Ecommerce Growth

30 Shopify product page templates (+ stunning real-world examples)

Most Shopify pages use the same formulas & share a similar aesthetic. But brands like Craft & Mason, Pretty Litter, Haus are breaking the monotony. Here's how.

30 Shopify product page templates (+ stunning real-world examples)

The Shopify app store has more than 3200 apps.

That means that there’s an infinite number of possibilities for you to design your Shopify product page — with each one being as crucial as the other.

The key lies in making it yours. Here are 30 cool examples.

When we look at these well-optimized Shopify product page templates, we can't help but notice how beautiful they are. It's the little details that make a difference.

We’ve made it easy for you by grabbing 30 Shopify product page templates that will take your store to the next level.

Top 30 Shopify Product Page Templates For You To Get Inspired By

Let’s jump right into some product page template examples. These are fresh, inspiring, and every bit copy-worthy! 

1. Craft & Mason

Craft & Mason is a dynamic, authentic, and local brand of coffee, trying to stay true to the art of coffee roasting by farmers across some of the best growing regions.

Since its inception in 2013, the brand has come to be known for its memorable coffees and has even won a few distinguished awards, including the National Good Food Award in 2017. 

Why it’s a steal

a. Easy on the eyes, with easy-to-consume information that’s simply laid out. The brand’s product pages are what you’d call “back to the basics”. 

Craft & Mason Shopify product page template

b. The clarity with which they offer the coffee creation process details. Having five distinct categories to display information under, creates curiosity and interest (read: origin, region, elevation, process, and flavor profile).

Craft & Mason Shopify product page template

The product description tells us everything we want to know about the product - with a touch of warmth! Who wouldn’t want a sampling of their coffee after reading this?

2. Rumpl

Rumpl is a blanket brand that first started when its founders felt a real need for a “sleeping bag blanket”.

But since, it has grown exponentially to make all kinds of blankets and what they call “not blankets”.

Why we are featuring them here is because they’ve got so many fundamentals of a product page right!

Why it’s a steal

a. Phenomenal product photography ensures visitors engage with every photo in the gallery. Rumpl manages to strike a great balance between pictures of only the product and those that convey the use of it. Their photos beautifully create the environment many people would love to enjoy with the product by their side. 

Rumpl Shopify product page template

b. Above the fold, space is used with supreme efficiency. The price, the variety, the selection of colors, and the alternative payment method, feature here seamlessly.

Rumpl Shopify product page template

c. A separately highlighted section for the most significant features and benefits makes the product page flow engaging and convincing.

3. Chloe Ferry Cosmetics

This is a beauty and skincare brand that has imprinted over it all the glamor that founder Chloe Ferry comes with.

She’s a public figure best known for appearing in Celebrity Big Brother and her brand is a reflection of the kind of beauty she vouches for. 

Why it’s a steal

a. A strikingly simple gallery focuses on three different visual aspects - the product when worn, the shade of the product, and how the packaging of the product looks.

Chloe Ferry Shopify product page template

b. Product availability is highlighted to create scarcity. The fire emoji also conveys that this is one of the brand’s top-selling products. 

Chloe Ferry Shopify product page template

c. The product description also includes a “directions” section - bringing about a more lifelike sense of experience. 

d. There’s a personal recommendation section as you scroll with a handful of products - a key move that can improve average order value.

4. Bombay Hair

The Bombay Hair brand has created a niche for itself in the hairstyling and extension category. It is trying to revolutionize this new space by offering products at a reasonable price. 

Why it’s a steal

a. The brilliant use of the expandable menu, containing vital information on the product, installation, reviews, and refund. This makes it easy for shoppers to go deeper into finding out if they really want the product right away (without scrolling). 

Bombay Hair Shopify product page template

b. The “frequently bought together” section almost comes across like an expert suggestion with related products thrown in, along with specifications clearly mentioned.

Bombay Hair Shopify product page template

c. The above-the-fold section also succinctly includes shipping information, color guide, length selection as well as a link to customer support. Excellent use of space we say! 

5. BirdRock Baby

Here’s a brand that has grown from the depth of personal experience: the founders are parents who discovered how difficult it can be to find high-quality, affordable shoes.  

