How to use AI this BFCM to get more eCommerce sales

As the countdown to Black Friday and Cyber Monday (BFCM) 2025 begins, you just can’t afford to lose people who are ready to splurge $$$. And it all begins with using AI in your BFCM campaigns. 

But how exactly do you as an eCommerce business use AI for Black Friday? That’s what we’re here to answer – here are 23 AI BFCM strategies that you can use in 2025, grouped into 4 slots, by complexity:

👉 Advanced AI BFCM Strategies—That Drive Real Results In 2+ Weeks

1. Create content designed for shoppers as well as AI

2. Create omnichannel Black Friday marketing campaigns with AI

3. Forecast demand with AI for BFCM

4. Test filter UX and arrangement with AI

5. Auto-generate product descriptions at scale

6. Discount the right products

👉 AI BFCM Ideas—That You Can Implement In 1 Week

7. Personalize product recommendations during BFCM

8. Inspire shoppers with AI-powered visual search

9. Run an AI-powered FAQ section on product pages

10. Automate upsells and crossells this BFCM

11. Offer personalized shopping assistance

12. Offer more surprise deals after purchase

👉 AI BFCM Strategies To Boost Sales—That You Can Implement In 1 Day

13. Clean your deliverability way before the BFCM weekend

14. Nudge abandoners with contextual buying paths

15. Predictively downsell to recent purchasers

16. Target high value shoppers with optimized pricing and perks

17. Push first-party signals to ads

18. Generate a "AI-Friendly" Black Friday Sale page

19. Use sentiment-driven review sorting to display summaries

👉 AI BFCM Ideas—That You Can Implement In 10 Minutes

20. Send perfectly timed SMS flash sale alerts

21. Automatically trigger a "Reserve Black Friday Deal" pop-up

22. Swap hero copy and offers by audience

23. Auto-generate media that AI search engines can read

But first, 

23 AI Strategies to Boost BFCM Sales

👉 Advanced AI BFCM Strategies—That Drive Real Results In 2+ Weeks

⚠ These are the strategies that separate winners from everyone else this BFCM. Fair warning: they require proper setup.

1. Create content designed for shoppers as well as AI

Shoppers start building lists for Black Friday well before it even arrives – the sole reason behind it: “discounts.” Salesforce calls it ‘discount chicken’ – but to us, it means using AI to get AI visibility. This way, you get your products in wishlists, way ahead of Black Friday. 

Kickstart your BFCM planning with AI. Use Gen AIs to find and reach out to blogs that rank on terms like:

• “Best [Category] Deals to Expect This Black Friday (2025 Preview)”
• “Best [Product] Black Friday Deals 2025” 
• “Top 5 [Category] Under $100 for 2025’s Black Friday Weekend.”

This way, you can gain traction in search results and AI citations. You can even take it a step further and repurpose these blogs as a carousel/teaser video on Instagram (search engines now index Instagram posts).

As Black Friday approaches, you should start publishing your own content like livestreams, surprise product drops, and make sure you link out to your BFCM deal pages. 

With AI’s help, you can not only decide on the exact publishing schedule, but also generate what topics you need to cover, scripts, and how to engage shoppers during livestreams.
Here’s a great example from Free People’s livestream – note how they automatically tag products, while the livestream happens, along with comments:

Also read: The Most Creative Black Friday Campaigns - in eCommerce

2. Create omnichannel Black Friday marketing campaigns with AI

While AI cannot replace creativity, it certainly helps you figure out the mechanics of creating consistent BFCM campaigns that give shoppers the same feel every time they interact with you (no matter the platform).

Use AI to plan where and when you go live with your Black Friday sale, how do you warm up, and how exactly do you cut through the noise. For example:

• Do you launch during Halloween or Singles Day? 
• Or, how do you create email exclusive early access, while teasing your Black Friday Sale previews on Insta stories? 
• That too, while creating review videos in collab with known influencers for products that you plan to discount during the BFCM weekend?

Here’s a great example of an awesome eCommerce BFCM ‘AI’ campaign from Cards Against Humanity. They not only created an 11 hour long livestream, but ensured that they embedded it within their landing page – the goal? Pit humans against AI – and see who wins:

Also read: 34 Black Friday Marketing Ideas For 2025 (eCommerce)

3. Forecast demand with AI for BFCM

The whole idea here: create data-driven decisions, without being swaddled in 30 Google Sheet tabs. AI can help you crunch the data and do a lot more for your BFCM planning.

