Conversion Optimization

Luxury eCommerce Product Page - 20 Best Examples

Finding it hard to increase the conversion rate for your luxury store? Here’s inspiration: 20 high-converting product page examples from luxury stores. 

Luxury eCommerce Product Page - 20 Best Examples

Finding it hard to increase the conversion rate for your luxury store? Here’s inspiration: 20 high-converting luxury eCommerce product page examples. 

20 Amazing Product Page Examples From Luxury Stores

The luxury shopper wants savings too and is susceptible to mass-market strategies—with the right framing.

Nearly 32% of luxury shoppers shop for luxury products online because of discounts/deals/savings (while about 25% do it for convenience).

These brands do it all with their optimized product pages

Let’s go!

1. OlaPlex

Olaplex’s product page maintains a 50-50 divide between the product and the value proposition. Like most luxury brands, the price isn’t the focal point. 

However, the product isn’t the focal point either—the convenience and savings are.

Image of Olaplex's luxury product page example, which showcases Before/Afterimages and BNPL payment options and more

Key takeaways from Olaplex’s product page ▶ 

  • Persuade with flexibility. Pair the savings and convenience subtly, as Olaplex does, by supporting their subscription with flexible BNPL payment options (and a free sample).
  • Display exclusivity (as well as trust). Use before & after photos, icons for product suitability, and PR badges like the “Allure” badge.
  • Create content for every stage of the funnel. For example: offer a “Complete Your Routine” section to cater to returning buyers, a “What Customers are Saying” section to help those on the fence, and an FAQ section for those who have just become aware of the product.

2. Golden Goose

Instead of using whitespace or a predefined ratio, Golden Goose’s product page strikes a balance between functionality and minimalism. 

This luxury product page example breaks all the rules—while keeping the users at the center of the product with co-creation, sustainability, and flexible BNPL options.  

Image of Golden Goose's luxury product page

Key takeaways from Golden Goose’s product page ▶ 

  • Paint a story with your descriptions. Throw in important product information like your craftsmanship, materials used, manufacturing location, and others—Golden Goose does the same:
Image of Golden Goose's product description
  • Change your sticky header (as you scroll). This small UX hack can help with your conversions (as well as your overall accessibility). Note how the header changes to showcase the pricing:
image of sticky header on Golden Goose's product page
  • List out the steps with utmost clarity. If you’re offering a one-off personalization experience, leave no room for doubt in terms of returns, shipping, and the exact steps involved.
Image of Golden Goose offering a Co-Creation experience

3. Aquazzura

Aquazzura’s product page is proof that the conversion is in the details of luxury product pages. 

While the primary focus remains on the images, the product details take the cake.

Aquazzura's luxury product page

Key takeaways from Aquazzura’s product page ▶ 

  • Communicate that it’s an investment. Most luxury products are an investment; thus, showing them how to care for the product sends a trust signal; that this product will last. 
  • Maintain transparency in your pricing. Try including your shipping (and tax information) as Aquazzura does in the example above with “0% VAT included”.
  • Offer end-to-end accessibility. Having one shows you care for every shopper (but make sure it’s not intrusive). Aquazzura offers excellent accessibility control through a sticky menu
Image of Aquazzura's luxury product page offeringe excellent accessibility

Also Read: Product Detail Page: High-converting Templates (eCommerce)

4. Thom Browne

Keeping in theme with luxury product pages, Thom Browne offers some powerful conversion drivers: gamification and interactivity.