Why it’s a steal

a. They use a simple color block and easily understood icons to convey crucial information above the fold - on shipping, their guarantee, and the philanthropic nature of every purchase. Inspiring right from the start! 

BirdRockBaby Shopify product page template

b. They use more copy than most brands, but so wisely! One look at their “why our moccasins” and “what customers are saying” will tell you what you truly need to know about the brand.

BirdRockBaby Shopify product page template

c. Fact and emotion are woven beautifully as a shopper explores more. So the fact that a family is behind the brand and that each sold item means a child fed for one whole day begins to make a lot of sense. 

BirdRockBaby Shopify product page template

6. 6KU

An urban bike brand that’s going all out to innovate and create alternate rides for the modern, conscious person - that’s 6KU for you!

Their whole website is a clear reflection of how they want the brand to come across - straightforward, dynamic, and authentic. 

Why it’s a steal

a. Efficient above-the-fold space use, without cluttering. That’s the first thing we noticed about their product pages. They’ve included crucial information like discounts, alternate payment methods (with a link to more information on it), color, size, AND  description that combines both features and benefits. 

6KU Shopify product page template

b. A clear focus on the customer, their needs, and their questions. A simple panel with four tabs that customers are most likely to want to read more on - what’s included, size, specifications, and a video on how to build the bike. Similarly, they’re also a specialty brand that does not shy away from showcasing the reviews that come along. An enriching product page doesn’t get better than this!

6KU Shopify product page template
Hey, check this out: 21 Ways to Design Mobile Product Pages That Sell

7. Aqualung

A longstanding brand that is now celebrating its 75th year, Aqua Lung has been a constant source of innovation and advancement for the underwater sports community.

We picked them because their product pages are neat, factual yet go a long way in creating a convincing narrative. 

Why it’s a steal

a. They prioritize the “write a review” and “wishlist” features right at the top. These are important features to keep shoppers engaged, whether they’re putting away their purchase for another date or have already bought something. 

Aqualung Shopify product page template

b. The product description creates curiosity but isn’t overly complex. The brand understands that it is here to create awareness about life in the underwater as well as how its products fit in. So, they speak in a language that’s easy for the average person. 

Aqualung Shopify product page template

c. They promote dialogue about their products. When you scroll down to the end of a product page, you’re given the option to type out your query in a field. Your query is then matched with any reviews that may have already been submitted about the product. 

8. Beardbrand

A brand that came to its initial sparks in 2012, is now a full-blown community. Founded by a self-confessed beard lover and grower, Beardbrand is charting a new course in this fresh niche while creating a memorable eCommerce presence.

What we love about them is how smartly they’ve organized their product pages, which are explanatory without being boring!

Why it’s a steal

a. They make available an “add to cart” button AND a “buy now” button. And that goes to show that they truly care about the ease of checkout. While “add to cart” more suits those who are ready to explore and add one item at a time, “buy now” is more aligned with those who are ready to checkout immediately. Offering both CTAs is a smart move. 

Beardbrand Shopify product page template

b. A product description that’s full of feels, facts, and FAQs. We’re talking of a rare combination here because the product description is rich with detail and will also clarify the most obvious questions on a shopper’s mind. 

Beardbrand Shopify product page template

c. Add-to-cart engagement that can increase conversions instantly. They do this quite seamlessly by suggesting the shopper gets a mystery product for $15. That can trigger a deep discount of more than 45% on any other product of their choice. See what that does? It can make shoppers feel like they’re getting more for less. 

Beardbrand Shopify product page template

9. Pretty Litter

This one is a brand that was born from the observations of a real pet lover who wanted to make a difference in the lives of cats and their owners. Made of silica gel, Pretty Litter helps in detecting early illness in cats.

The reason we picked them to feature in this list is the way they’ve turned the whole brand website into a virtual product experience. 

Why it’s a steal 

a. The home page is the product page! Now, how many brands can claim such a feat? Granted that Pretty Litter is a subscription service and pathbreaking product rolled into one. But this is a real treat for shoppers already too overwhelmed by incessant searching and buying online. 

Pretty Litter Shopify product page template

b. Serious statistics amongst various other benefits. The brand is very clear about the message it’s sending across - we have a scientific way of making cat litter, many trust us, so you can too. And they seem to be doing this really well by including figures that’ll have shoppers consider the amount they are spending currently on cat litter. Who doesn’t want a better deal at a lesser price? Pretty convincing!

