25 Email Marketing Tips to Increase Sales (+ Amazing Examples)

Wondering how to increase sales through email marketing?

Here’s what you should focus on—reaching people who are most likely to convert first. 

Here’s why:

• Those who have bought a product from you may repurchase the same product within some time
• Meanwhile, new customers may be looking for the right triggers (but aren’t finding one)

Let’s go!

25 Email Marketing Strategies to Increase Sales

1. Create custom email marketing workflows 

2. Make sure every email has ONE goal

3. Send engaging *replenishment* emails

4. Incentivize feedback to increase email marketing sales

5. Take a break from selling

6. Offer early access to new arrivals

7. Make loyalty a part of email marketing strategies

8. Pitch discounts, but segment them

9. Resend the email to non-openers – within a week

10. Recommend with a twist

11. Avoid spam words

12. Feature relevant coupons in email marketing campaigns

13. Collect email marketing preferences - explicitly

14. A/B test to make the most of email marketing sales

15. Focus on psychographics as much

16. Gamify - but intelligently

17. Offer appreciation to your email list

18. Make *cross-selling* emails super compelling

19. Focus on mobile view

20. Keep them interested with *coming soon* emails

21. Let your email copy be the ultimate sales pitch 

22. Get “social”

23. Extend powerful welcomes

24. Exclude *select* subscribers

25. Practice better UX to improve email marketing

1. Create custom email marketing workflows

eCommerce brands can drive 30 - 40% of their revenue from customized emails.

Since existing customers already expect promotional emails, custom workflows can be a huge value-add to your campaigns. 

Caveat: Beware of creating too many minute segments because this can lead to irrelevant messaging despite the best intentions. 

🚀 Convertcart Email Marketing Pro Tips:

✅ Look into typically under-served opportunities like alerts on wishlisted products, low stock and back-in-stock  items

✅ Leverage gifting emails beyond gifting options for special days such as ‘Mother’s Day - talk about the ease of returns, range of gift cards and even special gift packaging

Further Reading: 24 Amazing Drip Email Campaign Examples That Actually Drive Sales

2. Make sure every email has ONE goal

Subscribers won’t know what to do next if your email copy offers a discount as well as a reward in exchange for a review.

See how Rudy’s Barbershop gets more sales by avoiding choice paralysis (inability to decide due to a plethora of choices):

🚀 Convertcart Pro Email Marketing Strategies:

✅ Avoid conflicting goals like cross-selling in abandoned cart emails - if you do, recommend products only by subscriber history 

✅ Use the hello bar in the email to offer subtle nudges - just as Rudy does with “your cart is about to expire and so is your chance to enjoy free shipping"

3. Send engaging *replenishment* emails 

Product replenishment emails enjoy 53.6% click-to-open rates, the highest in eCommerce email marketing strategies. 

You need to get the timing right to increase sales. So, send replenishment emails:

• a week before
• a day before, and
• on the day of the last purchase

See how Chewy boosts sales through product replenishment emails:

🚀 Convertcart Email Marketing Tips to Increase Sales:

✅ Share a populated cart to check out faster (but make it editable) - and right below some relevant add-ons to improve the average order value

✅ Highlight a special “email only” price - this is something that repeat shoppers love, and is also great reason for more of them not to unsubscribe

Further Reading: Writing Replenishment Emails That Convert

4. Incentivize feedback to increase email marketing sales

When you’re considering eCommerce email marketing to increase sales, customer feedback is crucial.  

It's a great way to get valuable insights and convey the impression that your brand is interested in its customers’ opinions. 

See how you can reward your customers for feedback and boost sales:

🚀 Convertcart eCommerce Email Marketing Strategies:

✅ Resend the same email, but change the subject line (“you deserve to be heard 👂 – this email’s waiting for your 👀”)

✅ Ensure the feedback questions are contained within the email body - customers hate it when they have to click the email CTA to not submit the form but to go on to yet another page to answer questions!

Further Reading: eCommerce Referral Email: 10 Examples That Really Work

5. Take a break from selling

More than 306 billion emails are sent and received each day.

This means that many customers receive promotional emails from multiple brands. 

