32 Amazing Valentine’s Day Email Examples (eCommerce)

Come February, all eCommerce brands become busy bees. With Valentine's Day spending rising to 24 billion dollars in 2024, it is only expected to increase in 2025-making it all the more competitive. 

If you’re looking to up the ante when it comes to your Valentine’s Day email marketing campaign, here’s a list of 32 insanely cool emails plus 10 creative subject lines that are bang for the buck. 

High-converting Valentine's Day email examples

1. Gussi: Twist the theme for a different target audience

Valentine’s Day emails can do even better when you explore anti-themes like Galentine's & Palentine's — just like Gucci does!

Valentines Email Takeaways 

• Free shipping is a persuasive tactic with 90% of customers saying that it is the most important incentive

• Using brand color for the CTA button enables high recall and conversions

Also read: 13 Most Common Valentine’s Day Mistakes in eCommerce

2. Everist: Drive bundles with interesting ideas

Everist surely knows how to kill two birds with one stone in their Valentine's Day email template.

Opens a conversation with a clickbait line and sells its limited-time product bundle. 

Some eventful ideas makes this Valentine email stand out without sounding too transactional.

Valentines Email Takeaways 

• Highlight brand values in your marketing campaigns

• Use in-time shipping as a persuasion trigger to drive urgency

3. Withings: Pack urgency with a relatable emotion

Withings begins the conversation using urgency in its subject line ⏱ Tick tock…BOOM!  

This Valentine's Day email is enough to get the attention of the users in a packed inbox. 

Valentine Sales Email Takeaways 

• Get straight to the point—the best content is often simple, with a distinct headline

• Not everyone is in a relationship, make sure to address single people in your Valentine’s Day email campaigns

4. Onsen: Match brand voice with shopper intent

Onsen plays the best wingman by offering an alternative to flowers and chocolates, the staple gifts on Valentine’s Day. It offers robes as an alternative and solves the problem by presenting the long-term view. 

That’s a V-Day value prop done well. 

Valentine's Day Email Takeaways 

• Use a Red CTA button to drive urgency

• Offer worldwide shipping to expand your business across the globe—40% of customers are willing to pay for international shipping due to better availability

5. Saxx: Make the valentines email messaging memorable

Saxx uses the lovemaking angle to make its point. This coupled with express shipping makes it a compelling Valentine’s Day email template. 33% of last-minute shoppers look for options based on how soon they can get them. 

V-Day Emails Takeaways 

• Don’t be afraid to get raunchy if you sell intimate products — every shopper loves a good story!

• Use explicit cues to draw the attention of the customers

6. Oura: Make it compelling to buy for 2!

Oura offers a special discount in this Valentine's Day email.

When customers buy a ring, the second ring will be offered at a $50 discount making it an irresistible limited-time offer.

Valentines Email Marketing Takeaways

• Use a 60:30:10 color palette for better UX

• Use compelling product images to create impressions as 75% of online buyers decide to purchase an item based on the images 

7. Warby Parker: Weave social proof and branding together

In this Valentine's Day email example, Warby Parker finds a way to create intense brand recall by featuring the choicest customer reviews.

Valentines Email Takeaways 

• Using UGC in your emails increases the click-through rate by 78%

• A witty copy for CTA can help drive more conversions

• Gift cards are an excellent nudge to woo last-minute shoppers

8. Saloman: Use credibility nudges to reassure

Salomon addresses risk aversion with nudges such as the money-back guarantee, free delivery, quality warranty, and expert consultation. 

Trust signals such as these persuade customers to purchase. 

Valentine Emails Takeaways 

• Selling the experience instead of the product is a greater way of demonstrating value

• Offer two to three product categories for customers to choose from— avoid choice paralysis

Don't forget to read 30 Best Examples of Nudge Marketing in eCommerce

9. Fulton: Invoke a sense of nostalgia with visuals

Fulton uses a tic-tac-toe creative to highlight its insoles as a gift, a metaphor for comfort and support. 

The message is simple yet nostalgic. Give love and body wellness to people whom you love.

Valentine's Email Marketing Takeaways 

•  Include your support handle so customers can reach out in case of queries on Instagram and Twitter 

• Include affiliate links in your emails to increase conversions

10. Fitbit: Ride higher priced products with BNPL highlights

Fitbit offers Buy Now, Pay Later payment options for its Valentine’s Day offer — and this makes sense because their products are usually on the higher end.