Pretty Litter Shopify product page template

c. A review section that’s bound to draw attention. It has become common for eCommerce brands to display customer reviews with star ratings. However, one look at what Pretty Litter has done will tell you that the review section can be displayed in so many effective ways. What did we like? The fact that they pulled out the most significant advantages enjoyed by customers and put them as blurbs, as well as a clear link to “see all the 20, 000 + reviews”. Impressive. 

Pretty Litter Shopify product page template

10. The Lip Bar

This one’s a modern brand that borders on the no-apology status of women’s makeup essentials - for women by women of color. Self-admittedly the brand has been developed around “maximum impact, minimum effort”, the spirit of which can be found across its products and the way they are brought to life online.

Why it’s a steal

a. Utilizes the power of VR like a boss. Right at the top where shoppers expect “add to cart” and perhaps “buy it now”, they come with “try it on”. This leads them to the live camera tool where they can try all the shades on through corresponding tint filters.

The Lip Bar Shopify product page template

What’s even better? Everyone enjoys the option of adding two tint samples to their cart for free, and the “try 2 samples for free” link takes them to a full page dedicated to the free tints.

The Lip Bar Shopify product page template

b. A great balance between text and visual. While this is ideal, you won’t find too many eCommerce websites being able to take a crack at the magic. TLB is different. Their information categories lined alongside before-after images as well as a “how to” video makes for an intensely engaging experience even if someone isn’t looking to buy. 

The Lip Bar Shopify product page template

c. Upselling but with a smart twist. And the interesting part is, it’s all in the language. While the usual phrases to upsell are “we thought you’d like” or “you might like”, TLB turns it around and states “pair with (insert product name)”. Why does this make a crucial difference? Because once the reader is engaging deeply with a product, it is quite likely they are thinking about what would make it effective as well. 

The Lip Bar Shopify product page template
Hey, this may catch your fancy: 17 Surefire ways to upsell in eCommerce & increase average order value

11. Nomatic Bundle

This is a contemporary brand started by two cousins who wanted to truly offer functional luggage to people on the move. Over the years, the brand has come to be known for its quality, functionality, and versatility.

We loved what they’ve done with their product pages from the word go. Read on to find out why. 

Why it’s a steal

a. A super quick glance at the benefits. That too when a shopper is just beginning to know the product. This is a great way to catch their attention and stir their curiosity. 

Nomatic Bundle Shopify product page template

b. Informative text with quick takeaways. Like we’ve said before, effective copywriting on product pages is truly an art. Nomatic Bundle is able to achieve something really important with their copy - what the customer needs to know at once, in a short glance. 

Nomatic Bundle Shopify product page template

c. Terrific use of social proof. In the recommendations section, they don’t say phrases like “we recommend” or “you might also like”. They use “shop our bestsellers” immediately indicating to shoppers what other shoppers approve of and have been adding to cart. Smart use of language (and social proof)!

Nomatic Bundle Shopify product page template

12. Thread

Now, this is a fashion brand that takes styling seriously and offers shoppers a peek into thousands of styles if they take the time to answer a few relevant questions. We liked them for their uncluttered, hassle-free, and engaging way of pulling in (especially) a first-time shopper, straight from the homepage.

Why it’s a steal

a. Delivery, free shipping, alternative payment, and shipping threshold information find top priority. Thread makes it as clear as it can be. What’s more, they also take extra trouble to do a “price match”.  So, if a customer is able to provide proof that another retailer is offering the same product at a lesser price, Thread in turn offers it at that price. 

Thread Shopify product page template

b. Driving the sustainability conversation forward. When the topic of sustainability is broached on a product page, you know the brand is serious about it. Thread goes on to mention the exact ways in which it supports sustainability. 

Thread Shopify product page template

c. Customer support is highlighted as a key element. While most businesses feature a live chat icon that continues with scrolling, Thread offers it as a statement. Alongside, they also feature a Trustpilot guarantee to intensify their promise. 

Thread Shopify product page template

d. Deepens the customer experience with meaningful personalization. At the first step, it becomes clear that the brand offers more personalized choices when someone explores further. A step ahead, shoppers find out that the brand wants to engage them with a quiz that will make the personalization as close to reality as possible.