While they generally work, the possibility is high that they might get lost in the inbox or even get tagged as spam.  

See how you can send emails that are not just about boosting sales but appreciating a customer’s purchase:

🚀 Convertcart Email Marketing Conversion Strategies:

✅ Trigger guides based on browsing & buying behavior - but don’t target the same day they’ve bought or browsed, a gap of 2 to 3 days helps

✅ Repurpose some of your top-performing blog content, and target through eCommerce email marketing based on segmentation (for example, for inactive subscribers, social-proof led content or content focusing on brand revamps may be more interesting versus which collection has just launched)

6. Offer early access to new arrivals 

While product launches tend to refresh a brand’s rep, about 95% of new products fail to meet sales goals.

A strong pre-launch email strategy will help you boost sales from your existing customer email list. 

Offering early access to new arrivals will help to promote the product and make the most of your captive audience’s attention. 

🚀 Convertcart Pro Email Marketing Strategies:

✅ Combine your coming soon page with a Pre Order CTA - the only condition for success is that you declare a “special offer”

✅ Trigger reminders on the day before the end of the sale and two hours before it ends (this helps increase urgency) 

Further Reading: 13 Triggered Email Examples That Actually Drive Conversions

7. Make loyalty a part of email marketing strategies

Loyalty programs can help to drive steady revenue from repeat business.

The effect amplifies when you naturally male loyalty a part of your eCommerce email marketing, even looking at flows from that lens. 

See how Native makes loyalty a targeted yet fun experience:

🚀 Convertcart Email Marketing Tips to Increase Sales:

✅ Tie mystery & surprise emails to improve loyalty through email marketing - come up with a campaign where there’s a new deal everyday (for X days), making it more engaging for subscribers to open

✅ Send them “Insider Tips” to help max out on loyalty benefits - this email marketing tactic can also help you nudge them towards purchases from time to time

Further Reading: 10 Questions to Ask When Hiring An eCommerce Email Marketing Agency

8. Pitch discounts, but segment them

Many eCommerce brands we’ve audited set a blanket discount for all of their email segments. 

However, inactive and active customers behave differently - and even within these larger segments, thee are actually sub-segments that a closer data audit can reveal. 

Check how Madewell does it:

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🚀 Convertcart Email Marketing Pro Tips to Increase Sales:

✅ Offer tiered discounts to a shopper who used to be a high spender—for example, “$10 off when you spend over $50”, “$30 off when you spend over $100”

✅ Use smaller discounts on high customer lifetime value customers - making it easier to preserve your profit margins

9. Resend the email to non-openers – within a week

If you send the same email twice or more in just 24 hours, then shoppers will consider it rude and spammy.

So do it within a week - because this also allows subscribers to go about their own lives and then revisit communication from you if they feel like.

🚀 Convertcart eCommerce Email Marketing Strategies:

✅ Send the “resend” at a completely different time of day and week - this allows for a higher possibility to get people to engage who otherwise may not have

✅ Reserve this eCommerce email marketing strategy for the most important emails - this includes launch campaigns, limited time offers or content on brand / anniversary sales 

10. Recommend with a twist 

Smart recommendations are a great email personalization strategy. 

See how you can send product recommendation emails even if the product is not in stock and increase sales:

Here's yet another example of personalized email marketing:

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🚀 Convertcart Email Marketing Tips for Smart Recommendations:

✅ Create role / persona based bundles and promote them - over email, this can be a great tactic because subscribers aren’t in a rush to see what else is there in the store (unlike a website experience)

✅ Recommend something similar to what they’ve browsed, but better - explicitly mention that you’ve rounded up better deals or recommending products with more *glowing* reviews

11. Avoid spam words

Since early 2024, Gmail and Yahoo have made it necessary for spam rates to be below 0.3%. 

Added to that, it’s easy for eCommerce emails to land in spam traps (especially those that involve email lists, which haven’t been built in an organic way).