With four interest-free payments, the financial burden is branched out. 45% of customers use BNPL to buy products that they can’t afford. 

Valentine Emails Takeaways 

• Offer a money-back guarantee to eliminate buyer’s remorse

• A limited warranty builds trust leading to brand loyalty

11. Tattly: Make your valentines emails conversational

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Tattly drives home a point in this Valentine's Day email example—You don’t always have to sell, instead, you can use your content to do the talking.

This works if you’re not looking to sound salesy. 

Valentine Email Takeaways 

• Listicle posts do well in content marketing and hence including guides and blogs work well

• Use images to supplement your storytelling

Know why your content isn't converting: 14 eCommerce content marketing mistakes (+ their fixes)

12. Bose:  Lead limited-offer sales with “emotionality”

Bose announces a limited-time offer deal for one of its Valentine’s Day email marketing campaigns. 

The price anchoring makes the price reduction more prominent. But to add to the mix is the emotionally relevant content that will supercharge buying intent.

Valentine's Email Takeaways 

• Keep the images on the left with the description on the right to ensure understandability

• Pay attention to the copy. More to hear. More to share and Tiny. Until you turn it on. are examples that grab eyeballs

Check out Limited Time Offer: 20 compelling examples + how to copy them

13. Harry: Use witty humor to stand out

Humor sells and when done right is known to build a positive brand perception. Harry’s uses the Redeem your trial as the core theme to get users to click the CTA in this Valentine's Day email example.

This is messaging that's likely to cut through clutter in most inboxes.

Valentine Email Template Takeaways 

• The headline in this email is catchy and invokes interest in the users

• The Did You Know is an interesting trivia to engage users 

14. Gillette: Highlight the theme to leverage bestsellers

Gillette absorbs the enthusiasm of Valentine’s Day which makes this email devoted entirely to the same. 

From the copy to the images, customers find reasons to pay attention to the brand's bestsellers.

Valentine's Day Email Takeaways 

• Ensure your brand color and the CTA button color are the same to ensure visual hierarchy

• Maintain uniformity when it comes to the CTA so customers don’t end up being confused 

15. SimplySoles: Reduce friction by showing a sizing guide

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Simply Soles includes a footwear sizing guide in its Valentine’s Day Marketing email campaign to  help people make buying decisions quickly.

This is ingenious because V-Day marketing often fails because shoppers get out of a channel to cross-check or compare.

Valentines Day Email Marketing Takeaways 

• Including the free shipping at the top is a persuasive nudge to drive customers to make a purchase decision

• Pink as a color is known to evoke calmness, peace, love, kindness, and femininity. This perfectly resonates with the target audience who are women 

Recommended reading: Valentine’s Day: Low-Budget Marketing Ideas for eCommerce Stores

16. Burberry: Highlight what’s “free” to increase consideration

There’s nothing more persuasive than free shipping and returns. Period 

In fact, 93% of customers feel prompted to buy if there's a free shipping option available. Interestingly, 67% of customers check the return policy before making a purchase. 

To top all that, Burberry also uses a callout for their free gift packaging.

Valentine Email Example Takeaways 

• Always mention that you offer in-store purchase and pickup options to ensure convenience

• Providing in-store and virtual appointments enables product discovery helping customers make the right choices

17. Tobi: Offer customers a chance to be featured 

Who doesn’t like flaunting their latest wardrobe addition? 

Tobi's Valentine's Day email template offers a chance for customers to get featured on their social media handles. This is an opportunity to create user-generated content and send trust signals to potential customers. 

Valentine Email Marketing Takeaways

• Use deals to incentivize app downloads. Offer a $10 off for users who download the app

• List the various product categories so customers can have options to choose from

18. Atlas Coffee Club: Make gifting the focus of the valentine email

Finding the right gift is certainly not easy in this day and age. Atlas Coffee House's Valentine's Day email makes gifting easy in exchange for a coffee subscription. 

This centrality causes shoppers to not be distracted and pay attention to the main topic.

Valentine's Email Takeaways 

• Including press mentions and testimonials shapes a positive brand perception

• By including various countries, there’s an emphasis on the experience of coffee from different corners of the world

19. Anthropologie: Feature curbside/in-store pickup options for last-minute romantics

There’s been an increase in the adoption of curbside pickup ever since the pandemic started. 50% of customers use curbside pickup because of the convenience it offers. 