Here’s how to put it to work:

• Demand Forecasting: Use AI to analyze past Black Friday sales, “Movers & Shakers” lists on Amazon, current best-sellers, and real-time search trends. Combine this with your own data from site search queries, and SERP results. This tells you which products are worth discounting, and by how much.
• Fraud Detection: High volume means high risk. AI systems can spot suspicious transactions, block certain IPs in real-time by being trained on past data. This can not only help you stop shipping orders with no payments, but also protect your store’s checkout process. 
• Customer Behavior Analysis: AI can cluster feedback, browsing patterns, and purchase data into usable insights. It can help you analyze years of user data to pinpoint which exact pages need tweaking and test out changes, and what needs tweaking before next year.

Pro Tip: If inventory runs out, don’t just leave shoppers hanging. Automatically trigger a pop-up on OOS pages — offer to deliver the product by a fixed date at a set discount. It’s a simple way to capture intent before it leaks to competitors.

⚠ This AI BFCM strategy requires clean historical data going back 2+ years and proper AI model setup. Not sure if your data is ready? Most stores we audit have gaps that prevent effective forecasting.

4. Test filter UX and arrangement with AI

Many shoppers ask really specific questions, for example, “what V neck cream colored tops for size L are running huge discounts?” So, what you can do with AI for BFCM is:

• Actually test which filters shopper want to see first – BFCM-specific vs product specific
• Whether to float PLP pages with pre-selected filters, like discount percentage, category, fit, etc. 

For example, some shoppers may like to quickly identify and find products by BFCM-friendly filters like “Fast Shipping", "Limited-Time Offers", "Highly Discounted", “Free Gift Wrap Available”, etc.

Some shoppers respond better to personalized product detail filters like, “Recommended for You”, “Top Eco-Friendly Picks”, or “Available in XL” (base these on previous purchases or browsing behavior during your BFCM campaign).

Here’s a great example of this AI BFCM strategy in action from Everlane. Note how they arrange the filters by analyzing product attributes and customer preferences to create precise, tailored filters, enhancing the BFCM shopping experience, on their Women’s Black Friday sale page:

5. Auto-generate product descriptions at scale 

With the right AI tools, you can create compelling and engaging descriptions that resonate with your customers. Plus, it may help you obtain citations in search results within Gen AIs and maybe even Google’s AI results during Black Friday 🙂

How you can do this with AI for BFCM: highlight key USPs that matter during Black Friday, like ‘ideal for gifting.’ Research from BCG shows nearly 60% of all BFCM purchases are some form of gift. Instead of “Made with 100% merino wool, this cozy fleece blanket is breathable, and hypoallergenic”–

— Say, “Made with 100% merino wool, this cozy fleece blanket is breathable, hypoallergenic, and perfect for gifting under $XXX for Christmas. Enjoy its luxurious softness and stylish design, ideal for any living room.”

Also, use AI to check the UX of your descriptions. No AI or human is clicking through five tabs to read specs. Most shoppers won’t even see them.

AI can help you spot friction and replace clunky UX. For example, you can push ingredient icons up top for beauty shoppers, or use quick microcopy to highlight who a product is for. Lacoste does this well with their sizing help:

6. Discount the right products

AI can help you figure out which products can sell with lower discounts and appeal to high value shoppers. For example, if your bestseller is a $20 item with 30% off, also display a premium $45 upgrade of a $55 product on the same page. Bring out the value differences, say, bigger size, premium ingredients, etc.

👉 AI BFCM Ideas—That You Can Implement In 1 Week

7. Personalize product recommendations during BFCM

Who wants to scroll through 5 pages to find what they wished for Black Friday, 3 months ago? Shorten the decision path and use AI using AI to populate products they actually like (or have interacted with). 

AI can also analyze past BFCM sales data to identify which products sold the best and what was most frequently searched. 

This allows you to create targeted categories like “Last Year’s Best Sellers” or “Returning BFCM Favorites.” Or for that matter, you can showcase dynamic gift guides for Black Friday. 

AI can automatically create and populate categories based on what shoppers search for and view, in real time (and based on previous year site search and traffic data). 

Here’s a great example from Lowe’s, where they automatically show categories on the homepage, a shopper is most likely to interact with (note the $50 and under category – rem: they have 1000s of SKUs under $50, but on opening it, the most relevant options show up):

Here’s another from them. Note how they feature product categories based on what a shopper has previously interacted with and what’s trending in the location a shopper’s coming in from (note how they make the price savings clear – you can also use AI to test how prices get displayed):

Also read: BFCM Pricing Strategy: 6 Amazing Real-world Examples (+ Proven Psychological Tactics)

8. Inspire shoppers with AI-powered visual search

Imagine this: a shopper searches for a dress they really like on Google Images – and they see your product with a badge showing 60% OFF! Awesome, right?