For starters, avoid using these spam-like words and phrases in your subject lines:

❌ Free

❌ Money

❌ No catch

❌ Take action now

❌ Claim

❌ Offer

❌ Incredible deal

❌ Shopping spree

❌ Urgent

❌ Winner

❌ Risk-free

❌ Call now

❌ Instant

❌ Click here

❌ This isn’t spam

❌ Please read

❌ You’ve won

❌ Giveaway

❌ Guarantee

🚀 Convertcart Pro Tips for Email Marketing:

✅ Start using double opt-in for gated content - this ensures the right email ID is linked to the right person entering your list (and not fake or mistyped IDs)

✅ Double check sender name for recognizability - the best brands fix the brand name as the sender identity, and sometimes use a “<person’s name> from <brand name>” format

Further Reading: Email Security Best Practices For eCommerce Stores (For 2025)

12. Feature relevant coupons in email marketing campaigns

Email coupons are a great way to cut through random marketing noise - and offer shoppers a precise way to find a great deal. 

The only caveat in this email marketing strategy is that the coupon needs to be super relevant to the desires and preferences of an audience segment. 

🚀 Convertcart Email Marketing Pro Tips to Increase Sales:

✅ Tie coupon-sending to *critical* behavior only - for example, trigger a coupon email when there’s cart abandonment or repeatedly clicking product recommendations but not adding to cart

✅ Tailor coupon amounts based on average order value - you can also give this a tiered twist to encourage higher cart values

13. Collect email marketing preferences - explicitly

eCommerce email marketing efforts reap better results when businesses only reach out to those who’ve expressed interest in receiving emails. 

This bunch contributes the most to higher engagement and higher conversions. 

So, sending emails mimicking an email preference center can in fact be very valuable:

🚀 Convertcart Email Marketing Strategies to Increase Sales:

✅ Incentivize the double opt-in process - send a welcome discount, value-add content or a free shipping coupon while you’re asking them to verify their email address

✅ Segment based on which page shoppers signed up from - this is because each page belongs to a different part of the customer journey and hence, carries a different intent

14. A/B test to make the most of email marketing sales

Make it a habit to routinely check whether your segmented email campaigns are reaching the right people.

And test one variable at a time to ensure your results don’t return confusing insights. 

🚀 Convertcart Email Marketing Tips for A/B Testing:

✅ Segment your audience before testing - because what you’ll have to test to improve results from new customers would most likely differ a lot from what you’ll have to test with returning customers, for example

✅ Don’t just test subject lines - test critical elements across the funnel so that you get a view into other metrics like click-through rates, revenue per email and conversion rate (and not just open rate)

Further Reading: 14 A/B Testing Ideas For eCommerce Emails

15. Focus on psychographics as well

Most eCommerce brands send specifically targeted email campaigns based on segmented characteristics, like profile data, behavior, location, etc. - in other words, demographics.

But, they forget to update their email list based on psychographic information like personality, lifestyle, occupation, habits, beliefs, and interests.

Check how Carre d'artistes does it with their eCommerce email marketing:

🚀 Convertcart Email Marketing Conversion Strategies:

✅ Put the spotlight on shopping motivation - you can figure this out by checking how shoppers interact and engage with content & action points, based on how they’re browsing, what they’re exploring more, etc.

✅ Put more focus on values & beliefs - this essentially takes care of the emotional connection shoppers experience before they buy from a category, make a repeat purchase or even refer a friend

Further Reading: 46 easy-to-copy confirmation email templates (eCommerce)

16. Gamify - but intelligently

Add that to a smart subject line, and you have email content that can make even the most unresponsive subscribers sit up and take notice. 

Here’s an example from Boden that dynamically picks up categories the shopper has expressed in, and shows them in this gamified email:

🚀 Convertcart Sales Email Tips to Increase Sales:

✅ Keep the rules so easy even a 5 year old understands - best to stick to the straightforward “do this to get that” logic, avoiding multi steps in between

✅ Incorporate visual progress bars - especially if the “game” is to have them reach different milestones across different emails

17. Offer appreciation to your email list

No selling, no discounts. 

Once in a while, just check in with your email marketing subscribers. 

Say thanks, offer a compliment, or just ask how they are doing.   

🚀 Convertcart Email Marketing Strategies to Increase Sales:

✅ Drive value into their lives - yes, even beyond content to help their purchases, offer tips, sneak-peeks and insider info through gated content, sessions with experts etc.