When it's offered for Valentine's Day, local shoppers and last-minute shoppers get the extra reason to buy from a brand they love.

Valentine's Email Takeaways 

• Offer a free consultation to nudge customers to give it a shot

• Incentivize writing reviews—give away gift cards to lucky customers

20. RayBan: Offer the amazing combo of support & customization

Product customization allows customers the liberty to design their products. In fact, 36% of customers prefer customized products. 

For eCommerce brands, this is an opportunity to build brand loyalty and increase conversions. 

On the other hand, gift guides are ideal when a brand runs a large catalog — something that Valentine's Day shoppers hugely

Takeaways 

• Free shipping and free returns assure customers to try new products

• Include an option to shop in-store to increase your store footfall and build trust

21. Jo Malone: Offer two-day shipping & assure last-minute shoppers

Joe Malone understands that when express shipping isn’t economically feasible, offer the next best alternative—two-day shipping. 42% of customers expect two-day shipping for every eCommerce purchase they make.  

It's also a great hook to buy for V-Day shoppers who might just be a bit late into the game.

Valentine's Day Email Takeaways 

• Promo codes equal happiness— marks a 38% increase in oxytocin levels when offered one

• Free samples and gift wrapping are easy ways to woo customers

22. Monica Vader: Drive excitement with next-day free shipping

58% of customers expect free next-day delivery and Monica Vader leverages this Valentine's Day email example. Customers always look for options that arrive soon—next-day delivery is a  nudge often underutilized by brands. 

Valentine Email Takeaways 

• Fonts influence emotions and impressions and customers who receive good typography do well on cognitive tasks

• White and Black is a color scheme that goes well with any website and is simple to understand

Think free shipping doesn't work? Check out Free Shipping: Still a Conversion Driver in 2023? (+ Brands Nailing It)

23. Lululemon: Promote V-Day gifting through couple goals

Couple goals are the new rage with couples working together to maintain accountability when it comes to their health and fitness. Lululemon has picked the right chord for its Valentine’s Day email marketing campaign. 

A couple that works out together, stays together! 

Valentines Email Marketing Takeaways 

• Free shipping plus free returns assure customers to try new products

• Targeting the committed demographics is important in your marketing campaigns and should extend beyond Valentine’s Day

24. Burt’s Bees Baby: Create bundling & back-in-stock hooks for specific intent

Burt’s Bees Baby creates multiple attractive hooks in this Valentine's Day email marketing example. Whether it's bundling or back-in-stock, this email speaks to a diverse audience.

Valentine's Marketing Email Takeaways 

• Back-in-stock emails have an open rate of 65.32% as these serve as reminders for items they are eagerly waiting to buy

• Including a referral link increases conversions due to the power of word-of-mouth recommendations

Only for you: 13 product bundling examples that convert (& 10 proven ideas)

25. Adore Me: Throw in video storytelling for higher engagement

Objective-type questions always pique the interest of humans. Adore Me creates a video titled What do women really want for Valentine’s Day? to engage users. 

Including videos in your email marketing content can increase the CTR by 300%

Valentines Email Takeaways 

• Free shipping and exchanges reduce the perceived risk plus eCommerce returns fraud 

• Contests are a great way to increase user engagement

You'll love reading: 21 Proven Ways to "Prevent" eCommerce Returns (+ Smart Handling ideas)

26. Origins: Position free samples as a “treat”

Origins offers a free sample for every spend worth $15. Free samples can help encourage new product trials for new customers and boost brand awareness. Free samples can boost sales by as much as 2000%.

Valentine Email Example Takeaways 

• Including a live chat option in emails will help customers address their objections and make purchases

• Mention your brand ingredients and sustainability practices to shape a positive brand perception 

27. Bouqs Co.: Make choosing more interesting with sitewide discounts

Site-wide discounts help in clearing slow-moving inventory and increase sales. It compels first-time visitors to purchase. 

It's also another way of telling shoppers: "You have all the choice you desire — now, go discover."

Valentine Email Marketing Takeaways 

• Provide an option to opt out of emails. Valentine’s Day isn’t for everyone. It is nice to be courteous and respectful 

• Using emojis in your email subject lines can increase your open rate

28. D&G: Grab fleeting interest with limited edition products

Limited edition products convey a sense of exclusivity making customers look fashionable and cool. 