This is exactly why your in-store experience should feature AI-powered visual search features, especially during Black Friday. You can offer an option to upload a photo and search in your product listing pages or site search. What AI does is: it not only populates exact matches but also shows similar styles.

However, do ensure you show listings on discount first, given it’s Black Friday. This not only enhances product discovery but also ensures shoppers don’t miss out on your best BFCM deals simply because they couldn’t articulate their needs. Plus you reduce the likelihood of returns. 

This especially works great in fashion, home decor, and furniture brands. Because many customers might not know the exact name of the product they want.

Quick Tip: Also have the option for virtual trials if your products have a high visual appeal. While many shoppers may have already built lists and are waiting for discounts, having the option to try on multiple products virtually, can be the difference between a sale made and a ‘save for later.’ Here’s a great example from MAC Cosmetics offering virtual trials using AI:

Also read: Using AI to Improve eCommerce Product Discovery: 9 Neat Ideas

9. Run an AI-powered FAQ section on product pages

During the BFCM weekend, shoppers want answers now. And your customer support team will almost certainly be overburdened. 

What you can do is: auto-generate FAQs and add a chat flow to provide instant answers to burning questions about your BFCM sale, like:

• “Is this product part of the BFCM deals?” 
• “How long is the shipping during the BFCM sales period?”
•  “What are the BFCM dates for 2025?” 
•  “Can I stack discounts with other BFCM deals?”

This way, you only escalate truly urgent requests. Also, you can also personalize the FAQ section based on customer behavior. 

For instance, if most people are asking about return policies during BFCM, AI can prioritize those questions and highlight policies relevant to the current BFCM campaign. 

Plus, you can use AI to analyze reviews and previous interactions to automatically add FAQs like “Is this product good for winter?” or “Does it come in other colors for the BFCM weekend?”— which helps BFCM customers make faster decisions. Here’s a great AI BFCM chatbot example from Amazon:

Also read: Using AI for Conversion Rate Optimization: 7 Proven Strategies for eCommerce Stores

10. Automate upsells and cross-sells this BFCM

Say, someone has a wishlist going, and they head on to your checkout page with only one product. What if you could create a dynamic bundle from that list or throw in complementary products to create a bundle? That’s exactly what AI can help you with. 

During Black Friday, you can use AI to push bundles at checkout with copy like “Bundle with X and save 20%” or “Shoppers who bought this also grabbed Y” (which helps boost AOV too).

Here’s a great AI in BFCM cross-sell example from Missguided:

11. Offer personalized shopping assistance

AI can gather feedback from customers regarding their shopping experience. It can also analyze customer data and browsing history to offer personalized support.

For example, if a shopper is looking for gift ideas, your AI can suggest items based on their past interactions, making their BFCM sales experience feel more customized and engaging. Here’s a great example showing a nudge, personalized for the shopper:

12. Offer more surprise deals after purchase

Who says you should stop nudging a shopper after they complete one purchase? Say something like “Just for you: Exclusive Surprise Deal Unlocks in XX:XX:XX.”

This way you can not only offer even greater value to your BFCM campaigns, but you can use AI to make 'em a BFCM offer they can’t refuse.

👉 AI BFCM Strategies To Boost Sales—That You Can Implement In 1 Day

13. Clean your deliverability way before the BFCM weekend

The idea: AI sniffs out non-engagers within your email list and removes them well ahead of Black Friday. 

As a best practice, put this AI BFCM strategy to practice before Labor Day or Back to School Season. This way, your deliverability score improves ahead of time, giving you scope to actually get into inboxes during the Black Friday weekend.

14. Nudge abandoners with contextual buying paths

Instead of generic "You forgot something" emails, AI can trigger contextual interventions. For example, if a subscriber spent time reading reviews, they get educational content in their cart abandonment emails with some more social proof.

If they browse multiple categories, they get a "save for later" wishlist. Or base the cart recovery email on product sizes/variants a shopper prefers, that have discounts. 

Also read: 38 Slightly Different Black Friday Email Examples (That Actually Get Attention)

15. Predictively downsell to recent purchasers

Let’s face it: BFCM may be the biggest sales event, but chances are some shoppers may have already made their biggest purchases.  