Thom Browne's luxury product page example

Note their “Fit Predictor” quiz, that’s tuned for all kinds of luxury shoppers internationally:

Thom Browne's product page with a Fit Quiz

Key takeaways from Thom Browne’s product page ▶ 

  • Let users sign up for back-in-stock notifications. Ensure that you don’t lose your customers with out-of-stock products—offer an option to get notified and a “Find in store” option. 
  • Keep their experience unhindered. Instead of using an intrusive cookie reminder pop-up, simply remind them of your policy within your microcopy, as Thom Browne does within their ‘Fit Predictor’ quiz. 
  • Offer a zoom functionality on your product images. Use high-quality product images in your product page template, along with some extra CSS:
Thom Browne offering a Zoom Functionality on product images

5. Acne Studios

The first notable point on this luxury product page example is its use of color contrast to lead the conversions and micro-conversions (like ‘add to wishlist’, ‘sign up for notifications’)

However, the true genius of this page lies in the hyper-personalization by geolocation:

Image of Acne Studio's luxury product page

Key takeaways from Acne Studio’s product page ▶ 

  • Do away with intrusive menus. If your menu is sticky and takes up more than 5% of your screen,  offer a minimal navigation menu for your product pages, as Acne Studio does.
  • Provide the right triggers. Nudge users with conversion drivers, like the sustainably made “Complimentary Gift Wrapping” option and the live chat trigger (note the “Need Help?” section).
  • Make delivery and return info crisp. Provide full clarity on who your delivery partners are, along with the delivery date and other policies, as Acne Studio does:
Acne Studios's luxury product page showcasing delivery options

6. Stella Mc Cartney

Want product pages to inspire your custom collection launch? Well, here you go: this luxury product page from Stella Mc Cartney showcases a product from their latest collaborative collection:

Stella Mc Cartney's luxury product page example

Key takeaways from Stella Mc Cartney’s product page ▶ 

  • Get your commitment to sustainability clear (everywhere). Mention your sustainability efforts in all the right places, like product listing pages, product titles, product details,  iconography, and product images.
  • Don’t use a sticky header→if your navigation takes up more than 5% of your screen. If it does, ensure it disappears as you scroll (especially on mobile):
Stella Mc Cartney product page being mobile friendly with a non-intrusive UX
  • Tailor products intelligently. Show your shoppers that you understand them by recommending the right products—as Stella Mc Cartney does it with their “Complete the Look” section.

7. Canyon

Wondering why we’ve featured a road bike product page bang in the middle of luxury product page examples?

Apart from the price of the bike, Canyon’s product itself is a luxury item, and its product page is too:

Canyon's luxury product page example

Key takeaways from Canyon’s product page ▶ 

  • Personalize (and cross-sell) with customization. Offer accessories within your product page—doing this moves up the AOV (and builds customer retention). Note how Canyon does it:
Canyon's luxury product page example
  • Upsell/convince by letting them compare. Base your product recommendations on browsing history—offering this also helps with browse/cart abandonment.
  • State your T&C as it is (and turn it into a USP). Provide clear warnings about your product and commitments to consumer protection (which drives trust and brings an element of thrill):
Canyon's product page with a Proposition 65 warning

Also Read: 17 Elements all High-Performing Product Pages have in common (Updated for 2024)

8. Manduka

Manduka’s product page offers a 60:40 divide. The product images remain sticky while the rest of the page scrolls.

The highlight here is the product bundling—other than offering a yoga mat care bundle, there’s also a deeply discounted set on offer:

Manduka's luxury product page example

Key takeaways from Manduka’s product page ▶

  • Provide sneak peeks of the product in different colors. Ensure that the image thumbnails aren’t too small to begin with.
  • Inspire them with UGC. Showcase product-specific images on your product pages—Manduka provides images of the “Adapt Yoga Mat” in the UGC section:
Manduka's product page with UGC
  • Get them to take a quiz. Explain your product benefits and offer a personalization angle below the fold, as Manduka does:
Manduka's quiz copy

9. Gucci

Gucci’s product pages use a centralized layout. However, the product display takes up 90% of the first fold. The rest is left for the pricing and the navigation menu. 