Dolce & Gabbana offers a limited edition product as part of its Valentine’s Day email campaign.

‍45% of 25-39-year-olds have bought special edition/limited edition products, a core demographic which celebrates Valentine’s Day.   

Valentine's Day Email Takeaways 

• The color palette is a critical component of an email—evokes the right emotions needed to influence customers to read the email

• A single CTA is enough to drive conversions as any more will only distract the customers

29. Moosejaw: Jazz it up with a fun V-Day quiz

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Interactive content quizzes are 2x more likely to engage visitors than static content.

Something that you can make the most of during V-Day, especially to wheel in top of the funnel buyers.

Moosejaw uses it to pique the interest helping them stand out with 88% of marketers attesting it be a differentiator. 

Valentine's Day Email Marketing Takeaways 

• Put out a clearance sale and sell your slow-moving inventory at a discount

• Offer promo codes as an incentive to spend more as online customers who use them spend 24% more than customers who don’t use them 

You might also like: 25 Secrets To Running A Successful Clearance Sale, With Examples

30. San Diego Hat: Be your shoppers’ personal stylist

Styling tips from an expert indicate credibility backed by expertise. This conveys authority, one of the principles of social proof.  Humans are wired to listen to subject matter experts in a particular field.  

San Diego Hat offers styling tips in its Valentine’s email campaigns. 

Valentine Email Example Takeaways 

• The color of the CTA button is constant which ensures visual hierarchy making it easier for customers to focus

• Including Buy Now, Pay Later options influence customers to buy things they can’t afford by branching out the amount into interest-free payments

31. The Dog Bakery: Create anticipation around early access offers

Early access to sales offers exclusivity since it provides a select few to get access to products before the general public. 

The Dog Bakery is offering early access to build a buzz in its Valentine’s email campaign. In a Shopify study, 50.8% of customers wanted early access to new products while 60.1% wanted early access to sales. 

Valentine Email Template Takeaways 

• Your emails don’t have to be fancy— a simple message with a CTA is good enough

• Using red as the color for CTA conveys urgency evoking customers to click. 

32. Perelel: Use the pre-order nudge as an add-on

Fast-selling products that are off the shelves in the blink of an eye can work their magic with pre-orders. Perelel uses a pre-order in its Valentine’s Day email. 

But what's more interesting is that they target existing subscribers through it — which is super thoughtful when you see the clear V-Day positioning.

Valentine's Email Marketing Takeaways 

• Address the problems of your target market—in this case, low interest in sex

• Including a link to FAQs in the email helps educate your customers and addresses their objections, helping them understand if the product aligns with their needs

10 Valentine's Day Email Subject Lines

1. Forgot it's Valentine's Day? ❤️

2. Get a Last Minute Gift Card for Your Valentine

3. For Our Valentine: extra 40% OFF

4. How to make them blush 😳

5. Better than chocolates

6. 💕 Swoon-worthy <brand name> Valentine's Day styles 💕

7. BE YOUR OWN VALENTINE 💘

8. ♥One for You, One for Your Valentine ❤

9. We'll Be Your Valentine 💘

10. STOP the 🔎 We Have the Best Valentine Gifts 💘

Valentine's Day Email Campaigns 101 

1. Who exactly should receive Valentine’s emails—and who shouldn’t?

When you’re asking this question to optimize Valentine’s Day emails for 2026, there are three aspects that you’ll have to chiefly focus on:

👉 Historical buying intent: The best valentine’s day sales happen across emails when businesses look beyond gifting assumptions and look into buying intent. Identifying and including customers whose buying habits relate more deeply with classic gifting behavior is a great first step. For example, who all have a tendency to look primarily at bundle SKUs repeatedly as against single product SKUs? Who all buy and then pick multi-ship addresses across their purchases?

👉 Emotional readiness: Valentines emails sent to “cold” audiences typically don’t do very well. But eComm businesses often forget to exclude those who’ve returned or asked for a refund recently or unsubscribed from their usual subscription plan. On the other hand, their valentine email may completely miss targeting those who’ve recently clicked on UGC or season-specific guides and moved into product pages from there.

👉 Real-time intent signals: While deciding who should receive Valentines day email marketing and who shouldn’t, peel your eyes on what’s happening in the moment. Unlike before, 2026 isn’t about what shoppers were doing 6 months ago. With AI blazing in, you’ll have to think who’s been visiting “limited edition” and “gift bundle” pages or for that matter, who has wishlisted giftable products in the last 14 days.

