11 Tested Ways to Speed Up your WooCommerce Store
How to Speed Up Your Shopify Store - 17 Practical Ideas
17 Proven Ways to Speed Up your BigCommerce Store
32 Holiday Marketing Ideas for eCommerce Stores (2023 Update)
The Best Quiz Funnel Examples for your eCommerce Store
Top 20 eCommerce Thank You Email Examples That Convert
How To Get More Sales on Shopify: 31 Proven Hacks
11 Proven Ways To Reduce Shopify Bounce Rate
Add to Cart Button: 14 Ways To Get People To Click Them
How to Increase Add-to-Cart Conversion Rate: 22 Brilliant Ideas
Build a High-Converting Squeeze Page: 13 Conversion Tips (+ Great Examples)
eCommerce Referral Email: 10 Examples That Really Work
Re-engagement Email Examples That (Actually) Win Back Subscribers
13 Proven Ways to Reduce Email Unsubscribe Rate (eCommerce)
How to Use Targeted Email Marketing to Drive More Sales (eCommerce)
25 Ways to Grow Your Email Click Through Rate Quickly (eCommerce)
How often should eCommerce stores send marketing emails?
How To Improve Email Marketing "Click-to-Open" Rate in eCommerce
28 No-BS Ways To Get More Email Subscribers in eCommerce
What is a Good Open Rate for eCommerce Emails?
eCommerce Email Design: 25 Beautiful Examples (& Why They Drive Sales)
Getting Traffic But No Sales? 21 Reasons Why (+ How To Solve)
11 High-Converting Win Back Email Examples (+ Templates)
23 Thanksgiving Email Examples For 2023 (eCommerce)
The Right Way to Calculate Email Marketing ROI in eCommerce
13 Solid Ways To Improve Marketing Email Delivery Rate (eCommerce)
4 eCommerce Brands Nailing Augmented Reality (And How You Can Do It Too)
Deliver An Amazing Post Purchase Experience: 17 Ideas (& Examples)
50+ eCommerce Email Marketing Statistics (2023 Data)
eCommerce Newsletter: 20 Ways To Stand Out And Actually Drive Sales
52 Ways eCommerce Businesses Can Use ChatGPT
eCommerce Inbound Marketing: 17 Ideas That Still Work
Shopify Upselling Ideas for Product page, Cart, Checkout
How to Market to Gen Alpha
5 Powerful Ways to Drive Conversions via Microsites (eCommerce)
Why Are Shoppers Dropping Off My Checkout Flow?
eCommerce Gift Card Marketing: 8 Creative Ways to Drive Max ROI
153 A/B Testing Ideas for eCommerce (Homepage, PDP, Cart, Checkout)
Optimize your Shopify Store for Mobile: Proven ideas + Examples
[2023] Cart Abandonment Rate Statistics
Product Page Statistics Every eCommerce Pro Should Know (2023 Update)
eCommerce Splash Page: 17 Attention-Grabbing Examples
Top Book Recommendations for eCommerce Business Owners
How to Increase Average Session Time on Your Shopify Store
The Right Way to Calculate eCommerce Conversion Rate (& How to Improve it)
11 Ways to Create a Killer "Coming Soon" Page (With Brilliant Examples)
6 Ways to Make Your Products Look Exclusive (& Real-world Examples)
Mobile Commerce: Examples, Trends, Best Practices (For 2023)
eCommerce Tiered Discount: 10 Awesome Examples You'd Want To Copy
eCommerce Affiliate Marketing: 7 Common Mistakes to Avoid (+ Things that Actually Work)
Boost Conversions this Father's Day: 15 Brilliant Tips (2023 update)
21 High-Converting Mobile Landing Page Examples to Inspire Yours
Flash Sales Guide: 10 Proven Ideas & Amazing Examples
Labor Day Marketing: 15 Amazing Ideas and Examples (2023)
Juneteenth—Marketing Handbook for eCommerce
Memorial Day Marketing: 10 Fresh Ideas and Examples (2023)
Next-Level 4th of July Marketing Ideas (+ Examples)
How to avoid "No results page" on your eCommerce store
14 Common CRO Mistakes eCommerce Brands Make
eCommerce BNPL: Who should DO it—Who should AVOID
16 Timeless Lead Generation Strategies for eCommerce (2023 Update)
eCommerce Subscriptions: 15 Amazing Examples (+ Ways to Increase Subscription Sales)
Cart Abandonment Pop-Up: 14 Amazing Examples (That Actually Work)
10 eCommerce brands winning at Social Commerce (+ Lessons we can learn from them)
13 eCommerce Brands that use AI like Champs
11 Next-Level Reciprocity Marketing Examples (eCommerce)
14 Ways Online Jewelry Stores Can Boost Conversions
Selling Luxury Products Online: 7 Unique Strategies to Boost Conversions
eCommerce conversion rate by industry (2023 update)
Prime Day Sale Marketing Ideas (Even if you are NOT Selling on Amazon)
Mother's Day Emails: 20 Amazing Examples (eCommerce)
18 brilliant ways to use microcopy to boost eCommerce conversions
Does infinite scrolling kill conversions? Here's what we found
BigCommerce Product Page: 46 Ways to Prevent Drop-offs
30 Amazing eCommerce Email Templates (from 6 industries)
Our Favorite Hero Image Examples in eCommerce (2023)
Improve BigCommerce conversion rate: 20 proven ideas
Promote your online store in the USA - 15 unique ideas
17 Underrated Easter and Spring Marketing Ideas (eCommerce)
International Women’s Day - 22 Marketing Ideas for your eCommerce store
100 Conversion Rate Hacks for eCommerce Stores
Top eCommerce Events in India (2023)
32 Amazing Valentine’s Day Email Examples (eCommerce)
eCommerce migration: 9 challenges for online stores
10 Boxing Day Marketing Ideas (+ Examples) for eCommerce
2023 eCommerce Calendar (& Expert Marketing Advice for Businesses)
35 Amazing Countdown Timer Examples (eCommerce)
23 Christmas Email Examples & Templates for eCommerce (2023)
11 Guaranteed Ways To Boost Revenue per Visitor (eCommerce)
3 eCommerce SEO mistakes to avoid and get more conversions
Prevent Shopify Cart and Checkout Abandonment: 24 Tested Ideas
Top 20 Product Page examples from the UK (eCommerce)
11 Ways to Improve Inventory Turnover Ratio in eCommerce
Top 20 Product Page examples from Australia (eCommerce)
How to go Omnichannel on a Budget (Strategies + Case Studies)
eCommerce copywriting: 23 inspiring examples from the US
6 eCommerce Conversion Rate Case Studies from the US
Surviving a Downturn: 26 Ideas for eCommerce Stores (Inspired from 3 Global Brands)
Product Detail Page: High-converting Templates (eCommerce)
22 Ways to Use Visual Cues to Drive More Conversions in eCommerce
No result fofund
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Conversion Optimization