However, this product page offers everything from crisp product descriptions to guest checkout to powerful upsells:

Gucci's luxury product page example

Key takeaways from Gucci’s product page ▶

  • Let them try it on themselves. Providing this, as Gucci does, increases your average session duration (and conversions thereof). A word of caution: disable this option only on products that can be tried on. 
  • Showcase your packaging (with sustainability). Ensure it adds or showcases your value—Gucci creates value with their sustainable (yet exclusive) packaging.
  • A/B test minuscule changes. For example: changing the nav menu, background, and font—check how Gucci’s above-the-fold has changed from 2019:
Gucci's product page in 2019
  • Highlight your payment options (with clarity). If needed, highlight the most important terms concisely, and link out to a FAQ page.

10. Globetrotter

What sets this product page apart from other luxury product pages? A limited-edition product is up for sale.

Note the personalization, product images, and the layout:

Globetrotter's luxury product page example

Key takeaways from Globetrotter’s product page ▶ 

  • Maintain FOMO with your copy. Highlight your product has limited stock, or incorporate a countdown timer to show the number of products left.
  • Improve conversions with a clear delivery date (along with free shipping). Offer a firm international product price with free international shipping—simply add customs + duty taxes to your product price, as Globetrotter does.
  • Use a sticky add-to-cart button. Highlight critical details like product title, variant chosen, price, and shipping. However, do keep your CTA consistent:
Globetrotter's luxury product page with sticky add-to-cart

Also Read: Limited-Time Offer: 20 Compelling Examples + How To Copy Them

11. Moooi

Moooi’s product page feels like a party. Laden with unconventional design and a powerful hero image, this page sets the bar for a functional luxury product page: 

Product page example from Moooi, a luxury furniture store

Key takeaways from Moooi’s product page ▶ 

  • Your design can tell a story. Strive towards providing an experience and leaving an impression. Note how Moooi uses sticky widgets to provide the menu and add to cart button:
Sticky menu and add-to-cart on Moooi's product page
  • Videos will guide your conversions. Including a product video can help users soak in the product (while discovering the product’s use)—including one can help increase your conversion rate by 80 to 86%. Here’s how Moooi does it:
Product video showing product variants on Moooi's product page
  • Build interactivity. Use CSS to build interactive images that drive product discovery. Moooi, uses a “Seen in the wild” section, which lets users interact with the image as they hover.

12. Christopher Guy

Christopher Guy’s product page offers a compact design—which manages to contain the complete value proposition within one scroll. 

What’s different about this luxury product page example? The clarity on offer without going into full detail:

product page example from Christopher Guy, a luxury furniture eCommerce store

Key takeaways from Christopher Guy’s product page ▶ 

  • Keep a downloadable brochure handy. Or let them download a printable version of the product page.
  • Make it all about the measurements (and finishes). As Christopher Guy does with the measurement metric changer switch—ensure that you offer functionality with accurate measurements.
  • Skip the wishlist, and make it a project. Let users build a custom cart (and compare products), as Christopher Guy does.

Also Read: Order Wishlist Page: 9 Ways to boost conversions (and lessons from Amazon)  

13. Shu Uemura

New to the luxury product space? Here’s a perfect example of how to craft a product page for a luxury product that’s relatively new from Shu Uemura:

product page example from Shu Uemura, a K-Beauty luxury eCommerce brand

Key takeaways from Shu Uemura’s product page ▶ 

  • Use visuals to help them scan. Shu Uemura highlights the most important information, fast—through iconography, ingredient images, and colors.
  • Don’t be afraid to use your brand colors. Frame your offers in the 60:30:10 ratio, as Shu Uemura does, with the coupon code on the notification bar or the shipping alert.
  • Feature expert reviews along with “how-to” and “FAQ.” Ensure that the content reflects the expertise along with sufficient proof. Shu Uemura mentions the stylist's name, Instagram handle, and location.
  • Let them filter reviews. Segment users’ needs to build filters that help them find reviews based on their personal attributes—check how Shu Uemura does it:
Reviews on Shu Uemura's product page

14. Crutchfield – Alpine

This product page from Crutchfield steps away from the minimalistic design approach and instead becomes function-driven. 