Thread Shopify product page template
Hey, have you seen this? eCommerce personalization: 20 revenue generating examples

13. Ratio Coffee

A modern brand for coffee lovers that was born because there was no other brand marrying quality and convenience.

The reason we chose to feature them is because of what we’d call their what-you-see-is-what-you-get approach.

From crisp, understandable language to clean visuals, Ratio Coffee wins, even more, when it comes to its product pages. Here’s why.

Ratio Coffee Shopify product page template

Why it’s a steal

a. Deepening of engagement with the first CTA. The moment you click on “customize your ratio”, the page jumps to the next section “add to cart”. It has been gamified intelligently and the shopper feels engaged right from the start. 

Ratio Coffee Shopify product page template

b. Upselling built into an add-to-cart feature. Ratio Coffee sets an example on how a business can effectively recommend products after the customer has clicked add-to-cart. Last-minute, relevant suggestions are likely to be considered even if the shopper is in a hurry to finish the payment process and be done. 

Ratio Coffee Shopify product page template

c. Video content that brings the product to life. The video opens out into the full screen and gives you a glimpse of what it would be like to actually use the Ratio Six.

d. A thoughtful balance between text and visuals. The brand devotes whole sections to just images and then alternates them with relevant, engaging text. On the whole, a content flow that keeps the shopper wanting to engage further. 

Ratio Coffee Shopify product page template

e. A well-crafted comparison chart. Ratio Coffee makes it clear that as a brand if you have multiple products in the same category, bringing them together in a comparison chart might just be the best thing to do. Apart from courting interested shoppers, you will also be creating awareness amongst those who are just glancing through.

Ratio Coffee Shopify product page template

14. Mason Jars

Launched over 10 years ago, Mason Jars was earlier called Cuppow. Since its inception, the brand has been about sustainable living through the use of non-single-use products.

We found a number of reasons why Mason Jars' product pages work well. 

Why it’s a steal

a. They make room for quick product comparisons. That’s why they’ve introduced the “add to compare” link. 

Mason Jars Shopify product page template

b. Their description is informative and engaging. Especially because they directly state what ways the product can be used; and also because they state the number of items you’ll receive per order.
c. The shipping and refund policy is right there to be viewed. Unlike many other eCommerce websites that turn into a two or three-step process. 

Mason Jars Shopify product page template

15. Water Gallery

Water Gallery is a family-owned brand that has been creating superior customer experiences in the space decor category for over a decade now. Their eCommerce website might look simple but there are certain aspects in their product pages that they manage to get “just right”. 

Why it’s a steal

a. Introducing the most crucial information above the fold. We also like that they have clear “wishlist” and “share” buttons.

Water Gallery Shopify product page template

b. Creating reasons to buy through an instant coupon. Since the buying process isn’t as straightforward as other eCommerce websites, the brand has introduced a coupon discount that can be availed by filling up a simple form (appears upon clicking on the “click here coupon” icon).  

Water Gallery Shopify product page template

c. A helpful product description with a necessary callout. Water Gallery ensures covering the points most shoppers will have FAQs about. To ease the shopping and inquiry process further, they have created a call-out that drives attention to the product video. 

Water Gallery Shopify product page template

16. Teatox Australia

This is a wellness brand that’s been around for a little short of a decade. It has already made its mark across 40 countries and met the needs of over 50, 000 customers. We picked Teatox because their product page treatment is simple, effective, and easy enough for people to keep coming back. 

Why it’s a steal

a. Add-to-cart and pricing information that remains consistent even with scrolling. Only when the shopper has scrolled past the disclaimer, does this information get left behind. 

Teatox Shopify product page template

b. A short blurb of ingredient benefits for those skimming through. This is over and above a detailed list of ingredients with links to individual pages on benefits.

Teatox Shopify product page template

c. A clear reminder about shipping charges. So that customers know what to look for at checkout. 

Teatox Shopify product page template

17. Rhone

This is a brand that goes all out to support the shopper who is all about an active and performance-driven lifestyle. The brand’s website carries a clean, subdued feel and its product pages have multiple elements that other brands can borrow from. 

