eCommerce Conversion Rate by Industry (2025 Update)

Conversion rate is one of the most well-known and essential metrics to measure eCommerce store success. 

But what is a “good” eCommerce conversion rate?

How do you compare to your competition?

And how can you increase your conversion rate?

Let’s take a look at the eCommerce benchmarks by industry.

In this article, we'll explore:

Average eCommerce conversion rates by industry

-> Retail

-> Electronics and home appliances

-> Home decor

-> Personal care products

-> Cars and automobile parts

-> Food and beverages

-> Pet care

-> Luxury

-> Luggage

-> Cookware

Average conversion rate by channel in 2025

Frequently Asked Questions (FAQ)

Further reading

We have designed an infographic, to sum up, all the major eCommerce benchmarks metrics for various industries.

Pay close attention to the cart abandonment rates and average conversion rate by the device.

What is a good conversion rate in eCommerce?

Average global eCommerce conversion rates fall between 2% and 4%. 

Across niches, desktop seems to clock better conversions at 4.8%, while mobile brings in only 2.9%. Why it is interesting is because mobile contributes to bringing over 70% of the total traffic.

This definitely shows the need for better mobile UX as far as improving eCommerce conversion rate benchmarks go. 

However, what is deemed "good" depends on several factors, including market competition, pricing strategy, and user experience.

Sectors like health and wellness often see higher conversion rates because of repeat purchases and customer loyalty, while industries with high-priced items, such as electronics, tend to have lower conversion rates due to the longer decision-making process.

Several elements impact an eCommerce store’s conversion rate, including:

• Traffic Source: Visitors from organic search or targeted ads often convert better than general traffic.
• Product Pricing: High-ticket items usually have lower conversion rates due to longer decision-making cycles.
• Customer Intent: Returning visitors or those with purchase intent (e.g., from retargeting ads) are more likely to convert than first-time browsers.‍
• Website & User Experience: A well-designed, fast, and mobile-friendly site generally achieves better conversion rates.

What is conversion rate optimization?

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise.

The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals.

Check out: 24 Scientific Strategies to Increase your eCommerce Conversion Rate

Why is CRO important for eCommerce websites?

CRO is essential for eCommerce businesses because it directly impacts revenue.

A higher conversion rate means more sales and leads, which can significantly increase revenue.

It's also important because it can help you acquire customers at a lower cost.

The average eCommerce conversion rates in 2025

The average conversion rate across sectors within eCommerce in 2025 is 2% to 4% average e-commerce conversion rates depending on the industry. 

1. eCommerce benchmarks of retail 

Retail including fashion, jewelry, shoes, and more command a major part of eCommerce stores.

This industry sees a good average conversion rate (1.9%) and also sees a high average cart abandonment rate (70.19%).    

Furthermore, the fashion industry is set to hit a valuation of $1,626.97 billion by 2030.

The fashion eCommerce industry has benefited from improved access to brands and a more personalized approach to shopping.

eCommerce conversion rate optimization tactics critical to retail include improving site speed, easing the checkout flow and improving UX so that impulse buyers get additional reasons to shop. 

The other CRO aspects retail eComm businesses need to prioritize include personalization and the quality of recommendations.

Read further:

i. Boost Fashion eCommerce (Product Page) Conversion Rate: 16 Proven Strategies

ii. 20 Ways Online Jewelry Stores Can Boost Conversions

iii. 13 brilliant ways to overcome choice paralysis in eCommerce (2022)

iv. Fashion Email Marketing: 32 Workflow Ideas (With Real Examples)

v. Improving Your Online Bookstore's Conversion Rate: 15 Practical Ideas

2. Average conversion rate of electronics and home appliances 

The average eCommerce conversion rate by industry is quite low, however, electronics and home appliances take in a good chunk of it, with a 3.6% average conversion rate. 

Unlike other eCommerce industries, electronics, and home appliances also benchmark a high average revenue per user with 111.60$. 

However, the industry struggles to retain shoppers and handle returns.

Shoppers also find it difficult to resolve problems and often have negative reviews about customer service.  