6 eCommerce Conversion Rate Case Studies from the US

From homepage to checkout - Here are 6 eCommerce case studies from the US that you should bookmark right away

6 eCommerce Conversion Rate Case Studies from the US

There’s always something to learn from other eCommerce brands.  

That’s why we constantly talk to them and see what’s working and what’s not working. 

Furthermore, every time we talk to potential and even onboarded clients, they love to know how a certain optimization has performed previously. 

And that’s why we collected our best case studies to offer some valuable insights. See the challenges faced by online stores and understand how we solve them. 

If you’re facing the same problems, you can also test these optimizations. 

Shall we get started?  

6 eCommerce case studies you can learn from 

1. Newair drives more conversions with just 3 prompts 

2. Hardwood Lumber wins 3.7X revenue per visitor with smart recommendations 

3. Apliiq uses a *tiny* psychological nudge that actually works   

4. GetFPV turns passive blog visitors into actual buyers  

5. Squatty Potty decreases scrolling fatigue to get 6.13% ROI

6. FlashRouters grows its business by assuring hesitant shoppers     

1. Newair drives more conversions with just 3 prompts 

The Problem

Newair has an extensive catalog. A common misconception is that more products usually lead to more conversions. However, customers end up seeing only a third of the products. 

This means slow-moving inventory that sits on the shelves for long periods. It eventually leads to an increase in warehousing or storage costs, compounding the loss which can be more even if the product finally sells.       

The Solution 

Newair drives more conversions with just 3 prompts

After a thorough site audit, the ConvertCart team optimized the homepage for product discovery.

We implemented 3 strategies: 

  • A search bar prompt that recommends different types of products customers can search for. For example, the search bar prompts ‘portable heater’ and customers can specify their search term.  
  • Blinking effect on the header to highlight a category. For example, we added it to the ‘stone brewing’ tag so a customer’s eye instantly goes to the category.
  • A pop-up with real-time customer shopping updates. On Newair, shoppers can click on the pop-up and go to the product page with ease.       