2. Which angles convert best for Valentine’s emails?

No matter what a Valentines day email template is, it has to increase buying consideration in the shopper. And this means that in 2026, you’ll have to work with messaging angles that are specific to the day but also inclusive. 

💖 Include those who’re not in a relationship: By this we actually mean that don’t reserve the same messaging for all customer segments. By dint of popular culture, those who’re into less mush (be it Galentine’s or Palentine’s) can also be targeted rather effectively. 

💖 Set Valentines Day as a theme for your own SKUs: This is really the perfect way to position products that are complimentary or to build bundles with the theme of “getting the ideal companions together”. It’s witty and can make even the most jaded shopper sit up & consider!

💖 Tie the essence of the day into your brand messaging: This is especially suitable as a Valentines day sales hook for health, wellness and nutrition brands. From seeing it as a day that only lovers celebrate, interested shoppers can also see why “they need to take care of their heart” or “what kind of supplements their body will love” (and push a quiz out with the latter!)

💖 Announce a giveaway & tie it with referrals: In other words, get shoppers to engage through your Valentine’s day email marketing. This is a viral angle that you can leverage both through segments that have previously tried your brand and those that have been showing interest but yet to try.

3. What does a high-performing Valentine’s Day email look like?

Valentines day email marketing can potentially fail if you don’t follow what the best performing emails have in common as far as optimizations go. Here are the 5 most critical elements in 2026. 

👉 A subject line that jumps out: “The Perfect Gift for Her” is passe. In 2026, valentines emails will be opened only as long as they solve a very specific problem — and the valentine’s day subject line has to take care of that. “Here’s a gift she’ll actually love” has much higher chances of being opened and read. 

👉 Segmenting that takes care of messaging & pricing: 2026 valentines email marketing will succeed only if you pay attention to single buyers as much. So, self-love and self-gifting as messaging along with prices that make sense to such buyers will make your valentine’s emails perform better.

👉 Additional material that grows awareness & improves buying choices: The valentine’s emails we have tested for content all show one common theme — subscribers love value-add content whether or not your personalization game is top-notch. But if the latter is amazing, these educational resources just help shoppers sharpen their buying choices. 

👉 Clear shipping & delivery info: Cut-off dates are specifically important for Valentine’s shoppers to feel reassured, so including copy that clearly says “Order by <date> to receive by Feb. 14th” is non-negotiable if you want higher conversions.

👉 A CTA that’s optimized to the occasion: Yes, we’re still fans of the single-CTA valentines email, because choice overload is a no-no. Consider thematic, interest-driven CTAs like “shop the designer sale” and “get a free gift of your choice” that target specific buying intent.

3. What should we do post-Valentine’s with email?

The most converting eCommerce brands don’t let Valentine’s Day sales die out with just-in-time emails. 

They keep the momentum going with how they position messaging and recommendations even after. 

Here’s what you can do:

👉 Create demand for the “leftovers”: However, as far as a Valentines day email template goes, your positioning has to be spot on. Reframing “leftover” or “clearance” as “Didn’t get what you wanted?” or “Still thinking about that gift of love for yourself?” can be rather interesting. 

👉 Pivot to the next “event” soon after: By this, we don’t mean jump on to the wagon as soon as tomorrow, but plug into the mood & mindset of your shoppers in general. For example, in real-time, brands that continue to do great at post-Valentine’s sales are the ones that leverage “spring refresh” or “upcoming spring edit” creating anticipation. 

👉 Find ways to drive second purchases following V-Day: Lead with a reassurance whether you’re recommending a complimentary product in the follow-up email or announcing a discount on a bundle featuring the product they bought earlier. This works especially well for refills and is effective for consumables & products that can be classified as “necessary”. 

Transform Email Marketing Into A Revenue Machine

Most eCommerce store owners don’t see email as a serious revenue stream.

Ask them about the importance of email marketing, and you'll hear: “we don’t really have a major strategy,” “we mostly use generic templates,” or “we just send emails to people on our list.”

BUT AT THE SAME TIME:

There are stores out there that drive 30%+ of their revenue from email marketing.

Engage can help you do the same - Book a free demo.

We’ll show you:

• workflows we can create for your store,
• proven ways to drive 30% or more $$ from email alone, and
• successful templates and strategies from your industry (and others).