Having said that, the household appliances segment is growing swiftly at a CAGR of over 12%. 

In fact, while major home appliances had an in-store dominance of up to 20% in the pre-pandemic times, by the end of 2025, it’s projected to reach 40%.

When it comes to conversion rates lifting for electronics and home appliances, businesses need to look into three major areas:‍

- Easy financing: Apart from featuring at least two kinds of easy financing options, home appliances brands get better at eCommerce conversion benchmarks when they show financing badges clearly across category pages and product pages, not just checkout

- Streamlined shipping & delivery: Even if you have multiple shipping options at checkout, higher average conversion rates can only occur if you create trust by auto-displaying delivery timelines by the pin code on the product page

- Seamless returns: Along with free and extended returns (especially during peak season), adding a feature like doorstep pickup / delivery can often take out last-minute customer objections around electronics and home appliances

Read further:

i. 19 Customer retention strategies that actually work (for eCommerce)

ii. 9 Proven Ways to "Prevent" eCommerce Returns (+Smart Handling ideas)

iii. 14 underutilized strategies for increasing customer lifetime value in eCommerce

iv. Double Your Online Electronics/Tech/Gadget Store's Conversion Rate

3. eCommerce benchmarks of home decor 

Earlier, home decor rarely saw a good conversion rate in online stores.

Shoppers were always hesitant to purchase furniture and relevant products online as they are expensive and aren’t sure about the product quality.   

However, ever since the pandemic, when shoppers were stuck at home and couldn’t go to the shop to buy furniture, home decor brands saw a rise in sales. 

But now, the industry has stabilized, and home decor stores still see a good average conversion rate (1.9%).

However, they also see a high cart abandonment rate (88.64%). 

Reducing hesitation is a big part of achieving a higher average home decor conversion rate. 

That apart businesses in this niche need to focus on:

- Detailed product descriptions that resolve doubts about size, quality and usability

- Enhanced product visualization tools to match aspects like fittings and space

- Getting mobile optimization right because a lot of home decor browsing happens on this channel

Read further:

i. 20 reasons why your online furniture store has low conversions (+ ways to fix)

ii) 27 Founders/Store Owners Share eCommerce CRO Best Practices

iii) Improving Your Online Home Decor Store’s Conversion Rate - 31 Proven Ideas

4. eCommerce benchmarks of personal care products 

While the average eCommerce conversion rate by industry is quite low for most industries, personal care products boast a 6.8% average conversion rate.  

Some eCommerce benchmark metrics to know:

Valued at $483 billion in 2020, the beauty industry is expected to cross $716 billion by 2025. 

The health & beauty category will also see a compound annual growth rate (CAGR) of 12.1% between 2021 and 2026. 

The online share of sales for brands in the health & beauty segment showed a rise of 16.5% post-covid - it will further rise to 23.3% by 2025. 

In terms of conversion rate optimization efforts that can potentially result in an uptick for businesses, here are some key areas:

- Personalized product discovery: This is a big one because it’s CRO shifts like this that actually generate loyalty in the long run. However, even if you’re displaying a quiz upfront, don’t ask more than 5 questions

- AI-based try-ons: Apart from optimizing this feature for mobile, it’s necessary that brands bring in a bundling element to the post try-on screen / page

- Subscription boxes & offers: Improve how shoppers experience the subscription nudge by offering proactive tooltips like “30 days for daily users” so that the right customer segments get drawn to these options

- Inclusive marketing: Incorporating more skin tones and shades across models in your galleries and visual assets can be a gamechanger. Also ensure video content in the form of creator-led tutorials reflect an inclusive stance

- Differentiated brand messaging: Across audits for this niche, we’ve noticed a strong “why we exist” hook on product pages can be a gamechanger. Similarly, creating a hierarchy of benefits starting with the primary ones, moving into the emotional bits and finally focusing on what’s sensory, works well

Read further:

i. 40 High-converting Health/Beauty "Product Page" Examples

ii. Does infinite scrolling kill conversions? Here's what we found

iii. 22 ways to use visual cues to drive more conversions in eCommerce

iv. The 6 Most Significant eCommerce Trends (2025)

5. Average conversion rate of cars and automobile parts

Like some of the high-ticket products, the cars, and auto parts industry saw a rise in sales during the pandemic. 

