Landing pages are the least popular types of signup forms but they somehow record the highest conversion rates at 23%.
And while audiences are known to dislike answering personal questions across landing pages, great squeeze pages convince them to part with their email.
Read on to find out how to create the perfect squeeze page and get some real-life inspiration as well.
In this piece, we'll be covering:
What is an eCommerce Squeeze Page?
An eCommerce Squeeze page is a type of landing page that “squeezes” email addresses from your website visitors.
This webpage has a sole function - to capture email addresses for further retargeting campaigns.
It’s usually simple, very convincing and brief.
How is a Squeeze Page Different from a Landing Page?
Contrary to what most marketers think, a squeeze page and a landing page are not interchangeable.
The most important feature to note is that a squeeze page is a TYPE of landing page.
This means that there are other types of landing pages. So, all squeeze pages are landing pages but not all landing pages are squeeze pages.
Secondly, they serve very different functions.
Landing pages are web pages that provide additional information about your products and services to a visitor so they convert. The squeeze page on the other hand only works to capture their name and email address.
Finally, the form fields on other landing pages are usually longer and you can always see distracting elements like the navigation bar or multiple CTAs.
A squeeze page on the other hand is generally shorter and more precise. They have fewer content and form fields compared to a landing page. On a squeeze page, you only get one CTA and that’s a form asking for details.
When is it Ideal to use a Squeeze Page?
Since squeeze pages only collect names and email addresses, we recommend using this page when a website visitor first encounters your eCommerce store.
This means it’s perfect when you need to capture leads and reach them afterwards.
Here are a few instances in eCommerce where a squeeze page comes to effective use:
- When promoting a membership program
- When promoting gated content
- When promoting a lead magnet (like “a list of 40 curated recipes”)
- When promoting an early and private event access
- When promoting a contest or sweepstake
13 Ways To Make an Amazing Squeeze Page
Ready to capture leads for your eCommerce business? Here are proven strategies for creating super effective squeeze pages that’ll get you more emails:
1. Figure out if you need a squeeze page
Why are you collecting these email addresses?
Do you plan to send a follow-up email sequence to these website visitors or do you want them to just sign up immediately?
If your answer is the latter, you may want to design a landing page instead.
Having a goal in mind will help you better plan for the data you get from your squeeze page. It’ll also help you know whether a squeeze page is what you need or not.
We also recommend having a number you’re gunning for.
For example, if you plan to acquire 200 leads from your squeeze page, you can work out a solid promotion plan that’ll get you that amount of email captures.
2. Make an offer they can’t refuse
The average person receives 100-120 emails per day, so to increase that number, they have to be really interested in what you’re offering.
This is why you should prioritize the value proposition - let them know exactly what they’ll get.
These lead magnets should be something your website visitors would want.
For example, it could be an exclusive discount code, a recipe eBook, or templates they can use to mention a few.
In our example above, you can see how Shein places this offer very boldly. In fact, they cut to the point because the value is what matters.
3. Evoke FOMO
Your headline is the first thing they’ll see when they land on this page so it should be very convincing. Don’t use the generic “XX tips in your inbox” type of headline.
A convincing headline in this context should cause FOMO. That way, they’ll be compelled to give out their details immediately for something in return.
Sometimes businesses evoke FOMO even through the way they use their CTA text—case in point is the following example from Daily Harvest:
The “peep menu” here literally feels like a one-time chance.
4. Keep the entire page in one view
With a landing page, a visitor can scroll up to three times to get the entire gist. However, for a squeeze page, you don’t have that luxury.
Since the form has a maximum of two fields on this page, the rest of your content shouldn’t be more than one scroll.
Come up with a header, two or three lines that’ll be your supporting copy and the form. That way, regardless of what their screen resolution is, they can see the entire page in one view.
5. Create ONE distinct CTA
Your squeeze page should only have one call-to-action in a distinct color and size.
Since it tells people exactly what to do, we recommend tying it to the primary offering. That way it’s clear and personalized.
While Little Thistle’s squeeze page in our example above isn’t the best in conveying benefits through its copy, the CTA is very distinct in color. You also know that by clicking on it, you’re subscribing which makes the action very clear.
6. Use color psychology to make the benefit(s) pop out
93% of shoppers focus on visual appearance alone when they consider a purchase which means the way you present your squeeze page has to sell the benefits. Use bolder colors to restate your offerings along with a compelling image.
Let’s take a look at this page from Tkees:
In addition to using a vibrant image of the product, they use darker colours and bold text to make the benefits stand out.
So now, you know you get a 10% discount when you buy these cute sandals.
7. Highlight social proof to build trust
By letting your visitors know that many other people are signing up, they’ll let down their guard.
After this, they wouldn’t want to miss out, because if many people are already getting benefits, why should they miss out?
So what you want to do is either show how many people have already subscribed or how many people downloaded your resource.
8. A bigger offering isn’t always the best— stick to a simple offer
There’s a reason many eCommerce stores stick to offering discounts on their squeeze page. It’s because everyone loves a coupon or discount.
Make the offer on your squeeze page super simple—whether it’s a a discount when you refer a friend or download a resource.
Offer = Action + Incentive
9. Personalize it!
A squeeze page is less about what your brand can do or offer—it’s much more about the benefit that a recipient can expect when they share their email with you.
That’s why setting up a choice-based opt-in can be highly personalized and gratifying.
