Thereâs always something to learn from other eCommerce brands. Â
Thatâs why we constantly talk to them and see whatâs working and whatâs not working.Â
Furthermore, every time we talk to potential and even onboarded clients, they love to know how a certain optimization has performed previously.Â
And thatâs why we collected our best case studies to offer some valuable insights. See the challenges faced by online stores and understand how we solve them.Â
If youâre facing the same problems, you can also test these optimizations.Â
Shall we get started? Â
6 eCommerce case studies you can learn fromÂ
1. Newair drives more conversions with just 3 promptsÂ
2. Hardwood Lumber wins 3.7X revenue per visitor with smart recommendationsÂ
3. Apliiq uses a *tiny* psychological nudge that actually works  Â
4. GetFPV turns passive blog visitors into actual buyers Â
5. Squatty Potty decreases scrolling fatigue to get 6.13% ROI
6. FlashRouters grows its business by assuring hesitant shoppers    Â
1. Newair drives more conversions with just 3 promptsÂ
The Problem
Newair has an extensive catalog. A common misconception is that more products usually lead to more conversions. However, customers end up seeing only a third of the products.Â
This means slow-moving inventory that sits on the shelves for long periods. It eventually leads to an increase in warehousing or storage costs, compounding the loss which can be more even if the product finally sells.      Â
The SolutionÂ
After a thorough site audit, the ConvertCart team optimized the homepage for product discovery.
We implemented 3 strategies:Â
- A search bar prompt that recommends different types of products customers can search for. For example, the search bar prompts âportable heaterâ and customers can specify their search term. Â
- Blinking effect on the header to highlight a category. For example, we added it to the âstone brewingâ tag so a customerâs eye instantly goes to the category.
- A pop-up with real-time customer shopping updates. On Newair, shoppers can click on the pop-up and go to the product page with ease.      Â
The ResultÂ
Further Reading: eCommerce Search Results Page: 15 Conversion Principles for Reducing Drop-offs
2. Hardwood Lumber wins 3.7X revenue per visitor with smart recommendationsÂ
The Problem
While recommending products is often algorithm-based, eCommerce brands can experience recommendations fatigue.Â
Sometimes, customers might have looked at products but donât want to buy anymore. However, the system might recommend it again and again without context. This can just end up frustrating shoppers who are looking for better recommendations. Â
Read further: 13 Guaranteed Ways To Boost Revenue per Visitor (eCommerce) Â
The SolutionÂ
The ConvertCart team audited Hardwood Lumberâs website and optimized product recommendations from homepages to product pages.Â
Letâs get into it:Â Â
- Adding visuals to the category drop-down menu that shows exactly what each product looks like.Â
- Show different types of product parameters on top of the product page so that itâs easier to filter and view.       Â
- A non-intrusive ârecently viewedâ scroll button that expands to a summarized vertical strip to show the recently viewed products so customers are not bombarded with product recommendations.Â
The Result
Further Reading: 22 product page mistakes that drive customers away
3. Apliiq uses a *tiny* psychological nudge that actually works  Â
The Problem
Apliiq already had a compelling bulk discount matrix across designs, based on the simple principle: buy more, save more!
However, many shoppers did not stop to see the matrix while checking out and missed out on purchasing more to avail of a discount.
The SolutionÂ
ConvertCart highlighted the additional quantity to be purchased â and the corresponding savings, and shoppers started taking notice.
The Result
Further Reading:Â 17 Proven Ways to Boost Average Order Value (+ Examples)
4. GetFPV turns passive blog visitors into actual buyers Â
The Problem
ConvertCartâs audit found that 18-20% of total traffic visits the blog page on an ongoing basis.Â
But they were losing out on the opportunity to turn them into sales.
The SolutionÂ
The central idea was to showcase a vertical slide-in on blog pages of new products launched on an ongoing basis (across all devices). ConvertCart ran this campaign on the GetFPV website for 30 days and targeted a segment of 30k+ users for the same.
The Result
Further Reading:Â 17 *underrated* conversion rate optimization ideas for eCommerce
5. Squatty Potty decreases scrolling fatigue to get 6.13% ROI
The Problem
An audit on the Squatty Potty website found amongst other things, that the placement of product use pictures was positioned in a way that increased scrolling and created friction in user experience.Â
The SolutionÂ
Sometimes, the solution can be obvious. However, donât discount it.
We added a responsive carousel slider with multiple product imagesâincluding accompanying thumbnailsâto enhance the shopperâs buying experience.Â
Additionally, we added an upsell nudge by showcasing best-selling accessories that visitors could buy along with the flagship products.
The Result
Further Reading:Â eCommerce visual search: 9 smart optimization tips (+ 4 tools to use)
6. FlashRouters grows its business by assuring hesitant shoppers    Â
The Problem
High-ticket items like what FlashRouters sells are one-time purchases. It means potential shoppers are hesitant to buy without being sure they are making the right decision. Â
The SolutionÂ
We added a FAQ section in a tabular format in which shoppers can navigate and get information right on the product page instead of going to a whole other webpage.   Â
They have also added a warranty emblem as a trust symbol and a customer service program with purchases that include 24-hour support, quick response time, and 1-on-1 support session to help customers get the best out of the productâs services.Â
The Result
Further Reading:Â 16 elements all high-performing product pages have in commonÂ
In conclusionÂ
These are the most essential takeaways from the eCommerce brands we have worked with. Â
No matter what kind of products youâre selling, there are valuable insights in the points above that can be implemented on your online store to improve conversions and grow revenue.
If youâre looking to improve conversions with insights, then get a detailed audit from ConvertCart.