Some eCommerce benchmark metrics to know:

61% of consumers are open to buying cars online after the pandemic. 

The search interest for the term auto parts store grew over 197% in the last decade.

67% of customers read the returns and warranty pages before making a purchase. 

Even otherwise, this niche clocks about 2.1% in terms of overall conversion rates, and much of it comes from mid-tier purchases (with the median online ticket size being just over $220). 

On the brighter side, the global automotive aftermarket in eCommerce will see a growth of more than 16% CAGR right up until 2032. 

Areas that eCommerce automobile part brands need to look into?

- Enhanced search: Skip too many SKU and OEM references and actually focus on selectors that help shoppers choose parts based on criteria like year, make, model and engine

- Superlative live chat: Let shoppers access comparisons around aftermarket parts, warranties and installation timelines right on the live chat function

- Structured email follow-ups: Segment based on behavior carefully because one wrong email can totally throw off intent. So, if it’s cart abandonment, serve the correct compatibility info and offer a relatable reassurance along with it

Read further:

i. 20 reasons your auto parts store has LOW conversions (+ ways to fix)

ii. 13 guaranteed ways to boost Revenue per Visitor (eCommerce)

iii. International eCommerce expansion: 15 commonly-missed action items

You must read: 33 Ways To Grow F&B eCommerce Sales (+ Real-World Examples)

6. eCommerce benchmarks of food and beverages 

While the average eCommerce conversion rate by industry is mostly stable for most industries, food, and beverages see a 2.6% average conversion rate. 

Shoppers see purchasing food and beverages online as both a convenience and a risk.

They can’t always guarantee product quality and if they find a favorite store, they are reluctant to try new brands. 

Also, they love to get discounts and believe certain benefits such as free shipping and easy returns as default options.   

The biggest conversion benchmark driver for eCommerce F&B: Trust. And across audits, we’ve seen businesses need to get this right across the store, in different ways. Here are the most immediate areas that can lead to a conversion rate uptick:‍

- Proper labeling & displays of labels: Show certifications (organic, non-GMO, FSSAI / FDA approval) visually on PDPs, both as separate sections if more of them need highlighting. Also, include them within the image gallery

- Detailed ingredient info & breakdown: Ideal to either have a separate modal open for linked ingredient microcopy — or if you have the resources, aim for a separate page that links to all ingredients you use across products

- Expert third-party validation: From industry experts to niche micro influencers who’re known for their insights, noteworthy snippets building trust can improve F&B conversion benchmarks

Read further:

i. 33 Ways To Grow F&B eCommerce Sales (+ Real-World Examples)

ii. Free Shipping: Still a conversion driver in 2025? (+ Brands Nailing It)

iii. Selling CBD online? 15 strategies to boost conversion rate

7. Average conversion rate of pet care

With the pandemic and constant lockdowns, pet owners turned to eCommerce stores for their pet supplies.

eCommerce pet supply stores give pet owners:

• Convenience 
• More choices
• Product information 
• Pricing comparisons that make the value clear
• Focus on customer relationships and community building

While pet care experiences a good enough average conversion rate (2.32%), surprisingly a majority of their sales are generated through mobile devices (72.5%) 

In the US, the pet care conversion benchmark is about 2.57%. 

Despite these eCommerce benchmark metrics, pet care owners still struggle to get substantial conversions.

Shoppers often find a favorite store and are reluctant to change their preferences.   