✅ Incentivize milestones - even if they haven’t bought from you for a while, use the 1-year, 2-year etc, marks to declare discounts or re-engage them 

18. Make *cross-selling* emails super compelling

Once a customer has made a purchase or doesn’t respond to cart recovery efforts, it doesn’t need to end there. 

Create cross-selling emails which prompt shoppers to return to the store and make a purchase. 

🚀 Convertcart Email Marketing Conversion Strategies:

✅ Ride on social proof - something like “10000+ shoppers admit this collection has changed their lives” can be engaging even for someone who didn’t have the intent to buy

✅ Make way for cheaper add-ons - beyond the main cross-sell recommendations because many non high-intent shoppers the email may be going to, could be price-conscious

Further Reading: Email Marketing Audit – 74 Point Checklist for eCommerce Stores

19. Focus on mobile view 

A report shows that 46% of all email opens now occur on mobile.

In fact, mobile email views can be almost 3 times higher than desktop views in certain situations. 

🚀 Convertcart Email Marketing Pro Tips:

✅ Use  single column layout - this helps shoppers leverage the sole action of scrolling to navigate (and not put more effort in actions like dragging)

✅ Reduce copy to the bare minimum - even if it’s a descriptor restrict it to a line and say within 7 words if possible

20. Keep them interested with *coming soon* emails

An effective product launch email can:

• establish your brand more firmly in your audience’s minds
• create curiosity that otherwise might seem too salesy and not context-driven
• help you augment the way you plan to continue communicating with your audience

See how Huda Beauty does it:

🚀 Convertcart Pro Email Marketing Strategies:

✅ Tell a good story - this is the basis of shoppers looking forward to the event even if you’re trying other scientific strategies like urgency and dynamic pricing

✅ Make it visually enticing - this is especially true if you want to use the approach of less words and more imagination

Further Reading: Using Videos In Emails – 19 Brilliant Examples From eCommerce Brands

21. Let your email copy be the ultimate sales pitch

When it comes to eCommerce email marketing tips, most businesses play around with copywriting. 

But in our audits, we typically find out, it’s not effective enough. 

And the reasons are many: the copy is generic or not conversational enough or crammed with way too much detail.

See how Tuft & Needle creates an unforgettable narrative in their eCommerce email marketing to make a difference:

🚀 Convertcart Email Marketing Tips to Increase Sales:

✅ Address recipients personally - and also make the copy include their tastes and preferences 

✅ Talk about pain points - this is how your email marketing copy will be able to justify the benefits without a doubt

Further Reading: Email Marketing Copywriting: 20 Game-Changing Tips for eCommerce Stores

22. Get “social”

By social we mean conversational where actually connecting with your subscribers, gets them to act.

The goal should not be ‘talking to’ but ‘talking with’ subscribers. Here’s how Hammitt does it:

🚀 Convertcart Email Marketing Pro Tips to Increase Sales:

✅ Let subscribers know that they can reply to your emails

✅ Work with internal teams on omnichannel—provide codes on socials that can be cashed in via email as well

23. Extend powerful welcomes

Welcome emails can become powerful conversion drivers if they’re primed right. 

Here’s a perfect example:

🚀 Convertcart Pro Email Marketing Strategies:

✅ Increase trust with social proof to make your case and loop in your loyalty program

✅ Throw in key information about your brand - welcome emails get first-time visitors to see why your brand is worth engaging with, in the long term

24. Exclude *select* subscribers

Sending irrelevant emails to subscribers is a great way to decrease your deliverability (which affects your sales as well).

🚀 Convertcart Email Marketing Pro Tips to Increase Sales:

Here are the sections of subscribers you need to exclude:

❌ people who’ve just made returns in a certain period (they may require a more tailored approach)

❌ incomplete signups (profiles without names may require a separate flow)

❌ people who’ve purchased in the last 72 hours (launch a post-purchase email flow)

Further Reading: 13 Proven Ways to Reduce Email Unsubscribe Rate (eCommerce)

25. Practice better UX to improve email marketing

About 3 out of 5 shoppers check their emails on mobile (while doing something else). 