10. Don’t go radio silent after they share details
Once a visitor gives you their email in exchange for something, they expect to get it immediately after. If they don’t, they feel scammed and it creates distrust for your brand.
This is why you should set up an auto-responder email for your squeeze page. You can do this with the tool you use to build your page. We recommend using Engage.
So if they sign up to join your email newsletter, for example, they should receive a confirmation email.
If on the other hand, you’re offering a discount or resource, your auto-responder email should come with a discount code or the resource they wanted.
11. Include social sharing buttons
A lot of people will see your squeeze page so take advantage of that traffic to promote your eCommerce store.
Using social share buttons leads to 7x more brand mentions on social media.
So you can include a few social share buttons on this page too.
That way, when your visitors tap on it, they can either see your social media pages or share your homepage with their own network.
12. Be persuasive with multiple smart opt-ins
Usually, the squeeze page for eCommerce stores doubles as a pop-up.
But the issue with that is, that many visitors tend to dismiss the pop-up with hopes that they might see it again.
Rather than spam them with more pop-ups during their user journey, strategically place multiple opt-ins across your website.
This way, they can take in what you do and conclude before they see another opt-in.
So for example, after dismissing a squeeze page from Modcloth, we scrolled down the homepage and still found another opt-in.
The headline this time around was more persuasive and personalized to my experience. They gave me time to peruse before finally nudging me to “Make things official”.
13. Don’t ask for the world
Optimize your squeeze page opt-in form by using at most two form fields. Ask for their name and email address.
Most squeeze pages that only request emails end up sending generic emails. So when you request for their name, you can easily personalize the subsequent emails you’d be sending.
10 Amazing Examples of eCommerce Squeeze Pages
Not sure about where to start? Here are some brilliant eCommerce squeeze pages you can draw inspiration from:
1. All Birds
This eCommerce store uses a squeeze page to nudge website visitors to join a mailing list.
What we love about the All Bird’s squeeze page:
- It has a captivating and high-resolution image guaranteed to sell the page
- The headline evokes FOMO. Everyone would want to get first dibs
- A very clear CTA in a distinguishable color
- Minimal text that drives home the point
- The value proposition for giving out your email is clear. You know what to expect.
2. First Day
First Day is an organic vitamin brand that uses a squeeze page to collate its web visitor data.
What we love about the First Day’s squeeze page:
- While it doesn’t use any images, it uses bold letters and color psychology to emphasize its offering
- There’s a scarcity nudge that lets you know if you don’t sign up now, you won’t see this ever again
- The CTA text is direct and non-confusing
This drink brand launches a new product and provides early access to a select few through its squeeze page.
What we love about Olipop’s Squeeze page;
- The goal behind their page is unique. Instead of collecting emails for a newsletter, they’re sourcing for product testers
- The color psychology ties in with the promoted product and the CTA is distinct
- You can clearly tell what the benefits are and it offers exclusivity
Veloretti is a bike brand that highlights fair pricing and great design as USPs—through this squeeze page they’re drawing attention their Ivy and Ace Electric bikes.
What we love about Veloretti’s squeeze page;
- The FOMO is subtle and classy
- They state the lower price but not what the upgraded price will be—adding to the anxiety of missing out on a “good” price
- Super simple headline copy that forces audiences to read the microcopy
- The red in the image drives urgency
While this brand sells bags, it uses its squeeze page to sell a newsletter.
What we love about this squeeze page;
- The headline evokes exclusivity
- The image is high-resolution and it restates what the brand is about
Before her recent rebrand, Causebox tried to increase sales for an underperforming product through its squeeze page.
What we love about Causebox’s squeeze page;
- The offer is unique—not a lot of stores run a flash sale through their squeeze page
- It doesn’t attempt to collect more than an email address
- The header and copy are catchy and straightforward
- There’s color psychology at work with the CTA as it stands out
7. Balance by Bistro MD
This food brand nudges its visitors to give up their email addresses in exchange for an offer they can only redeem after their first purchase.
What we love about this squeeze page
- It has a unique layout—the offer is served on a plate
- There’s zero microcopy
- The secondary CTA harps on FOMO
8. Dannielle’s World
The adventures of this superhero do not end on her website, instead, she connects with her fanbase through a community newsletter.
What we love about this squeeze page
- The design is plain so there are not a lot of distracting elements involved
- The CTA drives the value proposition
- The copy is unique and tells a story that nudges you to subscribe
9. Thistle Foods
A squeeze page that doubles as a signup page? Thistle Foods gets it right.
What we love about this page;
- The image restates what the product is and the quote says who it’s for
- It not only asks for your email, but a zip code so you get highly relevant messages afterwards
- You can still see the color psychology at work with the dark green CTA
- The icon call-outs create more conviction for visitors
Being a sports eCommerce store, Tylers nudges visitors to sign up to their mailing list through this squeeze page.
What we love about this squeeze page:
It requests for the visitor’s first name so they can always personalize future email updates—though they could’ve done a lot better with the overall color scheme.
Before you go...
98% of visitors who visit an eCommerce site—drop off without buying anything.
Why: user experience issues that cause friction for visitors.
And this is the problem ConvertCart solves.
We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.
How we can help you:
Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions.
**This post was written by Moses, a digital entrepreneur who geeks out on online marketing and write about it for B2B SaaS companies that appreciates blog content borne out of hands-on experience.