But that’s what makes CRO opportunities so worthwhile for this niche. They include:

- Humanizing the pet brand story: This is the way to ensure shoppers see wider possibilities in terms of making purchases for their pets, keeping health & wellness as the fulcrum

- Creating content that generates awareness & buying choices: Especially when respected influencers and experts deliver content on actual subjects that are relevant to pet owners, stores are able to nurture the buying intent better

- Offering wider subscription choices: Be it auto-replenishment, or multi-quantity / multi-time period options, the more the ways to subscribe, the more pet owner sub-segments you can target

Read further:

i. 41 Marketing Ideas For Online Pet Stores (With Examples)

ii. 15 Reasons Your eCommerce Pet Store Has Low Conversions

iii. eCommerce Subscriptions: 15 Amazing Examples (+ Ways to Increase Subscription Sales)

8. Conversion rate benchmarks for luxury brands

The average conversion rate across the luxury niche seems to be amongst the lowest at around 0.7% to 0.8%.

High-ticket items like handbags convert at an even lower rate, at about 0.5%. 

Common themes that rule this phenomenon across luxury brands include extensive trust needed before a buy, comparing across several similar brands and physical inspection of products at the pre-purchase stage.

If you’re trying to improve the luxury conversion rate benchmark on your store:

- Take a deeper look at cross-funnel content: From origin stories to sourcing information to brand values, pepper your store with content that shoppers across the funnel will pay attention to

- Display the most recent & comprehensive reviews: Prioritize displaying reviews that talk about styling, emotional impact and lifestyle integrations to attract higher buying intent

- Improve the post-purchase experience: Be it a virtual concierge service, priority shipping or packaging that can be reused, deeper post-purchase nurturance helps brands retain luxury customers

Read further:

i. Luxury eCommerce Product Page - 20 Best Examples

ii. Luxury eCommerce Email Marketing: 27 Stunning Examples (& What You Can Learn From Them)

9. Average conversion rates in travel & luggage

Travel & luggage eCommerce conversion rates in 2025 are hovering below 2%.

The leading reason behind this is the amount of shoppers spend considering multiple products of the same kind. 

The highest concerns seem to be around airline fit, quality proof & assurance as well as long-term durability. 

But this is also why CRO opportunities are huge in this niche and the following primary tweaks can be very helpful:

- Checkout assurances: Include clear shipping & delivery timelines, a live chat function, targeted social proof from the buyer’s location (if possible) and link to all necessary policies within the first fold

- Easy-to-understand return policies: Apart from featuring an exhaustive and independent returns infopage, ensure product pages show a modal with the most important return factors

- Narrowed down product personalization: Feature filters around trip type, season, weather and destination to show the closest recommendations in real-time

Read further:

i. Improving Online Luggage Stores' Conversion Rate: 12 Data-Backed Ideas

ii. eCommerce CRO: Which Pages to Optimize First? Data-Driven Answers

iii. Using AI to Improve eCommerce Product Discovery: 9 Neat Ideas

10. Conversion rate benchmarks for cookware & kitchenware

While established cookware stores can clock up to 1.5% as average conversion rate, for lesser known brands, this is still a huge feat. 

Some kitchenware brands have reported conversion rates going up to 3%, but only if they’ve made repeated efforts to run A/B tests and improve UX. 

Trust is usually a huge factor when it comes to this niche, and shoppers tend to stick to a single brand once they’ve put their trust in. 

So, in a way eCommerce conversion rates in 2025 can improve in cookware only when brands leverage more tactical ways of acquiring new customers. 

Some of the ways we’ve helped existing clients with include:

- Setting up intelligent cross-sells: Apart from showing PDP-specific cross-sells, personalize cart-specific cross-sells based on what’s been added

- Creating separate mobile-friendly checkout: Enable auto-fill, feature express checkout and serve exit intent through SMS and push notifications 

- Leveraging the gifting mindset: From setting up gift guides to dropping limited time gifting bundles, cookware brands can combine scarcity & exclusivity to sell better

Read further:

i. Improving Online Cookware Store Conversion Rate: 11 Real-World Examples

ii. Sudden Drop in Organic Traffic to Your eCommerce Store? — Here's What To Do

Average conversion rate by channel in 2025

1. Email 

A study by IRP eCommerce Benchmark study reveals, email marketing has an average conversion rate of 10.3% thanks to its highly segmented and personalized nature.

This explains its high ROI—36 to 40$ for every dollar spent. 

Among email campaign types, back-in-stock emails come out right at the top with a conversion rate of 7.28%. 

