What is social proof and why it is crucial for your eCommerce site
The term social proof was coined by a popular psychologist – Robert Cialdini. His Social Proof principle gained instant popularity and became the world’s favorite influence approach. Social proof is an effective way to convince visitors by indirectly telling them, “People like you have purchased…
Why Your eCommerce Conversion Rate Stinks (And How To Fix It)
The average conversion rate across the eCommerce industry is between 2 and 3%. Even the top 25% of companies only manage 5.31%. If you’re running advertisements and have good daily traffic coming to your site, and yet your visitor-to-customer conversion rate is low, then your…
5 Myths About CRO That Need To Be Debunked
Conversion Rate Optimization is making waves in the digital marketing world. Rand Fishkin, the founder of Moz and SparkToro, dubbed it as “the most important marketing activity.” Neil Patel named CRO as one of the most important trends in digital marketing in 2019 and onwards….
6 Effective Ways To Combat Cart Abandonment
As an online shopper, you may have abandoned plenty of carts yourself. However, as an e-commerce shop owner, you would always hope that a good number of people complete a purchase instead of leaving their carts behind. Shopping cart abandonment is the bane of the…
5 Fantastic Insights for E-Commerce CEOs
We feel actionable insights should be easy to get by. A lot of businesses peddle biased data points that are seldom useful in meaningfully solving client business problems and are primarily aimed at getting a few free downloads in exchange for contact information. We wanted…
5 Conversion Optimization Tricks That Complement Your Cart Abandonment Efforts
An increasing number of people are shopping online using their mobile devices lately. You would think this is great news—your potential customers can reach you from anywhere they happen to be. Unfortunately, the shift to mobile eCommerce has brought with it a growing and pervasive…