This is why UX on emails is important when it comes to increasing sales Here’s a perfect example of an email that hits 10/10 on accessibility and UX:

🚀 Convertcart Email Marketing UX Tips:

✅ Use colors wisely to reduce the cognitive load and create shorter conversion paths

✅ Load up your alt text to include the offer (this helps prepare for image blocking)— here is an example:

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People Also Ask - Sales email campaigns

1. Does email marketing increase sales?

“Many marketing influencers will say ‘email is dead’. But email consistently proves to be one of the biggest sources of traffic for an eCommerce store. If you get enough of those subscribers to your website, you have more chances of conversion.” - Ryan Day, Email Marketing Strategist, Convertcart

You might think that in this day of social media, email marketing doesn’t work.

But the statistics say otherwise.

Revenue through email marketing is projected to reach 17.9 billion by 2027.

Furthermore, eCommerce email marketing provides more opportunities to connect and engage with customers at a lower cost than social media advertising.

2. Which email marketing strategies give the best ROI?

While there are hosts of email marketing tactics, at Convertcart we recommend the following 5 as a foundational way to improve ROI:

👉 Personalized messaging & content: Email marketing that’s able to track every shopper for their unique habits, preferences and behavior earns audience respect in the long run, leading to high conversions.

👉 Emails that are mobile-friendly: From descriptive pre-header text to CTAs that are within the thumb zone, mobile-friendly emails take already-good eCommerce emails a notch higher.

👉 Getting the “send time” right: This involves being plugged into shopper motivation and what times they’re most likely to not just check their emails but also engage with them. 

👉 Efficient cart recovery across the funnel: Across segments, if you can craft cart recovery emails that resolve objections across multi-touchpoints, your email ROI will naturally improve.

👉 A squeaky clean email list: And last but not the least, a frequently updated & cleaned email list ensures you’re sending impactful communication to those who’re really interested and ready to buy.

3. How to build a winning ecommerce email marketing strategy?

To build an eCommerce email marketing strategy that sustains current customers and wins new ones, you’ll essentially have to focus on:

👉 Creating a “sticky” welcome: The welcome series of emails can really decide your destiny with a subscriber and how long they’d want to engage with & buy through your emails. 

👉 Sending only targeted promotional emails: Anything over 3 promotional emails in a week can be a real turn-off for subscribers, and worse if you don’t keep track of real-time behaviors to personalize accordingly week over week.

👉 Designing smart email-only discounts: Ensure you target critical segments to make the most of these, and not eat into profit margins - key segments to consider include loyal repeat customers, cart abandoners, inactive shoppers and high-intent browsers.

👉 Incentivizing loyalty for purchases: It’s not just about promoting your loyalty program - it’s also about rewarding customers for milestone purchases, moving up a loyalty tier and referring X times to friends abd family over a year!

👉 Starting an email preference center: This will help you avoid irrelevant emails from the get-go, whether you feature the preference center as a pop-up or have the preferences in-line within the footer where you receive email sign-ups. 

4. What is a good way to measure the performance of email marketing campaigns?

Here are some metrics to track the success of your email marketing campaigns:

• Conversion rate optimization
• Open rate
• Click-through rate
• Unsubscribe rate
• Bounce rate
• List growth rate
• Point and click
• Return on investment
• Click through rate (ctr)
• Revenue per subscriber
• Overall ROI
• Deliverability rate
• Email open rate
• Revenue per email
• Email bounce rate
• Conversion marketing
• Email sharing rate
• Spam rate
• Email list growth rate
• Revenue per email 
• Revenue per subscriber 
• Total open rate
• Email delivery rate
• Subscriber lifetime value 

Boost Your Sales Email Campaign With Customized Strategies 

Most eCommerce store owners don’t see email as a serious revenue stream.

Ask them about the importance of email marketing, and you'll hear: 

“We don’t really have a major strategy,” 

“We mostly use generic templates,” or 

“We just send emails to people on our list.”

BUT AT THE SAME TIME: 

There are stores out there that drive 30%+ of their revenue from email marketing. 

Engage can help you do the same - Book a free demo.

We’ll show you:

• workflows we can create for your store,
• proven ways to drive 30% or more $$ from email alone, and 
• successful templates and strategies from your industry (and others).