Every section houses relevant information to answer any possible questions. Note how the first fold showcases:

  • A trust badge (note the ‘Alpine Authorized Dealer’ badge)
  • Quote from an expert, right above the product display
  • Option to compare the product and the ‘sound
Product page of Crutchfield, a dealer of Alpine (a luxury automotive stereo brand)

Key takeaways from Crutchfield’s product page ▶ 

  • More content is good as long as it’s not hurting the UX (and is helpful). Crutchfield uses multiple formats to keep the customer’s concerns at the center. Note the “Product highlights,”What’s in the box,” “Owner’s Manual,” and “Accessories”:
product page section, from Crutchfield
  • Recommend using product affinity. This product page metric helps you pair products that complement/drive your upsell/cross-sell.
  • Offer a “what’s in the box” within your product images. 31% of eCommerce brands forget to do this. However, the first product image on offer from Crutchfield shows what’s in the kit, along with a clearly labeled-out section later on the page.

15. Master Dynamic

Master Dynamic’s product page showcases an award-winning product that’s offered under exclusive partnerships. 

However, what’s even more notable is the smart value upgrade—note the “enhance your purchase with Clyde protection”:

Master Dynamic's luxury product page example

Key takeaways from Master Dynamic’s product page ▶ 

  • Set a clear conversion path. Having too many colors or multiple CTAs distracts the shopper—ensure you let your users know the next step, as Master Dynamic does with a clear CTA button.
  • Keep your first fold clutter-free. Use iconography, text hierarchy, and anchoring bias, as Master Dynamic does with its awards. 
  • Use a mini-cart page. Master Dynamic offers a mini-cart page tuned to cross-sell (as well as help users gift a product):
Master Dynamic's mini-cart page

16. Huntsman

Laden with a color scheme that sticks to the branding, Huntsman’s product page is an inspiration for Shopify luxury store owners:

Huntsman's luxury product page example

Key takeaways from Huntsman’s product page ▶

  • Offer convenience with availability. Use your live chat widget to provide the personal touch with 1:1 sessions on video calls, as Huntsman does. Also, note the sticky “Contact Us” sidebar.
  • Clearly label your out-of-stock product sizes. However, don’t remove it entirely—change up your CTA and offer a ‘Notify Me’ form instead. By striking it out, Huntsman shows that ‘Size 40’ is out of stock.
  • Offer a visual size guide. Provide reference images for customers to help them do it better. Huntsman offers different product images as references for every product on their size guide:
Huntsman's size guide on offer

17. Blue Bottle Coffee

Blue Bottle Coffee’s luxury product page gets a feature because it showcases minimalism, as well as personalization—all while driving sales to their subscription:

Product page example from Blue Bottle Coffee, a luxury coffee brand

Key takeaways from Blue Bottle Coffee’s product page ▶ 

  • Write descriptions for your target audience. Blue Bottle Coffee’s product description is tuned for a young audience—nearly 60% of millennials in the US consume coffee daily.
  • Let them decide what’s best. Note the comparison table between a one-time purchase and a subscription. However, don’t forget to remind them what they forgot—Blue Bottle Coffee recommends products by browsing history.
  • Write less, show more. Nearly 10% of all eCommerce sites lack proper descriptions—use infographic-driven product details, as Blue Bottle Coffee does. 

Also Read: 11 Secrets behind Amazon’s high-converting product comparison charts

18. Canada Goose

Canada Goose’s product page offers subtle accessibility all over. 

Check the currency, shipping location, and language changer on the navigation bar, along with simple sizing and label information:

Canada Goose's luxury product page example

Key takeaways from Canada Goose’s product page ▶

  • Showcase your model’s details. Shows the size and fit of the model within the product image itself. This helps with your UX while providing better product images.
  • Show them how your sizing works, along with a trust badge. Canada Goose showcases proof of a data-driven fit calculator and a badge of its service provider:
Canada Goose's size statement
  • Ensure it’s responsive. If you offer multiple images and accordion sections, turn them into a carousel with clear navigation (and a sticky footer).