The Result 

Newair conversion rate results
Further Reading: eCommerce Search Results Page: 15 Conversion Principles for Reducing Drop-offs

2. Hardwood Lumber wins 3.7X revenue per visitor with smart recommendations 

The Problem

While recommending products is often algorithm-based, eCommerce brands can experience recommendations fatigue. 

Sometimes, customers might have looked at products but don’t want to buy anymore. However, the system might recommend it again and again without context. This can just end up frustrating shoppers who are looking for better recommendations.      

The Solution 

Hardwood Lumber wins 3.7X revenue per visitor with smart recommendations 

The ConvertCart team audited Hardwood Lumber’s website and optimized product recommendations from homepages to product pages. 

Let’s get into it:  

  • Adding visuals to the category drop-down menu that shows exactly what each product looks like. 
  • Show different types of product parameters on top of the product page so that it’s easier to filter and view.        
  • A non-intrusive “recently viewed” scroll button that expands to a summarized vertical strip to show the recently viewed products so customers are not bombarded with product recommendations. 

The Result

Hardwood Lumber wins 3.7X revenue per visitor with smart recommendations
Further Reading: 22 product page mistakes that drive customers away

3. Apliiq uses a *tiny* psychological nudge that actually works   

The Problem

Apliiq already had a compelling bulk discount matrix across designs, based on the simple principle: buy more, save more!

However, many shoppers did not stop to see the matrix while checking out and missed out on purchasing more to avail of a discount.

The Solution 

Apliiq uses a *tiny* psychological nudge that actually works  

ConvertCart highlighted the additional quantity to be purchased — and the corresponding savings, and shoppers started taking notice.

The Result

Apliiq uses a *tiny* psychological nudge that actually works  
Further Reading:  17 Proven Ways to Boost Average Order Value (+ Examples)

4. GetFPV turns passive blog visitors into actual buyers  

The Problem

ConvertCart’s audit found that 18-20% of total traffic visits the blog page on an ongoing basis. 

But they were losing out on the opportunity to turn them into sales.

The Solution 

GetFPV turns passive blog visitors into actual buyers 

The central idea was to showcase a vertical slide-in on blog pages of new products launched on an ongoing basis (across all devices). ConvertCart ran this campaign on the GetFPV website for 30 days and targeted a segment of 30k+ users for the same.

The Result

GetFPV turns passive blog visitors into actual buyers 
Further Reading: 17 *underrated* conversion rate optimization ideas for eCommerce

5. Squatty Potty decreases scrolling fatigue to get 6.13% ROI

The Problem

An audit on the Squatty Potty website found amongst other things, that the placement of product use pictures was positioned in a way that increased scrolling and created friction in user experience. 

The Solution 

Squatty Potty decreases scrolling fatigue to get 6.13% ROI

Sometimes, the solution can be obvious. However, don’t discount it.

We added a responsive carousel slider with multiple product images—including accompanying thumbnails—to enhance the shopper’s buying experience. 

Additionally, we added an upsell nudge by showcasing best-selling accessories that visitors could buy along with the flagship products.

The Result

Squatty Potty decreases scrolling fatigue to get 6.13% ROI
Further Reading: eCommerce visual search: 9 smart optimization tips (+ 4 tools to use)

6. FlashRouters grows its business by assuring hesitant shoppers     

The Problem

High-ticket items like what FlashRouters sells are one-time purchases. It means potential shoppers are hesitant to buy without being sure they are making the right decision.  

The Solution 

FlashRouters grows its business by assuring hesitant shoppers 

We added a FAQ section in a tabular format in which shoppers can navigate and get information right on the product page instead of going to a whole other webpage.    

They have also added a warranty emblem as a trust symbol and a customer service program with purchases that include 24-hour support, quick response time, and 1-on-1 support session to help customers get the best out of the product’s services. 

The Result

Further Reading: 16 elements all high-performing product pages have in common 

In conclusion 

These are the most essential takeaways from the eCommerce brands we have worked with.  

No matter what kind of products you’re selling, there are valuable insights in the points above that can be implemented on your online store to improve conversions and grow revenue.

If you’re looking to improve conversions with insights, then get a detailed audit from ConvertCart.

Conversion rate optimization
Thank you.
We'll be in your inbox soon 🙂
Oops! Something went wrong while submitting the form.
X
Conversion rate optimization
x
[Free Guide]

100 Conversion Hacks for eCommerce (2023 Edition)

DownloadGET A PRODUCT PAGE AUDIT