Read further:

i. 17 Proven Ideas to Improve Email Marketing Conversion Rate (+ Examples)

ii. 25 Tips to Increase Sales Through Email Marketing (+ Amazing Examples)

iii. How To Improve Email Marketing "Click-to-Open" Rate in eCommerce

2. Organic Search 

The conversion rate for organic search is around 2-4%. 

With Google rolling its core updates, here’s what you need to prioritize:

• Invest in user experience—go mobile first 
• Look out for Search Generative Experience—-a Search Engine Land study reveals eCommerce websites could lose as much as 64% 
• Create content that’s original and useful—satisfy user intent 
• Use videos that jumps right into the solution—how-to videos work great

Don't forget to read: eCommerce Conversion Rate Audit Checklist (+ Ideas For Improving Conversion Rate)

3. Paid Search 

The average conversion rate for paid search is around 2 to 3%. 

Here’s what will be relevant in 2025 trends: 

• PPC automation will be a frontrunner—You might want to set up an effective conversion tracking, write great ad copy, and be smart with your keywords 
• AI-based ad targeting—helps forecast future ad CTRs, effective bid targeting, and predict the possibility of conversions 
• Target CPA—decide whether you want a purchase or signups, clicks, or app downloads 
• Bumper video ads will be in vogue—turn 90-second videos into 6-second ads that will help you drive more awareness 

Frequently Asked Questions (FAQ) - eCommerce conversion rate

1. What is considered as an eCommerce conversion? 

An eCommerce conversion is when shoppers/visitors do a particular action on an online store. 

Here are some eCommerce benchmark metrics or conversion goals that brands set: 

• An online sale
• Added products to a cart
• Added items to a wishlist
• Email/newsletter sign ups
• Loyalty program sign ups 
• Subscription signups
• Social media presence

2. What is the average eCommerce conversion rate in 2025?

An average conversion rate of 2%+ is considered an average eCommerce conversion rate, although it varies depending on the industry.

You might be interested in reading: 24 Scientific Strategies to Increase your eCommerce Conversion Rate

3. Which conversion rate optimization strategies will help to grow your online store?

eCommerce benchmark metrics can help to set goals.

Consequently, here are some CRO strategies to help you grow your online store:

• Apply decoy pricing in your eCommerce store by offering multiple alternatives from the same brand, similar products within a certain price range from different brands or varied product bundles focused on a spectrum of similar customer needs

• Limit the number of upsell choices (the point is to have customers not experience choice paralysis and instead add more products to their bag

• Incentivize engagement with your brand (if they purchase from you, offer them a discount here & a coupon there; for every two/three times they hit your “refer a friend” CTA, offer a free gift in line with their preferences

• Use a snackable format (we’d say something like videos or YouTube Shorts works well because you can highlight only the most important features/ benefits/ uses of a product – it cuts out a lot of information clutter customers are otherwise exposed to)

• Simplify the checkout process by reducing the number of form fields, providing clear shipping and payment options, and including progress indicators.

4. Why do you need to understand eCommerce conversion rates by industry?

eCommerce conversion rates by industry data will help you assess your online store’s performance.

You can see how to improve your store’s performance and get more conversions.

It will also help you understand your competitors. 

Do check out: 10 Sure-Shot Ways to Boost Your eCommerce ROI

5. What is an eCommerce conversion rate benchmark?

While eCommerce conversion rates by industry statistics offer an overall idea, there is no universal benchmark for eCommerce conversion rates. 

First, an eCommerce conversion rate benchmark helps you to understand if there’s room to improve. 

For instance, if your industry sees a 2% conversion rate on mobile, and your eCommerce store converts only at 0.5%, then it’s time to make some changes.

However, here are some reasons why your eCommerce conversion rate benchmark might look different:

a. Traffic sources 

Some eCommerce stores drive a high volume of traffic through content marketing and emails. However, these stores might see a high conversion rate in the beginning and eventually plateau. On the other hand, eCommerce stores drive traffic through social media or ads. 