Why it’s a steal

a. Shows how to keep a product name both interesting and informative. Additionally, the product name also mentions the size and the extended descriptor offers information on what material has been used. 

b. Along with a size guide, they feature “find my fit”. This allows shoppers to enter their details so that Rhone can come up with size recommendations. 

Rhone Shopify product page template

c. A well-rounded photo gallery. Rhone has invested in getting some great photos featuring their product and how it would look on a real person.

Rhone Shopify product page template

d. A reward hook for new customers to create an account.

Rhone Shopify product page template
Hey, you’ll love this: 20 amazing (& high converting) mobile checkout examples

18. Bluboho

A fine jewelry brand that was born out of a love for nature and free-living, Bluboho looks at creating rare experiences for its customers through raw and refined jewelry. We found the paradox of minimalism and luxury in their product pages. 

Why it’s a steal

a. Fact and fiction are beautifully separated and deconstructed to offer the customer a wholesome sense of the product. That’s why they have created a story and a separate list of product specifications. 

Bluboho Shopify product page template

b. Creative language, just right for the category. Instead of “we recommend” or “you might also like”, Bluboho creatively uses language to say the same thing - “stack it with” - albeit a little differently.

Bluboho Shopify product page template

c. Makes asking questions as easy as writing reviews. The brand has figured letting people ask questions can be as helpful and meaningful for customer engagement. 

Bluboho Shopify product page template

19. Take a Shot

Take a Shot is an About You brand. About You is one of the fastest-growing eCommerce companies in Europe, dedicated to re-creating the classic shopping experience for buyers. Take a Shot product pages to showcase slick design and can be easily skimmed through without missing out on vital information. 

Why it’s a steal

a. A superbly designed above-the-fold section. With a clean balance of text and visual. The brand also manages to make use of the scarcity principle by highlighting availability.

Take a Shot Shopify product page template

b. Clear shipping and returns information with appropriate callouts. 

Take a Shot Shopify product page template

c. Smart upselling that includes both the home brand and other brands. Upon scrolling, shoppers will find an abundance of choices (on the same page!)

Take a Shot Shopify product page template

20. Silk Laundry

This is an international brand that stands at the intersection of luxury, conscious living and philanthropy. It draws inspiration from several regions across the world. It is designed to harp on a minimalistic aesthetic and that’s what we loved about it. 

Why it’s a steal

a. The most valuable info is visible with a single scroll. All on the right, fully expandable with a drop-down feature.

Silk Laundry Shopify product page template

b. A superlative image gallery. Silk Laundry proves how far images can go to create the right feel for an eCommerce brand.

Silk Laundry Shopify product page template

c. They introduce video content in the recommendations section. It appears amongst still images and offers much-needed relief to the eyes.

21. Guelaguetza

This is a brand that began as a family business all the way back in the mid-90s. In time, from being a neighborhood restaurant, the brand has transformed into a well-loved eCommerce favorite.

Why it’s a steal

a. Prioritizes sharing above the fold. The brand knows what it’s offering is rare, which makes sharing a great tool to spread the word. 

Guelaguetza Shopify product page template

b. Calls out multiple ways to pay. This can be attractive to different kinds of audiences, depending on how they prefer to pay. 

Guelaguetza Shopify product page template

c. An evocative image gallery with an intuitive zoom function. Though the brand has used limited photos, the existing ones are shot really well. What adds to them is the easy-hover zoom function. 

Guelaguetza Shopify product page template


IDRAW is a brand that makes learning fun. And this is why they create tools that will help learners get a grasp over complex subjects through their drawing journals which come with techniques and guiding principles.

We love the finesse with which the product pages have been created and how beautifully they are able to engage the distracted mind. 

Why it’s a steal

a. The product narrative shows how to engage visitors through text. It quickly offers a context so that customers feel a connection immediately. 

IDRAW Shopify product page template

b. A dynamic image gallery that keeps switching images without clicking. While you read the description on the side. What a wonderful experience! 

c. A distinct live chat window with text that helps UX, running through the middle of the page. 

IDRAW Shopify product page template

23. Rokos

Rokos is a boutique lifestyle brand brought to life by dyslexic designer Jim Rokos, who takes pride in creating pieces that celebrate the physical quality of materials.

We picked them because of their unmistakable charm and their product pages being super easy to navigate. 

