. This could be gift items, a flat discount, or buy X and get Y type of incentives.

12. Squash all doubts about purchasing your products

How others do it

During the pandemic, a lot of stores didn’t give upfront details about their shipping delays or a time frame at least. Even up till today, there are still some websites that aren’t exactly clear about their return or exchange terms. This can be a red flag to users as it's one of the most important things people look out for before purchasing.

How you can do it differently

Asides from obviously providing a return policy across your product pages, here are a few other ways you can increase trust and conversions with this tactic;

  • Ditch the legal jargon when crafting your return policy. Your customers need to understand what the terms are in one read
  • Offer store credit for refunds - it’s a way to avoid fraud and ensure that you still convert unsatisfied customers. Just ensure you make this clear on the return page
  • Extended return policies cause lesser returns because it acts as a satisfaction guarantee. It’ll also make your brand a favorite. So consider working with return dates higher than the conventional 30 days.
19 unique ideas to improve WooCommerce product page conversion rates

The Abiie store makes it to our list again with their super clear and friendly returns notice right on the product page. Under the ‘Accidents Happen’ section, they use typical mom-dad language to convey their policy. As you’d see, it has a three-year warranty which screams durability. 

Plug-in to use

To effectively manage all returns, policies, and warranties, we recommend using the WooCommerce returns and warranties plugin. With this customers can track returns from their respective accounts. 

Read more: Free Shipping: Still a Conversion Driver in 2022?

13. Customize payment options for location and security

How others do it

Many eCommerce sites have a default currency in USD and a static price for products across their store. So irrespective of the location of their customers, or the competition, the pricing stays the same. And while this may not seem like a bad thing, it can leave your site feeling generic and not-optimized. There are also security concerns and many stores fail to offer trust symbols to show security.

How you can do it differently

Instead of doing it like everyone else, here are a few ways you can offer a more personalized experience for conversions on your product page

  • Display prices in local currencies that way your customers can conveniently pay from their account without having to manually convert the prices themselves
  • Offer dynamic pricing based on product demand, sales, and competitors
  • Implement trust badges to address security concerns across your stores

All Blacks Shop offers a currency converter in five different currencies. Customers can choose what currency they’d prefer to see product prices in.

Plug-in to use

Use the currency converter widget to allow your customers to see the prices of your products in their preferred currency. It helps offer a more personalized experience and reduces the cognitive load for conversions.

14. Recommend products based on buying behavior 

How others do it

Brands understand the importance of product recommendations, however, they usually use them to upsell their best-selling items. This can sometimes lead to irrelevant product recommendations which can end up reducing customer order value.

How you can do it differently

Asides from studying user behavior and using their purchasing history to offer relevant recommend products, here are a few ways you can improve your product recommendations for conversions;

  • Generate a product bundle based on items frequently bought together and offer a discount for the bundle. 
  • Inject social proof into your recommendations to motivate users to purchase more. 
  • While offering similar products to items they purchase, or complementary products ensure there’s a quick add button. This way they don’t have to visit the product page to make any extra purchases
19 unique ideas to improve WooCommerce product page conversion rates

Dineamic offers similar meals this prospective customer might be interested in purchasing. They also make it very easy to add this item to your cart by offering a quick add button. 

Read more: How to Cross-sell on Product Pages—Without Being Pushy

15. Integrate social media for authenticity

How others do it

Many stores spend lots of time marketing on social media to drive conversions. And while this is important, it just means spending a lot of resources investing in social media marketing and referrals.

How you can do it differently

Integrate your social media pages directly into your product pages. That way, website visitors can view your social media pages or share that product page across their social networks. It also helps reduce the conversion steps for prospective customers who use that link to purchase on your site. Customers can join your community on social media and become part of your loyalty programs. When integrating social media;

  • Embed videos for complex products, customer onboarding and so much more
  • Use only relevant social media channel links like Pinterest and Facebook. As an eCommerce store, LinkedIn wouldn’t be a relevant channel to share.
  • Place these social media icons close to the product image on the footer so it isn’t so distracting from the main CTA.
19 unique ideas to improve WooCommerce product page conversion rates

See how All Blacks offers social media icons so customers can share this product page with their network.

Plug-in to use

Let your customers share your products to the social media of their choice with the shareable products for the WooCommerce plugin.

16. Offer value-based bundles

How others do it

Product bundling is a very common eCommerce marketing strategy. However, what is truly common is brands bundling up products without offering any incentive to purchase them. Also, these brands tend to bundle up products based on the hunches they have. This can lead to unappealing bundles that won’t increase customer purchases

How you can do it differently

When offering product bundles, you must bundle related products together. Your products need to complement each other and pique your customer’s interests. What you can do is;

  • Emphasize the savings that’ll incur from purchasing that bundle. Stress on how much they’ll save when they buy a bundle and compare it to individual purchases
  • Look through your sales data to effectively choose products that go well together
  • Offer fast-paced bundles that are directly tied to sales. This will boost the urgency required to purchase this item.
19 unique ideas to improve WooCommerce product page conversion rates

For example, Simply Charlotte Mason offers a sales bundle that pairs two complementary products - a book and a DVD. You’d also clearly see the price anchor used to emphasize just how much a customer would be saving with this bundle.

Plug-in to use

Offer personalized bundles tailored to each customer’s journey with this WooCommerce product bundle plugin. 

Explore: See how brands are nailing product bundling

17. Use genuine scarcity to drive sales 

How others do it

Typical online stores tend to run sales, deals, and other campaigns. However, they don’t exactly drive a sense of urgency when it’s placed everywhere. This can cause customers to procrastinate or even postpone their shopping date. And while some do drive urgency, they tend to overdo it causing even more distrust. 

How you can do it differently

Instill the fear of missing out through scarcity and urgency techniques on your product page. Some tips you can use include;

  • Showing the last date a product will be available in the store
  • Displaying how many items are left in stock, how many people are adding this item to their cart, or using a countdown timer to mark the end of a sale
  • Ensure it’s consistent and that you don’t pretend to drive scarcity every day.
19 unique ideas to improve WooCommerce product page conversion rates

Lady Dye Yarn uses a scarcity nudge by showing how many items of this product are left in stock. Now since people tend to purchase yarn in bulk, 20 isn’t a large number to have left. So a customer would be motivated to check out even faster so they can get enough.

Read more: Scarcity marketing: Fix these 6 most commonly made mistakes

18. Improve the experience for cross-device shoppers

How others do it

Brands tend to replicate the exact design they curated for their website and just make it responsive on mobile. However, the mobile experience and user journey are completely different. And so, it can lead to poor conversions.

How you can do this differently

Reach a wider audience by creating unique user experiences for your mobile shoppers. Since there are different screens and browsers in question, spend time redesigning your mobile flow so there can be a more seamless user journey. Some things you should keep in mind when doing this include;

  • Reducing the number of pop-ups and intrusive messaging - mobile screens cannot accommodate the same number of pop-ups your desktop screen can
  • Keep the important stuff above the fold so customers don’t have to scroll before converting
  • Bring in mobile gestures - like pinch to zoom, swipeable features and so much more
19 unique ideas to improve WooCommerce product page conversion rates

In our example scratch pet food offers a very clean mobile user experience. Unlike its desktop counterpart, there’s no sales pop-up on this product page. They also strategically placed a chat bubble for customer support and left the important product details above the fold.

Plug-in to use

List your products with dimensions that work perfectly for every screen. Start with this product table plugin extension. 

19. Load pages faster for a better shopping experience 

How others do it

Brands tend to focus on their overall site aesthetic and other elements without taking time to study just how long it’ll take a single page to load. So even if the homepage loads fast, it’ll still be counterproductive if the product pages are slow. Typically, pages with a longer load time experience higher bounce rates which is a stumbling block to conversions. 

How you should do it differently

This is why you should spend time evaluating the individual product pages on your site for page speed. Some of the unusual ways to increase your page speed include;

  • Leverage browser caching especially to reduce the number of times you have to load a page for a returning user
  • Load your files asynchronously so that wait time is rewarded
  • Take out plugins that are currently not in use

How many WooCommerce plugins should you have on the product page

It is recommended to use as few plugins as necessary because having too many can not only slow your site speed down, but they can start conflicting with each other. 

While there’s no specific number of plugins you should have on your product pages, there are a few items you can look out for to ensure they don’t mess up your user experience. Some of these include;

  • Previous reviews that discuss bugs, vulnerabilities, and functionality issues
  • Detailed documentation for setting it up
  • Source for plugins with multi-functional features so you can use less of them
  • Deactivate plugins that are no longer in use

Generally, all plugins on the WooCommerce Store are secure and reliable. So we recommend customizing your product pages directly from there. 

Get more sales, starting today!

While every plugin might look like the solution to your conversion issues, it’s important to research and find what works for your website. This is why A/B testing is still important in determining what you need. So run split tests and track what works from what doesn’t. That way you can truly optimize for more conversions. Start by requesting a free site audit from ConvertCart today

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