6 eCommerce Conversion Rate Case Studies from the US

There’s always something to learn from other eCommerce brands.  

That’s why we constantly talk to them and see what’s working and what’s not working. 

Furthermore, every time we talk to potential and even onboarded clients, they love to know how a certain optimization has performed previously. 

And that’s why we collected our best case studies to offer some valuable insights. See the challenges faced by online stores and understand how we solve them. 

If you’re facing the same problems, you can also test these optimizations. 

Shall we get started?  

6 eCommerce case studies you can learn from 

1. Newair drives more conversions with just 3 prompts 

2. Hardwood Lumber wins 3.7X revenue per visitor with smart recommendations 

3. Apliiq uses a *tiny* psychological nudge that actually works   

4. GetFPV turns passive blog visitors into actual buyers  

5. Squatty Potty decreases scrolling fatigue to get 6.13% ROI

6. FlashRouters grows its business by assuring hesitant shoppers     

1. Newair drives more conversions with just 3 prompts 

The Problem

Newair has an extensive catalog. A common misconception is that more products usually lead to more conversions. However, customers end up seeing only a third of the products. 

This means slow-moving inventory that sits on the shelves for long periods. It eventually leads to an increase in warehousing or storage costs, compounding the loss which can be more even if the product finally sells.       

The Solution 

After a thorough site audit, the ConvertCart team optimized the homepage for product discovery.

We implemented 3 strategies: 

• A search bar prompt that recommends different types of products customers can search for. For example, the search bar prompts ‘portable heater’ and customers can specify their search term.  
• Blinking effect on the header to highlight a category. For example, we added it to the ‘stone brewing’ tag so a customer’s eye instantly goes to the category.
• A pop-up with real-time customer shopping updates. On Newair, shoppers can click on the pop-up and go to the product page with ease.       

The Result 

Further Reading: eCommerce Search Results Page: 15 Conversion Principles for Reducing Drop-offs

2. Hardwood Lumber wins 3.7X revenue per visitor with smart recommendations 

The Problem

While recommending products is often algorithm-based, eCommerce brands can experience recommendations fatigue. 

Sometimes, customers might have looked at products but don’t want to buy anymore. However, the system might recommend it again and again without context. This can just end up frustrating shoppers who are looking for better recommendations.      

The Solution 

The ConvertCart team audited Hardwood Lumber’s website and optimized product recommendations from homepages to product pages. 

Let’s get into it:  

• Adding visuals to the category drop-down menu that shows exactly what each product looks like. 
• Show different types of product parameters on top of the product page so that it’s easier to filter and view.        
• A non-intrusive “recently viewed” scroll button that expands to a summarized vertical strip to show the recently viewed products so customers are not bombarded with product recommendations. 

The Result

Further Reading: 22 product page mistakes that drive customers away

3. Apliiq uses a *tiny* psychological nudge that actually works   

The Problem

Apliiq already had a compelling bulk discount matrix across designs, based on the simple principle: buy more, save more!

However, many shoppers did not stop to see the matrix while checking out and missed out on purchasing more to avail of a discount.

The Solution 

ConvertCart highlighted the additional quantity to be purchased — and the corresponding savings, and shoppers started taking notice.

The Result

Further Reading:  17 Proven Ways to Boost Average Order Value (+ Examples)

4. GetFPV turns passive blog visitors into actual buyers  

The Problem

ConvertCart’s audit found that 18-20% of total traffic visits the blog page on an ongoing basis. 

But they were losing out on the opportunity to turn them into sales.

The Solution 

The central idea was to showcase a vertical slide-in on blog pages of new products launched on an ongoing basis (across all devices). ConvertCart ran this campaign on the GetFPV website for 30 days and targeted a segment of 30k+ users for the same.

The Result

Further Reading: 17 *underrated* conversion rate optimization ideas for eCommerce

5. Squatty Potty decreases scrolling fatigue to get 6.13% ROI

The Problem

An audit on the Squatty Potty website found amongst other things, that the placement of product use pictures was positioned in a way that increased scrolling and created friction in user experience. 

The Solution 

Sometimes, the solution can be obvious. However, don’t discount it.

We added a responsive carousel slider with multiple product images—including accompanying thumbnails—to enhance the shopper’s buying experience. 

Additionally, we added an upsell nudge by showcasing best-selling accessories that visitors could buy along with the flagship products.

The Result

Further Reading: eCommerce visual search: 9 smart optimization tips (+ 4 tools to use)

6. FlashRouters grows its business by assuring hesitant shoppers     

The Problem

High-ticket items like what FlashRouters sells are one-time purchases. It means potential shoppers are hesitant to buy without being sure they are making the right decision.  

The Solution 

We added a FAQ section in a tabular format in which shoppers can navigate and get information right on the product page instead of going to a whole other webpage.    

They have also added a warranty emblem as a trust symbol and a customer service program with purchases that include 24-hour support, quick response time, and 1-on-1 support session to help customers get the best out of the product’s services. 

The Result

Further Reading: 16 elements all high-performing product pages have in common 

In conclusion 

These are the most essential takeaways from the eCommerce brands we have worked with.  

No matter what kind of products you’re selling, there are valuable insights in the points above that can be implemented on your online store to improve conversions and grow revenue.

If you’re looking to improve conversions with insights, then get a detailed audit from ConvertCart.