Why it’s a steal

a. A simple layout makes for excellent navigation. 

b. A detailed product description with a cool behind-the-scenes narrative. 

Rokos Shopify product page template

c. Very few scrolls to reach the bottom of the page.

24. Pop Chart Lab

Here’s a brand that takes pop to another level, so that people can learn, experience and create wondrous memories. Pop Chart Lab creates cool infographic posters on a lot of different topics under the sun.

Their work stands apart in the eCommerce noise and their product pages are simple yet memorable. 

Why it’s a steal

a. Highlighted call-out for their email signup discount. This is clearly different from many other brands who bring up the same in an exit intent pop-up or right at the end of the page. 

Pop Chart Lab Shopify product page template

b. Their image gallery and selection panel are smoothly linked. Upon clicking an option, the corresponding image that shows its use gets highlighted. 

Pop Chart Lab Shopify product page template

c. Free shipping threshold is clearly stated at checkout. 

Pop Chart Lab Shopify product page template

25. Modkat

This is a brand that takes cat litter care to the next level. Developed through endless research and prototyping, Modkat’s products are meant to serve litter needs from really simple to rather complex. Their product pages are easy to skim through and engage with. 

Why it’s a steal

a. Shows what color selections are not available; highlights what has been backordered. This subtly persuades visitors preferring the blacks and grays to come back later. 

Modkat Shopify product page template

b. Excellent space utilization for the most important blocks of content to feature alongside each other. 

Modkat Shopify product page template

c. Benefit labeling through relevant text and visuals. These elaborate on the benefits visitors may have already noticed earlier on the page. 

Modkat Shopify product page template

26. Zee.Dog

Zee.Dog is a modern dog-meets-human brand, created to offer products that make the lives of dog and dog owners easier and more fulfilling. In time, the brand has extended itself to create offerings for cats and humans as well.

Why it’s a steal

a. Similar products get an upfront showcase. Right next to where they are viewing images of the main product. Clicking on the different products opens up their respective image galleries. 

Zee.Dog Shopify product page template

b. Detailed shipping information finds a place right on top of the above-the-cart button. 

Zee.Dog Shopify product page template

c. The add-to-cart action opens up an unobtrusive box. This mentions the quantity a shopper has selected. 

Zee.Dog Shopify product page template
Hey, you’ll love this: 17 Unconventional Ways To Reduce Shopping Cart Abandonment

27. Hobbe

Devised and developed by a mother who is also an entrepreneur, Hobbe makes furniture products that are centered around children and families.

Their website has a supremely clean yet rich feel, which made us consider their product page template and what’s amazing about it. 

Why it’s a steal

a. Color and price drop down that optimizes space. 

Hobbe Shopify product page template

b. Clear instructions on which stores serve which regions. (because you can’t buy from them directly!)

Hobbe Shopify product page template

c. They feature their customer reviews without going through too many scrolls. 

d. Subtle share buttons that appear between slabs of content. 

Hobbe Shopify product page template

28. La La Land

La La Land is a modern and functional brand that creates comfortable yet stylish products. Their products invariably feature messages of hope and love.

Their eCommerce website reflects the brand’s style and the product pages are crisp and memorable. 

Why it’s a steal

a. All the vital text and visuals come in a no-scroll, neat package. 

La La Land Shopify product page template

b. Features both add-to-cart and buy now CTAs to ease checkout. Also features “sold out” if a product is currently unavailable.

La La Land Shopify product page template

c. Attractive image gallery with visual details. 

La La Land Shopify product page template

29. Ivory & Deene

This is a modern brand that first came into being as a family-run business and has been around for the last two decades. Their eCommerce website presence is distinct, with good design and tastefully written text amplifying it. 

Why it’s a steal

  1. An image gallery focused on creating an experience. The gallery creates a 360-degree view of the product. 
Ivory & Deene Shopify product page template

b. A shipping estimate function that allows the shopper to quickly calculate shipping rates. 

Ivory & Deene Shopify product page template

c. The story of their origins gets a highlight at the bottom bar

Ivory & Deene Shopify product page template

d. “Rewards” prompt for all new email signups running with the scrolling.