What AI can help with is: first, identify these shoppers and second, target the right incentives. For example, you can offer larger discounts on 3 months worth of refills (or send complementary SKUs like discounted sticker packs for t-shirt stores).

16. Target high-value shoppers with optimized pricing and perks

You know the drill: BFCM means discounts. But it doesn't have to mean you have to dig into profit margins. 

All you have to do is use AI in your BFCM campaigns to give your best buyers a private window. Start with smaller discounts but way earlier access to limited inventory. The goal here is to get them to shop more, and not exhaust their spending potential (at least in one go). 

With real time behavioral pricing, you can also use AI to adjust how prices display during BFCM, based on browsing patterns, time on page, and cart value. For example, AI can automatically offer bundle pricing or tiered discounts to shoppers with higher AOV and “today only Black Friday prices” to infrequent shoppers.

17. Push first-party signals to ads

Manually creating audience segmentation rules in your ad platform is a good way to ensure you overspend on your BFCM ad campaigns. AI can not only send the right signals to your ad platform, so as to know who to exactly retarget with what offer. 

For example, someone who has zoomed on images and read reviews can get a simple reminder ad, instead of an additional discount. Why? High purchase intent.

Also, you can use AI to tailor your follow-up communication across multiple channels after shoppers exit your store during Black Friday. 

Pro Tip: You can also use this first party data to optimize ad spend during BFCM – for example, AI can map engagement and automatically send signals to your ad platform to serve your BFCM ads ahead of time (because many of your shoppers may start shopping before Black Friday, like Singles Day or Fake Friday).

18. Generate an "AI-Friendly" Black Friday sale page

Preferably one that remains active all year round. Except that you don’t have to offer deals all through the year; instead, you just use AI to update it with new information, and warm up your audience. 

Start from early October, and drop in info like what discount percentages to expect, when the sale launches, etc. Also, do ensure you optimize your store’s structured data at scale. Gen AIs and Google’s SGE look at schemas, product feeds, and XML sitemaps to scan your website. 

So, instead of manually updating them, use AI to update schema markups well before your Black Friday sale goes live. Here's a great Black Friday Sale page example from ASOS. Note how it shows ongoing deals and answers burning questions as to exactly what’s coming for their 2025’s BFCM sale:

Especially, take note of the FAQ section, note how it nudges shoppers to get a wishlist for BFCM started:

Also read: How to Build High Converting eCommerce Sale Pages (+ Examples)

19. Use sentiment-driven review sorting to display summaries

AI can detect which factors customers mention the most—like price, quality, or shipping speed—and tailor the review summaries to highlight these during your BFCM campaign. 

For example, your BFCM campaign might show different review highlights for family buyers compared to tech enthusiasts. Plus, when the product page says, “95% of shoppers loved the fast shipping!”— it’s a perfect sell for those urgent BFCM buyers.

Pro Tip: Use AI to show one word filters within reviews so shoppers can filter reviews based on what’s important to them. Whether it’s “most positive,” “best for durability,” or “best value for price,” AI helps customers quickly navigate product features that matter most to them during the BFCM rush. Here’s a great example from Supergoop – note how they summarize reviews with Supergoop AI:

👉 AI BFCM Ideas—That You Can Implement In 10 Minutes

20. Send perfectly timed SMS flash sale alerts

This may feel like news: but most shoppers actually get their wishlists ready at least 2 weeks before the BFCM weekend even arrives. Which means, most shoppers are already on their phones, passively scrolling through deals. 

Here’s where AI comes in. You pick the top engaged shoppers in your list and send an SMS when shoppers are most likely to click. For example, you can publish your campaigns, but your SMS only sends during peak engagement hours, like during commute hours or lunch breaks. 

You can also change up time zones to adjust for the time of day, like they receive a message meant for noon, during their actual noon (while you grab some sleep).

21. Automatically trigger a "Reserve Black Friday Deal" pop-up

Instead of “here’s an additional X% off”, offer a non-intrusive popup, saying something on the lines of “Lock this product’s prices for me." Once someone clicks, ask for their email and trigger a custom BFCM cart abandonment email flow.

This way, you can also tell if there’s purchase intent, without being pushy. If someone dismisses the pop-up, you can use AI to retarget with a relevant ad based on other metrics like actions on page, time on page, etc.

Quick Tip: You can also add an additional layer of urgency when a shopper selects a size/variant. Say something like, "Only 3 left in your size."

22. Swap hero copy and offers by audience

Some shoppers just want a straight XX% off. Others want the discount and free shipping. Some, a BOGO deal. And plenty don’t fully trust Black Friday discounts.

