eCommerce Product Titles: The Good, the Bad, and the Ugly

The chairman and the former CEO of L'Oréal, Jean-Paul Agon, said: "eCommerce isn't the cherry on the cake, it's the new cake."

His statement clearly explains that thinking how to help your audience better perceive your products and services is paramount for any business.

A robust strategy with striking marketing activities and up-to-date SEO initiatives is crucial to helping the right people find and see the goods you offer online.

Product title optimization takes an essential place in this blueprint, allowing you to align with search algorithms and ensure you understand the demand of your target market.

This article will give you a clear idea of how eCommerce titles can improve or harm your online selling.

You will also learn the strategies for successful eCommerce product titles to refine your pages, rankings, conversions, and revenue.

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eCommerce Product Titles: The Good Ones

eCommerce Product Titles: The Bad Ones

eCommerce Product Title Optimization: 15 Things That Work

Whether you seek aid to improve product pages on your website or need help with Amazon product title optimization, the following hacks are your match.

They will help you turn those mediocre product titles into conversion-oriented, convincing eCommerce titles to enhance your search performance, capture more prospects, and stay ahead of the pack.

1. Nail your keyword research strategy

The right keyword strategy can help your product pages soar in search results.

Thus, your eCommerce titles need keyword ideas that perfectly reveal the demand of your target audience and convince them to click on your pages for purchase.

To pick lucrative product page keywords, you should evaluate essential metrics such as keyword search volume and difficulty.

These metrics are necessary to improve your decision-making to help find the keywords that are relevant for ranking and conversions.

To define the keyword competition level and the search volume, you can use various SEO tools helping to cope with keyword analysis.

For example, SE Ranking's keyword tool showcases accurate keyword difficulty and search volume data.

Moreover, the tool allows you to gather information on user search intent so that you can better understand your audience's needs and pick what highlights the value of your products.

Although you can have several target keyword variations, focus on one unique keyword for each page.

It will help you to clearly describe your product and avoid keyword cannibalization, an issue when several site pages compete for the same keyword and dilute overall rankings.

2. Emphasize your Unique Selling Proposition (USP)

Enhancing your eCommerce product titles with a unique selling proposition is a smart choice to drive a competitive edge.

Successful online shopping saves time and helps customers find goods that address their pain points or desires.

Therefore, you should instantly inform users of product value and qualities in search results. It will contribute to your product title optimization.

As a result, your products will stand out among your niche competition, allowing you to increase your conversions and grow sales.

Your primary mission is to evoke emotions and create the correct associations with your product.

Use persuasive language to highlight how your product can solve a particular problem or enhance a specific aspect of a potential customer's life.

For example, some goods can support gluten-free diets, boost youth, health, and beauty, have particular extraction or harvesting conditions, etc.

3. Specify key product attributes

Evidently, eCommerce titles that contain exact product and brand names and feature particular item attributes like color, material, flavor or size, quantity, unit of length, etc., are more likely to convert users than plain titles created for keyword stuffing.

Therefore, you need to combine your target keyword with relevant product features to make each product page clear for search engines and your prospects.

The main issue here is to balance the brand in product title with specific features and attributes so that the whole title doesn't evoke distraction or confusion. To illustrate, heed the product title example from iHerb.

4. Eliminate "empty" words

Your product title should include so many details to compel users, which means you surely don't need "fluff" words like "authentic", "very", "awesome", and others in your eCommerce titles. They bring zero value to your prospects and also occupy space that can be used to describe a valuable product feature.

5. Keep up with the title length

As with any other page SEO title, the product title is limited to a certain number of characters. If you want your product title to appear fully in search results, ensure it is at most 50–65 characters. Otherwise, the information will be cut, which can distract or confuse users and affect conversions.

6. Check competitors’ product title optimization

Spying on your niche opponents is also a good strategy to improve your eCommerce product titles. Doing so lets you define your drawbacks, find new effective keywords to incorporate into your pages, gather unique selling points, and better understand user-friendly title formatting.

You can use this information to resonate better with your target market, refine the user experience, and properly emphasize product features your competitors have overlooked.

7. Adapt titles to the brand tone & voice

The point is that you can reflect your brand identity through product title optimization. To do so, you need to align your content with the tone and voice of your brand. It can help you be original, capture your target audience with good humor and creativity, and make your products memorable and recognizable.

For example, Lush Cosmetics highlights their product lines with captivating eCommerce titles that definitely have a positive impact on their conversions.

8. Utilize product title formulas

Product titles your potential clients can see in search results can make or break your conversions, and therefore, it is crucial to make sure the structure of your eCommerce titles matches your industry. For example, product titles related to the niche of auto and tires should have different formats than those about pet care goods.

Although there is no single formula for the ideal product page title, you can get some shortcuts depending on your business niche. The following basic product title formulas will help you to get started

Electronics and Hardware:
Brand Name + Product Name + Product Specifications or Attributes + Product SKU
Groceries:
Brand Name + Product Name + Product Attributes
Pets:
Brand Name + Product Name + Product Attributes (Pet Type, Breed, Features, Packaging Size, etc.)
Beauty and Personal Care:
Brand Name and/or Product Name + Keywords + Product Attributes
Maternity and Kids:
Brand Name + Product Name + Focus Keyword + Product Attributes
Clothing, Shoes and Accessories:
Brand Name + Product Name + Keywords + Product Attributes
Pharmacy, Health and Wellness:
Brand Name + Product Name + Product Attributes + Keywords
Home, Furniture and Appliances:
Brand Name + Product Name + Keywords + Product Attributes
Auto and Tires:
Brand Name + Product Name + Model or Compatibility + Product Attributes + Keywords

You might like: 20 Reasons Your Pet Supplies Store Has Low Conversions (60+ Ways To Fix)

9. Avoid grammatical errors

Website Planet's recent study shows that grammatical errors and typos in your metadata can increase your page bounce rate by 85% and reduce time on site by 8%. Indeed, to err is human, but grammar mistakes in your eCommerce product titles can dramatically decrease your conversions.

Therefore, you should go the extra mile to ensure your product titles look clean and polished from the grammar and spelling perspectives.

To do so, proofread your titles before publishing them on your website pages.

10. Implement punctuation where necessary

Even basic product title formulas from the above have multiple elements to include, which means you need to split the text to avoid mess and make your titles readable and captivating to users. Symbols like dashes, commas, and pipes are great for maintaining a clear title structure.

11. Provide accurate information

For sure, you want your titles to be catchy to draw users' attention.

However, if you mislead potential customers, clicks on your product pages resulting in an increased bounce rate is the only thing you can obtain from your prospects. Therefore, be honest with your audience to ensure your eCommerce titles have genuine details and match products listed on corresponding pages.

12. Make every product title unique

Suppose you stuff your product pages with exact or similar titles. In that case, you cultivate duplicate content on your website, which can lead to Google penalties, poor user experience, reduced clicks and impressions, and severe competitive disadvantage.

To avoid these issues with product title optimization, be authentic and craft a unique title for each product page.

13. Highlight exclusive products

Providing exclusive or collectible products, goods with unique packaging, or items limited in stock or edition, you should clarify it within your product titles so that users can understand they're limited.

It also helps to make these products look more intriguing and alluring for your potential clients and, as a result, boost your conversions and click-through rate.

14. Take advantage of tools

Creating original and user-oriented eCommerce titles is time- and energy-consuming, especially for huge online stores.

Therefore, go for additional tools that can help you streamline the workflow.

For example, you can utilize AI-backed tools like ChatGPT or similar to get some inspiration or work with comprehensive SEO tools to understand the nuances of product title optimization better and compare your titles against your competitors.

Or, to find more customers, you could use cold email tools to reach out and see if cold prospects would potentially be interested in your products.

15. Test and Analyze Your Efforts

Some eCommerce product titles may work well for your conversions, while others may not bring the desired outcomes.

The point is that modern digital terrain is constantly changing, so you need to watch your website performance and review your analytics data.

You also should deeply investigate practices and approaches that positively impact traffic and rankings and move in that direction. Fundamental tools like Google Search Console and Google Analytics allow you to monitor your progress and define solid and weak pages, so you can adjust your titles and other page content accordingly.

eCommerce Product Titles: The Good Ones

The examples below represent clean yet informative product titles that contain all the essential product details to capture users' attention.

They accurately include brand and product names, keywords, and product specs, which makes them suitable for getting inspired for your website or Amazon product title optimization.

Electronics and Hardware

Apple - MacBook Air 15" Laptop - M2 Chip - 16GB Memory - 1TB SSD (Latest Model) - Midnight
SimpliSafe - Whole Home Security System 9-piece - White - KT033-01RUS

Pets

Royal Canin Labrador Retriever Adult Dry Dog Food - 12kg
Douxo Care Ear Cleaner for Dogs & Cats - 125ml

Beauty and Personal Care

Charlotte Tilbury Pillow Talk Push-Up Lashes Mascara, 10ml, Berry-Brown
Glow Recipe Watermelon Glow Niacinamide Dew Drops Serum, 40ml

Groceries

San Pellegrino Italian Sparkling Drink, Clementine, 11.15 fl oz, 24-count
Kirkland Signature House Blend Coffee, Medium Roast, Whole Bean, 2.5 lbs

Clothing, Shoes and Accessories

Kirkland Signature Men's Traditional Fit Dress Shirt, Navy Gray Plaid
Versace V-Dollar Stainless Steel Swiss Quartz Ladies Watch, VEQX01022

Auto and Tires

Mobil Full Synthetic Motor Oil, 1-Quart/6-pack
JuiceBox 40 Amp Electric Vehicle Charging Station with NEMA, 20-ft Cable

Maternity and Kids

Chicco Fit4 Adapt 4-in-1 Convertible Car Seat - Ember
HiPP Organic 1 First Infant Baby Milk Powder from Birth (1 x 800g)

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Pharmacy, Health and Wellness

Eucerin, Healing Cream, Extremely Dry Skin, Fragrance-Free, 16 oz (454 g)
NOW Foods, Vitamin D-3, High Potency, 5000 IU, 120 Softgels

Home, Furniture and Appliances

Spa Sensations Memory Foam Mattress Topper with Theratouch, Queen
West Bend 2-Slice Breakfast Station Egg & Muffin Toaster, 78500

eCommerce Product Titles: The Bad Ones

The following eCommerce titles are too generic and overloaded with information.

Some contain fluffy words, grammatical errors, and typos, while others are stuffed with technical specifications and irrelevant special symbols, making them vague and distracting.

Such product titles plummet page rankings and spoil the user experience.