Ivory & Deene Shopify product page template

30. Haus

Haus is what its founders call “a new type of alcohol brand”. To counter the way alcohol is consumed and experienced, Haus was born. We love their eCommerce presence because they are swanky like the category they are in while being true to their own spirit of being absolutely original. 

Why it’s a steal

a. The add-to-cart function does not disappear with scrolling. And this means just one thing - a shopper can add the item at any point of their product page exploration. So cool! 

Haus Shopify product page template

b. Copy that exudes the spirit of the product and brand. It is straightforward yet punchy, leading to trust and engagement. 

Haus Shopify product page template

c. Wonderful design language, that’s catchy for the eyes and engages all the senses.

Haus Shopify product page template

BONUS: Elements that the best Shopify product pages have in common

The best Shopify product pages have two things in common - one, they all have great conversions, and two, they have certain elements optimized to offer the user a great experience. 

1. A product name that triggers a response

Pause for a bit and think of what a product name really does. It’s one of the topmost indicators that tell a visitor if the product is what they really want.

But functionality isn’t the only prerequisite here. The product name needs to do more. It needs to offer a “feeler” into the product - the reason why many product names come with what can be called a brief descriptor within the name itself.

Check out what Nike does in the example below. The feeler is established through “dunk high” so that when you want to know further, you can head to the product description. A product descriptor also helps users find the same product across various Google results if they’re looking to compare prices or color section and buy. 

How Nike creates a unique brand recall with product name

2. Enticing product images

When you remember that buying continues to be an emotional experience for most people, product images will make more sense.

In the absence of brick-and-mortar trials, visitors try to get a thorough understanding of the product they desire to purchase. How something looks and feels, in an eCommerce scenario, can be conveyed most effectively through images.

And this is why the best Shopify product pages invariably carry well-shot images.

Here’s a quick list of must-haves in product page images that can significantly enhance customer experience:

  • They need to appear against a white or any other neutral background. 
  • They must be easily zoomable so that potential customers can look at details more closely. 
  • They need to be shot across multiple angles for a 360º view.

In the following example, we present a screenshot of the iPhone 13 product page which is as dynamic as it is engaging. The superhero is the product photography, which builds on the narrative as you scroll.

How Apple uses enticing images to promote the iPhone

3. A detailed product description

Beyond the product name doing its work to incite curiosity in the visitor, the product description exists to inform. It exists in the absence of a brick-and-mortar setup as well as a support person taking you through the features.

Ideally, a description is a detailed combination of both features and benefits, to engage the rational as well as the emotional side of visitors.

A glimpse of a Jack Wolfskin product page will tell you what a good product description looks like. It touches upon the facts and also makes space for the anticipated experience. 

How to create a detailed product description

4. Quality product videos

The average eCommerce visitor loves product videos, and it’s for two very good reasons:

  • Videos can potentially break down complex information into simpler parts.
  • The video uses sound, images as well as subtitles making them accessible for people with disabilities.
  • Even the simplest videos can bring multiple elements together to build a great narrative for the product and brand.

Along with eye-catching images, quality videos are a must to engage audiences meaningfully.

Take a leaf out of the book of TruWood Watches, a brand that engages its audiences with simple yet experience-driven unboxing videos. Their video content helps customers get a sense of the color, shape, and fit of a watch they are keen to buy. 

Catch your attention? Get more here: eCommerce product videos: 30 brand examples to learn from

5. Clear add-to-cart call-to-action (CTA) 

A clear call-to-action (CTA) ensures the shopper knows what to do next, especially if they like the product and are willing to buy it.

The most successful eCommerce brands keep it simple when it comes to their product page CTA.

From the color the words “add to cart” are set against, the position of placement, and how easily it grabs the customer’s attention - they get it all right! 

Here’s a quick look at how Bellroy manages to keep their add-to-cart CTA both simple yet striking, and yes, above the fold!

How Bellroy uses CTAs

6. Shipping information

The backbone of eCommerce shopping lies in shipping effectiveness. Whether they offer free shipping or not, one common trait that all successful product pages share is transparency.

They declare whether shipping is free, how long it will take to dispatch, customer support information for queries, and a link to the shipping policy.

Here’s a glimpse at how UK based brand Missguided declares its shipping and delivery information:

How Missguided shows its shipping information

When a shopper clicks on “delivery & returns”, they’re provided with a full-page document with terms, conditions, and applicable fees. 

