5 Awesome GDPR Compliant Email Opt-In Ideas
Since the General Data Protection Regulation (GDPR) policy went into effect in 2018, many e-Commerce merchants have worried about how to build email subscriber lists for email marketing. This European Union privacy regulation seeks to ensure that consumers have more control over their private information…
Here’s how eCommerce companies can apply for COVID-19 relief loans easily
In order to help small businesses in America weather the economic turmoil brought upon by COVID-19, the United States Congress passed the Coronavirus Aid, Relief, and Economic Security (CARES) Act on March 27, 2020.
The Psychology of an Online Shopper
When a business markets a particular product, shoppers react positively or negatively to this marketing based on their own personal experiences and beliefs. This means it is crucial for businesses to make sure they understand and appeal to their target audience when they communicate with consumers.
Why it is Ridiculously Hard for SMBs to work on Conversion Rate Optimization
ile every e-commerce business owner knows just how important conversions are when it comes to building their bottom line, many have difficulty figuring out how to raise their conversion rates efficiently. Conversion rate optimization takes time, money, knowledge, and patience, and it can still be a challenge for businesses, especially those without the resources of enterprise businesses.
Push notifications are not dead.
If you have a smartphone, you are probably familiar with push notifications. Thanks to many false ideas about these dynamic push notifications, many eCommerce retailers are under the impression that push notifications are a thing of the past. Some worry that smartphone users are no…
5 Ways to Use FOMO and Boost Your Conversion Rates
The same way that you hate missing out on the chance to take advantage of opportunities you would enjoy, your potential customers hate missing out, too. In fact, there is a phenomenon known as “the fear of missing out” (FOMO) that refers to this feeling and the fact that consumers will do almost everything they can to avoid it.
Three Tips for Better Product Discovery
There are many benefits that can come from optimizing your product discovery. Not only will your product discovery time help you make online shopping easier for your customers, but it will also help raise your profitability and your conversion rate.
How micro-conversions lead to sales.
Often times, consumers will go to your website to learn more information about your brand or products, read testimonials, and make price comparisons rather than to buy one of your items straight away.
AB testing vs Multivariate testing
If you work in the eCommerce industry, you have probably heard of the terms A/B testing and multivariate testing. These testing methods are tools that eCommerce business owners, marketers, and website designers can use to provide consumers with better online shopping experiences through experimentation. All…
7 Ways to Create Call To Action Buttons that Convert
Your website’s calls-to-action (CTAs) are the most important factors leading to conversions. A call-to-action provides shoppers with an actionable step to take, and when your call-to-action is absent, unclear, or unnoticeable, your website visitors will have no idea what you would like for them to…
eCommerce site search – Things you may not know!
Our experience with search is defined by how Google and Amazon show up search results for a search query. Similarly, your visitors’ experience is also defined by the same tenets of the search functionality.
What is social proof and why it is crucial for your eCommerce site
The term social proof was coined by a popular psychologist – Robert Cialdini. His Social Proof principle gained instant popularity and became the world’s favorite influence approach. Social proof is an effective way to convince visitors by indirectly telling them, “People like you have purchased…