19. La Maison Du Chocolat

Looking for a luxury food product page? Check how La Maison Du Chocolat offers up their product in tune with Valentine’s Day:

La Maison Du Chocolat's luxury product page example

Key takeaways from La Maison Du Chocolat’s product page ▶

  • Provide the most critical information. Consider providing your allergen information or shipping availability above the fold with clear iconography. 
  • Offer in-page navigation. This adds convenience by avoiding scrolling. Throw in a sticky header/footer to help with the conversion rate. 
  • Write SEO-optimized product titles and descriptions. The phrases ‘I love you’ and ‘assorted chocolates’ are repeated 12 and 9 times, respectively. The result? It ranks first on SERPs:
La Maison Du Chocolat ranks well for its product page on Google. Image as proof of the same.

20. The World of RH

Want to increase your CLV, while getting sign-ups for your loyalty program? Take inspiration from The World of RH’s furniture product page, with its superb pricing strategy along with intelligent product images and immense personalization:

The World of RH's (luxury furniture store) product page example

Key takeaways from The World of RH’s product page ▶ 

  • Remember what your customers want. Provide samples with a clear returns policy to aid larger purchase decisions. Note how the swatch on offer is paid (but is sent out with free shipping and is returnable)
  • Upsell and Cross-sell with use-case in mind. Offer the most relevant items with the purchase, but recommend what goes as a set. Note the products that The World of RH recommends and upsells. 
  • Provide a clear search functionality. Most luxury websites skimp out on their search functionality—however, nearly 43% of all website users look to search first. 

People Also Ask

1. What are the elements of a luxury product page?

While most elements differ from brand to brand, the most common elements of a luxury product page are:

  • Clear & minimal visuals. Includes high-quality images/videos, elegant design, and storytelling through visuals.
  • Crisp product content. Delivered with transparency & authenticity in the form of compelling descriptions and detailed specs.
  • Excellent UX. Examples include seamless navigation, multiple payment options, clear CTA’s, testimonials, and live-support options.

2. What are some best practices for optimizing my luxury product pages for conversions?

While optimizing your product page, ensure that you optimize based on the following criteria:

Visuals & Descriptions:

  • Every element should align with the brand's overall aesthetic and messaging
  • Emphasize the unique features, craftsmanship, and materials used
  • Use high-quality product images and videos showcasing the product from various angles and scenarios
  • 360° product views or zoom function to allow users to inspect details closely
  • Essential details should easily be accessible, such as dimensions, weight, and care instructions
  • Descriptions should describe where the product is coming from and how it's made
  • Include sustainability initiatives, along with the impact

Pricing, Payment & Delivery

  • Product pages should seamlessly integrate with other relevant products or collections
  • Pricing strategy effectively should convey the product's luxury value and target audience
  • Secure and diverse payment options on offer to accommodate international customers—along with badges
  • Return and exchange policies should be clearly explained and customer-centric
  • Transparent shipping options and cost breakdowns should be included

Reviews & Checkout:

  • Customer reviews should have photos
  • Include UGC, and try bringing in other customers into the conversation
  • Key call-to-actions (CTAs) must be clear, prominent, and understandable
  • Guest checkout must be on offer
  • Live chat or a chatbot should be readily available to easily contact customer service
  • Track micro-conversions to bring out top user behaviors
  • Optimize for mobile devices and different screen sizes

Recommended Reading:

Exclusivity + Good UX = More Conversions

98% of visitors who visit an eCommerce luxury store—drop off without buying anything.

Why: user experience issues that cause friction for visitors.

And this is the problem Convertcart solves.

We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.

How we can help you:

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