How Missguided shows its shipping & delivery information

7. Returns information

In 2020, the overall retail return rate in the US was 10.6%. This clearly indicates that delivery isn’t the final stop in the sales cycle.

This is why the best eCommerce businesses have a state-of-the-art returns policy and ensure it’s linked to their product pages.

This sets the stage for necessary disclaimers and shoppers are given access to complete information. 

Like they offer ample view into their delivery methods and fees, Missguided also features a full FAQ page on returns. 

How Missguided shows its FAQs

8. Ample customer reviews

The average customer likes to know what other customers thought of the product they want to buy.

This tendency borrows from the psycho-social phenomenon “social proof”, which has people following the perceptions and decisions of other people in pursuit of what is “correct”.

This is why brands that offer customer reviews on their product pages, naturally improve the possibility of the following:

  • Increased trust
  • Improved engagement
  • Increased average basket values
  • Even fewer returns

Target features a review mix across their product pages. Additionally, they also showcase a gallery of review images as well as a panel that depicts averages across star ratings. 

How Target uses customer reviews

9. A Frequently Asked Questions (FAQ) section

Considering no two eCommerce businesses run on the same policies, shoppers usually come with a lot of questions.

And many of these questions are about the same aspects - shipping, refund, returns, order cancellation, etc.

Imagine answering the same questions again and again, for every shopper that comes along. This is the kind of time and resource wastage that a FAQ section featured on your product pages, can help you avoid.

Take the example of Kettle & Fire. They offer a FAQ link towards the end of every product page. 

How to build an FAQ section


1. How do Shopify templates work?

To enable millions of eCommerce businesses to set their product pages up within short notice, Shopify has developed a number of product page templates.

Here’s a quick glimpse of how they work:

  • A whole-store template that applies to your entire eCommerce website. This includes product pages although a whole-store template usually allows for lesser customization. 
  • A single-page template typically applies only to product pages. Single page templates are highly customizable and are developed mostly by third-party app builders. Single page templates usually come with more nuanced features than whole store templates.

2. How do you create a custom Shopify product page template?

To create a custom Shopify product page template, go to 

Online Store > Themes > Actions > Edit Code

  • Then, access the folder called “Templates” and under that, “Add a New Template”
  • They will ask you to choose an option to state what you creating a new template for under the “Create a New Template for” dropdown menu. 
  • Select “Product” and give a name to your new product page template.

If you’re using Shopify 2.0, let the template type continue to be “JSON” and for other versions see to it that it continues to be “LIQUID”

  • Now, click on “Create Template”
  • Remove all the code from this template so that it can be blank. 
  • Copy the code from under product JSON or LIQUID and paste it into the blank space under the new template. 
  • Under the new template, change “main product” to “custom product”
  • Once you click “Create”, the new template will open in the code editor. Remove all the existing default code. Instead, copy the code from under the main product .liquid or .json file into the existing blank code space.
  • Click save. 

If you want to customize this new template, follow 

Online Store > Themes > Customize. 

3. How do you create a Shopify product page template code?

When a template or theme’s default settings aren’t enough to help you make specific tweaks to your product page, you need to be able to change the code. 

To do this on Shopify, it’s ideal you know Liquid, a coding language used exclusively by Shopify. Alongside, Shopify themes also tend to feature other coding languages like HTML, CSS and Javascript

The path to edit your product page template code would be - 

Online Store > Themes > Theme actions > Edit code

While looking up the  theme files, remember to check /templates/product.liquid.

Shopify template process

This is the file for the product page and this is where you’ll be able to generate new code. 

Shopify template process

That apart, it’s helpful to go through the Shopify guide on themes that provides ample content and context for you to work on themes and related elements. 

4. How do you edit a product page on Shopify?

There are two ways to edit a product page on Shopify:

  • One, where you head to “Online Store” through your personal dashboard, select “Themes” and then select “Customize”. As a next step, go to “Product Pages” and then edit the features currently stated. 
  • Two, from “Online Store”, go to “Themes”, then to “Actions” and finally, “Edit Code”.
Want to keep reading? Check out 22 Mistakes that Harm Shopify Landing Page Conversions (Updated 2022)

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