This doesn’t mean you should focus only on social media and ads. It’s just a means to attract new shoppers. To retain loyal customers, you need a well-running content and email marketing system as well.   

b. Pricing 

Online stores and luxury brands with more expensive products might typically see lower conversion rates than those with fairly inexpensive ones. 

Since buying a big-ticket product requires more consideration, shoppers are likely to buy something cheaper on impulse. 

c. Existing customers vs new customers 

Loyal customers might purchase subscriptions or the same products. This might result in a higher eCommerce conversion rate.  

On the other hand, since new customers are making a purchase for the first time, they might buy only one product. This might result in a low conversion rate. 

6. What are some eCommerce benchmarks metrics that help measure conversion rates?

Here are some additional eCommerce benchmarks metrics that help measure the average conversion rate:

a. Bounce rate

Bounce Rate is defined as the percentage of visitors that leave a webpage without taking action, such as making a purchase, clicking on a link, or filling out a form.

Why do people ‘bounce’?

• Your website didn’t meet expectations: People tend to bounce off when they can’t find what they are looking for.
• Not attractive: Design is the first thing that attracts people, so if your website looks dull and boring then people start to lose interest.
• Bad UX: Your site should be easy to use so that people can navigate without much hassle.

Read more: 27 Practical Ways To Reduce eCommerce Bounce Rate

b. Exit rate

In eCommerce, the exit rate indicates how often visitors exit from a particular webpage after visiting any number of pages on the site. 

For instance, a shopper lands on the homepage of an eCommerce store and navigates to a category page, then to a product page, and leaves. 

That’s considered an exit on the product page. 

The overall exit rate for the particular webpage is then calculated as:

The number of exits/number of pageviews the webpage received.

c. Click-through rate

Click-through rate is used to calculate how frequently people click on an ad, link, or CTA. It is commonly used to measure the effectiveness of an email campaign or the success of an online advertising campaign on a website.

Here’s how to calculate the click-through rate:

CTR = (Total measured clicks/Total measured impressions) x 100

Here are some tips to improve your overall CTR:

- Optimize your headline and copy 

- Include high-intent CTAs 

- Use compelling and appealing images 

- Try using brand/product/campaign-specific hashtags

- Use remarketing strategies through upsell/cross-sell 

- Highlight pricing in ad copy

d. Average session duration

Average session duration on site is the average duration of time that shoppers/visitors spend while viewing your website. 

A low average time on site indicates a higher bounce rate. This means shoppers are not staying long enough on your online store to perform the desired action which can act as a barrier to achieving your business goals.

e. Revenue per visitor 

RPV is a metric that measures the revenue every single visitor brings into the store. It’s a metric that gives a clear picture of the eCommerce store’s health. 

It helps analyze how well the sales efforts are coming through and what needs to be done to bring it on track. 

Here’s how RPV for each individual customer is calculated: 

the total revenue for a period/ the number of customers for the corresponding period 

Here’s how the average revenue per session (ARPS) is calculated:

the total revenue earned in a specific time frame/ the number of unique website visits

Here’s how the average revenue per conversion (ARPC) is calculated:

the average revenue generated by visitors who bought because of an experience/the number of conversions

7. What does the average eCommerce conversion rate on mobile look like?

While some industries enjoy a good market share (beauty, pet care), the average mobile eCommerce conversion rates are stuck at a mere 1.82%.

Many eCommerce stores are now looking to improve their mobile conversion rates and explore different mobile commerce strategies.  

Also read: 33 Brilliant Ways To Improve Online Beauty Store Sales

8. How can eCommerce stores improve their mobile conversion rate?

Mobile commerce might be booming. Even the statistics and trends look great.

However, most eCommerce brands we work with have a common complaint. They struggle to get conversions that replicate their desktop success. 

Here’s how to improve the average ecommerce conversion rate on mobile:

• Add psychological triggers such as ‘trending now’ and ‘selling fast’—be subtle and don’t block a mobile visitor’s browsing experience

• Optimize site search on mobile—it’s common to make mistakes when they type in a search bar on mobile. Equip your engine needs to pick these up and still show accurate results

• Personalize search suggestions based on previous interactions—based on their preferred color or style, price points, brands etc.

• Make the most out of UGC—focus on different content bites, such as short video reviews or vertical formats so that they can be shared through social media  

Recommended reading: What’s a Good Mobile eCommerce Conversion Rate in 2025

9. What are some common eCommerce conversion rate misconceptions?

As more eCommerce brands compete for traffic and revenue, they turn to conversion rate optimizations to increase the efficiency of their marketing spend. 

However, with too much information, CRO has become more of a buzzword than an effective strategy.   

Here are some CRO mistakes to avoid and improve sales conversion rate :

• Don’t track ALL the metrics
• Not hiring the right CRO specialist 
• Don’t set unrealistic expectations
• Don’t assume CRO is only about A/B testing
• Don’t presume what works for one website will work for all

Do check out: Luxury eCommerce Email Marketing: 27 Stunning Examples (& What You Can Learn From Them)

10. What is cart abandonment rate?

Cart abandonment is when customers add products to their cart and starts a checkout process but leave before completing the purchase.

Cart abandonment rate is calculated by dividing the total number of completed transactions by the total number of transactions initiated.

This rate will identify the percentage of users that leave before completing the checkout process.

A high cart abandonment rate indicates a poor customer experience which affects the overall revenue of the business.

11. Why is your conversion rate low?

Here’s a quick glimpse at some of the most common reasons why your online store conversion rate is low -

• Lack of trust in the brand and/or product
• The copy fails to convey a convincing narrative
• The pricing does not seem fair or competitive
• The value proposition does not come out instantly
• Your cross-sell and upsell tactics seem far-fetched
• The UX does not cater to the ease of mobile users

Do read : Luxury eCommerce Product Page - 20 Best Examples

12. What is the average conversion rate for Shopify eCommerce? 

As per Shopify’s Ecommerce Conversion Rate report, the average conversion rate is 1.4%. 

However, this might vary depending on the vertical. As mentioned above, your Shopify conversion rate is influenced by your traffic sources, pricing, and purchase type. 

Find your answer to How do I boost my Shopify conversion rate? (45 effortless strategies)

13. What is the conversion rate for Amazon eCommerce? 

The conversion rate for Amazon has typically been around 10-15%. As per Statista, the average conversion rate for Amazon in the US stood at 13.3%. 

However, the average further varies based on the niche. Historically, Amazon Prime members convert at a whooping 74%. 

Further reading on eCommerce conversion rate:

i. 20 reasons your pet supplies store has low conversions (60+ ways to fix)

ii. 15 *Underrated* conversion rate optimization ideas for eCommerce

iii. 19 creative ways to display eCommerce products (w/ brilliant examples)

Looking for some SEO-friendly strategies to get more from your organic traffic?

i. 3 eCommerce SEO mistakes to avoid and get more conversions 

ii. eCommerce copywriting: 22 inspiring examples from the US

iii. eCommerce site search: 18 improvements that prevent drop-offs (+ actual examples)

Bookmark the following blogs for more CRO inspiration in 2025:

i. Inclusive Marketing: 22 eCommerce brands that do it right

ii. 18 brilliant ways to use microcopy to boost eCommerce conversions

iii. Simplify online shopping for senior citizens: 11 UX ideas

iv. Multi-step vs single page checkout, which is better for your eCommerce store?

Holiday marketing blogs to create conversion-friendly CRO strategies

i. 2025 eCommerce calendar (& expert marketing advice for businesses)

ii. 19 underrated Easter and Spring marketing ideas (eCommerce)

iii. Mother's Day emails: 20 amazing examples (eCommerce)

iv. 22 super creative Halloween marketing examples (eCommerce)

v. 10 Boxing Day marketing ideas (+ examples) for eCommerce

vi. eCommerce marketing strategies (and brilliant examples) for Thanksgiving

vii. 27 Black Friday Marketing Ideas For 2025 (eCommerce)

viii. Cyber Monday eCommerce: 12 *Last-Minute* hacks to boost conversions

ix. 20 slightly different Christmas emails & templates (eCommerce)