The fix? Use AI to swap out offers and incentives on banners and microcopy within your homepage based on shopper history, location, or activity. 

For example, in areas with high return rates, highlight extended returns. In areas where free shipping is a big deal, offer free shipping (but std. returns). This way, you nudge different shoppers with the incentive they care about, without cutting out margins.

23. Auto-generate media that AI search engines can read

The goal here: better image search rankings. By this we mean using AI to generate clear alt texts for images, transcripts for product videos, and image sitemaps. 

If you’re using Shopify, you can use its built-in AI features to generate not only descriptions for images, but also product page copy. 

AI Strategies for BFCM Sales - FAQS

1. What AI tools can enhance my BFCM marketing efforts? 

You don’t need 50 different AI tools. Just a basic few like AI price trackers, recommendation engines, chatbots, ad-AI platforms, data connectors, and an LLM API for copy. For example, for price tracking with AI, Prisync is a really good tool. Our own tools, CRO360 and Engage cover the functionality of AI-powered chatbots, site searches, and recommendation engines, within your site and emails. 

AdRoll / Madgicx can help with creative ad testing and automation. While n8n / Make / Zapier can work as data connectors with an OpenAI API solution (you can combine this with n8n and your CMS to do just about anything during BFCM). You can use Cloudflare to protect surges from unwanted AI tools and bot traffic, during BFCM.

How to start using AI during BFCM: pick any one tool you actually need based on your use-case (like chatbot, connector, and LLM for automatic replies), and wire a single flow that moves data signals via a connector (example starter flow: GA4 → n8n → Google Sheets → OpenAI → n8n → Google Sheet → Live Chat Tool). 

Also read: 12 Tasks eCommerce Founders Should Delegate to AI

2. How can AI improve customer experience during BFCM? 

It identifies and removes friction in real time, which of course, helps drive conversions. For example, AI can automatically show the right products, answering QnAs, and summarizing reviews. All while protecting your site from surges, and optimizing ad spend. 

AI for BFCM is having the power of a 200 headcount workforce (but only if you set it up right).

3. What role does AI play in customer segmentation for BFCM campaigns? 

AI can help find the strongest intent among shoppers, by analyzing on-site and off-site metrics. For example, AI can automatically collate engagement of shoppers from your BFCM ads with purchasing history and on-site behavior like no. of pages visited, time on page and actions taken. 

The best part is: once you define who you want in your shopper segments, AI can dynamically populate them for you. Some example segments can be: High-LTV with high-intent, cart-abandoners with >$XX carts, review-readers, and price-sensitive bargain seekers.  

Once defined, AI can also help you determine how much you should spend behind each segment to optimize for conversions during Black Friday. 

4. How can I use AI for automated marketing during BFCM? 

There’s so much – like automated cart abandonment emails based on factors like: 

• which shopper abandoned a cart
• which products added to the cart
• the number of pages/other categories viewed

You can also use AI during BFCM to run automated A/B tests on pop-ups to collect intent, sync prices to drive conversions, offer bundles, trigger flash sales to some segments (based on how close they are to converting). 

5. What insights can AI provide after BFCM? 

Find out where you won and where you wasted spend. It shows which channels brought profitable buyers, which promotions cannibalized margin, and which SKUs need more/less stock.

What you can do right now: take previous year’s Black Friday data and use AI to run a 7/30-day cohort report for checkout abandonment rate and AOV from shoppers whose first user channel was ads promo vs. shoppers whose first user channel was organic. This way, you know which channels may perform better, this BFCM.

6. Are there any risks associated with using AI during BFCM? 

The short answer: yes. Think: bad data, open ended automation loops, and pricing mistakes that dig into margin. Some practical rules that stop AI from being a liability during BFCM:

• Kill switches: max discount cap, inventory floor level (like stop pushing after stock hits a certain level), and manual approvals for price reductions on bestselling SKUs
• Never automatically drop sitewide prices: unless you intend to, like a sitewide sale. Display personalization is fine; however, automatic markdowns are not
• Test small, then scale: run micro-tests for 48–72 hours; scale the winners. BFCM is not the place for massive, untested automation. Always manually check any LLM copy for factual errors before it goes live

2X Your Black Friday Sales

98% of visitors who visit an eCommerce site—drop off without buying anything.

Why: user experience issues that cause friction for visitors.

This is a pattern you can't afford during the Black Friday weekend, which is a great opportunity for high conversions.

Thankfully, this is the problem Convertcart solves.

We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.

How we can help you:

Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions.